Hey there, podcast fans! We recently launched a new podcast of our very own, Buffer CultureLab

We’d love for you to check it out and share any thoughts, feedback or ideas with us! You can listen on iTunes here or Google Play here. 🙂 OK, now back to the post!

 

As someone who’s motivated by self-improvement and achieving more, I’m constantly trying to learn as much as I can.

Books are naturally one of my main go-to sources of knowledge. But there’s also a wealth of information to be consumed in the awesome world of podcasts. For digital marketers in particular, there are tons of great marketing podcasts out there, each with their own ideas to try and lessons to learn.

And. All this information is completely free!

Listed below are my 7 favorite marketing podcasts and the lessons they’ve taught me. If you have a favorite one that’s not listed here, I’d love to hear about it!

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7 Top Marketing Podcasts and the Lessons They’ve Taught Me

Some of the most important lessons I’ve learned have come from podcasts.

Rather than just list out my favorite podcasts, I thought it might be a great chance to share some gratitude for what these podcasts have given me: Valuable lessons in digital marketing.

Interestingly, these new ideas and lessons aren’t always presented in one easy to listen to episode. Sometimes the lessons learned might come from listening to a show for a while and identifying the common themes or ideas that the hosts keep bringing up. Today I’m going to sum up the main lessons I’ve learned while listening to some top podcasts.

How I listen to podcasts

If you don’t think you have time to listen to podcasts, then think again! Podcasts are great to listen to while you’re in the car, on the bus, at the gym or going for a walk.

I use the Podcasts app for iPhone when I’m on the go and the Apple TV at home. In addition you might try some of the following apps that are great with podcasts (many are available for Android also):

  1. Overcast
  2. Downcast
  3. Pocket Casts
  4. Soundcloud

Aside from smartphone apps, you can often listen to podcasts from the web via a podcast player on the host’s website or via Soundcloud. This is also great when tuning in to podcasts while you work.

Okay, without further adieu, here’s my list of favorite marketing podcasts!

1. The Fizzle Show

My favorite lesson: Knowing Your Audience

The Fizzle Show

From the founders of Fizzle.co, The Fizzle Show is a podcast for online entrepreneurs that brings you lessons about building your audience, creating a valuable product or service and starting a business that matters. It’s also an incredibly funny show and hosts Chase, Corbett and Barrett are hilarious.

The biggest lesson I’ve been able to take away from The Fizzle Show is this: know your audience better than they know themselves.

In other words, in order to succeed you need to understand the deep emotional problems your audience faces. This will inform the creation of your product or service and ultimately determine how you’re going to convince people to spend money on what you have. It’s also going to play a crucial role in how you communicate to your audience. You need to understand how to talk to your potential customers and what language to use. This only comes through having a deep understanding of your audience, their needs, problems and aspirations.

This last part is really important – when Chase Reeves introduces the show, he usually says something along the lines of:

“Welcome to the Fizzle Show where every Friday we publish another conversation about entrepreneurship in general, building a thriving audience, and the battle of supporting yourself doing something you actually care about.”

This really speaks to me personally. As I’m building my own website that helps people to be more productive, I’m wrestling with these challenges. When Chase introduces the show like this I feel like it was made specifically for me. That’s how you need to make your audience feel.

Here are some of my favorite episodes from The Fizzle Show:

Also, if interested, you can check out the Fizzle “Small Business Roadmap” for an outline of the main steps to starting and growing your online business:

  1. Finally! A Roadmap for the 6 Stages of Small Business (FS100)
  2. Connection: Stage 2 of 6 on the Small Business Roadmap (FS101)
  3. Planning: Stage 3 of 6 on the Small Business Roadmap (FS102)
  4. Build: Stage 4 of 6 on the Small Business Roadmap (FS103)
  5. Money: Stage 5 of 6 on the Small Business Roadmap (FS104)
  6. Scale: Stage 6 of 6 on the Small Business Roadmap (FS105)

2. ConversionCast

My favorite lesson: Testing Your Assumptions

Conversion Cast

From the creators of the top lead generation service Lead PagesConversionCast is a digital marketer’s paradise and is packed with useful examples of how different websites and marketers have optimized their conversion rates to grow their email lists, website traffic, user trials, customer signups, social shares and more!

