How Much of Yourself Do You Share on Social Media?

authenticity on social mediaSocial media sites like Facebook and Twitter offer a unique opportunity to get close to people who are hundreds of miles away. You can share anything with anyone at any time.

You can share.

Does this mean that you should share?

I’ve come up against this question many times, hovering over the Send button on a status update or considering what’s okay to share and what’s too private (or uninteresting). Where should the line be drawn? Should there even be a line?

I’m happy to offer some of my thoughts and ideas below, and I’d love to hear from you, too. How much of yourself do you share on social media? And do you feel it’s enough? Let’s discuss together.

Continue Reading →

How to Save Six Hours a Week on Social Media

save time on social mediaYou know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post.

I’ve been there before. I think we’ve all been there. Everything that comes to mind seems lame. Slogans, links, articles, quotes, pictures—you have no clue.

So you sit there wasting your time.

We’re all too busy to afford this wasted time. Social media shouldn’t be a time waster. It should be a money maker.

I wrote this article so you can save at least six hours each week on social media.

Continue Reading →

How to Choose the Right Social Network for Your Business

When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything.

So I’d like to give you all some permission as well.

You have permission to pick and choose your social networks.

In fact, often times it may be best not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personas don’t fit with a particular network. When you’re choosing which social networks to be involved with, it’s okay to be picky. You have my permission.

The next step is making an educated decision on which social networks to choose. There are a big number of factors that could weigh a decision for you, and I’ve done my best to collect them here in this post. From demographics to research and a whole lot else in between, here is what I’ve found to help you choose your social networks.

Continue Reading →

Make Your Content More Shareable With These 5 Simple Tricks, Backed By Research

Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable?

Here at CoSchedule (a social media editorial calendar for WordPress) we recently hit a milestone with more  than one million headlines in our database. With this massive amount of data, we began wondering what we could learn about the relationship between a headline and its likelihood of being shared via social media.

In short, we began wondering what makes one headline more likely to be shared than another?

We dug through the data, and what we learned really surprised us.

Anyone can learn to write a more shareable headline, but these simple concepts are completely new. They aren’t more of the tired headline jargon of the past. These are the easy-to-implement techniques that you have been looking for when it comes to writing more shareable headlines.

Continue Reading →

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

headline formulasA headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things.

Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Why not take some inspiration from the best headlines of the best headline writers?

The blueprints exist to get your tweets, emails, updates, and articles clicked.

I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.

Continue Reading →

10 Expert Tips on Tracking Social Media ROI – #Bufferchat Recap

Author and CEO of Social Media Explorer, Nichole Kelly, stopped by #bufferchat to share her great insights on measuring social media ROI. Be sure to check out her great book on the subject!

See the full Storify recap here!

“ROI” means “Return on Investment. Calculated by direct impact and influence on sales volume, revenue and cost deflection.”

via @nichole_kelly

Continue Reading →

How to Take a Social Media Vacation: The Complete Guide to Pausing, Leaving, or Taking a Break From Social Media

There comes a point in my afternoons or evenings where I’ve just about sapped all the creativity and efficiency I’ve got. I need a break. My mind and my body—and oftentimes, my writing—make it quite clear.

Do we ever get the same clues when we need a break from social media?

Certainly, the subject seems a bit taboo to discuss. We’re social media marketers, after all! Taking a break from social media seems almost sacrilegious, yet I wonder how many of us have had those thoughts or feelings before. I know I have.

I thought I’d share a bit about what might go into the thought process behind pressing pause, taking a break, or outright quitting a social network. The circumstances are likely to be unique for each of us. Here’s hoping that this post might open the floor for some good discussion.

From my experience, a social media reset is helpful every now and then. Here’s how to do it.

Continue Reading →

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together.

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter.

Continue Reading →

What Really Happens When Someone Clicks Your Facebook Like Button

Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it.

I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user.

What’s it like to actually share a story to Facebook?

And how can I make it a better experience?

We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our noses. The Facebook share button could be a huge opportunity to delight a reader with a seamless sharing experience, one in which you can control the look, feel, and message of what gets shared.

Come along to see what I learned (and what I’ve fixed) when I clicked on my own Facebook share button.

Continue Reading →