Recently it struck me out of the blue. Every day, I am spending a ton of time on Social Networks, mainly Twitter and Facebook to connect with lots of new people. It is an integral part of our startup and helps us a great deal to get the word out.

Not everyone can do that. There are a lot of people for whom Social Media is only one part of their business. Sounds stupidly simple right?

So, I sat down and thought what would it be that gives you the best results if you only had 20 minutes everyday for Twitter? Which things can you cut out?

Here are a few pointers that I believe are most valuable based on our own data research and looking at the best Twitter users out there.

 

5 minutes: Consistently Post Great Tweets

To me, the most important part when it comes to a great presence on Twitter is to regularly post great content for your followers. Looking at the stream of the top Twitter marketers like @TweetSmarter, @MayemStudios or @MQTodd, this seems to be confirmed too. They simply go out of their way to Tweet the best content they can find for their followers and it has paid off greatly for them.

In order to get a consistent and regular stream of Tweets going every day and not spend more than 5 minutes, scheduling some Tweets is crucial. So, the way I go about it is to put about 5 Tweets into my Buffer every morning to be Tweeting over the whole day. Of course, there are a ton of other tools you can use to achieve the same:

 

5 minutes: Follow Relevant People

Aaron Lee, alias @AskAaronLee, one of the most prolific Twitter users there is, once said to me:

The best Twitter tool out there is the Twitter Follow Button

And I couldn’t agree more. For a lot of your efforts to pay off, it is vital to simply start following people I found. Now, of course, following people randomly through schemes or software might be a waste of time. Yet, there exist a lot of great directories you can go to in order to find relevant people.

 

Get 200% more clicks on Tweets

By Buffering Tweets, they are posted at optimal times giving you 2x more exposure.

For example, sites like Twellow, WeFollow or Listorious let you search people both by location and topic.

Another tip that helped me tremendously is to start following bloggers and commenters from blogs you frequently read. They can help you to build a very targetted and relevant following that you can reach out to at any time.

This doesn’t have to take up much time. Do a few directory searches based on your niche and hit the follow button. That’s it.

 

10 minutes: Reply, Connect and Reach Out

Now, the largest junk of time I believe should be spent in actual replying and reaching out to people. Interestingly, Dan Zarrella mentioned in his latest webinar, that this doesn’t necessarily increase clicks and reach.

My understanding here is very different. Measuring the value of individual connections you have built is hard. Yet, you will only be able to get it if you actively reach out and reply to people. What I found is that if you are in need, want to ask questions or simply participate in a healthy discussion on Twitter, yet have been a broadcaster all the time, it will be hard.

So spending your time building actual relationships that go beyond a quick “hi” can pay off greatly. Here are a few tips on how I go about reaching out to people if there are 10 minutes left:

  • Reply to people that retweeted you by checking out their bio and following them and making a thoughtful comment.
  • Reply individually to your new followers, by looking at their bio and finding something you really appreciate about what they do.
  • Answer a question someone asked in your Twitter stream
  • Simply browse through your stream, retweet thoughtfully and jump into conversations.

 

Image by b_d_solis

Your Results

Even by only spending about 20 minutes each day I believe you are set to increase exposure for yourself or your business greatly on Twitter. The most important part to understand is that you get comfortable dipping in and out of your Twitter stream. Don’t worry if you miss a Tweet or an @reply, for as long as you are committed to continue the conversation.

 

Get 200% more clicks on Tweets

By Buffering Tweets, they are posted at optimal times giving you 2x more exposure.

Following these steps, you have built a relevant following of people you know and respect. On top, you are able to provide them with great content day in day out. You can reach out to them for help or feedback at any time. You can do all this by spending 20 minutes only every day.

 

What do you think about this strategy? How are you spending most of your time on Twitter?

 

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Leo Widrich

Co-founder at Buffer.