These episodes are nice and short, usually about 15 minutes in length. It’s a great place for inspiration and picking up new ideas of things to optimize and test across your website.

Each episode features a guest who has successful “moved the needle” on some key metric.

The biggest lesson I’ve learned from ConversionCast is this; TEST, TEST, TEST!

While the show gives you some awesome examples of how to optimize your key performance indicators (KPIs),] it’s vital to test these ideas with your own audience. What works for one person or website may not work for you.

Instead, ConversionCast recommends you apply the Lean Startup methodology:

  1. Come up with a hypothesis (i.e. an idea of something you’d like to test).
  2. Use customer cohorts or split-test this change to validate your hypothesis.
  3. Measure the results using actionable metrics.
  4. Based on the results you can persevere with your strategy or pivot and try something else.

lean-startup

Here are some of the more notable and popular episodes of ConversionCast:

3. The Smart Passive Income Podcast

My favorite lesson: “The Riches Are in the Niches”

SPI Podcast

I love this saying and it’s so true. Pat Flynn, host of the Smart Passive Income Podcast often talks about the importance solving specific problems within some niche that you’re part of.

The great thing about the Smart Passive Income Podcast is that Pat is actually doing and testing the things that he’s talking about.

He calls himself an “online marketing guinea pig” and puts everything he learns to the test so that he can share the results with us. Pat has built a highly successful blog, podcast and now YouTube channel and is a great example of how to execute content marketing effectively.

On the Smart Passive Income Podcast Pat interviews guests, all the way from Tim Ferriss and Michael Hyatt to young entrepreneurs who have only just started to get noticed. He’s great at putting a spotlight on everyday people and showing how anyone can build a successful business.

Some of the success stories coming from the Smart Passive Income Podcast are really inspiring and it’s amazing to see what kind of niches people are able to squeeze themselves into. It just goes to show that great marketing is all about identifying a specific audience and filling their needs like no one else can or has.

Some of my favorite Smart Passive Income Podcast episodes include:

4. The #AskGaryVee Show

My favorite lesson: The Changing Social Media Landscape

The Ask Gary Vee Show

If you want to keep up with the fast changing landscape of social media then The #AskGaryVee Show should be top of your list.

Entrepreneur and investor Gary Vaynerchuck has been running his creative agency, Vaynermedia, since early 2009 with a focus on social media and digital advertising.

The Vaynermedia team publish a couple of podcasts episodes per week. Where they’re being really smart with their content marketing is that they actually film the show and extract the audio to produce the podcast. Talk about two birds with one stone; this is a great example of how to be more productive with your content marketing (let’s call it a bonus lesson).

Gary has been in the social media game for a long-time. He started his YouTube channel, Wine Library TV, to promote his wine business in 2006, just one year after YouTube was created. Gary is completely up to date with the latest social media trends and best practices. As we know, Facebook’s algorithm is constantly changing, the social media space is becoming increasingly competitive and engaging with your audience can be a challenge. Gary and his team are constantly testing new social media strategies to find out what works and of course they share the findings via the podcast.

It amazes me how knowledgable Gary and his team are about social media and how much they’re always testing and experimenting with new post types or platforms. The biggest lesson I’ve learned from the show is to adopt this mindset and react fast to social media changes. Often huge benefits can be had by getting on to a growing platform early when there’s less competition.

Always be on the lookout because the next big social network or other adopter opportunity could be just around the corner.

Each episode of The #AskGaryVee Show is packed with useful advice in a Q&A format, but I love the Gary Vaynerchuk originals that have been produced recently:

5. The Suitcase Entrepreneur

My favorite lesson: Finding Your WHY

Natalie Sisson

Natalie Sisson, also known as The Suitcase Entrepreneur, runs her business and podcast on the go while she travels around the world having awesome adventures.

Natalie’s podcast discusses online marketing, business and entrepreneurship. The show is a mix of interviews with successful online entrepreneurs and her “Fresh in 15” episodes which are shorter-form and are used to bring you quick tidbits of information.

The message I’m constantly hearing from the The Suitcase Entrepreneur Podcast is to do something you care about and find your WHY. It’s so important not just for individuals, but for businesses as well to find their WHY; their purpose or reason for being.

Your WHY is what separates you from your competition. It’s why your audience buy from you and it’s why they’re going to share your story with their friends. Finding and communicating your WHY is crucial as it’s what allows you to attract the ideal customer.

