Introducing Buffer for Business: A Simpler and More Powerful Social Media Tool

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Today we’re thrilled to tell you about the next big thing we’ve been working on here at Buffer: Buffer for Business. It’s a brand new Buffer product, geared towards small, medium and larger businesses to make social media publishing a whole lot easier!

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It comes with the same, simple and intuitive Buffer user interface, that so many of you have come to enjoy. On top of that, we’ve also added considerable power for you to help your social media management take off. Here is a quick overview of what Buffer for Business can do:

  • Detailed analytics, with comparison features, sorting and aggregated stats
  • Team collaboration, with approval features, admin rights and more team members
  • Exporting, grab all your data anytime and add them to your reports with the click of a button

Before Buffer for Business, we’ve always been very focused on the pure consumer and small-business customer. So why the expansion? In line with our full focus on company transparency, here is a bit of background:

Why did we build Buffer for Business?

Over the last year or so, we’ve tried a large number of experiments here at Buffer. Essentially, we wanted to figure out, whether we should steer the company and the product more towards the consumer and how that could work. So we did a number of integrations with amazing partners, such as Feedly, Echofon and a large number of others.

At the same time of pushing for the consumer side, we also gauged a more business focused route, with tons of incredible feedback that you and many other Buffer customers provided to us. As a result of that, in July we soft-launched a very early Buffer for Business product to just a few select users. The reception to this has been amazing and within just a few months, Buffer for Business generated more than 10% of our total revenue. With lots of demand, more awesome feedback and requests to build out the Business side of Buffer further, we decided to put a lot of our resources towards it in the last few months.

Which means that as of today, we’re launching it to everyone publicly, with a huge number of improvements and new features. Take a look at what we got in store for you:

 

More social accounts and team members

No matter what size your business is, we have a plan to suit you. We’ve added more team members and social accounts to our higher-tiered plans so you can choose what works best. The three business plans available are:

Small:

  • 25 social accounts
  • 5 team members

Medium:

  • 50 social accounts
  • 10 team members

Large:

  • 150 social accounts
  • 25 team members

plans

More accounts

Some great feedback we heard many times is that many of you wanted to add more social accounts to your Buffer. With the new Buffer account we made that possible. Add as many as up to 150 with our new plans and if you need more, you can still reach out to us hello@bufferapp.com to grab a custom package.

composer

More team members

Another trend in the feedback we’ve had is that many of you need to add more team members to your accounts. If you’re running an agency that manages social media for clients or you have a big marketing team to work with, this will make collaboration much easier. You can work with up to 25 people in the same Buffer account, or of course reach out to us if you need more than that!

members

Plus you’ll get all standard Buffer features:

  • Custom scheduling

Create a post and have it sent at a precise time rather than adding it to your Buffer queue.

  • 8 different social media account types

Add profiles from Twitter, Facebook, App.net and LinkedIn, pages from Facebook, Google+ and LinkedIn, and even LinkedIn Groups

  • Browser extensions

Grab our extensions for Google Chrome, Firefox or Safari to easily add updates to your Buffer as you browse.

  • Mobile apps

Top up your Buffer account on-the-go with our mobile apps for iPhone and Android.

Approval and team collaboration

One of the biggest changes you’ll see when you upgrade to Buffer for Business is the improved collaboration features.

In your “Team Members” settings page, you’ll be able to add a new team member as either a Manager or a Contributor.

contributor

Here is how this breaks down:

  • A Manager can add updates to your Buffer account just like you can—they get added directly to your queue. They also have access to change your posting schedule.
  • A Contributor has more limited access to your account, so we’ll take a look at how this feature works.

I’ve added Leo as a Contributor to my Twitter account. Now, when he logs in to Buffer, he can see my Twitter account in his accounts list:

view account

He can also view my Twitter account’s Buffer schedule, but he can’t edit it like a Manager would be able to:

schedule

When Leo wants to add an update to my Twitter account, he can access it alongside his own accounts:

add cont

The update won’t be added to my queue until I approve it. The next time I log in to Buffer, I’ll see this message:

cont

When I click through to view contributions, I can either approve or delete each post:

approve

And once I’ve approved a contribution, it gets added to my queue, where each post shows the picture and email address of the user who contributed it:

queue

This is a really great way to manage your business accounts, since you can give different levels of access to different team members. We’ve found this is super useful for managing Buffer’s social media accounts already.

Brand New analytics

The other big change we’ve made is improving our analytics. We’ve made this part of Buffer more powerful for Business customers, while still keeping it simply and easy-to-use.

