Here at Buffer, we are looking for the best and most awesome new ways for you to share on your social networks.

Today, I’m very excited to have a powerful new integration ready for you. Twylah is a service that creates beautiful custom brand pages for your Tweets.

And as of this week, you can Buffer Tweets through their most powerful feature: Power Tweets.

Before we spill all the amazing stats that using Twylah and Buffer together will help you achieve, let’s take a quick tour of what Twylah allows you to do.

What is Twylah?

Twylah, in short is service, that makes your Tweets shine. If you sign up for their service, each of your Tweets that you send from now on, will be indexed and displayed on a beautiful brand page for your Tweets.

Here is an example of how this looks like:

This means, if you put your Twylah page as your Twitter profile link for example, visitors will get a much better overview about what your Tweets are all about. Instead of monotonous stream, that might only reach back a few hours, they will get a holistic overview about your Twitter presence.

Now on top of this, Twylah also gives each of your Tweets a designated page. This doesn’t only look amazing, it is also very useful. All around your Tweet, there are a ton of other interesting postings you have made, which relate to it.


How to give your Tweets exponential exposure

Now, purely by having all this related content on your Twylah page, Tweets you posted weeks or months ago, might become relevant again. They can gain traction and tend to have a much longer shelf-life than if they just circulate on Twitter.

The key to post your Tweets in that way is an amazing feature Twylah has built in. It is called a Power Tweet.

Your Tweet gets the look and feel of a small blogpost you have published:


How Power Tweets increase your Twitter engagement

Eric Kim, founder of Twylah, conducted some very interesting research with all Power Tweets, that are posted. The one thing he found is this:

“Power Tweet pages, by themselves increase engagement (as defined by time spent with your content) by 40X.”

Eric explained to me, that this is mostly triggered by the short snippets of text, surrounded by lots of other relevant content right on the Power Tweet page.

This means, that normally, people tend to spend 30 seconds with a piece of content, whereas if clicking on a Power Tweet, they tend to spend 3-5 minutes engaging with it. That’s powerful!

How Buffering increases your Tweets engagement

At the same time, here at Buffer, we analyzed well over 1 million updates posted through the service. We sat down and asked a similar question to Eric, do people click more or less often on Buffered Tweets? The results we published in our research were this:

“On average, people who start to use Buffer, see a 200% increase in clicks on links, retweet rate doubles and Klout scores increased 3.5 points. The data refers to using Buffer daily for at least 2 weeks.”

The main reasons for this we found were that Buffer posts your Tweets at optimal timing and makes creating consistent posting pattern more hassle-free.

All you have to do is Buffer interesting stuff, which of course, takes some doing, nonetheless can be done in a very timesaving way.

And now all together: Buffer Your Twylah Power Tweets

Buffer is now directly integrated into Twylah, which naturally combines the two above results. All you have to do is click the Buffer button, whenever you write a new Power Tweet from now on:

Being able to Buffer your Power Tweets, should give you a leading edge on Twitter and make your Tweets a lot more powerful.

Or to use Pam’s words, go and add some awesome-sauce to your Tweets:



You can give the new integration a go here. If you don’t have a Twylah account yet, just click the below button and you will get special treatment when signing up, getting your Twylah page in no time:

What do you think of Buffer and Twylah now being connected? Do you think this could help with your Tweeting? Let me know your thoughts below:


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Written by Leo Widrich

Co-founder at Buffer.

  • I will definitely check that out!

    • Anonymous

      Hi Andreas, great to see you here and yes, definitely give it a go. Let me know any thoughts you have on it! 🙂 

  • Anonymous

    Congrats Guys, this is an awesome combo!! Props to @Twylah:twitter 😉 Looking forward to more awesomeness!!

    • Anonymous

      Yay, so glad you like it! And yes, back to work now to give you some more awesomeness! 🙂 

  • Requested my invite! I was really excited to see that they already offer the ability to customize your Twylah domain. Only thing that’d be better is if I didn’t have to wait for my invite to go through!

    • Anonymous

      Hi Eric,

      Great to hear from you and thanks for the kind words, I agree, I think it is really an exciting tool! Definitely, it shouldn’t take long at all though, I’m sure they will hook you up with an invite real soon! 🙂 

  • How can I buffer a retweet of someone else’s tweet?

    • Anonymous

      Hi dandv, great to see you here and yes, absolutely, all you have to do is install our browser extension ( and then head to and click the retweet button – it’s like magic! 🙂 

      • Tried a few times in Chrome, but nothing special happened after I clicked the retweet button. My buffer was empty, and the retweet posted right away.

  • Seriously, I just don’t get the benefit of Twylah.

    • Anonymous

      Hi Tod, fantastic to see you here and thanks for the thoughtful comment. One thought I have is, you could also just setup your Twylah page and then leave it, it will get you great SEO juice for every Tweet you sent. 🙂 

  • I’ve enjoyed watching both of these companies experience incredible attrition and loyalty amongst the social media community. This is just good things happening to good people.

    Congratulations Joel, Leo, Tom, Eric, and Kelly

  • Fab news. We just interviewed @Twylah:twitter for our radio show. It’ll air in a couple of weeks, but I fell more in love with the program. Really been enjoying @Bufferapp:twitter  too. Thanks for the insight to make it all better together!

  • When I go to

    It does not show any signup button etc

    Has a button to ask for invite. 🙁

  • Just got my twylah invite, looking good so far hopefully it will perform well

  • I LOVE Buffer and have turned a lot of people onto it.  I haven’t tried Twylah but I’m going to sign up for an account right now.  Thanks for creating this awesome tool!