For more information about the importance of your WHY, check out this must-watch TED Talk by Simon Sinek.

Here are some of the best Suitcase Entrepreneur interviews and episodes:

6. StartUp

Being Transparent with Your Audience

StartUp

Gimlet Media is a new podcasting company that produces high quality narrative based podcast shows. StartUp was their first podcast and follows the story of CEO Alex Blumberg and his team as they wrestle with the challenges of starting up a new company.

This podcast is like nothing I’ve ever listened to; they’re telling and narrating their story as it’s actually happening. The show cuts between interviews with investors to awkward conversations with Alex’s wife to voice overs where Alex explains everything that’s happening.

Usually we only get to hear about a startup once it has become semi-successful. As the show says in the intro, the podcast shows you the side of startups that no one usually sees; those early days when it’s all trying to get this thing off the ground when you have no idea if you’re going to succeed.

One of the biggest things I’ve learned from the show is the importance of transparency.

While producing this podcast Alex has to be completely transparent with his wife, his co-founder, his team and of course us, the audience. Everyone can see (or hear) what’s happening the entire time and there’s no hiding anywhere. This of course contributes to the brilliance of the story. I’ve learned that people really appreciate transparency.

As a member of the audience listening to this show I really appreciate that the show hasn’t been sugarcoated to give a certain perception of the company. It’s all just raw conversations between employees about real challenges and concerns.

Every episode of StartUp is really insightful. If you want to get started with this show, check out episode one here:

Or you can start with season 2 which follows the story of two female entrepreneurs:

7. The Tim Ferriss Show

My favorite lesson: Constant Learning

Tim Ferriss-2

Best-selling author, entrepreneur and investor Tim Ferriss hosts The Tim Ferriss Show and interviews world-class performers in order to deconstruct what it is that they do to become so successful.

Tim is the author of three best-selling books; The 4-Hour Work Week, The 4-Hour Body and The 4-Hour Chef. His writing focuses on deconstructing a topic to find out what the “minimum effective dose” is for achieving a goal, whether that’s building a business, sculpting the perfect body or accelerating your learning.

Tim has interviewed awesome guests like Arnold Schwarzenegger, Tony Robbins, Peter Thiel and Ramit Sethi. While the range of topics and skills these interviews cover is wide, one of my biggest takeaways from the show is the importance of constant learning. These world-class performers are constantly trying to improve their skills and never stop learning.

One of the common questions Tim likes to ask is “what book have you gifted to people more than any other?” or just “what are your favorite books?”. Books are an excellent source of knowledge and reading is one of the most common traits among these high-performers. These people have a thirst for knowledge and even though they’re at the top of their game, they’re constantly trying to learn more every single day.

And if they can, so can you!

Here are the standout episodes from the Tim Ferriss Show which are particularly good for marketers:

Other Podcasts to Check Out

  1. Seth Godin’s Startup School by Seth Godin. This podcast is a series of talks by author and entrepreneur Seth Godin as he guides 30 entrepreneurs through a startup workshop.
  2. The Productivityist Podcast by Mike Vardy. This is another favourite of mine. Mike’s podcast is a great source of productivity tips that help you get more done.
  3. Entrepreneur On Fire by John Lee Dumas. Hear the success stories of successful entrepreneurs with this top business podcast. Perfect for all your entrepreneurial types.

Your Turn!

I highly recommend each and every one of these podcasts. They’re all brilliant in their own right and you won’t regret taking the time to listen to the shows.

I’m always on the lookout for more great shows, so tell us; what are your favorite podcasts? Let us know in the comments below!

Image sources: Pablo, Unsplash, IconFinder, Lean Startup

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Written by Paul Minors

Paul is a digital marketer from New Zealand. His productivity blog has helped thousands of people to achieve their goals and squeeze more out of life. Sign up to his free 7-Day Productivity Plan and learn how to become a Jedi Master of productivity!

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  • Dan Gejay

    Great share – I also listen to…

    The Art Of Paid Social – Rick Mulready
    Social Media Marketing by Michael Stelzner – Social Media Examiner
    Six Pixels of Separation – Mitch Joel
    The Beancast – Bob Knorpp
    Social Media Pubcast – Jon Loomer (Facebook Advertising)

    • I love The Art of Paid Traffic and the Social Media Pubcast. I’ll have to check out Six Pixels of Separation, that name makes me laugh 🙂

  • James Carbary

    The Zero to Scale podcast with Justin McGill & Greg Hickman is phenomenal. Both guys are bootstrapping startups and sharing everything along the way.

