This Week in Social: The Latest News, Trends and 5 Eye-Opening Stats You May Have Missed

The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week.

From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week.

Let’s get started!

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How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide

Facebook now has over 1.65 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.

Great! So where should you start? And is there an easy blueprint to follow?

From creating our Facebook Business page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and have enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. I’d love to share with you how the process has worked so far from start until now!

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How to Get Your Ideas to Spread with Influencer Marketing

When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out.
lord-taylor

This Lord & Taylor campaign is a perfect example of the power of influencer marketing.

65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands.

We’re more likely to buy a product if it’s recommended by a friend than pushed at us by an advert and an eMarketer study found that advertisers who implemented an influencer marketing campaign earned $6.85 in media value on average for every $1 they spent on paid media for influencer programs.

Influencer marketing opens up endless opportunities for brands to amplify their content, connect with consumers and build relationships more organically, and more directly.

But how do you get started with influencer marketing? What makes an influencer? And how can you build relationships with influencers?

In this post, I’d love to give you the lowdown on influencer marketing and some actionable tips to help you find the best influencers for your business.

Let’s dig in.

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On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy

CgV_pLPUsAA6CPHImagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others.

Sounds a bit like social media, right? Sounds a bit like branding.

The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both.

One of these agencies, Januel + Johnson, was kind enough to let us peek inside the way they run social media for their digital agency and how an emphasis on branding extends to the very root of all the content, scheduling, and engagement they provide with Buffer. Get the specifics on how J + J find success for their clients with a 360-degree brand strategy, with social media and Buffer at the heart.

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Solving the 10 Most Common Social Media Marketing Challenges

Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion!

As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media.

Everywhere we look it appears that brands and companies have it all figured out on social media. With each new post to Facebook, Instagram or Twitter comes thousands of likes, comments, and shares.

Even Grumpy Cat has earned more than $100 million dollars since 2012!

This leaves the rest of us wondering, “What are we not doing right on social media?”

We’ve experimented, made mistakes, and even learned a little bit in the process. From that, we’ve put together a playbook on solving the 10 most common social media marketing challenges.

social media challenges, social media

Let’s jump in!

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Millenial Marketing Superstar Everette Taylor’s Top Snapchat Tips

This interview is an excerpt from our Complete Guide to Snapchat, originally published on February 23, 2016. 

Snapchat is one of the fastest growing and most exciting social networks for marketers at the moment and the app now boasts over 100 million daily active users and 7 billion video views, daily!

But with any growing social media platform, it can be a little hard to figure out where to get started. In order to deliver the best, most actionable Snapchat tips, we teamed up with Everette Taylor, who gave us the lowdown on how to use Snapchat to deliver value for your business.

When it comes to marketing and building communities, it’s safe to say Taylor knows a thing or two. He’s the founder and CEO of MilliSense and formerly served as Chief Marketing Officer for Sticker Mule where revenue increased by over 40% during his tenure and website traffic more than doubled.

Here are Taylor’s top 5 Snapchat tips for brands, businesses, and marketers. Let’s dive in!

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Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles

iM Image MarketingSome people go to great lengths to find the best ways to share to social media.

Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day.

This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Marketing, a digital agency from Youngstown, Ohio, most definitely fit this description, juggling social media management on top of web design, branding, and so much more.

Their team manages more than 100 social profiles! And they do so with some really smart workflows that help them save time and gain great results for their clients. The iM team was kind enough to sit down with us and share some of these secrets. Here’s a bit more about how this fast-moving agency gets work done.

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F8 Update: 10 New Facebook Features Every Marketer Should Know

F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant.

In his Keynote, Mark Zuckerberg took us through Facebook’s 10 Year Plan with an emphasis on “developing a family of apps to share anything they want with anyone.” And although many of Facebook’s goals sounded highly ambitious, the company has already laid a solid foundation to successfully execute their plan. At the heart of it all, Zuckerberg’s message revolved around the connectivity of the planet and bringing people together one by one.

Now that the speculation of what might be at F8 is no longer, let’s jump into the 10 top announcements and new Facebook features we can all expect moving forward. We’d also love to share what that will mean for you as marketers and for your business.

Let’s go!

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Facebook Instant Articles: What They Are, How They Work and 5 Things You Need to Know

Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.

A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites.

Before launch over 1,000 publishers were testing the platform and as its rolled out to everyone we’re excited to learn:

  • How can you get started?
  • How they work?
  • How much engagement do they receive?

In this post, I’m happy to cover the ins and outs of Facebook Instant Articles and how to set them up for your blog. Here we go!

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The Biggest Internet Phenomenon Since The App Store: How Messaging Apps Are Changing Social Media

With the rise of messaging apps and bots, the way many of us use social media to share and interact is fundamentally changing.

As we progress through 2016, and beyond we’ll start to notice most social activity is no longer going to happen in public, instead transitioning to private groups and messaging apps. This represents a significant change in what “social media” is.

This is a change that will challenge everything we’ve learned about social media over the past decade-or-so. Until now, standing out in the timelines and News Feeds typified by Facebook and Twitter have been the primary goal of most social media strategies. But what about when these feeds are no longer the first place people turn for discovery and interaction?

As one-to-one messaging begins to dominate the social media world, it creates a whole host of new questions, challenges, and opportunities for marketers. In this post, we’ll explore these challenges and opportunities to find out how bots and private messaging may affect the way we all use social media.

Let’s go!

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