10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

social media statisticsSocial Media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

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5 Twitter Powered News Apps To Reduce Clutter

Recently I have seen a fantastic amount of great new Apps, which are all going in a completely new direction. One I think is very useful. They take your Twitter and Facebook stream and order your news in a social savvy way – clutterfree!

Here are my 5 picks for you and I hope the way they aggregate news is equally helpful for you as it is for me.


1# StrawberryJam – Only the best news in your stream

I have to say, with Strawberryj.am and me it was love at first sight both because of its design and functionality. It shows you all news of your Twitter stream ordered by most mentioned. So it will literally take you a few seconds to see what’s hot and most discussed. You can currently signup for invites.

Best Bit: You can not only order your own stream by most mentioned. You can do the same with lists, #tags or simple searches. Pure awesomeness.

Update: StrawberryJam is no longer functional :(

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