‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now

If you feel challenged by Facebook marketing these days, you should know you’re not alone.

In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

But don’t despair; there’s plenty of life left in Facebook yet. We’ve been scouring the web to find out what’s working on Facebook …

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The Delightfully Short Guide to Social Media ROI

If the concept of social media ROI feels rather enormous, you’re not alone.

I am amazed—and sometimes astounded—at the breadth of the topic.

So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!

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The Research & Science Behind Finding Your Best Profile Picture

One of the first things I do when I join a new social network is to upload a profile picture.

But which profile picture should I choose? Is there a best one?

Profile pictures have always been a bit of a gray area for me inasmuch as I post a picture I think looks good without knowing its actual effect on my audience.

Is there such thing as a perfect, best profile picture?

Interestingly, there’s been some rather great research about the different elements of profile pictures that have the biggest impact on an audience. The psychology and science behind a perfect profile picture leaves some great guidelines on how to influence your audience and possibly gain more followers.

I’m happy to share what we’ve found about the perfect profile picture, based on the best science, research, and psychology out there.

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37+ Tips and Resources For Building a Fine-Tuned Content Marketing Machine From The Ground Up

Back when I started my career in SEO, content marketing didn’t exist—at least not in the way it exists now.

We used strategies to boost traction and traffic to websites through the creation of great content—it was content marketing before the term even existed. And it worked.

I’ve carried the lessons with me ever since. And I’d love to share them all with you—everything I’ve used to successfully help hundreds of companies benefit from content marketing over the past five years.

Here are 37+ tips and resources you can use to build a fine-tuned content marketing machine from the ground up.

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The Big List of Zapier Hacks for Marketers: 46 Recipes For Social Media, Productivity and More

Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to create more of it!

We’ve talked before on the blog about automating some processes through services like If This Then That and Alfred, and in this post I wanted to share some of our favorite uses of another fantastic automation tool: Zapier.

Zapier integrates with more than 400 different web apps, which means most marketers are bound to …

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How to Create a Social Media Report and Explain It to Your Boss or Client

You’re rocking social media.

You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar.

How will you let your boss or client know all the great stuff you’re up to?

Is there an easy way to see for yourself how things are going?

Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client.

We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself.

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6 Creative Ways to Integrate Social Media and Email Marketing

Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.

Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle.

So how can you keep on top of channels as different as social media and email? And how can you do so in the most efficient way possible?

I’m excited to share are a number of ways to integrate social media and email marketing to help save you time and let you reach your audience where they are. In this post, I’ll show you six of my favorite tactics to get more out of each channel.

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How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets

For gaining more engagement, clicks, retweets, and replies, Twitter images work.

It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media.

Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!)

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