9 Informative Infographics To Guide Your Visual Content Marketing

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Since visual content arrived on the scene back in 2012, it has showed no signs of stopping.

Best practices on social media sites like Facebook and Twitter always reference images and videos as key elements for driving engagement. Graphics and visuals on blog posts are one of the best ways to get the most value and deliver the best experience for your content.

Visuals are a big deal. If you need any more convincing, or if you’d simply like to hear the argument in a beautiful visual form, I rounded up nine of the best-looking and most informative infographics focusing on visual content marketing. Take a look at the list below, and feel free to share a snippet of your favorite.

1. Why visual content is better than text

Infographic by Ethos3

We’ve sung the praises of visual content on the Buffer blog before, and we’re trying to practice what we preach: Each of our posts contains at least one original, creative image that can be easily shared along with the article. Ragan’s infographic does an incredible job of explaining why visual content is as popular as it is, and provides a series of useful visual tools that you can act on today.

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Content with visuals 94 percent more views

The full infographic:

Ragan visual content infographic

2. Why our brains love visual content

Infographic by Column Five

Column Five specializes in creating visual content for companies, so they’ve done plenty of research into why visuals make such an impact. Their infographic covers the neuroscience of visuals: not only why visual content works, but also how.

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infographic why our brains love visuals - sample

The full infographic:

infographic why our brains love visuals

3. What is visual communication?

Infographic by Wyzowl

When did our love affair with visuals begin? Wyzowl tackles this question and more in its infographic on visual communication. The graphic shows an explanation of visual content, its history, and its acceptance into online marketing and modern culture.

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Visuals are processed faster than text

The full infographic:

the-power-of-visual-communication-infographic

4. The visual web: A love story

Infographic by Bandwagon Digital Media

This graphic by Bandwagon Digital Media is jam-packed with stats and numbers on why visual content deserves the full focus of online marketers. From the seconds it takes make an impression to the clicks and views of visual content, the graphic covers it all—with a really fun visual style to boot.

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visual media -sample

The full infographic:

visual web infographic

5. The ultimate social media cheat sheet for image sizes

Infographic by Omnicore

If you’re going to do visuals on social media, it can help to know the specific sizes and shapes for cover photos, featured images, inline images, and more. Omnicore’s infographic on social media sizes covers just about every network you’d need: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube. (The infographic is regularly refreshed, too, whenever a social network changes an image size.)

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social media image size cheat sheet - sample

The full infographic:

social media image size cheat sheet

6. Visual storytelling: One frame at a time

Infographic by M Booth

This infographic by M Booth shows how storytelling and visual content—via photos and video—are some of the best options for brands to get their message out online. The graphic, originally made in 2012, covers the rise of visual content on social media, and the message behind the stats is as relevant today as when it was first created.

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video shares on social media

The full infographic:

Framed-VisualStorytelling

7. The importance of visual content

Infographic by kwikturn media

This graphic covers the many amazing stats behind the rise of visual content. There are some classic numbers here (e.g., how fast the brain processes visuals) as well as some lesser-known ones (e.g., video stats and web design).

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the importance of visual content

The full infographic:

the importance of visual content

8. 13 reasons why your brain craves infographics

Infographic by NeoMam

The full-page view of this infographic over on the NeoMam website is a pure joy—graphic elements move and animate as you scroll. The content of the infographic is on point, too. NeoMam shares a number of unique visual content insights, including notes on persuasion, adoption, and engagement.

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brain craves visuals - sample

The full infographic:

brain craves visuals

9. The infographic of infographics

Infographic by Wired

We’re getting into very meta territory here. What’s one of the best types of visual content you can create? An infographic (see No. 8 above). And what makes for an incredible infographic? Well, you can check out this infographic for details. Wired’s infographic covers a wide range of possible routes you can take when you create an infographic, from chart type to colors and everything in between.

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infographic of infographics shareable

The full infographic:

(click to enlarge)

infographic_of_infographics

 

Over to you: Which of these graphics do you like best?

I’ve tried to make each of these graphics as easy to share as possible—after all, sharing images on social media is a great way to help your content spread.

Which one of these infographics resonated with you? Did you learn anything new from this data?

I’d love to hear your thoughts in the comments, and I’ll keep an eye out on social media for the infographics you liked best!

