Oh boy, this is a tricky headline. How many fantastic writers out there reflected about the fact that you should be going for quality instead of quantity?

On kicking off great conversations instead of increasing followers? On helping out others and promoting others instead of focusing on yourself? And now this?

There is even this great quote I used many times: Thinking that your follower count defines your success on Twitter is so 2008.

Yet, here I am, telling you that it is important to get more Twitter followers. Before you storm off, please let me explain a little which angle I am taking here.

 

Quality is key, Quantity can’t be forgotten

Blogger Daniel Sharkov, someone I truly respect for his thoughts on Social Media, once said:

“No matter how much you engage with others and how quality your tweets are, getting results with 200 followers can hardly happen.”

This is something I very much agree with. I also believe that the two go together. So the higher quality your tweets and the more you engage, the more followers you will get.

The case Daniel is making is clear. If you aim to reach a larger audience, you will naturally need a certain following you can reach out too. The focus you are taking here is the point to be argued about. Falling for a “Get thousands of followers in days” – scam-software might not be the one I would recommend.

Fortunately, there are other ways.

 

Build Your Following On The Side

So even though the focus shouldn’t lie on getting followers, there are a few simple things you can do to build a larger audience. These are a few of the small things we have put in place:

    • Use the new Twitter follow button

 

 

    • Mention your Twitter username in the sidebar

 

 

  • Have your Twitter username as author’s name for blogposts

 

 

 

  • Put your Twitter username into your author bio when guestposting

 

 

 

  • Sign your emails with your Twitter username
  • Make it easy for users of your product to follow you inside or outside your landing page

 

Here I found that it is key to have covered the basics. The principle I am following is not to rub people’s noses too much into it. Rather, if they want to connect with you, make it easy for them.


 

 

 

How many followers is enough?

This is something I found very tricky to answer. I wouldn’t dare to name a figure. Instead, I think it is more important that your subtle hints to follow you are working. And that your engagement is growing with it. If you are growing at a pace that you are happy with, you are getting more conversations, then you are on the right track.

In my experience, a certain snowball effect applies. If you have laid out a few easy to find traces, people will naturally follow you more and more.

 

Why getting more followers is not important

At the end of the day, it all depends on your Twitter use case. What are you using Twitter for? What do you want to get out of it?

If you are not in a publisher position at all and simply care for the great and easy way to connect, the mentioned points might not be for you. Objectives will be entirely different and I hope I haven’t confused you in that case.

In either way, the focus should never lie on followers. In several cases, I think considering it is key though.

 

Ok, over to you. This is a very delicate area I think. One were the chosen angle on a topic can make all the difference. Do you think followers matter?

 

 

 

 

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Leo Widrich

Co-founder at Buffer.