The Big List of The 61 Best Social Media Tools for Small Business

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Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look).

Hopefully you find one or two here that you can use in your small scale marketing that can get you big results.

Social Media Tools for Small Business

Sixty-one is a lot of tools to browse through, so I thought I’d help out by categorizing all of them into a clickable table. The headings below will take you to each section within the post.

Dashboards / Management ToolsSocialBroTweetDeckTweetcaster

Twitter Tools

Followerwonk

Social Rank

ManageFlitter

Must Be Present

Tweriod

Tweepi

Tweet4Me

Commun.it

Twtrland

NeedTagger

TweeterSpy

Twitter Feed

TweetReach

Twazzup

Topsy

Facebook Tools

LikeAlyzer

Fanpage Karma

Wolfram Alpha Facebook Report

Facebook Custom Audiences

Social Media Analytics Tools

Rival IQ

Buzz Sumo

Klout

SharedCount

Google URL Builder

Visual Content Tools

Infogr.am

Piktochart

Visually

Canva

Compfight

BeFunky

LICEcap

Social Media Monitoring ToolsMentionNutshell MailSocialMention

Keyhole

Social Media Content Tools

News.me

Feedly

Pocket

Paper.li

Swayy

Pie

Bottlenose

WordPress Plugins

Digg Digg

Flare

Ivy

Pin It Button for Images

Miscellaneous Tools

Fivehundredplus

Rapportive

Bitly

Rev

Pinterest Board Cover Creator

Jelly

Google+ Page Audit

Powtoon

Cardmunch

IFTTT

Zapier

 

Buffer

Before we get in too deep, I wanted to plug a social media tool I’m quite partial to (for obvious reasons). I use Buffer every single day to build a queue of the content I curate and send it out on a regular schedule to my various timelines. It’s simple and easy, and the intuitive analytics on each post make it a breeze to see which posts performed best.

Screen Shot 2014-04-20 at 8.19.40 PM

Okay, now on with the lists…

 

Dashboards / Management Tools

SocialBro

A complete Twitter management tool (that also comes complete with Buffer integration), SocialBro can tell you everything you want to know about your Twitter account—community information, analytics on all your posts, and much, much more. There is a 15-day free trial to test out all the features.

SocialBro

Put this tool to use: The community insights are fascinating, and there’s some real value to be gained from the tweet analytics (pictured above), which show you which posts got the most engagement and when.

Tweetdeck

Now owned by Twitter, Tweetdeck is one of the most popular tools for complete Twitter management. Tweetdeck lets you track, organize, and engage with your followers through a customizable dashboard where you can quickly see at-a-glance the activity from different lists, followers, hashtags, and more.

Tweetdeck

Put this tool to use: What do you find yourself checking when you go to Twitter? Whatever it is, you can add it to your Tweetdeck dashboard and see everything in one view with nary an extra click. Could be a huge time saver.

Tweetcaster

Tweetcaster is a Twitter management tool for iOS and Android devices, and it provides the basics of what you’d expect from a Twitter dashboard plus a few fun extras: enhanced search and lists, hiding unwanted tweets, and photo effects for your pics.

Tweetcaster

Put this tool to use: Keep the app on the first screen of your phone and tablet so you can easily dip in and out of your Twitter streams when time allows.

 ***

Twitter Tools

 

Followerwonk

Followerwonk is one of our favorite ways to analyze and optimize our Twitter accounts at Buffer. With Followerwonk, you can do all sorts of amazingly helpful things like analyze your Twitter followers, compare different users, and search through bios—all for free. There are even more features—like tracking and sorting your followers—that you can access with a 30-day trial.

Followerwonk screenshot 2

Put this tool to use: One of our favorite uses of Followerwonk is to take the time-of-day charts and  sync to a Buffer account. You can also take a close-up look at various stats from those you follow to see which accounts you could maybe prune (because of factors like inactivity).

Social Rank

This Twitter tool identifies your top 10 followers in three specific areas: Best Followers, Most Engaged, and Most Valuable. Your engaged followers are those who interact with you most often (replies, retweets, and favorites), your most valuable followers are the influential accounts, and your best followers are a combination of the two. Social Rank will run the numbers for free and show you the results today then follow-up each month with an email report.

Social Rank screenshot

Put this tool to use: Social Rank can help you hone your Twitter focus so that you are aware of the followers who might deserve extra attention. You can even place these MVPs onto a specific Twitter list.

ManageFlitter

For quite awhile, I read the name of this tool as Manager “Filter,” which actually isn’t too far off from what ManageFlitter does. The Twitter tool helps you filter who you follow: Easily unfollow those who don’t follow you back, those who’ve never changed their profile photo, and those who are inactive.

ManageFlitter

Put this tool to use: You can batch select these groups of inactive or non-following users in order to give yourself a better following count (and closer to a golden ratio).

Must Be Present

Built by the team at Sprout Social, Must Be Present searches your Twitter account to find how quickly you respond to mentions. Their engagement reports place you in a percentile based on other accounts so you can see how you stack up to the speed of others.

Must Be Present

Put this tool to use: Set goals for response time on Twitter, and use Must Be Present to track them. Aim for a certain percentile or a particular average response time.

Tweriod

Find out when you’ll receive the most exposure for your tweets by letting Tweriod analyze your account. The Tweriod reports break it down into daily and hourly windows when you can expect the highest engagement with what you share.

Tweriod

Put this tool to use: If you use social media scheduling apps for your automation, it goes without saying that sharing at optimal times would be best. Use your Tweriod insights to check your scheduling, or plan your social media drivebys around this time.

Tweepi

Tweepi has a number of useful Twitter features, many of which fall into a couple categories: Managing your followers, and supercharging who you’re following. For management, you can unfollow in batches those who don’t follow you back, and you can bulk follow another account’s complete list of followers or who they’re following.

Tweepi

Put this tool to use: Tweepi’s detailed info on your followers can give you ideas on who to follow or unfollow. Try the cleanup section to bulk edit your connections on Twitter.

Tweet4me

To schedule tweets from any app, simply ask Tweet4me to do it for you. Once you’re signed up with Tweet4me, you can send them a direct message that contains a certain prefix, containing information on when and what to post.

img1

Put this tool to use: If you find yourself double-booked and needing to post to Twitter in 30 minutes, Tweet4Me could be your saving grace.

