You want to be the world’s best online writer, a David Ogilvy of the blogs, a Shakespeare of the social media. Or maybe you just want to be good enough to get by on freelance writing.

Where do you get your education?

How do you improve?

I’ve faced these same questions, and I still face these questions as I aim to keep improving as an online writer. I majored in journalism in college. There wasn’t a content marketing course back in the day.

Everything I’ve learned has been self-taught.

And I’d love to share some of my favorite lessons.

I’ve emptied my swipe file. What you see here is everything I’ve starred and saved over the past five years. If you want to learn more about writing for the web, content marketing, and the most persuasive way to communicate online, I think here’s a pretty good place to start.

51 articles about writing

The nuts and bolts of web writing

1. Stock & Flow: The Ideal Writing Mix for Your Online Content

by Robin Sloane, Snark Market

Stock is your evergreen, tentpole content that draws traffic from the moment of publish to the end of time. Flow is the filler, the stuff that keeps your blog churning or your social media streams full. Check out the article for details.

2. David Ogilvy’s 10 Most Valuable Lessons on Advertising

by Gregory Ciotti

Ogilvy is widely considered the father of modern advertising, and his 10 most valuable lessons contain advice that worked when he wrote it in the 1960s and that work for online writers today. Here’s lesson #2 of 10.

The temptation to entertain instead of selling is contagious.

3. Web Copy That Sells: 9 Can’t-Fail Formulas

by Karri Stover, Business 2 Community

Pretty much the cream of the crop for copywriting formulas. Appetizer. Main course to follow.

4. If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement

by Kevan Lee, Buffer

Shameless plug alert! I wrote this article, but I didn’t really write it. All the formulas listed here are the incredible work of super smart writers and advertisers. It’s all them, none me.

5. Master This Copywriting Formula to Dominate Any Social Media Platform

by Demian Farnworth, Copyblogger

Last copywriting formula link, I swear! This one’s great if you want to get deep into one, single, can’t-miss formula for writing on social media or blogs.

6. My All Time Favorite Blog Post And Why It’s So Great

by Jason Miller

Jason’s post on LinkedIn offers a great review of the factors that go into an all-time great post. Just a sampling of factors:

  • Unique voice
  • Easy to read
  • Has personality
  • Has fantastic visuals
  • Useful and inspiring

7. Minimum Viable Personality

by FakeGrimlock

Here’s the post that Jason Miller references as his “favorite blog post” of all time. It’s written from the point of view of a dinosaur.

fake grimlock

8. The Minimalist’s Guide to Becoming a Better Writer

by Demian Farnworth, Copybot

Simple tips in 3 basic categories—reading, writing, and critiquing—to help you be a better writer.

9. Write Like Your Reader Is About to Pee Their Pants

by Joel Klettke, Business Casual Copywriting

This post is a kickoff to Joel’s month of posts of fewer than 250 words. The premise: Your reader has to pee really bad, so you best get to your point. The 250-word post challenge is a fun one to keep in mind, too.

Content marketing advice

10. Why Content Marketing Fails

by Rand Fishkin

It’s an article wrapped in a SlideShare with amazing takeaways for articles. If you work backward from the title (Why Content Marketing Fails), you’ll have a pretty awesome case for How Content Marketing Succeeds.

11. 12 Things You Should Be Using Your Blog For (Besides Blogging)

by Corey Eridon, Hubspot

My favorite tip: Go into your old blog posts and make them great.

12. Use this Hollywood Secret to Write Addicting Opt-In Copy

by Felicia Spahr, KISSmetrics

Spoiler alert: The secret is Open Loops, and they work like this (click through to the story for some cool examples, including one from Buffer):

Open Loops in TV shows are the equivalent of that cliffhanger that keeps you up at night, consuming your mind with thinking about what’s going to happen the next week, or that story line that was never quite explained. Those aren’t just “blips” in a script. They are put there so that it’s harder for people to get up off the couch than it is to stay and watch “just one more episode.”

13. 25 Lessons from 25 Months of Content Marketing

by Gregory Ciotti

One of my favorite lessons: Don’t forget about “solved” problems. In the case of Men’s Health, they’ve found that the market for fitness information is so great that their “solved” headlines can work over and over again.

Men's Health

14. 5 Breakthrough Techniques For Running A High-Traffic Blog

by Garrett Moon, CoSchedule

Cool, beautiful stuff from the CoSchedule blog:

5-steps-breakthrough-blog

15. How Stand-up Comedians Come Up With Content (and What It Means for You)

by Brian Clark, Copyblogger

Brian calls the big idea here Agile Marketing, with a key learning to optimize constantly based on feedback. Good stuff.