    I’m also loving the Growth Show from the guys at Hubspot.

  • LearnChair Radio. We concentrate on learning from our guests what it takes to be a good communicator and leader. Our latest podcast is with Simon Sinek’s partner, Stephen Shedletzky, which will be published on 23 June. Past podcasts include Terry Brock, Jacqueline Whitmore, Phil Romano and other top business and social media experts. Listen to our podcast on iTunes, Tumblr and Pinterest.

  • chasereeves

    Wow @paulminors:disqus, such a great list. Thanks, man.

    • Hey thanks @chasereeves:disqus! The Fizzle show is awesome and you guys have helped me so much. Keep up the good work 😀

    • Oh, and personal joke – “FIONA! DONKEY!!”. Cracks me up!

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        Ha! We were in rare form that day 🙂

  • I have three faves due mostly to the fact that the hosts ask really, really good questions:

    1. Todd Henry’s ‘Accidental Creative’: Not technically a marketing podcast, but he has a lot of the same guests that float around and comes at his interviews in very interesting ways.
    2. John Jantsch’s Duct Tape Marketing Podcast: John is an old pro and actually sounds like he studies his guests’ work prior to having them on the show and asks some ‘deep cut’ questions.
    3. Brian Koppelman’s ‘The Moment’: This isn’t at all a marketing podcast, but he seems to always get to a ‘Barbara Walters’ moment with his guests (varied from Tony Robbins to Tim Ferriss to Bill Hader to Amy Schumerr). He’s a screenwriter who interviews ‘people who deeply interest’ him. It shines through. (he’s also a great Periscope follow).

    • Thanks for the recommendations @brett924:disqus. I’ve heard of Duct Tape Marketing and will definitely give it a go!

  • The Read to Lead Podcast with Jeff Brown, and Content Inc. with Joe Pulizzi at CMI. The latter is especially good because he is basically giving away a bunch of content from his upcoming book of the same name. But Jeff Brown has landed interviews with some great business/personal development authors that are really worth listening to. Plus Jeff has the skill to put together a really sharp and listenable show.

  • Laura Montgomery

    I’m addicted to “This Old Marketing” with Joe Pulizzi and Robert Rose from the Content Marketing Institute. It’s like NPR’s “Car Talk”, but for digital marketers instead of car owners – funny dialogues combined with really practical insights and trend analysis.

    • I need to listen to this one. Your description got me intrigued :D.

  • Paul, What a perfect list and the lessons you learn from each podcast! I would probably add:

    1DayBB with the lesson that we all need to get out of our own heads and businesses, and have someone else look inside our business in order to grow;

    Mixergy with the lesson that no one starts out successful, and the journey to success must create many ways around bumps and roadblocks; and

    The Model Health Show with the lesson that health is not simply fitness and food…it’s also mindset.

    Thanks for such a well written post! Go Podcasting!

    • Thanks @MommyLoves:disqus! Yep I’m also a fan of the Model Health Show! Shawn has some great tips and advice. Thanks for the other recommendations.

    • Thanks @MommyLoves:disqus! I’m also a fan of the Model Health Show! Shawn has some great tips and advice. Thanks for the other recommendations. 🙂

  • Dennis Shiao

    Great list, @paulminors:disqus. I’m a big fan of Todd Wheatland’s podcast, “The Pivot: Marketing Backstories” (http://contentmarketinginstitute.com/the-pivot-marketing-backstories/).

    This podcast always features interesting marketing leaders – and Todd’s interview style is engaging and entertaining.

  • @paulminors:disqus Great list! I will defineitly be checking out Conversion Cast tonight. I love all the other ones. But you don’t have my favorite “Online Marketing Made Easy” with Amy Porterfield. Lesson learned: Give unbelievable free quality content and people will be lining up to pay for your services. You almost HAVE to buy to buy Amy’s courses for two reasons. 1. If she is giving you THIS much high quality content for free, her paid content must be EPIC. 2. Like Pat Flynn, you almost feel Guilty for NOT supporting their business with your money.

