The Science of Storytelling Through Facebook Images: 10 Actionable Strategies from Successful Brands

On April 8, 2011, Blake Mycoskie, the founder of TOMS shoes, did something radical: He asked everyone to go barefoot for a day.

One Day Without Shoes is now a yearly campaign dedicated to educating the world of how many children in developing countries grow up barefoot and without shoes, putting them at risk of infections and diseases.

TOMS already donates one pair of shoes to a child in need for every pair of shoes it sells. This year, the company took it one step further. For every photo of bare feet tagged on Instagram, they gave a new pair of shoes to a child in need. At the end of the campaign, 296,243 photos were tagged—and the same number of shoes were pledged to children in the developing world.

Mycoskie understood the power of a good story. By making his customers a part of the narrative, he was able to make a much larger difference than if TOMS had simply donated the shoes without a social media campaign.

Every brand, every company, and every person has a story to tell, and visual storytelling is a very effective way of sharing your brand’s message and engaging with your customers.

I’ve uncovered some imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Continue Reading →

How to Hire a Social Media Manager: The 12 Bedrock Habits That the Best Managers Have in Common

What makes a great social media manager?

More specifically, what habits make an effective social media manager?

What do the best social media managers practice every day that makes them amazing at what they do?

There seems to be a lot of good advice out there about the best social media tactics used by marketers—tactics that might work great right away but are often not sustainable.

I was keen to find the best habits. And to understand what traits would help a person become more effective as a social media manager. I’m excited to share with you what I found.

Continue Reading →

The Ultimate List of Product Hunt Collections for Marketers

Say you want to get started on a new marketing strategy—collecting customer research, or creating cool images, or measuring ROI.

Where do you go first to find the tools that’ll make your job as smooth as can be?

I often turn to listicles and roundups that bundle together a big handful of helpful tools. And this is maybe why I love Product Hunt’s collections so much. Their collections are user-generated tools lists that are easy to browse and simple to find just the tools that I need.

I’m happy to share with you some of my favorite collections, and I went ahead and turned many of the most popular Buffer tools posts into collections also. Hopefully for any social media marketing strategy you’re keen to try next, there’ll be some useful ideas here in these collections!

Continue Reading →

25 Actionable Social Media Strategies You Can Implement Today [Free Ebook!]

We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media.

And we’re so very happy to share our best strategies with you!

To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks.

Get your free copy of the Social Media Strategies ebook!

Read further for a full list of the strategies that are included as well as a sample page from the book.

Continue Reading →

LinkedIn Marketing: The All-in-One Guide to Scheduling and Writing the Best Updates

We write a lot about Twitter tips and Facebook tips and less so about other places like LinkedIn. Part of it is that we’re still keen to figure out our best strategy here. And we thought, in the midst of our figuring things out, it’d be great to share with you what we’ve found so far!

I’m grateful to refer to a lot of amazing info that’s been shared online and on the Buffer blog in months past, some cool tips about LinkedIn marketing best practices and more. Here’s a rundown of the best LinkedIn marketing strategies we’ve found.

Continue Reading →

How to Create a Social Media Marketing Plan From Scratch

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. :)

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

Oh, and our friends at online infographic maker Venngage  were kind enough to wrap all that follows into a comprehensive infographic that’s easy to keep, share and reference:

Continue Reading →

The Big List of IFTTT Recipes: 44 Hacks for Hardcore Social Media Productivity

This post originally published on May 7, 2014. We’ve updated it here with the latest IFTTT recipes and favorites.

We are all about working smarter here at Buffer. Our focus on improvement and efficiency has led us to blog smarter, share smarter, and approach problems and activities with a fresh perspective of getting more done as quickly and simply as possible.

To that end, we love automation. We get a kick out of tools and apps that do some of the work for us, leaving us more time to invest elsewhere.

IFTTT is one of our favorite tools (and one that I’d imagine you might love as well). We use IFTTT in a number of neat ways here at Buffer, and there are loads of different options available through IFTTT for powering up your social media marketing. I thought I’d share a few of our favorites and some that might help you work smarter, too.

Continue Reading →

Twitter Tips for Beginners: Everything I Wish I Knew About Twitter When I Started

This post originally published on March 17, 2014. We’ve updated it here with the latest information, images, and resources.

Before I joined Buffer, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?

Continue Reading →

The 15 Best Browser Extensions to Improve Your Social Media Marketing

This post originally published on September 22, 2014. We’ve updated it here with new extensions, images, and a Product Hunt collection.

There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.

And then, one day, someone shows you a browser extension that completely rocks your world for the better.

I’d love to share some of those world-rocking browser extensions with you today. There’re several great options out there to supercharge your browser and streamline the tasks you keep coming back to.

Got a favorite browser extension that you use for social media marketing? I’d love to hear about it in the comments!

Continue Reading →

Got 60 Seconds? Learn Something New in These 25 Short & Sweet SlideShares About Social Media

Slide decks exist somewhere near the intersection of visual content and written content, a hybrid form of information and consumption perfect for bite-sized bits of learning.

If you’ve not got time to read through a 2,000-word article, you might have a moment to flip through a SlideShare.

We’ve been excited to experiment with the process of building slide decks around the Buffer content we have here on the blog, and in the course of doing so, we discovered a trove of wonderfully succinct and visual slide decks all about our favorite topic: social media.

We’ve collected a great group of 25 here—the first handful from our top Buffer posts and another handful from the amazing selection on SlideShare. I’d love to hear if you have a favorite!

Continue Reading →