16. What I’ve Learned in 8 Years of Blogging

by Jessica Hagy, Medium

A short, two-minute read, this fun piece on Medium hits on some of the unspoken truths of content marketing.

You have to make time to make things.
And it’s worth it to find it and protect it.

17. The 6 Elements of a Powerful Blog Post

by Neil Patel, Quick Sprout

This beautiful infographic from Neil covers things like images, layout, voice, and social media.

18. How to Boost Your Blog Post Production Speed by 600%

by John O’Nolan, Ghost

If you’re looking for a new blogging method, give John’s a try. I was fortunate to stumble onto many of the techniques he mentions here (ideas, outlines, etc.) and I would have been better off for finding his post first.

19. 7 Marketing Diagrams That Explain Content Marketing

by Andy Crestodina, Orbit Media

Here’s one to blow your mind: Think of content as hubs. You can write on a single topic at different depths to come up with a huge number of individual articles: high-level list posts, overview of a topic in a list item, and in-depth post about an element of the topic.

content hubs

There are six more insights from Andy in the article, each are just as good.

20. Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost

by Rand Fishkin

The best case you can make for focusing on SEO (even a little bit) with the content you produce.

21. 11 Common Blogging Mistakes That Are Wasting Your Audience’s Time

by Henneke, Copyblogger

I use this post to check in every so often to make sure I haven’t fallen into any of these bad habits. The need to publish daily is a constant one for me.

22. Guest Blogging Strategies that Helped Grow 36,733 Email Subscribers

by Gregory Ciotti

The article closing strategy alone is worth the price of admission.

23. From Ideas to Traffic Results: How We Run a Blog with 700,000 Readers Per Month

by Belle Beth Cooper, Buffer

This one first got me hooked into running and writing a blog of my own. Belle shares an incredibly deep and transparent look at how Buffer runs things.

24. How to Find More Content Ideas than You’ll Ever be Able to Create

by Peter Shallard, Copyblogger

Never be short on blogging ideas again.

25. 28 Ways to Write Moneymaking Headlines

by Noble Direct Marketing

There are tons of actionable insights here from ad legend John Caples—everything from the specific words to use (“Introducing” and “Finally!”) to the styles to try.

26. 5 Simple Ways to Open Your Blog Post with a Bang

by Brian Clark, Copyblogger

Simple but important.

27. The 3 Keys to Effective Guest Posting

by James Agate, Think Traffic

I started thinking about the possibilities of guest posting thanks to Think Traffic founder Corbett Barr’s blogposts and articles on the topic. This article (a guest post about guest posting—meta!) has some super advice.

28. It’s Not What You Say, It’s How You Present It

by A.J. Kohn, Blind Five-Year-Old

Here’s one that I failed to consider for a long time: the readability of what you write. Now I often picture what a post will look like as someone reads/scans, along with what I’ll actually be writing. How’d I do on this post by the way?

easy-to-read-blog-posts

Writing inspiration

29. How to Be More Creative in 5 Simple Steps

by Jeremy Duvall, Crew

Creativity is 85 percent a learned skill. Wow. Really? If that’s the case, it’s so great to have resources like this one from Jeremy that cover the topic so deeply. The creativity training routine he outlines is top-notch.

creativity-exercise

30. Your Life in Weeks

by Tim Urban, Wait But Why

Fair enough, this one has little to do with writing other than a huge motivation to make each day count.

your-life-in-weeks

31. How to Be Great

by Leo Babauta, Zen Habits

I wish I could copy/paste the whole thing right here so you could read right away. Every time I breeze through this one I want to go out and create something.

32. Failure Is an Option

by Chase Reeves, Fizzle

One hurdle I often face with writing something is a fear that it might fail. Turns out, failure is perfectly alright.

33. The Creators Code

by Hiut Denim Co, Medium

A short one from Medium, this 60-word manifesto is a superb reminder of why and how we do what we do.

34. At iDoneThis, we believe in taking it slow.

by Walter Chen, iDoneThis

The slow web movement is something really close to my heart and, I believe, close for a lot of writers, too. Online writing runs the risk of being shouted down by the noise of a busy Internet. What the team at iDoneThis has shared is that there’s another way—a quieter, simpler way that might just improve the writing work we all do.

35. The 5000th post*

by Seth Godin

In typical Godin fashion, this one’s brief. But it does outline several of the lessons he’s learned in reaching the 5,000-post milestone. To paraphrase one of my favorite parts:

Don’t write because it’s your job, write because you can.

