The Top Marketer’s Guide to the 30 Best Books for Business, Marketing, and Social Media

Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs, learning from great content, and diving deep into favorite books.

I’d love to share, in particular, the books that have been most influential to me and other digital marketers.

I’ve put together a list of 30+ that include some of my personal favorites, some favorites from my Buffer teammates, and some favorites from a handful of the best marketers online. Hoping to make it easy to browse and find your next book to read, I’ve split it into clickable categories as well—plus a SlideShare for easy flipping and finding.

Does your favorite business book make the list here? I’d love to know which ones have been meaningful to you as well.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Hmm, I feel like I’m forgetting something. 

OK, where to begin?

These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all my bases and spending time in the best way possible.

And on the good days, I’m right into the groove where I know exactly what to do next and what are the most important tasks that need to get done.

The difference for me is with making a checklist for my social media activities.

I’m happy to share with you all of the tasks I have on my checklist at Buffer and also the ones that social media managers around the web have on their daily, weekly, monthly checklists. And if I’ve left out a favorite to-do item of yours, I’d be so grateful to hear from you in the comments!

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How to Achieve Explosive Growth on Pinterest: 8 Key Ways to Build and Multiply Your Audience

Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

He says, of his then move from Des Moines, Iowa, to the Valley:

Being close to people that inspire you is a very good first step.

Fittingly, that’s exactly what his company, Pinterest, now makes possible: Allowing people to get close to the brands, products, and people that inspire them.

With Pinterest now accounting for 25% of retail referral traffic and driving 4x more money per click than Twitter, Pinterest has proven its power as a massively effective place to connect with your audience. And many brands are considering whether they need to give their Pinterest marketing a bit of a push.

Are you one of them?

I collected data on how best to answer the question of whether Pinterest is a good fit for you and, if it is, how to grow your brand visibility and audience reach through the platform.

Ready to start building your brand on Pinterest? Let’s talk about some ideas that may work for you.

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Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content

What makes you stop scrolling through an article, open up a social media app and hit the share button?

Is it logic, emotion, or something else?

Turns out, there’s more to social sharing than just measuring metrics: Psychology.

The strange nature of our brains is the reason we hotly debate the color of a dress or why we freely and emotionally share a post by a grieving widow after the death of her husband or why we feel an urgent need to pass on that video of the ice-cream eating dog to our animal-loving father-in-law. (Guilty!)

It’s not logic that guides those shares; it’s emotion. How else can you explain 8.2 million hits to a YouTube music video that a majority of people claim to have not liked?

If you want your content to be shared and shared regularly, understanding the “why” and “how” behind social shares can go a long way in showing you how to craft the perfect post for your audience. In order to do so, you might want to:

  1. Understand why people share content
  2. Know what kind of content they’re more likely to share
  3. Set about the task of creating content that satisfies those emotions

We’ve put together a few handy tips on how to understand what your audience wants and start the process of delivering it to them.

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How to Tell What’s Working on Social Media: An Introduction to Social Media Stats and Reports

How are things going for you on social media?

I remember sometimes being a bit fuzzy with my answer to that question. I’ll have been really enjoying sharing and engaging with people, forgetting completely about the awesome stats and analysis at my fingertips. And knowing these social media stats can be incredibly valuable—for connecting deeper with my audience, for curating finely-tuned content, and for growing a following and a brand.

So where do you go for these important social media stats?

And what do you do with them once you’ve found them?

I’ve been fortunate to spend some time hunting, gathering, exporting, and exploring the social media stats for myself and for Buffer. I’d love to share what I’ve learned along the way about finding the best social media stats and creating some cool reports.

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Complete Guide to YouTube Optimization: Everything You Need To Improve Your Channel

Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help!

YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.

Note: In the spirit of transparency, you might notice that the Buffer YouTube Channel doesn’t look anything like all the cool examples that follow. :) We will be following along with all these recommendations in the days to come, as well as implementing a new video strategy! Subscribe to the Buffer YouTube channel to follow our progress. 

I’ve had a lot of fun exploring YouTube optimization and wanted to share what I’ve found. Here is everything that I have learned and would do to optimize a channel.

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The Next Big Marketing Channel: How and Why to Create a Community With Slack

Many successful marketing campaigns involve groups. Some companies have their own LinkedIn or Google+ groups, while others stick to participating in relevant groups and chats.

Whichever strategy your company takes, being involved in groups is a great way to find community, engage current audience members and prospective customers, build your brand, add value to your customer’s lives, and keep track of the industry’s climate.

And now, there’s a new alternative when it comes to social media groups: Slack communities.

In this post, we’ll explore what Slack …

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How’d They Do That? Learn the Techniques of Social Media’s Most Successful Sharers

People are brilliant and amazing.

I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”

There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.

So I’ve gone about trying to figure them all out.

Check out my DIY tips below for putting together each of these strategies. It’s felt great to do a few video tutorials for these steps also! I’m excited to hear what you think.

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How to Make Sales on Instagram in 3 Easy Steps (Full-Strategy Infographic!)


Social media is constantly evolving. As soon as you feel like you’ve got Facebook and Twitter figured out, suddenly there’s Vine and Snapchat and a whole bunch of exciting new stuff to learn.

It keeps things interesting, and keeps social media managers on our toes.

Lately it seems like more and more social media managers are enthusiastic about Instagram and the opportunities there to engage with fans and share great photos and videos.

And the opportunities are big! With more than 300 million active users, Instagram …

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Introducing Buffer for Video: Upload, Schedule and Analyze, All in One Place

Social media has entered the video era.

In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a major component of the News Feed. Check out some staggering social media video stats:

  • The number of videos in Facebook feeds has grown by 360%
  • 82% of Twitter users watch video content on Twitter
  • Globally, people are posting 75% more videos to Facebook
  • 50% of Americans who use Facebook on a daily basis watch at least 1 video every day

And today we’re excited to announce that Buffer customers can now upload, share, and schedule video from Buffer to all your social media networks.


Buffer for video button

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