The 10 Best Social Media SlideShare Presentations of 2014

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One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare. Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple dozen simple, succinct slides. There are few better ways to consume killer content so quickly.

In writing about how to create a SlideShare presentation that gets results, I ran across a number of presentations that inspired me, educated me, and wowed me. There’s a lot of great stuff out there! I thought it might be apt to highlight a few.

So here’re 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more. If you’ve got a favorite of yours that didn’t make the list, I’d love to hear about it! Feel free to share in the comments.

10 of the best social media SlideShares

1. A Complete Guide To The Best Times To Post On Social Media (And More!)

(via TrackMaven)

We’ve had the privilege of featuring Track Maven’s awesome research here on the Buffer blog before. This slidedeck is the best of Track Maven’s best: Research into optimal timing for Twitter, Facebook, Instagram, blogposts, and email.

My favorite slide:

Peak times for interactions on social

2. 6 Questions to Lead You to a Social Media Strategy

(via Mark Schaefer)

Question No. 1 is a fabulous one: “Fill in the blank: Only we ___.” The rest just keep building the usefulness from there. If you’re getting started with a social media strategy, this deck can help you get organized and ready for putting a plan in place.

My favorite slide:

Facebook's mission statement

3. Go Viral on the Social Web: The Definitive How-To guide!

(via XPLAIN)

This deck packs an informative strategy for going viral with an awesome set of visuals and photos. From advice on the elements of virality on social to examples of brands who have done it well, the deck has a little bit of everything—even a cameo by George Clooney.

My favorite slide:

Viral content storytelling

4. Why Content Marketing Fails

(via Rand Fishkin)

Though explicitly about content marketing, this slidedeck’s applications to social media are unmistakeable. We took great inspiration from this SlideShare when we wrote about our ideas of tracking Social Media ROI. Basically, social media marketing isn’t as cut-and-dry as traditional marketing methods (and flip through the entire SlideShare to learn how and why).

My favorite slide:

how content marketing works

5. The Nuts and Bolts of Social Media…’Great Success’

(via Matthew Capala)

This slidedeck is heavy on the Borat, but the message is still solid: 5 key ways to inform and entertain your audience on social media.

My favorite slide:

do things, tell people

6. How to Create the Perfect Social Media Post

(via Guy Kawasaki)

Guy Kawasaki is one of the leading names in social media, and he and Peg Fitzpatrick teamed up on this slidedeck to share some of their secrets for creating perfect social media posts. Much of the advice takes leans toward visuals, and the slide deck is chock full of examples of how these perfect posts look when they’re in the wild.

My favorite slide:

use incognito mode

7. 50 Expert Tips for Getting Started on Social Media

from Constant Contact

Constant Contact reached out to a panel of social media experts (in a wide assortment of jobs and industries) to answer the following question:

If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?

The answers led to these 50 tips on how to get started with social media.

My favorite slide:

useful, indispensable

8. How to Determine the ROI of Anything

(via Gary Vaynerchuk)

If you pair this slidedeck with Rand Fishkin’s on content marketing (listed above), you’d have a pretty powerful case for rethinking how you measure your social media efforts. Vaynerchuk explains his message in real-world terms—e.g., what’s the ROI of a piano, video games, or cat photos? Flip through the deck to see what he means.

My favorite slide(s):

Social Media ROI gif

9. Be a Digital Trailblazer When Building Your Brand

(via Carrie Kerpen)

This deck deals with an inspiring, specific strategy that you may wish to use on social media: Building your personal brand. Carrie Kerpen of Likeable Media lays out the reasons why it’s more and more important to blaze your own digital trail nowadays and how to think in these terms when you’re sharing on social media.

My favorite slide:

what makes me great

10. The ROI of Trust in Social Selling

(via Barbara Giamanco)

How do social media and selling converge? This deck by Barbara Giamanco explains the way that social media is used to build trust—the key ingredient to closing a sale.

My favorite slide:

give

Bonus: How Often Should You Post to Facebook and Twitter

(via Buffer )

I’d be remiss if I didn’t mention one of Buffer’s more popular social media slidedecks in this collection, too. The below is our companion deck to our blogpost about social media frequency.

What has been your favorite SlideShare?

Can you think of a particular SlideShare that grabbed you, inspired you, or educated you? Which ones stand out?

I’d love to hear what slidedecks have had an impact on you and which ones from my list here were familiar or helpful. Feel free to share in the comments about your experiencce!