Commun.it

Commun.it can help you organize, grow, and manage your followers, and it can do so across multiple accounts and profiles. At-a-glance, you can see different parts of your community management, like latest tweets from your stream and which new followers might appreciate a welcome.

Commun.it

Put this tool to use: Keep on top of who you should be following by listening to Commun.it’s advice on the most influential accounts around your brand. 

Twtrland

Twtrland gives you a snapshot of your Twitter profile and can even track Facebook and Instagram for you as well. Two of Twtrland’s most helpful tools are a live count of how many followers are currently online and advanced search functionality tha tincludes keywords, locations, and companies.

Twtrland

Put this tool to use: Local companies can perform a location search to see which area accounts are most popular and potentially worth following.

NeedTagger

A super-powered Twitter search tool, NeedTagger runs language filters and keyword searches to determine which Twitter users might need your product or service. Sounds too good to be true, right? The tool shows you real-time search results and sends a daily email digest of new finds.

Needtaggr

Put this tool to use: Build a Twitter list of potential customers so you can learn and understand their needs and how they communicate.

Tweeter Spy

The Twitter click tracking at Tweeter Spy can tell you which tweets result in the most traffic back to your site. To install, you’ll need to insert a line of code at your website, then you can manage your Twitter click stats right through Tweeterspy.

Tweeter Spy

Put this tool to use: Tweeter Spy has a neat feature that allows you to “Say Thanks” (with a tweet) to  Twitter profiles who refer big traffic to your site.

Twitter Feed

For those looking to feed an RSS of a blog straight to your Twitter, Facebook, or LinkedIn profile, Twitter Feed has you covered. Simply enter your feed, connect your social accounts, and send your posts away, complete with tracking tools for follow-up.

Screen Shot 2014-04-20 at 12.47.42 PM

Put this tool to use: If you have feeds for separate categories on your blog, you can set up Twitter Feed to blast only particular content—new product announcements or featured content.

TweetReach

This Twitter tool shows you the reach and exposure of the tweets you send, collecting data on who retweets you and the influence of each.

TwitterReach

Put this tool to use: Identify which of your tweets has spread the farthest (and why), then try to repeat the formula with future tweets.

Twazzup

Twazzup offers real-time monitoring and analytics for Twitter on any name, keyword, or hashtag you choose. The Twazzup results page delivers interesting insights like who the top influencers are for your keyword and which top links are associated with your search.

Twazzup

Put this tool to use: You can track your first and last name here to see what’s being mentioned about you outside of direct @-replies. You might be particularly interested to peek at the links and influencers associated with your name.

Topsy

Topsy is as a powerful search engine for Twitter content. Want to know how a certain term is being used on Twitter? You can search links, tweets, photos, videos, and influencers.

Topsy analytics

Put this tool to use: See how often your blog is being linked to on Twitter. Type in “site:yourdomain.com,” and you can see how many tweets have included inks back to your website (see above for an example of the Buffer blog).

***

Facebook Tools


LikeAlyzer

What should you be doing with your Facebook page? LikeAlyzer will flat-out tell you. The Facebook analysis tool comes up with stats and insights into your page and starts off every report with a list of recommendations.

LikeAlyzer

Put this tool to use: Keep track of where you stand compared to other pages by following the comparison of your page to average page rank, industry-specific page rank, and the rank of similar brands.

Fanpage Karma

Fanpage Karma shows all sorts of valuable info related to your Facebook page like growth, engagement, service and response time, and of course Karma (a weighted engagement value).

FanKarma

Put this tool to use: FanKarma also does insight into Twitter and YouTube, the latter of which might be particularly valuable if you’re building up a video marketing strategy.

Wolfram Alpha Facebook Report

The knowledge engine of Wolfram Alpha has a neat tool to analyze your Facebook profile. Their Facebook report (a free feature with any Wolfram account) is incredibly detailed—everything from the content you share to the relationship status pie charts of your friends.

Wolfram Alpha

Put this tool to use: See at-a-glance how your profile updates are being received. If you use your personal Facebook for marketing your business, you can optimize the type of content you share to your profile.

Facebook Custom Audiences

If you’re advertising on Facebook, you can use a handy, built-in tool to cater to a specific audience of your choosing by telling Facebook whom to target. Upload an Excel file or link directly to your MailChimp lists. Facebook will create a custom audience based on which of your contacts is on Facebook. This feature can be added by clicking on the Audiences link inside Facebook’s Ads Manager.

Screen Shot 2014-04-20 at 7.44.51 PM

Put this tool to use: Create custom campaigns that target a list of leads or customers. You can get extra specific with these ads since the demographic already has a familiarity with your brand. (Facebook recommends that audience sizes be at least 1,000 people so that your ad dollar is well spent.)

***

Social Media Analytics Tools

Rival IQ

Ever wonder what your competition is up to? Rival IQ tracks a list of brands of your choosing and monitors their activity on Facebook, Twitter, Google+, LinkedIn, and even SEO.  Your free 14-day trial gives you full access to competitor tracking and the dashboards for each of the different networks and search factors.

Rival IQ screenshot

Put this tool to use: Rival IQ can show you insight into your competition but also insight into your industry as a whole. For instance, learn from the Day of the Week chart to see when content from your industry is most likely to go viral.

Buzz Sumo

Curious what the most popular content is on any given topic or any particular website? Buzz Sumo has this covered with a search tool that tracks content and ranks according to shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Screen Shot 2014-04-16 at 2.14.13 PM

Put this tool to use: With Buzz Sumo, you can use the insights to steer the content you create and share on social media, learning how to craft headlines and what types of content each network is most interested in.

Klout

Klout figures to be one of the more well-known tools on this list. It collects information on a person’s various social profiles to come up with a popularity score of 1 to 100 and then lets you follow your score over time as it ebbs and flows (ideally flowing upward).

Klout

Put this tool to use: The site has added quite a bit of functionality beyond Klout score. You can now track topics, view content suggestions, and post straight to your connected social profiles.

