A blog about productivity, life hacks, writing, user experience, customer happiness and business.
You don’t have to be ‘the boss’ to take on a leadership role. I learned that quite quickly while working with my startup—in many instances, if you have the most experience within a certain skill, you’ll have to become the ‘leader’ during some key moments and guide the rest of the team. What I happen [...]
“When it comes to creating customer happiness, better service is the answer…” Hands up: how many times have you heard that and thought, “Yawn…” We’ve all heard the same trite advice before. Although WOWing your customers time and time again (like Buffer continues to do) is important in creating a business people love, the “customer [...]
The customer of today is an “infovore.” Before doing business with you, a huge majority of customers will now use the information available on the web to find out a plethora of things about your company and your service quality. Transparency is the way the business world works these days, and it’s forced companies to re-examine [...]
Article by Gregory Ciotti, founder of Sparring Mind and a regular Buffer blog columnist. Most of us like to think that we are in-control of our actions. Turns out, your brain can be a big jerk, and you are susceptible to a large list of cognitive biases and natural reactions that tend to hold you back from acting [...]
This is an article by Gregory Ciotti, founder of Sparring Mind and author of the free guide on how to go viral. Get more from Greg at the bottom of the post. As admittedly wonderful and fascinating as the human brain is, it definitely can feel like our brain is out to get us sometimes. [...]
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. More about him at the bottom of the post. Human beings are social animals. We absolutely depend on interaction to survive. (Don’t believe me? Check out how solitary confinement destroys our brains) Is it any wonder that social “networking” has taken off like [...]
This is a guest post by Gregory Ciotti, author of the free guide on how to be more productive. More about him at the bottom of the post. Twitter has fast become not only a very important part of the web as a whole, but also a very integral part to how we consume important and [...]
This is a guest post by Gregory Ciotti from Sparring Mind, the behavioral psychology blog. More about him at the bottom of the post. The new Facebook timeline has been creating quite a stir recently, and all the more so ever since Facebook started rolling out the previews for the new timeline for fan pages. This will [...]
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. More about him at the bottom of the post. With the rise of importance of having a brand (and personal) page on the two biggest social media platforms, I’ve always felt that much more attention was paid to high converting Facebook pages over [...]
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. More about him at the bottom of the post. Of the useful tools that Twitter offers, most of the focus has gone to getting more Tweets with the variety of “tweeting” buttons available. There is another tool that Twitter offers that can be [...]