20 Creative Ways to Use Evernote for Productivity and Marketing

So much to do, so little time.

I imagine many marketers might feel this way, what with all the wonderful hats we all get to wear. One of my favorite fixes for helping stay organized is Evernote.

There are so many ways to use the app and since we talk a lot about productivity here on the Buffer blog, I wanted to share 20 ways you can use Evernote for your productivity and marketing.

(A sneak peek at one of the ways: I researched and wrote this article all from within Evernote!)

Are you an Evernote fan? It’d be great to hear your favorite tips and workflows in the comments.

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Why We’re Pivoting the Buffer Blog — Again! — And All We’ve Learned So Far

The Buffer blog brings in 10x the traffic of the Open blog. It has 50x the reach of our email courses. A single post on the blog reaches more people in a day than we reach on Facebook in two weeks.

It is our greatest marketing asset.

And we just keep changing it.

We’re pivoting right now, as we speak! The latest change, which I’m excited to share below, fits with this remarkable culture of experimentation, where there are no sacred cows or off-limits areas. Everything is on the table to improve and iterate.

Even a thing that works really well.

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Formatting Secrets of Content That Gets Shared

I try to read as much as I can, and every morning I put aside 30 minutes to check out the latest posts from my favorite blogs and writers.

In 30 minutes, you can only take in so much. Some posts I read thoroughly, others I open and close again within a matter of seconds. My favorite ones, I load into Buffer and share.

Often, my decision to read a post and then subsequently share it relies a lot on the formatting: Is it easy to read? Can I scan through?

In this post, I’m excited to share with you why formatting is so important and discuss some tips and tricks you can implement into your own content to increase its potential for sharing.

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What’s on Rand Fishkin’s Phone? A Private Peek at the Home Screens of Top Marketers

Awhile back, a phenomenon swept the Internet where people shared pictures and video of what’s inside their refrigerators.

This isn’t that, but it’s close. :)

I asked 20+ wonderfully generous and incredibly talented marketers to share what’s on their smartphone home screens. In need of any app ideas? Looking for new ways to organize your phone? Check out our list of 20+ home screens and favorite apps. Hoping inspiration strikes!

(And if you’re up for it, we’d love to see your home screen, too!)

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A Month’s Worth of Simple Social Media Growth Hacks and Experiments

If you’re curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the absolute best piece of advice we’ve found is to keep trying new things.

Always be testing. 

Need inspiration? I’ve drummed up 30 new, small, and simple experiments and growth hacks you can try this month to see what works for you. They’re all low-cost, big-potential. I’d love to hear which ones you’re interested in trying! (And which ones work for you.)

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How to Do Social Media On-the-Go: The Best Strategies and Workflows of the New Buffer iOS App

We’ve been studying and learning the best ways to reach a social media audience on mobile—where 60 percent of social media time is spent!

How does one go about implementing mobile into a social media marketing plan?

To really get to know the best strategies and workflows on mobile, we asked. A half dozen Buffer for iOS users were so kind to share how they go about mobile social media, using Buffer’s app for iPhone and iPad (newly updated to version 5.0!).

We’d love for you to have a look at these wonderfully efficient workflows (it’d be fantastic to hear yours in the comments), and check out the big improvements and updates to the latest version of the Buffer app.

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83 Books and 41 Blogs that Influence Life and Business: A Bufferchat Recap

Books, blogs and podcasts serve as inspiration and enjoyment in so many ways. In this week’s Bufferchat, we chatted about books and blogs that have influenced all walks of life.

Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers.

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What 1 Million Tweets Taught Us About How People Tweet Successfully

Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?

We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words, psychology, science, and more.

Now we’re happy to share the quantitative numbers—based on 1 million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter!

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Abraham Lincoln’s Favorite Infographic and the 5 Qualities of the Most Memorable Images

How much more memorable are visuals compared to text?

One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to a lot of great discussion. After reviewing the original research, it’s clear that pictures are more memorable than words. So the next question became:

People remember visuals better than text. But which visuals exactly?

I’ve spent some time collecting the best research and science on pictures, images, infographics, and more, and I’m excited to share with you what I’ve found—along with some specific ways to use these insights in your marketing!

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