5 Unique Ways to Measure and Evaluate a Social Media Campaign

evaluate social mediaWe share, share, share to social media. How can we tell what works?

This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content?

Where do I even start?

Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far. I’d love to hear any advice or ideas from you in the comments.

Continue Reading →

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media

social media managerYou spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager.

Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others?

I was curious for myself whether my social media manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content? And, perhaps most importantly, do we take the same amount of time to do the same tasks?

Here’s what I found.

Continue Reading →

23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

Copy of Social Media PostsImagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources. 

Continue Reading →

How to Effectively and Accurately Use Data to Inform Your Social Media Decisions

The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right?

Well, there’s a bit more to it than that.

We love digging up the latest stats and best practices on how to share better on social media. And our findings are just that: General statistics and ideas on what might work best in practice. Many stats are jumping off points for you to test and iterate on what’s best individually and personally for your sharing.

Stats don’t lie. They just might not be telling the story you expect.

So I thought I’d open up the discussion for what social media data and best practices don’t tell you and how to improve your social media experience from a healthy perspective that includes data, statistics, and other factors that matter to you.

Continue Reading →

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out From the Online Noise

Every single day, 4.75 billion posts go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed!

For us marketers, it’s our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.

To try and discover the magic formula for conveying that you are in fact a human on the internet, I’ve analyzed and tested over 1,500 quizzes that have been created through interact. My general hypothesis is that human sounding quizzes will get shared more, viewed more, and commented on more because people like them better. Based on that hypothesis I ran various tests and regressions to find out the best ways to sound like a person. Here are the top eight ways to sound like a real human on the Internet.

Continue Reading →

71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers

Social Media PostsI’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop.

I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures.

I imagine you’ve got your own favorites, too.

Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try with the way I write a social media update. My latest hunt turned up 71 fun ways. Let me share them with you.

Continue Reading →

30 Little-Known Features of the Social Media Sites You Use Every Day

When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners.

Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks.

Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? I went hunting for some of these little-known features and came up with over two dozen new tricks and tools to try for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.

Read ahead to learn all 30 little-known features (and see which ones you might already know!).

Continue Reading →

How Much of Yourself Do You Share on Social Media?

authenticity on social mediaSocial media sites like Facebook and Twitter offer a unique opportunity to get close to people who are hundreds of miles away. You can share anything with anyone at any time.

You can share.

Does this mean that you should share?

I’ve come up against this question many times, hovering over the Send button on a status update or considering what’s okay to share and what’s too private (or uninteresting). Where should the line be drawn? Should there even be a line?

I’m happy to offer some of my thoughts and ideas below, and I’d love to hear from you, too. How much of yourself do you share on social media? And do you feel it’s enough? Let’s discuss together.

Continue Reading →

How to Save Six Hours a Week on Social Media

save time on social mediaYou know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post.

I’ve been there before. I think we’ve all been there. Everything that comes to mind seems lame. Slogans, links, articles, quotes, pictures—you have no clue.

So you sit there wasting your time.

We’re all too busy to afford this wasted time. Social media shouldn’t be a time waster. It should be a money maker.

I wrote this article so you can save at least six hours each week on social media.

Continue Reading →