View a graph of your engagement for clicks, retweets and favorites

The first thing you’ll notice on the analytics page if you’ve seen it before is that it’s now more visual: we’ve included a graph at the top of this page to show you how much engagements your posts have had over time.

Screen Shot 2013-12-12 at 7.36.54 PM

You can choose from either a 7-day or a 30-day period to view, just above the graph.

Compare different metrics: Retweets vs. Clicks, Posts per day vs. Retweets, etc.

Underneath the graph are two drop-down menus where you can choose which metrics to display on the graph. You can see how your overall reach changes over time compared to your number of clicks, for instance, or how your number of Retweets compares to mentions:

data

Export all your data

Above the graph is an export button so that you can download a copy of your analytics.

This has been one our most-requested features and we’re happy to make your data available for you to save so you can get even more out of the numbers for your business.

Sort your analytics

The main table of analytics data hasn’t changed much, except for this very important feature. You can now click on each heading above the table to sort your data however you like.

Screen Shot 2013-12-11 at 8.53.46 PM

If you click once on “Retweets,” for instance, you’ll see the table sorted from lowest-to-highest. If you click again, it’ll sort from highest-to-lowest:

rt1rt2

We’re excited about bringing even more updates to Buffer for Business in the future, making it more powerful while maintaining the simplicity and ease-of-use Buffer has always been known for.

We’d love to hear your feedback on this. Sign your business up for a Buffer for Business plan and let us know what you think:

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  • FlexClique

    Are there any plans to integrate with wordpress (or do you already, I don’t see it)? That would make Buffer the perfect tool for tons of folks!

    • LeoWid

      Hi there! Great question and yes, there are a few WordPress plugins available that you can use with Buffer:

      http://wordpress.org/plugins/wp-to-buffer/

      hope that helps! :)

      • FlexClique

        Thanks! I’ll definitely check that out!

      • FlexClique

        Bummer… I’m looking for the other way around… For content curation, I’d like to be able to go from Buffer to WP.

  • http://www.thewayoftheweb.net/ Dan Thornton

    Looks great, and I’ve been finding Buffer really useful for a while now. The only potential issue is that there’s still quite a jump from an individual to even the Small business plan in terms of price – it’s a x10 jump, and we’re unlikely to need to add more team members for a while yet – it’d be great to be able to expand the social media account limit as a stepping stone to reaching the Small Business level

  • http://www.magicmarketingsystems.com/ Gary J P Hewett

    This looks to be a very powerful and useful feature addition to the growing gBuffer arsenal of Social Media accelerator tools.

    Looking forward to taking it for a test spin and seeing it it works as smoothly as everything I have seen from Buffer does to date.

    • LeoWid

      Hi Gary, that is so amazing to hear! I hope you can give it a go, would love your thoughts! :)

  • Diegz

    From U$10 to U$50 monthly it’s a big step… I was hoping for a new cheaper plan, really, and I would leave SproutSocial. Maybe a promo?

  • http://www.TheSocialMediaHat.com/ Mike Allton

    Well done! Lots of great new features that larger businesses will appreciate. I’m looking forward to sharing this with my readers.

    If you have any specific comments or plans you’d like me to mention, feel free to contact me directly.

    • LeoWid

      Hi Mike, so awesome to have you stop by here and thanks a bunch for the kind words!

  • Love ThatRebecca

    Thanks for all you’re doing – it’s surely going in the right direction.
    The cost differential is also my point of contention. I’d like more accounts but only 3 team members (as an example). A $20 / mo plan in between works for the sole proprietor with virtual assistants. If you’ve boosted your Bufferapp biz 10% so far, I’m sure this would appeal to more masses and generate more percentages for you, making more of your B2B customers happier too.

    • LeoWid

      Hi Rebecca, fantastic to have you stop by and great point on the pricing side! We’re definitely always thinking of how to improve and optimize this and I think we’ll keep an eye out for how to best tweak it in the future! :)

      • Janet

        Totally agree – we are a 2 person team – the $20/month plan would be perfect.

  • AzzamS

    I will sign up for it since I am now dealing with more variety of websites and therefore more social accounts.

    As always I expect it to be flawless in usage. You guys have set the bar, no doubt

    • LeoWid

      That’s so awesome to hear Azzam! :)

  • Dorien Morin-van Dam

    I am going to try it free for 7 days (starting Monday…) My business has grown and I am collaborating with several businesses and using buffer is oh so easy. Glad I’ll be able to add at least 4 team members alongside me! yeah for Buffer. Timing is everything…!

    • Belle

      Awesome! Let us know if you have any questions at all :)

  • Jay H.