    • Hey thanks @kate_doster:disqus yeah never checked out Amy’s podcast but I would expect it’s very high quality 🙂

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  • Hayley Mullen

    This is awesome! I listen to podcasts pretty much all day at work and am always excited to add more to the repertoire.

    Also, can’t help but mention Unbounce’s Call to Action Podcast: http://unbounce.com/podcast/. Full disclosure, I work for Unbounce, but it’s all marketing/conversion-focused so worth checking out if you’re looking for marketing podcasts. 🙂

  • That’s a great list! Wholeheartedly agree with the StartUp recommendation. The first season, especially, was very engaging. Going to check out the Fizzle Show now! Thanks!

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  • Mark Lindheimer

    Exceptional list and content @paulminors I’m all in on #askgaryvee and my suggestion is Thw Boss Free Society Podcast with @pattydominguez and @timwambach. Outstanding podcast on entrepreneurship with powerhouse guests like @rayhigdon. Enjoy!

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    Oh man @paulminors:disqus just what I needed! Thanks for the compilation! I’m listening to a few of them already, but this is going to fill my week 🙂

  • What an epic post! Lots of podcasts on here that I love and a few that I didn’t even know about. Good work as always, Paul.

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  • Awesome list Paul Minors!! I love #AskGaryVee and Tim Ferris too. Will be checking out the other ones.

  • Would you please consider checking out my new podcast, “How To Market You & Your Business.” The podcast helps regular people who are busting their butt trying to eek out a living on their own learn how to market themselves and their business even if they only have a few hours a week available. On Mondays I publish my “5 Minute Sales Tip” in which I reveal a real life example of a sale I recently made and the associated tip to learn from. On Thursdays I publish an interview with a small business owner, entrepreneur or network marketing professional. Here’s the link: http://www.howtomarketyouandyourbusiness.com. Thank you.

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  • Angi Cividino

    Because there seems to be so much great stuff being shared/communicated via podcast, a part of me really wants to give them a listen. However, a bigger part of me hesitates to take my laptop speakers off their “muted” status. I don’t drive, don’t listen to music at the gym or on public transit, don’t buy audio books. I do watch and listen to music videos on occasion. And other digital (video on demand) content. So what is it about “podcasts” that reminds me of…the radio?? Which I hate, btw. Please prove me wrong. Tell me I have NO BUSINESS making that ridiculous comparison because I would like to give podcasts a go… eventually.

  • Andrew M. Cauthorn

    Great list! I just happened upon this blog post when I put in a general Google search for “best marketing podcasts.” I’d highly recommend Social Pros. I’ve gained so much knowledge about social media marketing from this podcast. They also have a number of episodes on social customer care which is very interesting stuff as well.

  • Gurpreet Tooray

    awesome list here! Happy to find I was subscribed to most of these 🙂 Do you ever listen to mlm nation’s podcast? They have some good stuff on there too just FYI 🙂

  • Glenn Gow

    Paul, you may not be aware of my podcast called “Moneyball for Marketing – How to use Big Data & Marketing Technology to Win”. Please check it out at http://crimsonmarketing.com/podcast-moneyball-marketing/

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  • Awesome list. Would love to add my new podcast in iTunes (launched March 2016), The Write Podcast, to your list. I’ve talked to Sujan Patel, Joanna Wiebe, and several other guests; and have shared my story, a chapter of my new book, and much more. I’ve already had quite a bit of traction. You can find it by looking up Julia McCoy in iTunes, or go straight to iTunes with this link: https://itunes.apple.com/us/podcast/the-write-podcast/id1082066558?mt=2

  • Paul, I would love it if you could add Edge of the Web to your Podcasts list in iTunes. We have over 170 shows and have interviewed lots of great leaders in the marketing world. Check out our interviews with Guy Kawasaki, Jay Baer, Tom Webster, and Mark Schaefer! All of our shows are available on our website http://edgeofthewebradio.com/ too. Give us a listen sometime!

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  • Great list. My two favorites that I listen to religiously are The Art of Paid Traffic and Perpetual Traffic. Here’s a list of my other marketing favorites: http://www.briefmarketer.com/blog/top-marketing-podcasts/

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    Awesome List Paul. This is huge. My favorite is The #AskGaryVee Show.

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