How to Make Sales on Instagram in 3 Easy Steps (Full-Strategy Infographic!)

 

Social media is constantly evolving. As soon as you feel like you’ve got Facebook and Twitter figured out, suddenly there’s Vine and Snapchat and a whole bunch of exciting new stuff to learn.

It keeps things interesting, and keeps social media managers on our toes.

Lately it seems like more and more social media managers are enthusiastic about Instagram and the opportunities there to engage with fans and share great photos and videos.

And the opportunities are big! With more than 300 million active users, Instagram …

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Introducing Buffer for Video: Upload, Schedule and Analyze, All in One Place

Social media has entered the video era.

In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a major component of the News Feed. Check out some staggering social media video stats:

  • The number of videos in Facebook feeds has grown by 360%
  • 82% of Twitter users watch video content on Twitter
  • Globally, people are posting 75% more videos to Facebook
  • 50% of Americans who use Facebook on a daily basis watch at least 1 video every day

And today we’re excited to announce that Buffer customers can now upload, share, and schedule video from Buffer to all your social media networks.

buffer-for-video

Buffer for video button

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The Psychology of Social Media: The Deep Impulses That Drive Us Online

What would happen if you were to “like” everything you saw on social media?

The developer Rameet Chawla found out when he built a script that liked every photo that passed through his Instagram feed.

He grew his followers by about 30 a day
He got invited to more parties
He got stopped on the street by people who recognized him from Instagram
He got message after message from friends encouraging him to post more. He said it was “almost like they …

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The Psychology of Selfies: Why We Love Taking and Viewing Photos of Faces

How many photos of you are on your phone right now?

These days, humans take almost 1 trillion photos a year. (To put that into context, that’s more photos every few minutes than in the entire 19th century.)

And lots of these photos are selfies—self-portraits, usually taken with a smartphone. As of this writing, nearly 300 million Instagram photos had been tagged with the selfie label.

We love getting into the “whys” of social media psychology, so in this post I set out to discover why …

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How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million users and sky-high user engagement levels.

And for marketers, it’s an especially interesting time. The company just announced that it will open its feed to all advertisers and begin testing a “Shop now” button that allows users to click on a link to buy a product advertised.

With such brand-friendly features on the way, it seems like marketers might be more keen than …

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This is Your Brain on Emojis. Here’s How to Use Them in Your Marketing

I have a confession to make: I’m a grown woman who peppers pretty much every text and social media post I send with smileys, hearts, stars and various other decorations.

Emojis have taken over my communication—and I’m far from alone. According to Swyft Media, 74 percent of people in the U.S. regularly use stickers, emoticons or emojis in their online communication, sending an average of 96 emojis or stickers per day.

All this adds up to a total of 6 billion emoticons or stickers flying around …

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60+ Fantastic Email Newsletters to Read and Share

It seems like there’s more great stuff to read today than ever before.

And still, finding the good stuff that’s just right for you or your brand can take a lot of time, according to this survey by Vertical Response:

When you’re sifting through the whole internet, it can help to have a guide. What if could open your inbox every day to find new, relevant, curated articles that you’d be thrilled to share to social media?

We’ve written before about the rise of high-quality niche newsletters, a format that’s flourished over the past …

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The Impact of the Trending Topic: The True Story (and Real Stats!) of a Top Tweet

From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained.

Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience.

It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be …

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Introducing Buffer for Pinterest: Easily Schedule Your Pins, Manage and Measure

Pinterest is a happening place.

With more than 70 million users and 50 billion Pins, there’s always something new to cook, craft, buy, read or be inspired by on the visual social network.

For businesses or individuals looking to build or grow a presence on Pinterest, consistently posting valuable and interesting Pins is a great strategy to help people discover and share your Pins.

And today we’re thrilled to announce that Buffer is officially partnering with Pinterest to make it even easier to Pin …

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The Science of Pinterest Scheduling: Finding Your Best Consistency, Frequency and Timing

Have you heard the good news? You can now share, schedule and measure your Pinterest Pins through Buffer!

Buffer Awesome and Buffer for Business customers can:

Pin from anywhere on the web, or upload your own image
Create a variety of unique daily Pinning schedules customized just for you
Track and measure repins, likes, and comments

Anyone can try out this fun new feature! Authorize your Pinterest account now and try scheduling to Pinterest for 7 days free:

In honor of this exciting new partnership, we …

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