36. What should you do to help your child pursue her dreams of becoming a writer?

by M. Molly Backes, Medium

First of all, let her be bored. Let her have long afternoons with absolutely nothing to do. Limit her TV-watching time and her internet-playing time and take away her cell phone. Give her a whole summer of lazy mornings and dreamy afternoons. Make sure she has a library card and a comfy corner where she can curl up with a book. Give her a notebook and five bucks so she can pick out a great pen. Insist she spend time with the family. It’s even better if this time is spent in another state, a cabin in the woods, a cottage on the lake, far from her friends and people her own age. Give her some tedious chores to do. Make her mow the lawn, do the dishes by hand, paint the garage. Make her go on long walks with you and tell her you just want to listen to the sounds of the neighborhood.

It gets better from there (and before there, too). Molly is a teacher and author who certainly knows her stuff. I want to print this article out and hand it to every middle school child.

37. How To Hack Writing A Personal Essay

by Harris Sockel, Medium

Some really great, actionable tips in this one, going beginning to end with how to create a personal essay from scratch.

38. How to Encourage More Creative Thinking

by Gregory Ciotti, Sparring Mind

Did you know: Dr. Seuss produced Green Eggs & Ham after he bet his editor he could produce an entire book in under 50 different words. Really cool insights and examples from Gregory.

39. The 25 Greatest Quotes About Writing

via This Isn’t Happiness

Just a really great collection of inspiration. One of my favorites (from Kafka, kind of an ironic inspiration):

“Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.”

Writing productivity

40. Bring Sanity to Your To-Do List With the 1-3-5 Rule

by Sam Spurlin, 99U

Write down one big thing, three medium things, and five little things to do each day. Then do them!

41. How to Stop Procrastinating by Using The “2-Minute Rule”

by James Clear, Quora

James is one of my favorite voices on productivity and getting more from yourself and your day. The 2-Minute Rule breaks down like this (lots more examples and background in James’s post).

  • Part 1 — If it takes less than two minutes, then do it now.
  • Part 2 — When you start a new habit, it should take less than two minutes to do.

42. How I Write 8 Blog Posts a Week While Running 2 Companies

by Neil Patel, Quick Sprout

The headline here says it all. Neil is a busy guy, so it’s amazing to peek inside his writing process. I’ve adopted his “intro/conclusion” technique for the blogposts I write, and it’s been a big time saver.

43. 5 Ways to Instantly Become More Productive

by Steve Kamb, Nerd Fitness

Steve tells a great story (maybe it’s familiar to you): He used to publish blogposts according to a schedule and would always be up incredibly late the night before cramming for the post that needed to be written, edited, and published. He since found several hacks—really useful things like technology tips, tools, and strategies.

44. The Origin of the 8-Hour Work Day and Why We Should Rethink It

by Leo Widrich, Buffer

This was the first Buffer blogpost I ever read—and boy was it a good one! It set me down a path for thinking of productivity in a whole new way, not so structured as before but rather an intuitive approach where I listened more to how and when my body would respond. I’ve squeezed out a whole ton of extra writing because of it.

General interestingness

45. Pretty Much Everything I Know About the News Business

by Sean Blanda, Medium

Sean’s article touches on a lot of journalism topics that can also fit for online writers, too. Things like understanding an audience and even the aforementioned stock and flow concept get mentioned here.

46. The 7 Things Writers Need to Make a Living

by Sonia Simone, Copyblogger

A list of intangibles—more like love and confidence and less “a keyboard” and “a thesaurus”—this piece from Sonia is hugely relatable for those of us who write regularly.

47. Here’s How Maria Popova of Brain Pickings Writes

by Kelton Reid, Copyblogger

I could have picked any number of “Here’s How X Writes” posts from the Copyblogger series, so narrowing it down was hard. Read several, or them all. Maria Popova’s interview was especially fascinating because she creates so much writing content all by herself, and she’s so well-versed in the writing of others.

48. Making Your Writing Work Harder For You

by Patrick McKenzie, Kalzumeus

You’re waaay into my treasures box now. This link is an archived newsletter of Patrick’s that contains so much good stuff on writing, blogging, and marketing strategies. For instance, should you place the date on your blogposts? What types of content should you be posting? Patrick’s answers will get you thinking.

49. The 20 Best Lessons from Social Psychology

by Zach Hamed, Medium

Quick, bite-sized snippets of psychology lessons that can help you understand the behavior of the people you’re writing for.

