Grow Your Platform with Public Speaking: Resources, Tips and Advice to Get Started Today

Have you ever delivered a speech or considered public speaking as a way to network or build your business?

Speaker, author and professor Dr. Emad Rahim joined us for a #bufferchat to share advice and resources on how public speaking can grow your personal or business platform.

Read on for the highlights, or check out the full Storify recap here.

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Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips

It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing.

How do I get more followers?

What should I share?

When should I share it? 

And how often should I be sharing?

Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense?

Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule.

We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer.

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How to Build a Company and a Content Strategy Based on Values: Inside Rand Fishkin’s Journey With Moz

Do you have a favorite author or blog whose content is always so amazingly useful that it earns an automatic read every single time something new comes out?

Rand Fishkin is one of those authors for me. And Moz is one of those blogs.

Rand’s slide deck on content marketing is one of our favorite content resources here at Buffer. His article about individual contributors has been hugely impactful for the way I view my role at Buffer. Moz’s blog posts on measuring social media success and sorting blog posts have had an incredible influence on the way we organize our marketing efforts.

What’s the secret to creating consistently awesome content the way that Rand and Moz do? 

Rand was so generous to share with us a bit about his story and his strategies, how culture and values play a huge role in the company he’s built and the content he creates. 

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

“How cool would it be to have 1 million Facebook fans?”

This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.

Would it be cool to have 1 million Facebook fans? Absolutely!

Is this the right way to set goals?

Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing.

Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing.

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The Rise of the Facebook Queen: How Mari Smith Went From $50 in Her Pocket to 500K Followers

In February of 1999, Mari Smith needed a sign from the universe. It showed up in the form of … cake.

The Scottish-Canadian had arrived in San Diego on a borrowed round-trip plane ticket (“That’s how broke I was!”) with 50 British pounds in her pocket and a feeling that she was supposed to start her nascent seminar business in the U.S. instead of Scotland, her former home.

But she was running out of time. She could only come into the country for 30 …

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How to Fully Understand Your Audience’s Journey, From Social to Blog Post and Beyond

When you sign up for a new app, what are the first steps you take?

Customizing your settings?

Installing add-ons and extensions?

Setting up your profile pic? (<– this is a personal favorite)

The steps you’re asked to take—click here, customize this, try that—are referred to as onboarding, the process of helping a new person get accustomed to a new place.

You’re likely to experience onboarding in many different cases. There’s onboarding in the new apps you download and services you use. There’s onboarding when you start a new job or take on a new role.

There may even be a subtle type of onboarding in the way that you organize social media marketing campaigns to support the content you create. Can content be considered a type of onboarding? And if so, how might we be able to help a new person get accustomed to a new piece of content? I’d love to explore these questions further—and to hear from you about any thoughts this brings up!

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Master The LinkedIn Company Page: 12 New Data-Backed Tips To Max Out Yours

When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before.

And I don’t think I’m alone. LinkedIn has more than 347 million users across more than 200 countries and territories worldwide.

We’ve written before about some of the best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and stats …

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The Best Content Marketing Tools to Help You Work Smarter, Not Harder

Some of my favorite tools posts end up being the ones where people share the specific tools they use to get jobs done.

There’s power in knowing the tools that others find useful and important enough to make part of their regular workflow.

For content marketing, I seem to take a particularly keen interest because I’m always on the hunt for new and amazing products to try, and I also appreciate a thoughtful recommendation. When it comes to the tools we use for content marketing at Buffer—a topic we’ve yet to discuss in too much detail on the blog, until now!—I feel that we keep things quite lean. And we’re constantly learning from others about new and exciting ways to get more done in the same amount of time.

So I’ve done my best to collect all my learnings here in this post, both with the tools we use to do content marketing at Buffer and the most highly-recommended tools from others in the industry. I’d love to know which ones are your favorites, too!

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Introducing New Buffer Analytics: Find Your Most Clicked, Retweeted or Liked Posts

We’ve been having a lot of fun hearing some of the amazing feedback on how many of you are using Buffer.

One of the key areas that we heard about where we felt we could improve was our social media analytics area. We then reflected and brainstormed with many customers about how we could make analytics better.

Today, I’m really excited to unveil one of a series of planned analytics improvements for paying Awesome and Business plan customers. If you don’t want …

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How to Brainstorm and Write an Epic Blog Post in 4 Simple Steps

It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.

The last 10 minutes have gone something like this:

• What’s happening on Twitter? Boring.

• How about Facebook? Someone else got engaged. Yay for them.

• Any new emails? Delete. Delete. Inbox Zero!

• Hmm…

Then I opened up the Buffer iPhone app (forgot I even had that installed).

When you are looking for mindless wastes of time, you get desperate.

That’s when I ran across the analytics section of the app and had a light bulb moment.

See, writing has been harder lately. I’ve still been ‘hitting publish’ twice a week but it’s been a struggle.

There have been two core issues:

  1. Coming up with topics that my audience is interested in
  2. Beating writers block and writing above a 3rd grade level

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