3rd Party Facebook Publishing Tools Aren’t Penalized: Debunking An Age Old Social Media Myth

If you search for information on how Facebook’s Newsfeed algorithm treats posts from 3rd party publishing apps, you’ll find plenty of content suggesting that reach and engagement will be lower through 3rd party posting.

As a subject very close to our hearts here at Buffer, we wanted to dive in and share our own thoughts and experiences in this area.

The TL;DR version, is that posts from 3rd tools are not penalized and will perform just as well as posts shared natively to Facebook.

If you’d like to dig a little deeper, I’d love to share our research and reasoning with you here.

Let’s go!

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How to Develop and Perfect Your Social Media Sharing Schedule (It Could Double Your Traffic!)

Nowadays, in order to grow an audience on social media, it’s not as simple as just posting when you feel like it.

Audiences have become more sophisticated over time and as a result it is important to have some sort of social media strategy. In order to start implementing that strategy, a schedule is a must for a lot of businesses.

A sharing schedule can help you double your traffic and provide your audience with consistent and valuable information that will make them more likely to follow and engage with you.

It can be a little daunting getting started, though. As you try to figure out

  • Where to share?
  • What to share?
  • When to share?

In this post I’ll help you answer these essential questions and share some ways that you can develop and perfect your sharing schedule (with a sneak peek at how we do things here at Buffer too).

Let’s dig in!

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The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting)

This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for the best.

And in some ways there’s absolutely nothing wrong with that. These steps are necessary to get up and running and learn the ropes on Twitter. But, the biggest mistake we’re all making is not using two extremely simple Twitter features to their full potential.

Replies and mentions.

Replies and mentions are two of Twitter’s most powerful features. They can help you build strong relationships, keep customers happy and even increase your bottom line.

In this post I’m happy to share some insights into the power of these features and how to get the most from them.

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How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!)

The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.

I’ve been there.

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. (And the gut-to-document process can be pretty painful.) Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document?

Good news: we’ve scoured the Internet for content marketing strategy templates, tried a few, and put together an approach to building your own content marketing plan step-by-step.

(This is built with both the in-house content marketer and the agent in mind, BTW!)

Let’s go!

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Introducing the Social Media Calendar by Buffer: The Natural, Visual Way to Easily Manage All Your Social Accounts

Imagine you could plan and manage your social media updates the same way you do your Google or Outlook calendars. We wanted to bring the ease of scheduling events on your calendar right into your Buffer account. Sharing with Buffer will never be the same!

Introducing the Social Media Calendar for fully managing all your social accounts, at-a-glance!


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A Brief History of Social Media (The Stuff You Probably Didn’t Already Know) And 4 Predictions on its Future

Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.

The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.

It’s truly fascinating.

And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).

Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.

Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.

Let’s dig in.

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7 Tools for Building an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information.

I always enjoy looking at them, but always feel like there is no way I could ever create one myself.

Or is there?


There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts.

Even folks (like me!) who never thought it possible to create one ourselves!

I had a lot of fun researching and testing out a handful of different infographic makers, and I’d love to share the seven tools I liked best to easily create beautiful infographics.

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Twitter Hearts: What the Change From Favorites to Likes Could Mean for Your Engagement

Twitter favorites are changing to Twitter likes.

The star is switching to a heart.

What might it mean for marketers?

We’re thrilled to see the all the latest changes and improvements to Twitter (Twitter hearts come hot on the heels of the announcement for Twitter Polls), and we’re eager to learn what effect it might have on our sharing, engaging, and marketing.

As we start experimenting and testing, we’d love to pass along some early thoughts on what we think could happen with the shift from favorites to likes. (All good things, especially as it relates to engagement!)

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The Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Every second, on average, around 6,000 tweets are sent on Twitter, which translates to over 500 million tweets per day!

Did you know you could search every single one of them? (Plus the multi-million profiles attached to them!)

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.

Looking to find your next customers? Advanced Search can help.

Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.

Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search.

Let’s get into it.

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The Beginner’s Guide to URL Shorteners: How to Shorten and Track Links for Social Media

I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL shorteners earlier in my marketing career.

For instance:

What do you do with really long links?

What if you want to track the results?

What if the link—long and unwieldy—upstages the content?

So, if you’re new to the world of URL shorteners—much like I’ve been—here’s a list of things you may find helpful to know!

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