The Rise of the Facebook Queen: How Mari Smith Went From $50 in Her Pocket to 500K Followers

In February of 1999, Mari Smith needed a sign from the universe. It showed up in the form of … cake.

The Scottish-Canadian had arrived in San Diego on a borrowed round-trip plane ticket (“That’s how broke I was!”) with 50 British pounds in her pocket and a feeling that she was supposed to start her nascent seminar business in the U.S. instead of Scotland, her former home.

But she was running out of time. She could only come into the country for 30 …

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Master The LinkedIn Company Page: 12 New Data-Backed Tips To Max Out Yours

When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before.

And I don’t think I’m alone. LinkedIn has more than 347 million users across more than 200 countries and territories worldwide.

We’ve written before about some of the best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and stats …

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Analyzing Buffer’s Very First Tweets: Social Media Tactics For a New Startup

Starting a new social media presence from scratch can feel like a big challenge.

As I launch my own side project right now, I’m poring over my Buffer analytics as I start at the very beginning to build a following everywhere. Things look very different in these early days as compared to what it must feel like for big, established names who have thousands or millions of fans.

Here on the Buffer blog, we’ve written about some great strategies to get your first 1,000 followers that …

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Social Media Teams: Tips And Tools For Working Together Seamlessly

At any given moment, any one of Buffer’s staff of nearly 30 could be on our social media accounts chatting with customers, answering questions or scheduling posts for the days or weeks ahead.

Thanks to Buffer’s social media management tools and the many other awesome tools that help us out, social media is a team effort here. Maybe it’s the same where you are?

We’ve talked about how one person can handle multiple social media accounts on the blog, and now it’s time for …

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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

Do you remember seeing your first emoticon?

The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message:

“I propose that the following character sequence for joke markers:

“:-)”
Read it sideways.”

Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.

If you’re still not …

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Social Media Tools, Guides and Research: Buffer’s Top 10 Most-Read Posts of 2014

The end of each year is always one of my favorite times. I love the reflection that comes along with the close of a time period, and the hope that comes with looking ahead.

I also really enjoy all the best-of lists that tend to accompany the end of a year. Browsing through them, I realize how many things I’ve missed throughout the course of the year. It’s great to have a chance to catch up!

If you’re afraid that any of Buffer’s most useful social media marketing blog posts might have slipped by you, maybe this will help. These are our top 1o most-read posts of 2014. It’s been a privilege learning with you this year!

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14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know

To paraphrase Ferris Bueller, social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.

That’s why from time to time we like to offer an overview of all the recent changes to some of the major networks in social media. There’s always something new to learn, study or experiment with in social media, and even the biggest social media networks aren’t exempt from this rule.

Here are 14 of some of the most recent changes …

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The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them And More

Here’s a riddle: When is a tweet more than a tweet?

We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?

And what if you could do all of this for free, right now?

Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards—how to understand which types are best for you, how to set up and verify your cards, how to analyze and measure your cards and a few caveats and best practices to know to make sure your Twitter cards stand out from the crowd.

Let’s get going!

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Case Study: How Fortune Magazine Found Social Media Success With Buffer

At national business magazine and website Fortune, there’s a lot of news being reported, published and shared every day by many different editors and reporters.

With that much going on, a few social media pileups might seem inevitable.

“The problem we kept running into was if we had three stories going up at the same time by different editors, each editor would publish a tweet and not pay attention to when last tweet occurred,” says Franchises and Social Media Editor Heather Muse. …

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7 Social Media Psychology Studies That Will Make Your Marketing Smarter

One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together.

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter.

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