Just the other day someone introduced me to a blogpost that could have fit right in on the pages of KISS Metrics or HubSpot. Instead, it was published on a brand new blog. And I started thinking, how might this blog get from unknown to well-known if it’s already got quality figured out?
Provided we’ve got the goods, what’s to help you or me stand out from the crowd?
Quality, in many ways, has become a commodity—a mass-produced, ubiquitous good in large supply. Social media marketing and content marketing have evolved to the point that lots of people really good at creating quality work. This is great news for consumers. But what does it mean for us marketers?
If quality is a commodity, perhaps consistency is the key.
That’s my theory at least. Let me explain more.
Consistency pizza: 4 keys to bringing people back for more
Let’s start off with a definition: What are we talking about when we talk about consistency?
What’s the first thing that comes to your mind? For me, consistency conjures images of schedules and deadlines (probably due to journalism classes hardwired into my brain). And a consistent schedule is definitely part of the equation. But there’s a lot more to it as well.
In my mind, ideal consistency should be a four-part formula (or a four-slice pizza, if you prefer):
- Consistent volume
- Consistent quality
- Consistent voice
- Consistent topics
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