    Excellent updates. Like a few others that are on the $10 plan, a jump from $10 to $50 a month is large. Especially when it is just you and a few accounts so there isn’t a need to increase the # of accounts or users but a desire to have access to some of the newer updates. Analytics really and exporting Info are huge as I find the current analytics page almost unusable. The only way I would make a jump in expense that great would be to recruit 4 other ppl to add to my account and each of them pays me $10. What a pain. I would rather just refer them to you and have them use your system as Intended. Keep up the updates and all the good work and I am sure you all will find a way to make a few more resources available for a slightly higher monthly for those of us that are in between a solo user and a ‘small biz’

    Trying to sign In with FB or Twitter and it keeps taking me to Disqus and I dont know what that is so will have to post as a guest. Jay H.

  • Chris O’Connor

    I really like the contributor feature, as I’m sure we’ve all worked with “that guy”, the one with awful grammar.

    I’ll chime in about the pricing. I think it’s pretty fair at $10/user, even if the awesome plan is $5/user. Sprout offers more, I think the social inbox is huge, but its for $40/user and really more than most people need. I like Rebecca’s idea of a “slightly more awesome” plan for $20.

  • Mad Marketeer

    Too expensive for small agencies. Assuming you wanted to add facebook, twitter, google+ and linkedin for all your clients, the $50 plan is good for only good for SIX clients. The $100 plan is only good for 12 clients. That’s not so good when most $100/month tools cover much larger numbers. I’d happily pay more than I’m paying now, but not this much more.

    • Perry Nalevka

      What tool are you using? I especially do a lot of work in linkedIn groups

  • jay h

    Maybe some kind of intro to Disqus. What is it. Why do we need it? Been using buffer for a few months. First time I have seen it and before I give it access to all my accounts I would like to know what it is.

    • Belle

      Hi Jay,

      Disqus is just our commenting system for the blog. you can sign up purely via email for a Disqus account to leave comments if you don’t want to give it access to your social accounts.

  • Henri Deschamps

    Looks great, just saw on our dashboard and it looks very promising. I have and use the Medium business plan. This is one one the most elegant pieces of software I have ever used, and the customer service is beyond world-class to truly stellar. From my experience the last 6 months or so, the only things missing are the ability to post to Google+ profiles, but more importantly to Pinterest which is becoming increasingly important to small business. The capability to post to G+ pages is truly a godsend. But I am sure they are working on it, and recommend this product and this company as highly as possible. Hands down one of the most admirable group of folks I have dealt with as a client of any product.

    • Belle

      Hi Henri,

      Thanks so much for this amazing comment! You’re right about Google+ and Pinterest—they’re on our radar, but we’re waiting to have access to both of these. Hopefully that’s not far away!

      • lovince

        Any hints to how far away this is?

  • http://www.OpenHouseEditing.com/ Crystal Schall

    $50 is just too expensive. I’m not even willing to take advantage of the 7 day free offer because I know I’m not going to be upgrading when it ends.

  • http://www.thetolkienist.com/ Marcel Aubron-Bülles

    This does look awfully interesting, particularly the different roles’ management and team work. It is a bit pricey, indeed, I’ll go for the awesome plan first in 2014 and see how that one works out – and then we’ll take it from there. A small business may hesitate to come in with the “small” plan; I can tell :)

  • http://www.savannahbrentnall.com/ Savannah Brentnall

    Can I limit which accounts each team member has access to? At an agency, we need to make sure that each team member only has access to the accounts that they service, whereas the manager needs to access all of them. This is true regardless of the agency’s size.

    • LeoWid

      Hi Savannah, fantastic to hear from you and yes! You can definitely do that, you can always just invite team members to only 1 or specific social accounts. They will then have their separate Buffer login and can only see the social account you have given them access to! :)

      • http://www.savannahbrentnall.com/ Savannah Brentnall

        That’s great! Thanks for the speedy reply.

  • Decision.io

    The increase in analytics is a nice addition!

    I would have to echo what some others have said. The $50 mark is too much for a startup. We pay for the Awesome plan. I could probably swing paying another $5-10 per month for a boost in analytics and to have access to LinkedIn groups through Buffer. I am the only person managing our social media and I imagine that’s the case for a lot of startups. The $50 plan has us paying for a lot that we wouldn’t use which just isn’t an option when the marketing budget is tiny.

    If you guys aren’t trying to target the really small guys, then I think the plans you have now are great. There just might be a sweet spot between the Awesome plan and the $50 plan that can get a lot of us startups to up our monthly donation to Buffer though!

