The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.

I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effective. In addition …

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The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them And More

Here’s a riddle: When is a tweet more than a tweet?

We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?

And what if you could do all of this for free, right now?

Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards—how to understand which types are best for you, how to set up and verify your cards, how to analyze and measure your cards and a few caveats and best practices to know to make sure your Twitter cards stand out from the crowd.

Let’s get going!

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Twitter Chats 101: A Step-by-Step Guide To Hosting or Joining a Twitter Chat

twitter chatsA few months ago we started up a new Twitter chat series, #Bufferchat.

So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight!

Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further.

It’s amazing how much there is to know, both for the chat host and the chat participants! I’d be thrilled to share some of our best tips and techniques with you. Twitter has been an awesome learning experience in so many different ways, and chats are no exception.

Whether you’re a Twitter pro or newer to the network, whether you plan to host your own chat or if you look forward to participating in others, a bit of advance preparation could help. Here’s what we’ve discovered so far to help you make the most of Twitter chats.

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15 Twitter Hacks That Will Turn You Into a Twitter Pro

Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands. Staring at your timeline is about as intelligible as reading a stock ticker.

How do you bring organization to your Twitter life? How do you rise above the confusion, cut through the complexity, and become a superstar on Twitter?

You learn these 15 Twitter hacks.

Once you pick up on these power user features, you’ll become a Twitter pro in no time.

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7 Key Ingredients of a Great Twitter Bio

Your online reputation is your reputation. And it better be good.

The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right?

In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro.

But before we get into that, let’s first discuss the challenges of creating a Twitter bio.

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Seven challenges to creating a Twitter bio

It’s a little bit challenging when it comes to a Twitter description. Here’s why.

1. You only get 160 characters.

Not a period more. That’s not a lot of room to tell the world how awesome you are, and that you also love bacon. And coffee.

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The Secret Psychology of Twitter: What Makes Us Follow, Fave, Share and Keep Coming Back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there’s even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here’s a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more.

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Ultimate Guide to Mobile Social Media: Phone and Tablet Strategies for Twitter, Facebook, LinkedIn, and Google+

Social Media Mobile StrategyI spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.

Go figure.

Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind.

When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a screen in the palm of their hand and not on a monitor.

Digital consumption is going mobile. Digital marketing should head there, too.

Download the free Buffer app for iPad and iPhone!

I’m really interested to learn what this means for those of us who share on social. What are the implications of a growing mobile audience? Where can we improve our social media profiles and social media updates? Here’s some insight into what I found.

Let’s start with an experiment …

I like to think I know the Buffer blog inside and out, backwards and forward. I imagine you know your website just as well.

Do you know how it looks on a mobile device?

Here’s the Buffer blog on an iPhone:

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Get More Followers on Twitter, Facebook, G+, and More: 6 Research-Backed Strategies

Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Google+, and LinkedIn—pointing out my follower growth to a friend one day and archiving emails just as fast as I could when growth doesn’t come.

Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message spreads and the volume of how you convert.

I think the best bit of advice on followers I’ve read is from our co-founder Leo:

Quality is key. Quantity can’t be forgotten.

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. How, specifically, can you increase your followers? Which actionable tactics can you take today to grow your follower numbers? 

I went looking for data—and I think I found a few good answers.

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20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience

CrowdsourceCan one ever have enough Twitter tips?

I know I can never get enough of them. Twitter is a constantly evolving, constantly challenging place to experiment, enjoy, and discover, and we all have a unique approach to the way we get things done with our tweets and followers.

I’ve shared some of my favorite tips before—both for beginners and for intermediates—and we thought it might be fun to tap you all to share your expertise!

Below you’ll find some tips from the Buffer community, as well as a fun video about Twitter tips from Bryan Harris of VideoFruit. See if there are any tips here that might hit home for you.

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The Twitter Strategy Guide: 14 Twitter Tips to Take Your Tweeting to the Next Level

Computer at desk

The line between a beginner Twitter user and a seasoned pro is a fine one indeed.

The distinction changes daily—sometimes hourly—for me. One minute I feel like I’ve got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know.

When I dove headfirst (or feetfirst? either way my eyes were closed) into Twitter, I tried just about everything to find the best strategies for a beginning tweeter.

Now I’m ready for the next step.

Seeing how much the Twitter experience can change for a starter compared to a seasoned vet sent me back to the drawing board to find some new strategies to handle the Twitter stream and to get the most value and enjoyment out of my time on Twitter. Here are a few of the strategies that I have tried. Feel free to pick and choose from these advanced Twitter tips to make a strategy of your own.

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