We’ve been having a lot of fun hearing some of the amazing feedback on how many of you are using Buffer.

One of the key areas that we heard about where we felt we could improve was our social media analytics area. We then reflected and brainstormed with many customers about how we could make analytics better.

Today, I’m really excited to unveil one of a series of planned analytics improvements for paying Awesome and Business plan customers. If you don’t want to wait, you can go and log into Buffer right now and see your new analytics.


Let’s dive into what’s new:

See your most clicked, retweeted, liked posts

When you head to the Buffer analytics area, as an Awesome or Business customer you can now choose to order your posts by the most clicks, retweets, likes, or whatever other metric you’d like to see:

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Buffer will then automatically sort your social media analytics by the metric you choose (here, I’m looking at the most-clicked updates):

Screen Shot 2015-02-10 at 11.53.44 AM

Sort by least-liked posts to fine-tune your posting strategy

If you’d like to know which of your posts didn’t do so well, you can accomplish the same thing and order your posts by which posts received the least clicks.

Screen Shot 2015-02-10 at 12.00.11 PM

Personally, I have always found this to be a great way to see what things resonate less with my audience so I can fine-tune my content. Especially if you’re running tests on your social accounts, seeing at a glance quickly what works and what doesn’t can be super handy:

Screen Shot 2015-02-10 at 11.59.31 AM

It looks like this was an update that people didn’t quite enjoy, great learning to do better next time! 🙂

Order your posts by type: images, link posts, quotes, etc.

Another feature that we got a lot of feedback and responses on was a way to filter your posts by type. We’ve previously learned that posting Tweets with images can have a tremendous impact on the performance of your posts.

Try checking on your own data whether you see the same by sorting by images, links, text only and comparing their engagement:

Screen Shot 2015-02-10 at 12.03.31 PM

You can then combine all these by saying “I want all the most-clicked, image-only posts I’ve recently shared”.

I’ve found this to give you a greater, more granular insight on what’s working well. In this case, I got the most retweeted, image-only posts from the last 30 days:

Screen Shot 2015-02-10 at 12.11.09 PM

Have fun exploring your most and least popular social media posts with these new data tools!

Pick your date range and export data for better reporting

To make this really robust and solid for reports and long-term views of your data, we’ve also added a date-picker and a reporting option, now available on Buffer for Business plans.

Once you’ve sorted by the metrics or post type of your choice, you can easily choose your date range from the post analytics tab or quickly export all your data:

Screen Shot 2015-02-10 at 12.16.56 PM

I hope that being able to dive into your data this way might save you a bunch of time and help you make better decisions in your social media efforts.

Just a reminder, these new features are available for those on Awesome and Business plans. If you’re not yet part of our paid plans, I hope you might give them a shot and see if you like them.

Give our new sorting in analytics a try if you like and let us know what you think of it. We’d love to hear your thoughts in the comments here or via email or Twitter anytime!


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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • This is GREAT news, Leo! I’m hoping to have my company set up with Buffer by this summer after our current contract ends. Really LOVE what Buffer is doing in better aiding companies & non-profits to keep track of the social media initiatives, and truly proud to be a part of the Buffer community! Thanks for all the hard work!

    • Yay! So happy to hear this, Casie! Thanks so much for the comment and for your enthusiasm for Buffer! It’s really awesome to hear!

  • HALLELUJAH!! I seriously was just banging my head against the wall because there was not a simple social stats tool for capturing data like “Top 5 Tweets from the last month”. Was about to start studying Twitter & Facebook API to create it myself. So glad y’all beat me to it. 🙂

    • Wow, thanks so much for the comment KC! So glad this looks to be a helpful addition for you! 🙂

  • I love this! This data, combined with re-buffering, is going to really save me a lot of time sharing evergreen content. Thanks!

    • LeoWid

      amazing, so glad to hear that Kim!

  • Christelle Blanchet

    Hey Leo, you guys rock!! I love the new Analytics dashboard!! What a journey since I used Buffer for the first time 2 years ago ;-p

    • LeoWid

      Hi Christelle, thanks so much for stopping by and so glad the new analytics dash is helpful for you! Even more amazing that you’ve already been with us for 2 years – happy 2 year Bufferversary! 😀

  • I think I stumbled upon this when you were working on it. I loved it then, but I love it more now that I know how to use it efficiently. 😀

    • Ah, you got a sneak peek Grace! Glad to give you a bit more context; hope it helps!

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  • HuilinDesign

    I don’t get it–no instagram connections?

    • Great, In market everyday new app or blog came with these features.
      See your most clicked, retweeted, liked posts Is the best. Thanks for share. Buffer is loveable in all ways. Exam Result 2015

  • This update is stellar. I’m talking straight up Andromeda level awesome! This is going to help so many teams and businesses develop and refine their online strategies. Personally, it’s cool to see what people really want to see me post. It turns out the stuff my followers enjoy is some of the content that I find the most fun to post about! *high fives all around*

  • What awesomely helpful analytics! Looks like they will give users a great snapshot view of what’s really going on in their different accounts. Very nice! 🙂

  • Allan Nygren

    Quick question: does analytics only apply to things shared through buffer or does it ingest all information from posts (i.e. facebook) regardless of where they were shared from?