Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns...
Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on...
Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants...
Real-life tactics, stories, and ideas from the best in social media marketing
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand...
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We social...
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social...
Is it possible to create the perfect Facebook ad? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d...
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the...
The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most...
Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement. But that...
Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have...