SharedCount

There will be times when you’ll need/want to know how popular your content is (like in a weekly metrics report, perhaps). SharedCount shows you quickly, at a glance, how far and wide a piece of content spread.

SharedCount screenshot

Put this tool to use: Click over to SharedCount’s multi-URL dashboard to see a table of multiple URLs for a week’s worth of content.

Google URL Builder

If you’re dabbling in advanced campaign tracking, you’ve likely read up on UTM tracking codes in links. A UTM code is basically extra characters at the end of a link that help flesh out your analytics reports, showing you where your traffic came from and what campaigns it’s all associated with. Google has a free tool to create these UTMs for you.

Screen Shot 2014-04-19 at 2.54.18 PM

Put this tool to use: Add a UTM tracking to all links that are associated with a single marketing push. That way you can better measure the impact and ROI from your particular event.

***

Visual Content Tools

Infogr.am

Infogr.am helps you build sparkling infographics by entering information right into the Infogram spreadsheets that are built right in to the editor. Standard features are there, too, like design templates and a full design editor.

Infogram

Put this tool to use: Visualize a monthly report for your business, and share this on social media. You’ll get the boost of visual content plus transparency.

Piktochart

Piktochart is a free-to-try infographic creator with  a full editor and themes to turn your data into a work of art.

Screen Shot 2014-04-19 at 2.38.09 PM

Put this tool to use: The next time you have some overly complicated (or lengthy) numbers to share, try putting them into a visual design.

Visually

If you’d like an extra hand creating visual content like infographics and charts, you can hit the Visually marketplace and find professionals to do the work for you, at up to 1/5 the cost you’d incur going through an agency. Visually specializes in infographics, videos, interactives, and presentations.

Screen Shot 2014-04-20 at 7.42.15 PM

Put this tool to use: While the pricing is discounted, it’s still an investment (infographics start at $1,000, for instance.) Save your Visually needs for a rainy day, then make a big splash with a feature announcement video or a presentation for investors.

Canva

There is a lot to love about Canva. The graphic design app has an incredibly intuitive drag-and-drop interface, and the tooltips and templates make it ideal for beginner designers. Everything is free unless you choose to use something from Canva’s library of stock photos.

Canva

Put this tool to use: One of Canva’s default templates is a Pinterest graphic, which comes premade with optimal size for a pin (735 pixels wide by 1102 pixels tall).

Compfight

A tool we use regularly here on the Buffer blog, Compfight is our source for creative commons images to accompany our content. For your social media posts, images like these can be great additions to a visual content strategy (just be sure to give credit where credit’s due—each compfight picture comes with attribution).

Compfight

Put this tool to use: Build a small library of free-to-use photos for upcoming social sharing. Sometimes you may come across a good image that just doesn’t quite fit your needs. Save it for later in your Dropbox or on a private WordPress page.

BeFunky

A good graphics program can be a boon to your social media marketing. BeFunky is one of the best—and easiest—ones around, with a complete suite of image editing tools like cropping, scaling, filters, text, and more.

Screen Shot 2014-04-19 at 12.33.15 PM

Put this tool to use: I’m sure you’ve seen inspirational quotes placed beautifully onto inspirational photos. Visual content like this is ideal for social networks, and you can pull this off easily with BeFunky.

LICEcap

Who doesn’t love GIFs? If your social media presence is strong on a place like Tumblr or Google+, then having GIF-making capabilities can come in handy. LICEcap is a downloadable program that creates GIFs from what you see on your screen.

licecap_rules

Put this tool to use: Create a GIF of your product or service in action so you can share with fans and potential customers.

***

Social Media Monitoring Tools

Mention

A good problem to have is when it becomes difficult to keep track of all the different places you are mentioned on social media. Mention prides itself on “going beyond Google Alerts” to track absolutely anywhere that your name or your company could be mentioned online.

Mention screenshot

Put this tool to use: You might be surprised to find out how often people tweet and share your name online without an @-mention (I know I was). When you subscribe to Mention’s daily email, you get all these wayward HTs right in your inbox, and the web dashboard even flags certain mentions as high priority.

NutshellMail

Digests can be a neat way to track your social media metrics, and NutshellMail collects your activity on Facebook, LinkedIn, and Twitter (and even places like Yelp and Foursquare) to provide an email overview of your accounts. You set how often and when you want to receive the recap emails.

Screen Shot 2014-04-19 at 1.50.31 PM

Put this tool to use: If you have a weekly metrics plan, you can have NutshellMail send you a message once a week with an overview of your accounts. You can then extract the data and insights here straight into your weekly report.

SocialMention

As a tracking tool, SocialMention has some neat bonus insights beyond their in-depth keyword tracking. SocialMention tracks areas like sentiment, passion, reach, and strength to not just tell you what’s being said about your search but how those reactions feel.

SocialMention

Put this tool to use: While you track your brand or yourself, you can also see how your sentiment changes over time. Are your mentions positive or negative? And how will this change from month to month and week to week?

Keyhole

The tracking tool keeps track of your hashtag campaign or keyword on Twitter, Instagram, or Facebook with a full dashboard of analytics, demographics, and influencers.

Screen Shot 2014-04-19 at 8.04.37 PM

Put this tool to use: Start a hashtag around an upcoming event, and keep track of the popularity of the tag before, during, and after.

***

Social Media Content Tools

 

News.me

The daily email from News.me contains the top five stories shared by your networks on Twitter and Facebook. (The email is branded with Digg as the two partnered up.)

news.me

Put this tool to use: The News.me email arrives every morning, so you can add the email to your social media workflows. Check what your networks are most interested in, then respond right away.

Feedly

Feedly is one of the best RSS services out there because it does all the basics of RSS well (feed organization, display, etc.) and innovates with some really helpful new features. Plus, it works and looks great on any device you have.

Feedly

Put this tool to use: You can follow any number of relevant blogs and sites in your industry, and if you’re pressed for time, you can scan Feedly’s share counts next to each story or turn on the Featured posts section to quickly pick out the content that is most valuable and shared. (See screenshot above for an example.)

Pocket

With Pocket, you can grab the content on your social networks that looks good to you and read it later in a stripped down, easy-on-the-eyes view.

