The Science of Storytelling Through Facebook Images: 10 Actionable Strategies from Successful Brands

On April 8, 2011, Blake Mycoskie, the founder of TOMS shoes, did something radical: He asked everyone to go barefoot for a day.

One Day Without Shoes is now a yearly campaign dedicated to educating the world of how many children in developing countries grow up barefoot and without shoes, putting them at risk of infections and diseases.

TOMS already donates one pair of shoes to a child in need for every pair of shoes it sells. This year, the company took it one step further. For every photo of bare feet tagged on Instagram, they gave a new pair of shoes to a child in need. At the end of the campaign, 296,243 photos were tagged—and the same number of shoes were pledged to children in the developing world.

Mycoskie understood the power of a good story. By making his customers a part of the narrative, he was able to make a much larger difference than if TOMS had simply donated the shoes without a social media campaign.

Every brand, every company, and every person has a story to tell, and visual storytelling is a very effective way of sharing your brand’s message and engaging with your customers.

I’ve uncovered some imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Continue Reading →

19+ Free Tools to Start Your Podcast From Scratch

“Slack is starting a podcast for some reason.”

That was the headline of a recent Fortune.com article. Author Tom Huddleston, Jr. wondered why Slack, “a hot Silicon Valley company with a fast-growing valuation,” would “make the most of its ever-growing momentum” by launching a podcast.

But to content marketers, Slack’s move isn’t surprising at all.

The podcast world has recently exploded. Since 2008, the number of Americans tuning in each month has doubled—from 9% to 17% in January 2015.

And companies are paying attention. Many sponsor podcasts as part …

Continue Reading →

6 of the Best Pieces of Advice from Successful Writers

penI’ve been reading some advice from successful writers lately and exploring what their routines are like to see what I can learn about

Here are six of the most common pieces of advice I came across that have helped me a lot improving my writing here at Buffer.

It also features actionable tips for you on how to implement them in your own writing.

 

1. The best ways to get over the “blank page hurdle”

I write because it comes out — and then to get paid for it afterwards? I told somebody, at some time, that writing is like going to bed with a beautiful woman and afterwards she gets up, goes to her purse and gives me a handful of money. I’ll take it. — Charles Bukowski

Unlike Charles Bukowski, writing well doesn’t come so easily for a lot of us (including me). It takes a lot of mental energy, strains your working memory and often makes you feel vulnerable if you try to be open and honest in your work.

The pure effort of writing is hard enough, but coupled with the pain of putting your work out into the world and letting others judge it, this can be enough to stop you from getting started at all.

Continue Reading →

From Ideas to Traffic Results: How We Run a Blog with 700,000 Readers Per Month

manage a blogOne of the thing that people often ask us is how we are running the Buffer blog here. A few of the key questions that people ask us are the ones below:

  • How do we come up with ideas?
  • How do we manage our content pipeline?
  • What do we use to write?
  • What are our goals with the Buffer blog?
  • How do we measure results?

As we work hard on growing and improving the Buffer blog, we thought it would be fun to answer these questions and share what happens behind the scenes to keep fresh content hitting your inbox or RSS feed every day. Hopefully this will give you a bit of insight into how we do things at Buffer, and why we do them this way. And if there are still some questions unanswered, just ask away in the comments!

Continue Reading →