Facebook Stops Penalizing Third-Party Apps, Focuses On Posting Quality

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Wow, this is one of the most exciting updates coming from Facebook in a long time. When it became clear after a recent study that Facebook penalizes 3rd party Apps significantly, there was a lot of uproar.

A large number of publishers were facing a strong disadvantage when it came to posting updates. In a recent study it was revealed that engagement with posts from these 3rd party Apps can drop up to 80%.

However, this is about to change, mentions Facebook’s developer consultant Matt Trainer in a recent statement:

“We will continue to add in more Page post quality signals over time to ensure that people are always receiving engaging and relevant content in their News Feed.”

Does this change stop penalization of 3rd party Apps?

The obvious question that comes from this is whether 3rd party Apps will now no longer be penalized as it is solely post quality that counts according to Facebook’s edgerank algorithm.

Trainer confirms exactly that and goes on to explain:

“…we recently made a fix that added more signals to detect good quality posting behavior. This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.”

If you ask me, this is one of the best decisions Facebook could make. Particularly as Zuckerberg revealed it is now about building Facebook out as a platform with a strong 3rd party App eco-system.

With Buffer’s launch for Facebook today, this timing couldn’t be timed any better.  Personally I have started to see 3rd party Apps showing up more consistently again in my newsstream.

Do you see this happening too? Have you seen any changes in the types of posts that show up in your news stream recently?

Thanks for the heads up from Guenter Exel (@guenterexel) and ReadWriteWeb on this story.

  • http://twitter.com/NabeelAdeni Nabeel Adeni

    This is great news really for 3rd Party apps. Eagerly looking forward to Buffer’s Facebook launch. You guys did a great job on Twitter. Keep up the awesome work! :)

    • http://twitter.com/LeoWid Leo Widrich

      Hi Nabeel, that is so great to hear isn’t it?! Things should get much more interesting now with all Apps no longer being penalized.

      Oh, Buffer for Facebook has actually launched today! Check it out here: http://blog.bufferapp.com/buffer-and-facebook-together-at-last-3

      • http://twitter.com/willrussell_ Will Russell

        Leo – Is Buffer for Facebook available for brand pages as well as personal?

        • http://twitter.com/LeoWid Leo Widrich

          Hi @twitter-289138951:disqus , it is available for both. As soon as you connect you can either pick your brand page or personal page! :)

  • http://NathanBrauer.com Nathan J. Brauer

    Now for Google+! :)

    • http://twitter.com/LeoWid Leo Widrich

      hehe, true that, it’s the next thing on our list! :) 

      • http://wearesocialpeople.com Tammy Kahn Fennell

        We’re all waiting for that google plus api right?!

  • http://twitter.com/guenterexel Günter Exel

    Hi Leo, thanks for referring to my site! It’s really great news – Buffer for Facebook turned out to be way more user friendly than other timing and curation tools for me (sorry, HootSuite …). So now it’s crucial for Buffer to gain visibility on Facebook – and it’s definitely good to see quality content preferred to chitchat now.

  • http://www.SocialSkoop.com @DanielaBolzmann

    On thing I don’t like when using most 3rd party apps is that when it posts to Facebook you never see the picture associated with the link,  and if you do see an image chances are its not the one you intended to display. I think that’s why most business pages tend to post in native Facebook and feed out to Twitter.

  • http://www.pammarketingnut.com PamMktgNut

    This is great news. Was doing the happy dance when I saw this last week. Congrats on the launch BufferApp!

    • http://twitter.com/LeoWid Leo Widrich

      Hi Pam, yes, this is amazing news isn’t it! It just feels so much better now that 3rd party apps are no longer collapsed. :) 

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