Get Pocket

Put this tool to use: Combined with IFTTT or Zapier (see below), you can send favorite stories straight from Pocket to Twitter.

Paper.li

Paper.li lets you create a daily newspaper of your favorite tweets and stories and share this paper with your followers.

Paper.li

Put this tool to use: Create an industry-specific daily or weekly newspaper, and take advantage of the extra opportunity to connect with and recognize some of your influencers.

Swayy

Looking for new content to share? (Aren’t we all?) Swayy can be a helpful tool for finding stories based on your interests, as determined by the stuff you’ve shared before. Connect your Twitter or Facebook account for free, and Swayy will check your audience for the type of content they might like best and make suggestions based on its findings.

Swayy screenshot

Put this tool to use: Sharing interesting content on social media is a great way to build your authority and expertise on a topic. Customize Swayy’s suggested topic matches so that you get only the most accurate suggestions.

Pie

Team collaboration on social media can be a very helpful asset when it comes to keeping a queue filled. Pie is designed to make this process as simple as possible as you can collect the neat stories you find online and chat about them with your social media team or your team in general. There is even a Pie browser extension that makes it possible to add stories straight from the browser.

Pie screenshot

Put this tool to use: Collect the cool stories you find online, and use feedback from your coworkers to decide what gets shared to your social accounts. You can make it as simple as a two-Like minimum for getting the go-ahead to post.

Bottlenose – Sonar Solo

The free version of Bottlenose’s enterprise tool helps you see which topics and keywords affect your brand in real-time. Here’s q peek at how the tool highlights trending content based on your interests.

Bottlenose

Put this tool to use: If your brand is big into LinkedIn, this may be a helpful tool for discovering popular content from the network.

***

WordPress Plugins

 

Digg Digg

Built by the team here at Buffer, the Digg Digg plugin adds a floating share bar to all of your posts so your readers can easily share to Twitter, Facebook, Buffer, and almost 20 more sites.

Screen Shot 2014-04-20 at 1.46.13 PM

Put this tool to use: If a floating bar isn’t your style or doesn’t fit with your blog layout, customize the Digg Digg bar to appear fixed at the top or bottom of every post.

Flare

Built by the team at Digital Telepathy, Flare is a social share plugin for WordPress sites and part of an overall website-boosting suite of products delivered through the Filament plugin. Filament allows you to drag and drop your social share buttons wherever you’d like on your site.

Screen Shot 2014-04-20 at 1.53.03 PM

Put this tool to use: Find the place that makes the most sense for your share buttons—sidebar, header, footer, etc.—and fix it up easily.

Ivy

Another part of Digital Telepathy’s Filament plugin is Ivy, a simple tool that allows your website visitors to highlight any passage of text and share directly to Twitter, Facebook, or email.

Screen Shot 2014-04-20 at 1.55.16 PM

Put this tool to use: Ideally your visitors will be the ones putting this tool to use, but you can help them along with a little prodding to “highlight to share.”

“Pin It” Button for Images

Add a “Pin It” button to all the images on your blog with this free WordPress plugin. Each time a visitor hovers over an image, they’ll see a stylized “Pin It” button appear on the image and can share directly to Pinterest.

screenshot-1

Put this tool to use: If you are hoping to attract more Pinterest shares to your blog, the Pinterest button for images could be a real boon. It’s great for blogs with lots of highly visual content.

***

Miscellaneous Tools

 

FiveHundredPlus

This tool for LinkedIn connections works as a digital tickle file. You can place your contacts into different columns for weekly, monthly, quarterly, or annual reminders to get in touch with your contacts.

500+

Put this tool to use: Place your key influencers into a monthly column so that you can be reminded to stay in regular contact.

Rapportive

With Rapportive, you can get a heap of information on each of your email contacts, including the social accounts they’re connected with and where they’re employed. Currently Rapportive  works only with Gmail.

Screen Shot 2014-04-20 at 2.17.31 PM

 

Put this tool to use: When you make a connection with a new person over email, Rapportive can show you how to followup for connections on their various social networks.

Bitly

Shortening a URL on Twitter can be a must as you try to squeeze inside the 140-character limit. Bitly is one of the original link shorteners (and integrated with Buffer, too). If you use Bitly on its own, you’ll get a full history of the link’s performance as well as an overview of all the links you’ve ever shared.

Bitly

Put this tool to use: You can use bitly outside of Twitter, too. Consider cleaning up some long or ugly URLs when you’re posting to Facebook, LinkedIn, or Google+ or even when you’re writing an ebook or email.

Rev

Rev is a complete transcription and translation service that can help convert your audio or your English into the format and language you need.

Screen Shot 2014-04-19 at 2.58.40 PM

Put this tool to use: If you conduct interviews of your customers, you can use Rev to convert the audio to text for easier assimilation into marketing personas or social media profiles.

ShareRoot Board Cover Creator

ShareRoot has a handful of tools that are specific for boosting Pinterest engagement, promotion, and measuring. Some tools are inactive or under development, but one that is live now is a Pinterest Board Cover Creator that lets you create images to use as the cover for your different pin boards.

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Put this tool to use: Build some really awesome Pinterest covers to make your overall page stand out to new visitors.

Jelly

An app for iOS and Android, Jelly is billed as a social search engine—you ask questions with photos, maps, and friends and get the answers from people who know best. For instance, show folks your location and get recommendations from locals on where to eat.

Jelly

Put this tool to use: Brands can connect on Jelly and then be able to view which of their followers on other social networks are active on Jelly. This gives brands an extra opportunity to connect and add value where  their customers spend their time.

SteadyDemand’s Google+ Page Audit

For an overview of the health of your Google+ page, you can use SteadyDemand’s tool to investigate what’s working and what’s not. The tool couldn’t be simpler: Just input the URL of your company’s Google+ page (ours was https://plus.google.com/u/0/+Bufferapp/posts) and then see the report on all your page activity.

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Put this tool to use: Google+ insights are much harder to come by than those on Facebook and Twitter, so tools like this can help show you if all your G+ marketing has been worth it or not.

Powtoon

Are videos part of your social media marketing plan? If you’re anxious to jump into video content, Powtoon can be a free way to test and see if it might work for you. With Powtoon, you can create and edit video clips and upload straight to YouTube.

