The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.

I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effective. In addition …

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17 Quick Wins to Boost Your Social Media Marketing Right Away

When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins.

I love the quick wins.

These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that take little time but pay off with big dividends.

And wouldn’t you know, quick wins are everywhere in social media marketing.

Take a few minutes to knock a few of these off your list, and you’re likely to see gains that go above and beyond the time you’ve invested.

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The 15 Best Browser Extensions to Improve Your Social Media Marketing

There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.

And then, one day, someone shows you a browser extension that completely rocks your world for the better.

I’d love to share some of those world-rocking browser extensions with you today. There’re several great options out there to supercharge your browser and streamline the tasks you keep coming back to.

Got a favorite browser extension that you use for social media marketing? I’d love to hear about it in the comments!

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5 Unique Ways to Measure and Evaluate a Social Media Campaign

evaluate social mediaWe share, share, share to social media. How can we tell what works?

This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content?

Where do I even start?

Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far. I’d love to hear any advice or ideas from you in the comments.

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A Day in the Life of a Social Media Manager: How to Spend Time on Social Media

social media managerYou spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager.

Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others?

I was curious for myself whether my social media manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content? And, perhaps most importantly, do we take the same amount of time to do the same tasks?

Here’s what I found.

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23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

Copy of Social Media PostsImagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources. 

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How to Effectively and Accurately Use Data to Inform Your Social Media Decisions

The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right?

Well, there’s a bit more to it than that.

We love digging up the latest stats and best practices on how to share better on social media. And our findings are just that: General statistics and ideas on what might work best in practice. Many stats are jumping off points for you to test and iterate on what’s best individually and personally for your sharing.

Stats don’t lie. They just might not be telling the story you expect.

So I thought I’d open up the discussion for what social media data and best practices don’t tell you and how to improve your social media experience from a healthy perspective that includes data, statistics, and other factors that matter to you.

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How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out From the Online Noise

Every single day, 4.75 billion posts go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed!

For us marketers, it’s our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.

To try and discover the magic formula for conveying that you are in fact a human on the internet, I’ve analyzed and tested over 1,500 quizzes that have been created through interact. My general hypothesis is that human sounding quizzes will get shared more, viewed more, and commented on more because people like them better. Based on that hypothesis I ran various tests and regressions to find out the best ways to sound like a person. Here are the top eight ways to sound like a real human on the Internet.

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71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers

Social Media PostsI’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop.

I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures.

I imagine you’ve got your own favorites, too.

Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try with the way I write a social media update. My latest hunt turned up 71 fun ways. Let me share them with you.

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