If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone.
Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.
A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts.
This change is caused by a deeper underlying issue—the competition to get seen on a fan’s News Feed is higher than ever. At any given point a user logs into the Facebook platform, there are more than 1,500 posts that user could be shown.
In short, Facebook wants to bring the best quality content to users’ Feeds. Luckily, quality content is what all of us want to create! So rather than give up on the world’s largest and most popular social media platform, you can simply shift focus from what’s going on your brand pages to how to get your Facebook post seen on our fans’ News Feed.
TrackMaven analyzed 5,804 Facebook pages (each with a minimum of 1,000 Page Likes) spanning a total combined 1,578,006 posts to determine the attributes of the most impactful Facebook interactions. These are the top 5 most effective strategies for landing on a user’s News Feed, according to our data.
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While just a little over turning 3 years old, Instagram has made huge strides in social media. With over 150 million users on the platform, 16 billion photos shared, and 1 billion likes happening each day, the photo-sharing and editing platform is one of the most engaging channels on social media.
Instagram has some pretty different functionalities in comparison to other social media sites and is fundamentally based on being able to simply upload and share beautiful images instantly. Except, looking at the other capabilities, Instagram is still a platform to share things and identifying what is working and what isn’t helps to determine what a specific audience craves.
As a marketer, I’m completely intertwined in social media as it represents a pretty big channel and never ceases to change everyday. But, I also have to monitor all of the other channels (ex: Traffic, SEO, Paid Advertising, Earned Media, etc.), so finding out how I could get the most out of Instagram while coupling with the scarcity of time.
At TrackMaven, we released a huge report on how the Fortune 500 uses Instagram and we found some pretty awesome pieces of data that are extremely applicable in optimizing engagement in your Instagram account to resonate with your audience.
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