Social Media Strategy: How Much Time Does a Good Strategy Really Take?

I have a blog post to write. This blog post, to be exact.

And in the course of researching, outlining, writing, editing, and writing some more, I also have other hats to wear. Email marketing. Social media strategy. Blog promotion, blog design, and anything else that should happen across my plate.

I’m sure you wear a lot of hats, too.

How do you find time to put them all on?

One of my tasks that I’m currently optimizing is implementing a social media strategy at Buffer. In the midst of writing posts like these, I’m also curious to see how much time it takes to put a social media strategy in place.

Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.

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Always Have an Amazing Link to Share: 25 Newsletters and Tools to Discover Shareable Content

We tend to read a lot of content at Buffer. And I mean a lot.

Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

We share 25 stories per day. We read even more that don’t make the cut.

Where do we turn to find so much shareable content?

I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt.

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Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience

Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet.

And as for the other 474 people?

I couldn’t tell you.

Did they enjoy the tweet? Did they notice it? Did it delight them? Did it—eep!—offend them? And perhaps most importantly, what can I learn from these quiet observers so that, when I send my next tweet, those 474 followers find a reason to click, reply, retweet, or favorite?

Meet social media’s invisible audience—and the inevitable questions that this crowd elicits.

The invisible audience among my Twitter crowd and the invisible audiences on Buffer’s social media accounts (and even on this blog) offer a unique opportunity for us to consider how we craft our updates and our content. I’ll be happy to share how I think about this silent majority as well as some interesting research and rules about this topic.

Is this a demographic you consider in your social media marketing? Share in the comments, and read ahead for some insights, stats, and tips.

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9 Informative Infographics To Guide Your Visual Content Marketing

Since visual content arrived on the scene back in 2012, it has showed no signs of stopping.

Best practices on social media sites like Facebook and Twitter always reference images and videos as key elements for driving engagement. Graphics and visuals on blog posts are one of the best ways to get the most value and deliver the best experience for your content.

Visuals are a big deal. If you need any more convincing, or if you’d simply like to hear the argument in a beautiful visual form, I rounded up nine of the best-looking and most informative infographics focusing on visual content marketing. Take a look at the list below, and feel free to share a snippet of your favorite.

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Improve Your Social Media Marketing With These 5 Quizzes: Understanding the Social Media Personality of You and Your Audience

Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating. Not only is the intense depth of academia inspiring, the methods that researchers use for collecting information are so intriguing.

I often wish I could be involved in studies like these, just so I can take the tests, try the quizzes, and see how I’d be evaluated.

Some of the most fun ones to consider are those that involve different types of social sharing. They seek to prove a hypothesis, yet at the same time, they all get me wondering, “Well, where would I fall on this scale?”

Do you know the types of studies I’m talking about? I’ve collected several of my favorites in this article, and I’d encourage you to give them a try to see where you stand. (I converted one of them into a simple quiz, if you’ve got 30 seconds to give it a go!)

What type of social sharer are you? Here are five ways to find out more about your social media personality type.

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How “I Don’t Know” Can Make You An Authority in Your Industry

One thing I’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”

On many matters, we haven’t any authority. 

Is this an OK way to get by?

We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.

You can survive and thrive by embracing “I don’t know.”

Here’s what we’ve learned so far.

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How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

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20 WordPress Plugins You Can Install Today for Easier Sharing, Better Posting, and a More Powerful Blog

There’s a saying you’ll often hear around Buffer’s content team: “There’s probably a plugin for that!”

We’re often chasing new ways to work smarter, faster, and more productively—and the same is true of our Buffer blog.

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list.

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Achieve Perfect Social Media Volume, Quality, Voice, and Topics Every Time with the Consistency Pizza

Just the other day someone introduced me to a blogpost that could have fit right in on the pages of KISS Metrics or HubSpot. Instead, it was published on a brand new blog. And I started thinking, how might this blog get from unknown to well-known if it’s already got quality figured out?

Provided we’ve got the goods, what’s to help you or me stand out from the crowd?

Quality, in many ways, has become a commodity—a mass-produced, ubiquitous good in large supply. Social media marketing and content marketing have evolved to the point that lots of people really good at creating quality work. This is great news for consumers. But what does it mean for us marketers?

If quality is a commodity, perhaps consistency is the key.

That’s my theory at least. Let me explain more.

Consistency pizza: 4 keys to bringing people back for more

Let’s start off with a definition: What are we talking about when we talk about consistency?

What’s the first thing that comes to your mind? For me, consistency conjures images of schedules and deadlines (probably due to journalism classes hardwired into my brain). And a consistent schedule is definitely part of the equation. But there’s a lot more to it as well.

In my mind, ideal consistency should be a four-part formula (or a four-slice pizza, if you prefer):

  1. Consistent volume
  2. Consistent quality
  3. Consistent voice
  4. Consistent topics

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10 Time-Saving Social Media Tools for a Productive Summer

Imagine you’ve got a week’s vacation planned this summer (lucky you!), and you’d love nothing more than for your social media efforts to keep humming right along while you’re gone.

No problem. There are a handful of social media tools that can assist with your out-of-office marketing. Automation techniques can help fill your queue, and the 10 tools below can help you keep tabs on your profiles, engage with your audience, and communicate with your team.

Here are 10 time-saving social media tools (actually, more like 28–each featured tool has a few similar alternatives I’ve listed) to keep in mind whether you’re on the beach or onto other tasks.

(What tools did I miss that help you hack your productivity? I’d love to hear about them in the comments.)

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