Powtoon

Put this tool to use: Put together a product demo for what you sell, and share this on social media to give people a visual demonstration of what your business is about.

CardMunch

This free iOS app has you take a picture of a business card and then stores the information into your contacts and finds the person on LinkedIn. Great for expos and conferences.

Cardmunch

Put this tool to use: Scan the business cards of new contacts you meet and quickly see on LinkedIn which connections you have in common.

IFTTT

Social is just a small part of what IFTTT can do. The Internet automation app can do everything from text you tomorrow’s weather to automatically update your Twitter with your Instagram photos. IFTTT connects with more than 90 channels, including Twitter, Facebook, LinkedIn, and Instagram.

IFTTT

Put this tool to use: You can sync IFTTT with your Buffer account to schedule things like Buffering each Twitter post that you favorite.

Zapier

Zapier is a bigger version of IFTTT—more channels to connect but not quite free. You do get to create five free recipes before upgrading, so you can try out Zapier with tools like MailChimp and Disqus and 250 more.

Zapier

Put this tool to use: You can sync your email campaigns with your social accounts, sending links to your campaigns as tweets, posts, or Buffers to all your favorite social places.

Are there any social media tools here that you might try? Any of your favorites that weren’t included? I’d love to build the list out even more, and your input would be excellent! Share your favorites in the comments.

If you liked this post, you might also like 29 Free Marketing Tools to Improve Your Marketing Starting Today and 17 Unique Places to Find Great Content to Share.

Image credit: HVargas

  • Matt Quanstrom

    I was kind of surprised to not find Nimble on this list (Great social CRM). Lots of other great tools though! Nice to have so many in one spot :)

    • http://blog.bufferapp.com Kevan

      I’ll have to give Nimble a try, Matt! Thanks for the suggestion. :)

      • Matt Quanstrom

        Sure thing! Definitely a handy tool that acts as a universal inbox, along with some other great CRM tools to keep track of contacts. I like being able to have one place where I can see all conversations with a contact, especially since they tend to move from say…twitter, to linkedin, to email. Helps a lot :)

  • Evan Dunn

    Wow this must’ve been quite the homework assignment.

    Also, Hootsuite…? Definitely one of the most popular small business social media tools. But they are Buffer’s biggest competition as well, aren’t they?

    • http://lisadelay.com/blog Lisa Colon DeLay

      Hootsuite is a dashboard and Buffer works well as scheduler. I like to use both.

    • http://blog.bufferapp.com Kevan

      Hootsuite definitely has some crossover with Buffer, Evan. But it’s absolutely a deserving tool for this list. Thanks for mentioning it! :)

  • http://daveshrein.com Dave Shrein

    Wow, thanks for doing this homework. I will be enjoying this list over a cup of coffee.

    • http://blog.bufferapp.com Kevan

      Better make it two! (I wrote a lot.) :)

      • http://www.news.smit.rs/ aleksandra_smit

        Great and very useful list. Really awesome job and thanks for sharing this list. Coffee is ready and I’m starting exploring some of listed tools

    • Mike Macey

      I’m several pots in over 4 days! :)

  • http://WebSavvyPR.com CathyWebSavvyPR

    Love the list of tools, but I need to point out one minor issue and one tool you left off. Not sure how you could have left Hootsuite off the list. Granted, in my own social media work, Buffer has replaced Hootsuite (Buffer does the job I need better, simpler and with greater integration into other tools/sites)…But I know many small biz owners who still use it.

    As for the Digg Digg for WordPress plugin – please be sure to check if your plugins are compatible with the version of WordPress you are using – in most cases WordPress V3.8 or the recently released V3.9. The Digg Digg plugin has not been updated since WordPress V3.5.2 from 2013. I use the Shareaholic plugin, which is currently up to date. Not being updated doesn’t mean it won’t work, but that it may or may not work, or could (in rare cases) cause issues with your site. You can find out if a plugin is up to date: from the WordPress dashboard – search for the plugin, then select “view details” before you install plugins – or be sure your web designer does. (Flare, Fillament & Ivy have been updated through WP V3.8.3 – which is close – as WP V3.9 just came out last week).

    Great list otherwise – Cathy Larkin

    • http://blog.bufferapp.com Kevan

      Thanks for the comment, Cathy! Makes a lot of sense. We use the Digg Digg bar on our blogs here (it comes and goes as we test different things). Your point about keeping it up to date with current WordPress is a very helpful one. Thanks for the nudge. :)

  • http://lisadelay.com/blog Lisa Colon DeLay

    Now THAT’S a list. Boom! Great job…and I’m sure you’ll add to it.

    Besides Hootsuite (like a few mentioned….) I think crowd-funding sites can help too. Kickstarter, Indiegogo, etc

    but SlideShare… now that’s a super tool for leads and serious readers (who aren’t part of the waste-time crowd on Facebook)

    I love Buffer and it made it to my list of over 20 tools and 20 case studies for start-ups in my #SMM & web marketing jumper-starter kit: https://gum.co/jumpstarterkit

    (I wrote it because people kept coming to me and asking for advice. It’s a whole plan to get started.)

    • http://blog.bufferapp.com Kevan

      Thanks for sharing this, Lisa! Looks like a great resource you’ve built there. Really grateful to have Buffer be a part of it. :)

  • http://www.magentaemedia.com Tracy Stonard

    This is a great resource Kevan, awesome job!

  • http://talkkindnesstome.com/ Jane

    Of course you’ve outdone yourself again. This is an awesome list and you’re right about the categories helping with the overwhelming aspect of so many tools. There is really no way I would ever even hear of these tools without a list from the experts like you at Buffer. I would never use them all either. I appreciate the comments too. They add valuable supplementary information to what you’ve shared.

    • http://blog.bufferapp.com Kevan

      Great to hear, Jane! Yes, definitely don’t need to use all the tools mentioned here, and I really appreciate the comments from everyone. Really adds to the discussion. If it’s any help, one of my favorites on this list is the Wolfram Alpha report. Very interesting. :)

  • Nik Souris

    I find a lot of value in CrowdBooster for FB pages and Twitter.

