‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now

If you feel challenged by Facebook marketing these days, you should know you’re not alone.

In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

But don’t despair; there’s plenty of life left in Facebook yet. We’ve been scouring the web to find out what’s working on Facebook …

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The Big List of Zapier Hacks for Marketers: 46 Recipes For Social Media, Productivity and More

Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to create more of it!

We’ve talked before on the blog about automating some processes through services like If This Then That and Alfred, and in this post I wanted to share some of our favorite uses of another fantastic automation tool: Zapier.

Zapier integrates with more than 400 different web apps, which means most marketers are bound to …

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61 Key Social Media Metrics, Defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.

I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say.

But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.”

Basically, …

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Engaging Social Media Images in 30 Seconds Flat: Introducing Pablo by Buffer

Imagine having a quick and simple way to instantly increase the engagement on your social media posts.

We’ve found that oftentimes images are the hook that draws more clicks, shares, and favorites on social media. And a number of marketing studies report the same:

Engagement-grabbing social media images might be the closest thing we have to a magic wand on social media. And to make it even easier to design these images in a snap, we’ve whipped up a new, free tool we’d love to share with you.

Meet Pablo, the easiest way to create engaging social media images.

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The Rise of the Facebook Queen: How Mari Smith Went From $50 in Her Pocket to 500K Followers

In February of 1999, Mari Smith needed a sign from the universe. It showed up in the form of … cake.

The Scottish-Canadian had arrived in San Diego on a borrowed round-trip plane ticket (“That’s how broke I was!”) with 50 British pounds in her pocket and a feeling that she was supposed to start her nascent seminar business in the U.S. instead of Scotland, her former home.

But she was running out of time. She could only come into the country for 30 …

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Master The LinkedIn Company Page: 12 New Data-Backed Tips To Max Out Yours

When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before.

And I don’t think I’m alone. LinkedIn has more than 347 million users across more than 200 countries and territories worldwide.

We’ve written before about some of the best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and stats …

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Analyzing Buffer’s Very First Tweets: Social Media Tactics For a New Startup

Starting a new social media presence from scratch can feel like a big challenge.

As I launch my own side project right now, I’m poring over my Buffer analytics as I start at the very beginning to build a following everywhere. Things look very different in these early days as compared to what it must feel like for big, established names who have thousands or millions of fans.

Here on the Buffer blog, we’ve written about some great strategies to get your first 1,000 followers that …

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Social Media Teams: Tips And Tools For Working Together Seamlessly

At any given moment, any one of Buffer’s staff of nearly 30 could be on our social media accounts chatting with customers, answering questions or scheduling posts for the days or weeks ahead.

Thanks to Buffer’s social media management tools and the many other awesome tools that help us out, social media is a team effort here. Maybe it’s the same where you are?

We’ve talked about how one person can handle multiple social media accounts on the blog, and now it’s time for …

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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

Do you remember seeing your first emoticon?

The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message:

“I propose that the following character sequence for joke markers:

“:-)”
Read it sideways.”

Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.

If you’re still not …

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Social Media Tools, Guides and Research: Buffer’s Top 10 Most-Read Posts of 2014

The end of each year is always one of my favorite times. I love the reflection that comes along with the close of a time period, and the hope that comes with looking ahead.

I also really enjoy all the best-of lists that tend to accompany the end of a year. Browsing through them, I realize how many things I’ve missed throughout the course of the year. It’s great to have a chance to catch up!

If you’re afraid that any of Buffer’s most useful social media marketing blog posts might have slipped by you, maybe this will help. These are our top 1o most-read posts of 2014. It’s been a privilege learning with you this year!

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