Featured image source: Scott Beale

  • Ann Mullen

    Kevan, what I like best about your article is how you kept me scanning all the way through. Finding 10 infographics on your topic and curating them is shear genius, but we both already knew you were. Great job. I think I will look for something to do like this. :)

    • http://blog.bufferapp.com Kevan

      Thanks, Ann! That’s so kind of you to say! Really glad you found some value in this post. :)

  • https://www.max-profits.com/ Max-Profits

    Loved the article, was happy to find it, and share it with my followers.

    #4 “The visual web: A love story” really put it over the top for me proving the benefits of adding visual content to your blogs. Its non-comparable the difference in sharing clicks and links when visual content is added such as an infographic. It’s obvious that one would be at a direct disadvantage as the result of not implying visual content.

    #5 “The ultimate social media cheat sheet for image sizes” can see benefits functionality wise for this infographic. Brings a lot of benefit to anyone designing their own visuals for social media.

    The article undoubtedly proves the benefits of using visuals. But what do you recommend for creating or finding our own visuals? Right now my favourite for creating infographics is http://piktochart.com/, which worked well for adding an infographic into my most recent blog (http://ow.ly/zvpeT). I was using http://infogr.am/ but they were forcing you to pay for the pro version to download the actual png or jpeg file. Which is obviously disadvantageous because without that you can only insert a link, not the actual photo into a blog.

    Was curious what you use to create/find your visuals?

  • http://www.biketinker.com/ BikeTinker

    #1, “Why visual content is better than text” is all text. Big, fonty text, sure, but the images are entirely decorative, and convey zero information.

    • http://blog.bufferapp.com Kevan

      Great point! I imagine it might have felt odd that I led with that one! Curious what your take is on this: How might we define visual content? Is it anything that is not simple, plain text, or should it be explanatory, informational graphics that can stand alone apart from text? My gut is to go with the latter. Would love to know your thoughts, too!

      • http://www.hadeninteractive.com Rebecca Haden

        Text is pretty visual. Use carefully-chosen typography and layouts
        designed to make it easy to grasp the data without much reading, and you
        have the essence of an infographic. Images for infographics are often just decoration. A map or a spreadsheet, which may
        have very few words to read, doesn’t function as an infographic because
        it’s not designed for quick comprehension.

      • http://www.biketinker.com/ BikeTinker

        Hey Kevan, I actually skipped the rest of the post because of the first one. I just posted a mean comment and left.

        An infographic is an informative graphic. It shows data relationships nonverbally. I see lots of “infographics” that actually OBSCURE data, which I feel very strongly is a bad approach*.
        My favorite infographics have zero words.
        Infographics don’t need to communicate instantly, anymore than great ideas need to be distilled down into soundbites.
        A pullquote is not an infographic. It’s a pullquote. It can be read quickly, but it can’t be read at all by someone who doesn’t speak that language.

        * Any time you make the information in your care worse, harder to grasp, or less true, a little sliver of your soul sloughs off and dies.

        • http://blog.bufferapp.com Kevan

          Makes sense! Thanks for thinking on this topic with me. I’d love to see any of your favorite infographics you might happen to run across. :)

  • Janet

    I did not like these infographics at all. While I understand visual content is pretty awesome, when it’s cluttered and too juvenile looking like many of those examples it was too confusing to comprehend. Use better examples next time to make your case.

    • http://blog.bufferapp.com Kevan

      Really sorry these ones missed the mark, Janet! If you ever happen across any that seem more cohesive, I’d love to take a look. Keen to improve on this for you! :)

  • http://www.frameconcepts.com Frame Concepts

    Visual story telling like this is perhaps intrinsic to our species… think about all those cave drawings! We are re-learning what we’ve already known. From the eyes to the brain to the heart could have easily been included in #8. Great post!

  • Pam

    Interesting article… for me some of these designers have a tendency to focus too much on creating cleaver means of conveying the information instead of ensuring clarity. Ultimately if the information is forsaken for the design then the objective is not met. Graphic #2 worked best for me…limited color palette, simplified images and very good use of space. Others had a tendency to turn me off because I felt they were screaming the information, making it challenging to get through. And of course knowing who your audience is important when communicating in an inforgraphic. Some younger demographics might like a lot more visual impact.

  • Cristina Vazquez

    Very helpful and interesting article, I personally love Infographics and you just kept me scrolling and scrolling and scrolling…. My marketing agency has been thinking about doing an Infographic, wondering if you have any tips to share. In the meantime, feel free to visit and share our Blog, we post about various marketing topics :) http://bloggingoutloud.verticalmarketing.net/

    Cheers!

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  • http://www.keydifference.com/ Linda Joseph

    Hi Kevan

    Great work…Very informative and interesting…Such a visual effect keep going…