    • http://blog.bufferapp.com Kevan

      Looks really interesting, Nik! I’ll add this one to my must-try list.

  • http://www.techacker.com/ Anurag Bansal

    Wow, this is a crazy long list of tools for excelling in social media. Once again you have outdid yourself. I wonder how much time it took to compose this.
    I will have to spare a day to try some of them…it’s a ridiculously long list. I must say though that I use some of them, like Flare, Ivy and some other WordPress plugins.
    Thanks again for this great post.

    • http://blog.bufferapp.com Kevan

      Thanks! So glad the list is a good resource for you. Makes the time well worth it. :)

  • nancy Alfred

    HELLO to my friends out there i am testifying about the good work of a man who helped me, it has been hell from the day my husband left me i am a woman with two kids my problem stated when the father of my kids travel i never help he was living but as at two weeks i did not set my eye on my husband i try calling but he was not taken my call some week he call me telling me that he has found love some where easy at first i never take to be serous but day after he came to the house to pick his things that was the time i notice that things is going bad i help he will come back but things was going bad day by day i needed to talk to someone about it so i went to his friend but there was no help so i give it up on him month later i met on the the internet a spell caster i never believe on this but i needed my men back so i gave the spell caster my problem at first i never trusted him so i was just doing it for doing sake but after three day my husband called me telling me that he his coming home i still do not believe but as at the six day the father to my kids came to the house asking me to for give him the spell work to said to my self from that day i was happy with my family thanks to the esango priest of (abamieghe)esango priest he his a great man you need to try him you can as well to tell him your problem so that he can be of help to you his content email is this esangopriest@gmail.com indeed you are a priest thank you for making my home a happy home again. remember his email is esangopriest@gmail.com

  • Agnes Dadura

    Great resource! You’ve listed some less known tools as well.

    • http://blog.bufferapp.com Kevan

      Thanks, Agnes!

  • http://twitter.com/geugeniocontent Gene Eugenio

    Another SIIIICK list from Kevan. Love your long list articles, bro!

    • http://blog.bufferapp.com Kevan

      Thanks, Gene!

  • Leticia Polese

    This is an incredible list, Kevan! And I’m proud SocialBro is in it :-) Thanks for the mention.

  • Dillah Zakbah

    Thank you for the Pie mention Kevan!

    And what a great list – must have taken a lot of research and time! Great job :)

    • http://blog.bufferapp.com Kevan

      Pie is one of my favorites, Dillah! So happy to include it here. Excited to see where you all go. :)

  • http://www.plumbead.com LeAllyson Meyer

    Kevan – What an incredible list of resources plus excellent descriptions of what each one of these does. I will be trying many of these. It could take weeks to go through all of it. That is one of the things I really like about the Buffer newsletters. All the articles are so comprehensive and thorough. Thank you.

    • http://blog.bufferapp.com Kevan

      So great to hear you say this, LeAllyson! We aim for comprehensive and thorough, so it’s awesome to know we’re hitting the mark there!

  • http://www.rivaliq.com/ John Clark

    Kevan, thanks for the Rival IQ mention in this beast of a post! You are a star and we love you and Buffer right back! Sharing now.

    • http://blog.bufferapp.com Kevan

      You bet, John! Really happy to share your great tool with others. :)

  • http://colorhive.com Jessica Muñiz Witmer

    I just started using SproutSocial.com and have been really happy with it so far. Facebook/Twitter/GooglePlus/Analytics/etc. Very nice. Would add to the list.

    • http://blog.bufferapp.com Kevan

      Awesome addition, Jessica! Might need to come up with another 61 tools … :)

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Thanks for sharing this tools Kevan. I’m not familiar with some of the tools you’ve mentioned above but I will check them out soon.

    • http://blog.bufferapp.com Kevan

      Awesome, Barbara! Thanks!

  • Jo Harrison

    Fab list, love social media tools… now I must get back to work! :)

    • http://blog.bufferapp.com Kevan

      Thanks, Jo! I felt the same way as I was putting the list together. :)

      • Jo Harrison

        It’s a good thing I work in social media :)

  • http://www.ferreemoney.com/ Neil Ferree

    What an awesome round-up of SMM tools Kevan. I’ve only recently discovered Buzzsumo and use it daily to find content that has a high degree of social appeal. If I were to suggest/add another SMM tool to your awesome compendium, I would have you take a tour of Scoop.it – I’ve been a Scoopiteet since (beta) and use it daily.

    • Yael Kochman

      Scoop.it would be a great add to this list indeed. Another curation tool (currently in beta) that would probably make the cut is Roojoom.com (disclosure: I work for them, still think it’s an awesome tool I personally use it on a daily basis)

    • James Lerman

      I have to agree wholeheartedly that Scoop.it definitely deserves to be on this list. I use it every day and it integrates seamlessly with Buffer. I find it to be the best curation tool available.

  • Chris Taylor

    Fantastic list Kevan. I want to give a shout out to an app called Social Beacon from http://pagemage.com. It’s specifically for ecommerce marketplace sellers – so folks selling on eBay, Etsy, and Amazon.

    • http://blog.bufferapp.com Kevan

      Sounds really helpful, Chris! Thanks for passing this along.

  • http://genevievehoward.com/ Genevieve Howard

    Kevan, I’m a recently new reader to Buffer. I have to say this list came at the perfect time! I’m working on a social media talk for next week, and I will include your list as a resource for my audience. So many great tools along with helpful descriptions! Thank you for putting this together!

  • Jevon Millan

    Can you elaborate on what benefits there are to TweetCaster over the standard Twitter app for iOS?

    • http://blog.bufferapp.com Kevan

      Absolutely, Jevon. From what I’ve heard from others, some of the biggest draws are the UI and advanced types of lists, searches, and filters. For instance, there are certain ways to customize your timeline to show links, photos, or videos.

      • Jevon Millan

        Thanks Kevan!

  • Pink Wedding Days

    This is beyond helpful :) Thank you!

  • Szymon Kowalski

    Kevan, great list of tools! A few new positions for me. Appreciate it.
    Please also test our platform http://www.fanpoint.com
    Place where U can create, manage and analyze Social Media Campaigns :)

    • http://blog.bufferapp.com Kevan

      Love the visuals here, Szymon! Will be keen to give this a closer look. :)

      • Szymon Kowalski

        Thanks Kevan! I appeciate it :) U can test our platform for free. It would be great to get feedback from you.

