The Psychology of Selfies: Why We Love Taking and Viewing Photos of Faces

How many photos of you are on your phone right now?

These days, humans take almost 1 trillion photos a year. (To put that into context, that’s more photos every few minutes than in the entire 19th century.)

And lots of these photos are selfies—self-portraits, usually taken with a smartphone. As of this writing, nearly 300 million Instagram photos had been tagged with the selfie label.

We love getting into the “whys” of social media psychology, so in this post I set out to discover why …

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How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million users and sky-high user engagement levels.

And for marketers, it’s an especially interesting time. The company just announced that it will open its feed to all advertisers and begin testing a “Shop now” button that allows users to click on a link to buy a product advertised.

With such brand-friendly features on the way, it seems like marketers might be more keen than …

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This is Your Brain on Emojis. Here’s How to Use Them in Your Marketing

I have a confession to make: I’m a grown woman who peppers pretty much every text and social media post I send with smileys, hearts, stars and various other decorations.

Emojis have taken over my communication—and I’m far from alone. According to Swyft Media, 74 percent of people in the U.S. regularly use stickers, emoticons or emojis in their online communication, sending an average of 96 emojis or stickers per day.

All this adds up to a total of 6 billion emoticons or stickers flying around …

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60+ Fantastic Email Newsletters to Read and Share

It seems like there’s more great stuff to read today than ever before.

And still, finding the good stuff that’s just right for you or your brand can take a lot of time, according to this survey by Vertical Response:

When you’re sifting through the whole internet, it can help to have a guide. What if could open your inbox every day to find new, relevant, curated articles that you’d be thrilled to share to social media?

We’ve written before about the rise of high-quality niche newsletters, a format that’s flourished over the past …

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The Impact of the Trending Topic: The True Story (and Real Stats!) of a Top Tweet

From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained.

Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience.

It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be …

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Introducing Buffer for Pinterest: Easily Schedule Your Pins, Manage and Measure

Pinterest is a happening place.

With more than 70 million users and 50 billion Pins, there’s always something new to cook, craft, buy, read or be inspired by on the visual social network.

For businesses or individuals looking to build or grow a presence on Pinterest, consistently posting valuable and interesting Pins is a great strategy to help people discover and share your Pins.

And today we’re thrilled to announce that Buffer is officially partnering with Pinterest to make it even easier to Pin …

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The Science of Pinterest Scheduling: Finding Your Best Consistency, Frequency and Timing

Have you heard the good news? You can now share, schedule and measure your Pinterest Pins through Buffer!

Buffer Awesome and Buffer for Business customers can:

Pin from anywhere on the web, or upload your own image
Create a variety of unique daily Pinning schedules customized just for you
Track and measure repins, likes, and comments

Anyone can try out this fun new feature! Authorize your Pinterest account now and try scheduling to Pinterest for 7 days free:

In honor of this exciting new partnership, we …

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The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back

Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page, perhaps—something strange happens.

Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, looking at what’s been recently posted and generally forgetting why I came to Facebook in the first place.

This isn’t entirely by accident. There is science and psychology that explains why so many of us are glued to Facebook.

Researchers have discovered trends in the way that we perform every major action on Facebook—liking, posting, sharing, commenting and even lurking.

And there’s a ton of psychology involved in what makes Facebook so attractive in the first place. Here’s a look at the psychology of Facebook: what makes us like, post, share and keep coming back for more.

psychology of facebook

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‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now

If you feel challenged by Facebook marketing these days, you should know you’re not alone.

In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

But don’t despair; there’s plenty of life left in Facebook yet. We’ve been scouring the web to find out what’s working on Facebook …

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The Big List of Zapier Hacks for Marketers: 46 Recipes For Social Media, Productivity and More

Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to create more of it!

We’ve talked before on the blog about automating some processes through services like If This Then That and Alfred, and in this post I wanted to share some of our favorite uses of another fantastic automation tool: Zapier.

Zapier integrates with more than 400 different web apps, which means most marketers are bound to …

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