Image credits: Markus Spiske

  • http://heleipold.wordpress.com Herbert Leipold

    No Link Work

  • beyondthepress

    Kevan–thank you for this post (another great one). I am just starting to explore Slide Share and agree that while the site seems to have taken a back seat to other channels, the content is no less valuable (in fact, it might even be more valuable). While the list itself is interesting and enjoyable, I especially appreciated the “favorite slide” distinction. It allowed me to get a quick taste of each presentation beyond your summary. Thank you!

    • http://blog.bufferapp.com Kevan

      Hi there! Thanks so much for your comment! I’m glad to hear you’re a SlideShare fan. Were some of these familiar to you?

      • beyondthepress

        Yes, a couple were familiar, but others were brand new. As @Amar Trivedi mentioned in the previous comment, there is so much worthwile content to view that you can get sidetracked for an hour and not even realize it.

        • http://www.twitter.com/Mr_Madness Amar Trivedi

          Thank you! Appreciate the shout out.

  • http://www.twitter.com/Mr_Madness Amar Trivedi

    Excellent post, Kevan. As a fan of Slideshare (way before LinkedIn ate it up) I’ve always been amazed at the richness of business information it offers. There’s so much on there, you could do a Top 10 by industry. Kudos on top curation work!

    • http://blog.bufferapp.com Kevan

      Hi Amar! Thanks for the comment! Yes, there is a treasure trove of good info on SlideShare. It was hard narrowing down the list to just 10! Do you have any favorite decks?

      • http://www.twitter.com/Mr_Madness Amar Trivedi

        Too welcome, @Kevan:disqus Love your work! Slideshare is a cornucopia. I enjoy Business Insider, GaryVee, Michael Brenner, CMIContent, Mark Schaefer, Lee Odden, Mary Meeker’s slide decks. Great Top 10 set! (I quite liked Carrie Kerpen.)

        @SlidesThatRock – a recent discovery – are clearly my flavour of the week. This deck is a winner! –> RT @Slideshare: “People don’t care about your brand anymore, says @slidesthatrock. 3 ways to make sure your consumers don’t leave: http://slidesha.re/1qJDY3L

        • http://blog.bufferapp.com Kevan

          Excited to check these out! :)

          • http://www.twitter.com/Mr_Madness Amar Trivedi

            Cheers, Kevan, Happy exploring! Also recall being mind-blown by a preso on visual content by Column Five Media! Here’s an infographic relevant to this post.

  • tracysestili
    • http://blog.bufferapp.com Kevan

      Hi Tracy! Thanks so much for sharing this one. Looking forward to flipping through it!

  • http://www.jennihill.co.uk Jenni Hill

    Great post, Kevan. I’m amazed that SlideShare isn’t being used as much as other platforms just yet. As brilliant as infographics are, I think we need other ways of sharing information (like this) to spice things up a bit every now and again. I think too many people are becoming reliant on the same tried and tested methods.

  • go49ers

    Only the very first presentation is informative and original, the rest is gimmicky marketing babble with some memes mixed in. 72 slides of Google image search results couldn’t be farther from ‘simple and succinct’.

    • http://blog.bufferapp.com Kevan

      Really sorry these ones missed the mark for you! I’m definitely fond of that Track Maven one, too (the first one in this post). It sets the bar high for the rest!

  • Juliette Hauville

    My absolute all time favourite, as someone working at a non-profit, is this one: http://www.slideshare.net/JoeSolomon/social-media-star-wars-for-cmk-8913

    • http://blog.bufferapp.com Kevan

      Haha, wow, social media and Star Wars! Nice one, Juliette! :)

  • http://stancebranding.com/ Justine Espersen

    Thanks for taking the time to find these SlideShares! They’ll definitely be helpful :)

  • PoorAmerican99%

    I liked #10 the most, and was disappointed that there was no G+ button to be able to share that slide to a community there I moderate on. It would have been so helpful.
    I have been noticing plenty of facebook people coming to G+ and they love the help I give them with figuring out how to operate on it. Facebook and G+ are different animals.

    • Courtney Seiter

      Hey there! Wow, a Google+ button for individual images would be really cool, i agree! I’m not aware of one like that but will definitely take a look around! Glad you enjoyed the post. :)

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  • http://www.hackerella.com Rosanna Casper

    Blocking off some time to go through all of these! Great post.

  • http://twitter.com/Simohammed__ Mohammed Bendaanane

    That’s a great post! I liked the #6 the most.

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  • Twopennysworth

    Thankful for the generosity of these folk. No.2 the most enjoyable.

  • http://wordmaid.com Lisa Gibson

    This is so awesome/exciting/inspiring! Thanks, Kevan!