  • Mike

    Awesome post Kevan. You are just too good at doing an in-depth research on any topic, and putting all your knowledge into one post, which benefits us largely.
    Thanks !

    • http://blog.bufferapp.com Kevan

      Thanks, Mike! Really kind of you to say this. :)

  • SocialSensr Jimmy

    Huge list! Must have been a lot of work. Like you said it is hard not to miss any. Try SocialSensr, we have been working on it for the past two years and are about to release our tool!
    http://socialsen.sr/iZ9PL

  • supersonic

    Hi Kevan.
    Thanks a lot for this amazing list. I already tried few of them. I would like to mention that i used several times http://www.linktotweet.com to share my tweets.

  • Nikhil Tiwari

    Thanks Kevan for this posting. Please consider SOCIOTA to get the social media analysis. we have some of very powerful features like social media monitoring , analysis and Management at one place. we also provide competitor analysis which is again its magical features. please take a look at http://sociota.net

  • Tomasz Piotrowski

    Great list and arguments for the listed ones. As all I would add some which I use and consider great:
    - Brand24 – great for social media analysis
    - Podio – as a planning platform
    - Klout – but maybe not so great for companies
    But in the end Buffer (and IFTTT) rule them all :-)))

  • Tushar Mahajan

    Keven thanks for the list,
    Would have loved to see my application http://Unfollowers.com (@unfollowersme) on the list :)

    • http://www.sasabassac.info/ Jamie Noel

      Great site. Thanks man !!

  • Roger J. Stevens

    Thank You so much Kevan ! I was looking for a list like this with all the tools since I just started interning at a digital marketing agency, FuturOn. I am sure this will help all of us loads !

    • http://blog.bufferapp.com Kevan

      Right on, Roger! Hope the internship goes splendid!

  • http://manchumahara.com/ Sabuj Kundu

    http://www.cardmunch.com/ is discontinued. please update your blog post.

    • http://blog.bufferapp.com Kevan

      Thanks for the tip, Sabuj! I see they’re shutting down July 11? Best wring all the usage I can out of it before then. :)

      (I don’t use Evernote – the alternative they suggested. Do you?)

  • Tim

    I use a lot of these but my favourite app is static – social media stats. It’s really nice design and I understand all the analytics I get on the move! They are also doing tons of updates to improve it which is great.

  • http://nonsmokingarea.com/blog subnet

    Disclaimer – shameless self promotion… I’ld like to add our social media management solution Swat.io (http://swat.io) to the mix… it’s specifically aimed at large companies & agencies, managing tens or even hundreds of Facebook pages, G+ profiles, Twitter accounts etc. in large teams. Best of all: our flat pricing structure! Check it out!

  • http://lovinglymadeltd.co.uk LOVINGLY MADE LTD

    Reading and actioning as I go – fabulous piece… thanks!

  • http://www.postplanner.com/ Scott Ayres

    Great list.. Of course you failed to mention my favorite social tool… :P

    • http://blog.bufferapp.com Kevan

      Haha. Nuts!

  • Adam Sheamick

    You should look into Vocus Inc. It is a leader in Marketing Automation and quite affordable.

  • Ann

    PhotoFeeler should be in this list! :)

  • Chrissy

    We just started using a tool called http://GroupTweet.com in our newsroom and its a pretty great way to allow multiple people to seamlessly Tweet from a Twitter account without sharing the password.

    Its great, because it allows our employees to Tweet from the company account simply by sending a DM to the company account or adding a hashtag to their Tweets. Employees love it because they can continue to use Twitter for iPhone or Tweetbot instead of having to log into some cumbersome and overwhelming social media dashboard and learn the latest and greatest new thing.

    I highly suggest you check it out Kevan!

    • http://www.davidfrosdick.com David

      Looks like a useful tool, thanks!

  • http://www.angara.com/ suresh kumawat

    Superb article. I have been used some of these tools but the most of are new ones. I appreciate and gonna share the same.

  • http://www.megrisoft.com/ Mohnesh Kohli

    Really a good collection of social tools

  • Natalie Brandweiner

    This is brilliant, the most comprehensive list ever. Thank you!

  • http://www.sasabassac.info/ Jamie Noel

    Awesome man!! Thanks for taking time to collect and share for us. Really i’d love to see above mentioned tools.

    I’ll happy to work on these tools. Thanks Again :)

  • Chris Syme

    Wow–great list, but obvious high powered snub of two of Buffer’s biggest competitors–Hootsuite and Sprout Social. Interesting.

  • http://www.thehumansphere.com joanncorley

    #Hootsuite for managing and scheduling social media posts. Even the free version Is very robust!

  • http://www.thehumansphere.com joanncorley

    Oh Kevan — another one I just discovered is Tagboard. It creates a “bulletin board” of tweets based on hashtags in real time — it’s really cool! https://www.tagboard.com/

  • http://www.fabmin.com Roger Lightfoot

    Wot no Hootsuite?!

    Buffer is an excellent product but no mention of Hootsuite rather invalidates the integrity of this article.

    We use both at http://www.fabmin.com and both work very well.

    Roger Lightfoot
    Co-founder, Fabmin – Taking the hassle out of managing staff holidays

    • http://www.digytouch.com Konrad W. Gorak

      Roger, it doesn’t invalidate the integrity of this article. It’s clear that these 2 platforms compete with each other. And following your way of thinking why didn’t he mention Oktopost? Or anything else?

      The answer is very simple – you don’t send customers to other restaurant if you still have seats available at yours. Especially if you know your food is better ;)

      Guys at Buffer create great content, wonderful blog experience, and it’s their complete right to not include apps they don’t approve. Some apps don’t deserve to be on this list and they’re not. ;)

  • philhill

    and for Gmail users there’s http://flashissue.com for creating instant email newsletters from online content

  • philhill

    and for Gmail users there’s http://flashissue.com for creating rapid email newsletters from online content:

  • Online Marketeering

    Kevan,
    I have to agree you might need to write another list of 61 SMM Tools. I have used Canvas and it is a great content creator but I have had more fun with picmonkey. Overall great tools. Also I have a question, how do optimize Ifttt for buffer?

