10 Customer Service Stories That Will Restore Your Faith In Humanity

Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are still companies out there who care about their customers. Every company says that their customers are their #1 priority, but stories show us that many businesses are ready, [...]

3 Easy Ways to Improve Your Company’s Email Support

“When it comes to creating customer happiness, better service is the answer…” Hands up: how many times have you heard that and thought, “Yawn…” We’ve all heard the same trite advice before. Although WOWing your customers time and time again (like Buffer continues to do) is important in creating a business people love, the “customer [...]

The 3 Psychological Triggers that Matter to Happy Customers

The customer of today is an “infovore.” Before doing business with you, a huge majority of customers will now use the information available on the web to find out a plethora of things about your company and your service quality. Transparency is the way the business world works these days, and it’s forced companies to re-examine [...]

5 Default Reactions That Prevent You From Making Good Decisions

Most of us like to think that we are in-control of our actions. Turns out, your brain can be a big jerk, and you are susceptible to a large list of cognitive biases and natural reactions that tend to hold you back from acting objectively. Luckily, some good social psychology books (spurred on by well-research papers & [...]

How Our Brains Stop Us Achieving Our Goals and How to Fight Back

As admittedly wonderful and fascinating as the human brain is, it definitely can feel like our brain is out to get us sometimes. Summed up perfectly in the many observations of the “Scumbag Brain” meme, our brain does seem to engage in “sabotage” in terms of how it naturally reacts to situations. The scary thing [...]

What’s The #1 Social Networking Tool In Your Arsenal? (Hint: It Definitely Isn’t Your Twitter Account)

Human beings are social animals. We absolutely depend on interaction to survive. (Don’t believe me? Check out how solitary confinement destroys our brains) Is it any wonder that social “networking” has taken off like a rocket in the last few years? The thing is, the #1 social networking tool sadly isn’t getting utilized by most [...]

10 Proven Ways to Make Your Tweets More Trustworthy [STUDY]

Twitter has fast become not only a very important part of the web as a whole, but also a very integral part to how we consume important and breaking news. Twitter users are increasingly not only getting updates from those whom they elect to follow, but also by choosing to consume new information by searching for [...]

New Facebook Page Timeline: The 7 Essential Things You Need To Know

This is a guest post by Gregory Ciotti from Sparring Mind, the behavioral psychology blog. More about him at the bottom of the post.  The new Facebook timeline has been creating quite a stir recently, and all the more so ever since Facebook started rolling out the previews for the new timeline for fan pages. This will [...]