How Much of Yourself Do You Share on Social Media?

authenticity on social mediaSocial media sites like Facebook and Twitter offer a unique opportunity to get close to people who are hundreds of miles away. You can share anything with anyone at any time.

You can share.

Does this mean that you should share?

I’ve come up against this question many times, hovering over the Send button on a status update or considering what’s okay to share and what’s too private (or uninteresting). Where should the line be drawn? Should there even be a line?

I’m happy to offer some of my thoughts and ideas below, and I’d love to hear from you, too. How much of yourself do you share on social media? And do you feel it’s enough? Let’s discuss together.

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21 Simple and Free SEO Tools to Instantly Improve Your Marketing

free seo toolsWhenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Fast-forward to online marketing. How can you work smarter and faster with SEO? 

It starts with having the right tools.

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

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How to Choose the Right Social Network for Your Business

When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything.

So I’d like to give you all some permission as well.

You have permission to pick and choose your social networks.

In fact, often times it may be best not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personas don’t fit with a particular network. When you’re choosing which social networks to be involved with, it’s okay to be picky. You have my permission.

The next step is making an educated decision on which social networks to choose. There are a big number of factors that could weigh a decision for you, and I’ve done my best to collect them here in this post. From demographics to research and a whole lot else in between, here is what I’ve found to help you choose your social networks.

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30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

headline formulasA headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things.

Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Why not take some inspiration from the best headlines of the best headline writers?

The blueprints exist to get your tweets, emails, updates, and articles clicked.

I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.

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How to Take a Social Media Vacation: The Complete Guide to Pausing, Leaving, or Taking a Break From Social Media

There comes a point in my afternoons or evenings where I’ve just about sapped all the creativity and efficiency I’ve got. I need a break. My mind and my body—and oftentimes, my writing—make it quite clear.

Do we ever get the same clues when we need a break from social media?

Certainly, the subject seems a bit taboo to discuss. We’re social media marketers, after all! Taking a break from social media seems almost sacrilegious, yet I wonder how many of us have had those thoughts or feelings before. I know I have.

I thought I’d share a bit about what might go into the thought process behind pressing pause, taking a break, or outright quitting a social network. The circumstances are likely to be unique for each of us. Here’s hoping that this post might open the floor for some good discussion.

From my experience, a social media reset is helpful every now and then. Here’s how to do it.

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How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers

We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could.

And so we did.

And wouldn’t you know it, the ideas worked!

I’m really happy to share with you our experience from an exciting month of email list building and the strategies we used to get more email subscribers. The hugely encouraging aspect to all this is that our simple email changes can be done by anyone. If you’re interested in growing your email list and gaining new subscribers, feel free to borrow any of the ideas we’ll share below. I’ll let you know exactly how we did it.

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The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 

(If we missed any good free Twitter tools, let us know in the comments!)

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What Really Happens When Someone Clicks Your Facebook Like Button

Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it.

I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user.

What’s it like to actually share a story to Facebook?

And how can I make it a better experience?

We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our noses. The Facebook share button could be a huge opportunity to delight a reader with a seamless sharing experience, one in which you can control the look, feel, and message of what gets shared.

Come along to see what I learned (and what I’ve fixed) when I clicked on my own Facebook share button.

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The 10 Best Social Media SlideShare Presentations of 2014

One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare. Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple dozen simple, succinct slides. There are few better ways to consume killer content so quickly.

In writing about how to create a SlideShare presentation that gets results, I ran across a number of presentations that inspired me, educated me, and wowed me. There’s a lot of great stuff out there! I thought it might be apt to highlight a few.

So here’re 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more. If you’ve got a favorite of yours that didn’t make the list, I’d love to hear about it! Feel free to share in the comments.

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Social Media Strategy: How Much Time Does a Good Strategy Really Take?

I have a blog post to write. This blog post, to be exact.

And in the course of researching, outlining, writing, editing, and writing some more, I also have other hats to wear. Email marketing. Social media strategy. Blog promotion, blog design, and anything else that should happen across my plate.

I’m sure you wear a lot of hats, too.

How do you find time to put them all on?

One of my tasks that I’m currently optimizing is implementing a social media strategy at Buffer. In the midst of writing posts like these, I’m also curious to see how much time it takes to put a social media strategy in place.

Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.

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