  • Danni Straver

    This is really exciting, but the price point would make it slightly difficult for me to push the start-up I am working in towards switching to Buffer (even though I love using it for my freelance projects). Perhaps an in between plan? Like a base price of $20 and for every additional team member and additional $5? If the pricing gets a bit more competitive I believe it will definitely be more attractive to startups like ours. Cheers.

    Thanks for making Buffer awesome. I can’t wait to see what other features you would have in the upcoming months!

  • Emil Kirkegaard

    Perhaps instead of having just a few different packages to choose from, you could make a customizable option. So e.g. every team member costs x/month and every social media account costs y/month. In this way you only pay for exactly those features you need.

  • http://www.highperformancelifestyle.net/ Kosio Angelov

    It’s about time you made this awesome tool available for businesses as well :) Congrats on launching this new feature!

  • LuminaryXion

    I agree with others here that the jump from user to small business is a bit steep. Perhaps you could make like a “start-up” level or something to help bridge the gap? I use this for a band and at most I would use 7 social accounts and 8 users (plus me- total 9) for this kind of set up. I would be very eager to have the approval and statistics, but 25 social accounts is a bit overboard for me.

    In addition to $50/mo also being a bit out of my price range. I currently pay 8.50/month because of the yearly plan. I’d be happy with a $15 plan that only added approval and statistics (no extra anything else). Or perhaps even a $20 account that added those and increased my user count to 10 (but no additional social accounts). Just a few ideas.

  • ronellsmith

    This makes me VERY happy, Buffer peeps. I knew you all were up to something. Fine work. Honestly, the thing I’m most excited about is the precise time sharing, which is something I’ve found a great need for.

    RS

    • Jordan Sanders

      Hey Ron, I’m putting together a post with people’s feedback on Buffer for Business. I’d just send you a few, short questions to answer. If you’d like to be in it, please email jordansmsolutions at gmail.com :)

  • http://thedsmgroup.com/ Jason Diller

    At long last, you’re here!

    I’ve used other apps… Hootsuite, HubSpot’s social inbox (which is awesome)…

    Buffer + FollowerWonk = Awesome

    Cheers Joel and the team!

  • craigwhitney

    I’m with almost every other user, if there was a 20/25 dollar “step-up” with say 15 accounts and 3 team members, I’d go for it without hesitation, but 50 bucks is a step too far for a start up…

  • http://www.organiclifeproducts.com/ Montina Portis

    The export function is fantastic! I have to agree with the community about the price. That is a point of contention and as a member that invested in the paid account almost immediately it’s a rather large jump from the $10 plan. Please run a promo.

  • David Harry Preston

    Buffer is amazing, there’s no doubt about it. But these plans are too expensive.

    I understand for large corporations this is affordable, but, in my opinion, you are missing out on hundreds of thousands of subscribers by presenting these price points. A $15-$20 a month plan that allows for 10 accounts and 1-3 members would be absolutely ideal for individuals and really small teams of social managers.

  • pugboy

    I love Buffer, and this is a great idea, but it needs to be more flexible. Why not a base amt + an amt per team member? For growing businesses like mine, I don’t need 25 “seats”, nor will I pay a premium for them. However, I WOULD pay more than I am now for the Business features on a per user basis.

  • Adrien

    Too expansive!! :/

  • http://www.sierratierra.com/ Lisa Kalner Williams

    Any chance the analytics download will be made to people currently on the “awesome pro” plan? It’s a feature that many small business tools already offer.

  • JT Ellison

    This is stunning, and the info is fabulous. But for a micro-small business, one with only two or three people, $50 a month is way out of reach. If this were more in line with my current pro account, I would hop on board. As it is, it’s just too expensive.

  • Manuel Cruz

    Fantastic stuff, but a bit out of range for my small business. Hope you can come up with something around the $15 – $ 25 price range.

  • bernardpiette

    I agree with many of the other commenters here in that while I’d be most interested to move up to the business edition, the price jump of 500% to 1000% seems to steep for most to consider.

  • RINGMASTR

    How much

  • Bram

    Thats excellent! But 50 is a huge jump :/ Anyway is there still a restriction up to 12 posts per day for facebook? Last time I was told that we cant post more than that number. Oh yea and I’m an awesome user. Thanks

    • LeoWid

      Hey Bram, awesome to see you here and thanks so much for the amazing feedback!

      Yes, so that is partly one of the biggest news with the Business plans, you can now connect much more than 12, in total up to 150 and on our custom plans even beyond that. Hope that might help! :)

  • http://okaymarketing.com/ Brian Jackson

    Great, would upgrade from the $10 plan in a minute if your cost was anywhere near the competition… Right now I am using your smaller plan and then a 3rd party for other clients :(

  • Chris Barrows

    Interesting and worth considering depending on one’s budget. Jut wondering if you offer an edu discount – as many services offer.

