9 Informative Infographics To Guide Your Visual Content Marketing

Since visual content arrived on the scene back in 2012, it has showed no signs of stopping.

Best practices on social media sites like Facebook and Twitter always reference images and videos as key elements for driving engagement. Graphics and visuals on blog posts are one of the best ways to get the most value and deliver the best experience for your content.

Visuals are a big deal. If you need any more convincing, or if you’d simply like to hear the argument in a beautiful visual form, I rounded up nine of the best-looking and most informative infographics focusing on visual content marketing. Take a look at the list below, and feel free to share a snippet of your favorite.

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Improve Your Social Media Marketing With These 5 Quizzes: Understanding the Social Media Personality of You and Your Audience

Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating. Not only is the intense depth of academia inspiring, the methods that researchers use for collecting information are so intriguing.

I often wish I could be involved in studies like these, just so I can take the tests, try the quizzes, and see how I’d be evaluated.

Some of the most fun ones to consider are those that involve different types of social sharing. They seek to prove a hypothesis, yet at the same time, they all get me wondering, “Well, where would I fall on this scale?”

Do you know the types of studies I’m talking about? I’ve collected several of my favorites in this article, and I’d encourage you to give them a try to see where you stand. (I converted one of them into a simple quiz, if you’ve got 30 seconds to give it a go!)

What type of social sharer are you? Here are five ways to find out more about your social media personality type.

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How “I Don’t Know” Can Make You An Authority in Your Industry

One thing I’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”

On many matters, we haven’t any authority. 

Is this an OK way to get by?

We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.

You can survive and thrive by embracing “I don’t know.”

Here’s what we’ve learned so far.

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How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

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20 WordPress Plugins You Can Install Today for Easier Sharing, Better Posting, and a More Powerful Blog

There’s a saying you’ll often hear around Buffer’s content team: “There’s probably a plugin for that!”

We’re often chasing new ways to work smarter, faster, and more productively—and the same is true of our Buffer blog.

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list.

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Achieve Perfect Social Media Volume, Quality, Voice, and Topics Every Time with the Consistency Pizza

Just the other day someone introduced me to a blogpost that could have fit right in on the pages of KISS Metrics or HubSpot. Instead, it was published on a brand new blog. And I started thinking, how might this blog get from unknown to well-known if it’s already got quality figured out?

Provided we’ve got the goods, what’s to help you or me stand out from the crowd?

Quality, in many ways, has become a commodity—a mass-produced, ubiquitous good in large supply. Social media marketing and content marketing have evolved to the point that lots of people really good at creating quality work. This is great news for consumers. But what does it mean for us marketers?

If quality is a commodity, perhaps consistency is the key.

That’s my theory at least. Let me explain more.

Consistency pizza: 4 keys to bringing people back for more

Let’s start off with a definition: What are we talking about when we talk about consistency?

What’s the first thing that comes to your mind? For me, consistency conjures images of schedules and deadlines (probably due to journalism classes hardwired into my brain). And a consistent schedule is definitely part of the equation. But there’s a lot more to it as well.

In my mind, ideal consistency should be a four-part formula (or a four-slice pizza, if you prefer):

  1. Consistent volume
  2. Consistent quality
  3. Consistent voice
  4. Consistent topics

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10 Time-Saving Social Media Tools for a Productive Summer

Imagine you’ve got a week’s vacation planned this summer (lucky you!), and you’d love nothing more than for your social media efforts to keep humming right along while you’re gone.

No problem. There are a handful of social media tools that can assist with your out-of-office marketing. Automation techniques can help fill your queue, and the 10 tools below can help you keep tabs on your profiles, engage with your audience, and communicate with your team.

Here are 10 time-saving social media tools (actually, more like 28–each featured tool has a few similar alternatives I’ve listed) to keep in mind whether you’re on the beach or onto other tasks.

(What tools did I miss that help you hack your productivity? I’d love to hear about them in the comments.)

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The Burrito Principle and Beyond: 12 New Marketing Ideas That Are Memorable, Actionable, and Useful

I sometimes find myself getting lost in a sea of marketing advice.

There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the countless blogs, tweets, updates, and emails, and the social media tips grow exponentially.

How can a marketing idea or bit of advice stand out from the crowd?

We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name? 

In this post we’ll explore 12 unique ideas to improve your marketing, each with a distinctly memorable name and concept.

1. Pomodoro Marketing

It’s fitting to start with this marketing idea because it forms the basis for the rest of the ideas to come. If you want your idea to be memorable, give it a name.

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The Secret Psychology of Twitter: What Makes Us Follow, Fave, Share and Keep Coming Back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there’s even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here’s a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more.

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The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!”

“Sign up!”

These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing?

Can one word change the way you feel about a button?

In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.

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