Update: We looked at 4.8 million tweets sent through Buffer to find the best time to tweet for clicks, retweets, favorites, and more. See the results for your specific time zone!
This post was originally published in August 2013. We’ve updated it here with new research and visuals.
We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.
The tricky thing I’ve come across is that since the web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that.
So my suggestion would be to use this guide as just that—a guide to help you work out what to test for your own audience, so that you can see what actually works best in your specific case.
Let’s get into the stats then!
Update: Social media scheduling is something Kevan Lee teaches in our social media strategies email course—you can join the course for free here!
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