  • http://lostpr.es/ David Iwanow

    Ah yep I agree with much of the other users the price jump from the Awesome plan is a little insane. Sure the new analytics platform does provide a lot more detailed insight on interactions but can’t really see $40 in value. The ability to have more than 10 profiles is great but many of those additional accounts are not really showing much engagement or growth so $40 is a nice to have and I could just put up with the pain of having a second “awesome plan” and I can run 20 accounts for $20/month and not worry about the analytics.

    I’m going to test the business account for a week but will downgrade until there is a price point around $15-20 month that has 5-10 more accounts available and potentially some improved analytics.

    The benefits of adding team members is not really a feature I would use myself, note that I love the platform and have just started re-using heavily after first setting up an account in May 2012.

  • mwlodarski

    What about the Awesome Plan? Does it stay at $100/year?

    • LeoWid

      Hi Michael, great to hear from you and yes it does! :)

  • Dan Woodruff

    I love Buffer, but am not sure this would work for a ‘small’ business. We have 2 users, so I can’t see us making the jump from the current price to the Small Business plan. Am I missing something?

    • LeoWid

      Hi Dan, great to hear from you and have you stop by! That makes a lot of sense, I think you’re right, in case you don’t need more team members or better analytics, keeping on with the Awesome plan is also a great solution I believe! :)

  • http://www.ecompanynews.com/ Stephen Gardner

    I love buffer, and run an agency. My concern with the business app isn’t the price, as much as when I add 125+ profiles I have line after line of little icons when I buffer something. It makes it very hard to find the right profile, and very easy to post to the wrong account. There needs to be a pull down box to like pick a customer to filter that list somehow. Am I missing something or being considered?

    • LeoWid

      Hi Stephen, thanks so much for the heads up on this and you’re spot on! The grouping of account is something we’re very keen on implementing in the future!

      Would you mind dropping a quick email to joel@bufferapp.com with your thoughts on how this should work ideally for you? Keen to build this in a way so it’s most useful for you!

  • lovince

    I don’t want to repeat what others have said about the x10 jump in pricing. However, on a related note, is there a way to add the analytics to the Awesome plan without taking the x10 hit? Like the more awesome plan others have described?

  • Stephen Overton

    What about companies of 1?? $50 is pretty steep for the very small companies.

  • http://www.fishingportmacquarie.com.au/ Deep End Fishing

    Yes, agree with the other ‘price’ comments. It is a bit costly for very small/micro businesses. Being a sole trader (don’t have any members) also would only need a couple more social media connections then the freebie provides. That said, I really love the simplicity of using Buffer & seeing all my social analysis in one place. A fabulous benefit.

  • John Kallerup

    Too Bad. I loved using Buffer.

    Oh well, if Buffer has no other option than $50/Mo, then it’s Bye Bye Buffer…Hello Hoostsuite for this cost conscience small business owner.

  • http://www.statistiken4mobile.de/ Benedikt Hanswille

    The new analytics features of the business accounts seems very interesting for me and my colleague however the price difference between the “AWESOME” account and the smallest business account is too big for a small team, there should be a step in-between

  • Lee

    If i sign up for a free trial, will the analytics grab tweets and posts previous to my signup date?

    • LeoWid

      Hi Lee, yup, it’ll work for any posts that you’ve shared from Buffer, even before the signup date!

  • iBiryukov

    I love the product guys, using the free version at the moment. But $50/month is over our start up budget. Hope you can make it more affordable in the future.

  • Ian Ross

    Personally I don’t need so many accounts or even user access – just the analytics (for now at least)

    So a lower price point would be nice :)

  • http://palter.ca/web/ Jay Palter

    My question about the Business account has to do with permissions. Can Contributor access be granted on a profile-by-profile basis? In other words, can I use a Business account to manage profiles from a variety of clients but give Contributor access to just one of those profiles and not all of them?

    • Mary Jantsch

      Hey there Jay,

      Awesome question here! You’re exactly right, you can add contributors on a per profile basis. Say you have a twitter profile from Client A and Client B connected to your Buffer. You could add Client A to just their twitter and they’d see it when the logged into their Buffer account and they wouldn’t see Client B’s Twitter. Let me know if I can make that at all clearer. :)

      Thanks!

  • http://www.begoodtex.com/ suliya

    what happened?when i use the ifttt recipes for twitter to buffer to google+ pages,it can not go?thanks a lot

  • http://www.begoodtex.com/ suliya

    there is nothing on the buffer dashboard.

  • http://21streviews.com/convection-microwave-reviews-2014/ Paul Smith