Infographic: The Optimal Length for Every Social Media Update and More

How long should my tweet be? Or my blogpost? Or my headline?

I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.

I’d love to see if I can help make it even more useful.

Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.

And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.

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Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media

You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure.

Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update.

What feeling does your update impart? 

How does someone feel when they read your update?

These are big, ethereal questions, and significantly different than discovering great content and finding the best literary device to share with.

The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.

Come see a handful of interesting research studies on the topic and what this might look like for the way that you share to social media.

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15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics

We social media marketers are a lucky bunch.

Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

We have tons of information on hand.

The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions, simply and easily.

When it comes to Twitter analytics specifically, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too.

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How to Engage Employees in Social Media Marketing: 5 Data-Driven Steps

You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing.

And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterparts.

Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm into their marketing.

When …

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23 Tools and Resources to Create Images for Social Media

Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.

Using images in social media posts is well worth trying with your profiles.

As a small business owner or a one-person marketing team, is this something you can pull off by yourself?

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting.

Got a favorite image creation tool? Please do share in the comments!

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How to Set Social Media Goals That Will Move Your Marketing Forward

How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks.

It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting.

That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve.

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

I’d love to share what I’ve learned and what I’m trying.

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How to Share Old Blogposts on Social Media: 5 Quick Tips for Getting More Out of Your Archives

Social media advice seems to come in two flavors: what to do and how to do it.

Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.

Sharing old content is awesome social media advice.

So how exactly does one go about it?

It’s a question I’ve been working to answer for myself as I share to my personal social accounts and to the Buffer accounts. I’m constantly seeking new strategies to share old blogposts from our archives, and to pass along older, evergreen stories that I find online.

What have I tried so far? I’d love to share with you what we’re experimenting with and to hear from you if you have any advice or tips.

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The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.

I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effective. In addition …

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17 Quick Wins to Boost Your Social Media Marketing Right Away

When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins.

I love the quick wins.

These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that take little time but pay off with big dividends.

And wouldn’t you know, quick wins are everywhere in social media marketing.

Take a few minutes to knock a few of these off your list, and you’re likely to see gains that go above and beyond the time you’ve invested.

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