How to Add and Manage Multiple Accounts on Instagram

Instagram has now released one of its most requested features.

The ever-popular photo sharing app announced that following the release of version 7.15 for iOS and Android users will have the ability to switch between multiple accounts. 

This news is sure to make power users and social media managers jump with joy as managing multiple accounts for brands (or your pets) has been a time-consuming task up until now.

Here’s a super-quick guide on how to add and manage multiple accounts on Instagram.

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The Best 5 Minutes We Spend on Ads: See the Daily Ritual We Use to Boost Traffic to Our Best Posts

The world of paid ads can sometimes feel a little overwhelming, especially if you’re new to the game and wondering where to even start.

Wouldn’t it be nice to find a nice and easy (and effective) way of dipping your toes in?

I’m only a few months removed from this post exploring paid ads as a total noob, which I remain, and I’ve done my very best since to be a sponge for all the paid ads experiments and strategies I can find. 

We just so happened to come onto a neat one here at Buffer.

It’s simple and quick, powerful and effective, and I’d love to share it with you to get your thoughts.

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Everyone Grows an Email List. Here’s Why We Stopped Growing Ours.

Awhile back, we were fortunate to try some neat email tactics that helped double our email list growth in just one month’s time.

Then we stopped growing our list altogether.

We shifted our learnings from growing an email list into growing Buffer signups. And we’ve yet to go back.

Odd? Strange? Counterintuitive? Yep, probably all those things. Most online marketing advice today will advise you to build an email list, first and foremost. We aren’t. We’ve had the same amount of email subscribers to the Buffer blog since June 2015. There are only three places on the whole of the Internet anymore to signup for our list (buried deep within the Buffer app, at the footer of this blog, and at this URL, which we link to from nowhere that I can remember).

How come?

And will we ever go back?

I’d love to share some thoughts.

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The Ultimate Guide to Facebook Carousel Ads

Facebook carousel ads are extremely engaging and fun way to promote your business.

According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72%higher click-through rate versus single image mobile app ads. 

It feels clear these ads can be extremely effective, but how can you maximize their potential? In this post, we’ll walk through not just how to create a carousel ad but also how you can get the most out of your ads.

Let’s get started.

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3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016

What is the next big wave of social media?

Maybe it’s Peach—or another hot new social network. Maybe it’s a strategy like posting times or text faces. (ノ◕ヮ◕)ノ*:・゚✧

It’s really hard to say!

(And yet here I am saying it.) :)

To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental.

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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)

“Could you pop into a quick morning standup, Ash?”

“I’ll be there in a minute,” I’d reply. “I’m just finishing up a Facebook post.”

As a community manager, most of my mornings would start along these lines.

One of the toughest, and most time-consuming, tasks in community and social media management is finding a stream of high-quality, engaging content to share with your audience every day.

A social media calendar is an excellent way to keep on top of this. But staring at a blank calendar can feel daunting: How do you find great content to share? How can you keep your feeds engaging? 

In this post, we’ll help you to identify some great ways to curate content and create an engaging social media calendar for your business.

Let’s go!

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6 Types of Simple Yet Powerful Social Media Images (And When It’s Best To Use Them)

If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement.

But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take a long time to create, especially when you’re not sure what you’re trying to communicate.

Thankfully, deciding which format best suits your posts can be a straightforward process. In this post, I’ll outline a few simple image variations and show you when it might be best to use them.

Ready to dig in? Let’s go!

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The Deeper Meaning of Emojis: What You Need to Know on How Social Media is Changing Communication

The Oxford English Dictionary’s word of the year for 2015 was in fact not a word. It was the ‘Face with Tears of Joy’ emoji. This one > 😂

You’ll no doubt recognise it – here’s how it looks across different platforms:


This feels like a significant acknowledgement that the way a large number of us communicate is shifting.

It’s no longer just teenagers or younger people who are using emoji’s, hashtags and neologisms – they’ve reached the mainstream.

In this post, we dig a bit deeper into how our language and communication has changed over recent years as we’ve adapted to interacting through social networks and apps, and we’ll also look at what this shift means for marketers.

Let’s go! 🚀

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20 Metaphors That Explain Social Media Perfectly

We talk about Social Media a lot!

Everyone wants to be part of it, everyone tries to keep up with it and understand it, and everyone tries to find the latest tips and tricks to be better at it.

But what is social media really like? How does it feel to be part of it? What if an alien came to earth and you had to explain social media and what it feels like to them, how would you do it?

We have gathered 20 metaphors that we feel explain social media perfectly (okay, technically they are similes, but metaphors sounds better so please indulge me here 😉). Because sometimes it really helps to take a step back and put things into perspective.

And if you ever do find yourself in that (very unlikely) circumstance of explaining social media to aliens, hopefully this list will help.

Shall we dive in?

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The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience

Every so often a new app will suddenly appear on App Store and get everyone talking.

The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.

Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).

We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.

Let’s get started! 🍑

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