    Cheers,
    Tyler

    • http://blog.bufferapp.com Kevan

      Haha, a new list is definitely in order! There could be at least 61 more to add to this list. :)

  • Jane T

    We’ve been using a tool called Cyfe.com for our business. It’s a great way to track every single marketing channel we use in addition to social media (e.g. seo, sem, email, etc). It’s definitely worth adding to the list!

    Here’s a screenshot I found on their site.

    • http://blog.bufferapp.com Kevan

      Sounds really interesting, Jane! I’ll be sure to give it a go.

  • http://blog.bufferapp.com Kevan

    Thanks, Sherwyn! Good tip on Parllay! :)

  • Sonya Lynn

    Ever consider using target=_blank on your links?

  • http://www.pr3vencon.es/ Javier Romero

    Hi

  • http://www.pr3vencon.es/ Javier Romero

    Hi Kevan. You’ve done a great job. All this tools are very useful for those who work with social media.

    I’ll try some of them that I didn’t know.

    Thank you!

  • http://www.webfluenz.com/ Rachana Khanzode

    Hi Kevan,

    Great list! Read across one of your comments around creating another list. Wow! that’s a lot of effort.

    I would like to recommend http://www.webfluenz.com/ which is quite a comprehensive tool offering social media monitoring and analysis including demographics, sentiment, influencers, alerts, competitor benchmarking, comparative benchmarking and more.

    You might want to consider including Webfluenz in your next list.

  • http://www.tammysoffices.com Tammy’s Office Solutions

    Great post Kevan! Next time, though, give us 10 at a time maybe – Lol. Thanks for the list!

  • http://www.aboutourwork.com/hunegnaw David Hunegnaw

    I hope it’s not too late shamelessly plug AboutOurWork… :)

    Our company, AboutOurWork, is changing the way small businesses discover one another and connect with each other using many of the methodologies and technologies used in the online dating space… think “eHarmony for the small business community.”

    We’re using data to make the right connections between our members at the right time to help them do more business together.

    We’d love to be added to your list. Check us out at http://www.aboutourwork.com.

  • http://www.aboutourwork.com/hunegnaw David Hunegnaw

    We just started testing Sketch, an app for designers. It’s a pretty fantastic design tool that we’ll likely use for all of our UI work… replacing Adobe Fireworks: http://bohemiancoding.com/sketch/

  • Anup Misal

    Great effort Kevan. I liked it.

  • Tweekly.net

    We’ve got a tool called Tweekly available at http://tweekly.net – the tagline is ‘The zen of twitter. Weekly emails instead of daily distractions.’ It takes any list of users and sends you a weekly email with all of their content. 100% free.

  • Saul Dekel

    Check out http://www.brandgauge.com for monitoring social media metrics. You can also cross analyze social data such number of Facebook Likes/Tweets a certain YouTube clip has.

    It’s also free!

  • http://www.1990nineteenninety.com Cécile R.

    That’s an awesome list, thanks for sharing! Does anyone know a tool that let’s you search for URL shared on Facebook pages? I’m looking for an efficient way to find who/where my blog posts were shared on Facebook. Thanks!

  • Arlen Mark

    Check out Proofhub! Very effective and efficient project management tool. Helps a lot too manage teams as well as clients. Check and feel the change it brings. Have a look http://www.proofhub.com

  • http://www.anthony-thomas.co.uk/ Anthony Thomas

    great list and resource.. my only drawback is that you dont include the price or cost for each one? I will definately be testing out a few of them though

  • Prabir Panda

    the compilation seems like a bible :-) yes there is definitely one miss and that is hootsuite. Check out this no frills curated tweet dashboard as well – http://internetoftweets.com/

  • accessheating

    Love IFTTT! And, great article Kevan. Again!

  • Stuart Dell

    Such social media tools are really needed especially if there are a lot of social media profiles that needs to be manage. Been using Hoot suite, Onlywire & Postific for my social media campaigns for quite sometime already. Thanks for sharing the tools by the way, would want to try some of them as well.

  • standrean

    I personally prefer using mobile apps – it just makes social media marketing a lot easier and I can do it on the go (e.g. Buffer for Twitter; pocketsocial.co.uk). I don’t know what I would do if none of these tools had a mobile version!

  • Silvia Soldevila

    Great list! In the social media analytics tool list I would add SocialWin! You can measure the engagement score of brands on Facebook, Twitter and Youtube for free! For instance, as you can see in this image, the engagement of 3 airline companies! http://bit.ly/1mdhK2C

  • Avery

    Thanks for the post. Really interesting.

    But Rapportive is acquired by Linkedin and they are limiting the service to linkedin profiles only. I searched and found an excellent and better alternative named Vibe ( http://vibeapp.co) . Highly recommended to use.

    Have Fun.

  • http://www.nuvi.com Steve

    Kevan you need to check out NUVI. We do listening & analytics, engagement, crisis management, reporting, publishing etc. We are super user-friendly and our visualizations look great.

  • http://getfblike.com/ carine allen

    Good collection of the social tools for the business.

  • VanillaPH

    Hi Kevan, I personally love this list because I’ve used at least 4-5 of them at work and for personal use.

    Followerwonk, for example, is a great Twitter tool that allows users to analyse Twitter accounts by understanding their social authority. It can also help you analyse their followers and compare them to other users. Pocket (as a social media app) enables bookmarking interesting pages that people can read even offline. Visual.ly is where I post infographics that I can share to everyone. And of course, Buffer as a social media management tool schedules posts anytime of the day and from anywhere on the web.

    I recommend trying at least 4-5 of them, and I can assure that they make work more efficient than ever. – Jon

  • Soc Webee

    Great List.

    I just started using http://www.twitpress.co/ which helps to extend the Twitter beyond 140 characters. http://talltweets.com/ is another tool which convert the long tweet into an image and tweets.

  • http://www.northamericancardsystems.com merchantservicesagentiso

    This blog post about SEO tools is amazing. Been using these tools for 2 weeks and have earned my spot on page 1. Thank you! http://mynabonline.com