Get More Followers And Increase Engagement With These 7 Counterintuitive Twitter Tips

Most social media experts will say that the core to Twitter greatness is:

  1. Providing real value and engaging with others
  2. Acting the way you would act in a real life situation
  3. Never spamming
  4. Building meaningful relationships

These foundational concepts are hugely helpful in making Twitter really work for you. And when you’re ready to build on these foundations and scale your Twitter engagement and reach, there are some useful next-level tactics that work great, too.  I’ve had a chance to test out some of the advanced tips and tricks to more followers and increased engagement on Twitter, and I’d love to share them with you and hear what you think!

Continue Reading →

The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making

social media mistakesI’m pretty well known for making mistakes. It’s kind of a known trait of mine. Just this weekend I walked into a door because I didn’t open it properly first.

When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes.

The funny thing about some of the mistakes I looked at for this post is that the advice to avoid them is counterintuitive—sometimes even controversial. As we’ve seen before, though, counterintuitive advice is sometimes the best kind.

Continue Reading →

The Complete Guide for Finding and Sharing Better Content on Social Media

Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know.

Why find and share great content?

Maybe you’re wondering why we focus so much on discovering and sharing awesome content here at Buffer. There are a few reasons that apply to pretty much anyone who shares great content with their followers:

1. Sharing content triggers faster growth of your social media communities.

If you’re trying to increase the growth of your communities, sharing awesome content is a good way to give them a reason to follow you or visit your page regularly. It also gives your current community members more reason to share what you’re doing with their friends, which increases your reach.

Continue Reading →