Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest and Instagram

Out of all internet users 67% are using social networks. And which kind of demographic uses which social network has been forever interesting for marketers. Some of the latest insights from Pew Research centers reveals the latest stats. Twitter is still used more than Pinterest, Instagram and Tumblr. Also, African-Americans and Hispanics are more likely [...]

Why Facebook Is Blue: The Science of Colors in Marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? [...]

10 of the Most Controversial Productivity Tips That Actually Work

We’ve all heard what makes us more productive. To be more productive, get: Better sleep, better food, better work environment, etc. And I think these tips are amazing and a great focus to have. Heck, we even wrote about most of these and the science behind it here on the Buffer blog. And yet, today, [...]

The Secrets of Body Language: Why You Should Never Cross Your Arms Again

Body language is older and more innate for us as humans than even language or facial expressions. That’s why people born blind can perform the same body language expressions as people who can see. They come pre-programmed with our brains. I’ve always been incredibly fascinated with body language and how it helps us achieve our [...]

5 Essential Social Media Metrics to Track and How to Improve Them

“I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those other people need to track their social media metrics, I don’t, I’ve got a good intuition.” That was probably one of my biggest mistakes for a long time. Tracking things all the time and developing [...]

7 Simple Productivity Tips You Can Apply Today, Backed by Science

In case you haven’t noticed, we’ve started to cover a lot of heavily scientific articles recently here on the Buffer blog. And judging by the spread of them, they have been really well received. One thing struck me though. What about simple things we can do? A friend recently told me she has added a [...]

The Science of Smiling: A Guide to Human’s Most Powerful Gesture

Why did the Mona Lisa become one of the most famous paintings of all time? That’s a question an incredible amount of people have asked themselves in the past. And one possible answer is this: because of her unique smile. The smile is is the “the symbol that was rated with the highest positive emotional [...]

What Bad Customer Service Costs Your Business [Infographic]

“You Can’t Improve What You Don’t Measure” goes one of the most famous quotes in business. And this line has also been one of the biggest problems for doing great customer service. “But you can’t measure it!” is the response I receive from a lot of budding entrepreneurs when it comes to chatting about customer [...]

The 4 Elements of Physical Energy and How to Master Them

“Manage your energy, not your time” – Tony Schwartz This is the quote that made Tony Schwartz famous. And it is one, that I believe best represents a truly efficient lifestyle in the 21st century the best. And yet, living “manage your energy, not your time” is incredibly hard, at least for me. It probably [...]