50. A Brief History of Bloggering

by Giles Turnbull, The Morning News

A fake history, for that matter. A really funny piece that, in its own satirical way, sheds some light on what online writing has become. A snippet (that doesn’t really shed any light but is a bit humorous):

Depending on who you ask, the first bloggering happened in the late 1990s, when the web was still young, and clicking links to pages where you’d click more links was cool. This was in the days when the only use for an animated GIF was to tell people you were still working on your web page.

51. Easy on the Adverbs, Exclamation Points and Especially Hooptedoodle

by Elmore Leonard, New York Times

This piece originally appeared in the NYT in 2001, and it has tons of good takeaways for authors and writers in general. Stuff like “Never open with the weather” and “Never use an adverb to modify the verb ‘said.’”

Bonus: THE ULTIMATE GUIDE TO WRITING BETTER THAN YOU NORMALLY DO.

by Colin Nissan, McSweeneys

Another fun one. Jokes. And a great one to end on.

Over to you

What are your favorite articles about writing? Which stories have inspired your online writing and taught you new things? Feel free to share this one on Twitter and add in your own favorite articles!

This article originally appeared on KevanLee.com, where I share some of my favorite writing tips and resources.

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! 🍟

  • Nice resource! I’ll be bookmarking this for lazy Sundays.

    Last year was my year of reading books about writing. I read On Writing Well by William Zinsser; On Writing by Stephan King; Zen in the Art of Writing by Ray Bradbury; Writing Down the Bones by Natalie Goldberg; Becoming a Writer by Dorothea Brande; and The Artist’s Way by Julia Cameron.

    Each of those I recommend for curing a variety of writer’s ailments – from motivation to style to critiquing your own work.

    • Love these book recommendations, Tera! I think I want to read all of them. 🙂 Do you recommend a good place to start? (On Writing Well and On Writing are the only two I’ve read so far!)

      • The one that had the largest impact on me was “The Artist’s Way” – you need to keep an open mind with it (the subtitle of the book is “A spiritual guide to higher creativity) but the effects this book has are incredible.

  • Killer Post Kevan! Thank you for generously sharing your faves from your swipe file. Here are some of mine:

    21 or 22 Yet Even More Amazing Tips to be a Better Writer by James Altucher

    Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen by HubSpot (Gladwell says he’ll re-draft something a minimum of 12 times)

    A Simple Way To Get Great At Writing by Mitch Joel

    3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy by CopyBlogger

    The difference between e.g. and i.e. by Grammar-Monster.com (because there is a difference)

    The Complete Guide to Writing Corporate Memos by qz.com (Quartz)

    9 Qualities of Good Writing by Ann Handley

    9 Business Buzzwords I’d Like to Ban Because They Make Us Sound Like Tools (Part I) by Ann Handley via American Express OPEN Forum

    8 More Business Buzzwords I’d Like to Ban Because They Make Us Sound Like Tools (Part II) by Ann Handley via American Express OPEN Forum

    • Love that you shared these, Tony! Thank you so much. Going to add them all to my reading list now. 🙂

      • Kevan, I thank YOU! Your wonderful list will further this community’s education. My personal goal is to read one of your suggested articles every week as part of my 2015 personal/professional development. Thank you Kevan for making us all smarter!

  • Sincere thanks for the inclusion buddy!

    This is an interesting topic to think about… which works have left an impression on your writing can be somewhat hard to nail down.

    Sometimes I think the best inspiration comes from reading *really* good writing, even when it has nothing to do with the craft.

    For non-fiction writers, let me introduce you to your favorite writer’s favorite writer: http://www.amazon.com/dp/0374516006/

    Got the gears turning Kevan, thanks for a thoughtful write-up.

    • Wow, super intrigued by that John McPhee book! Can’t wait to read it!

      And it was a total privilege to include you here. 🙂 I’ve taken a lot of inspiration from your articles! Thanks for churning out such great stuff. 🙂

  • Joel K

    Appreciate being included, Kevan! Lots of inspiring posts here, I’ve bookmarked it for myself – always more to learn.

    • So very happy to include you here, Joel! I love reading and learning from your writing! Super great stuff. 🙂

  • Robert Williger

    This is a great list and many that I hadn’t seen before. Several of the Copyblogger ones would be in my favorites and here are a couple others from James Altucher one of my favorite writers.

    33 Unusual Tips to Being a Better Writer
    http://www.jamesaltucher.com/2011/03/33-unusual-tips-to-being-a-better-writer/

    The Ultimate Guide for Becoming an Idea Machine
    http://www.jamesaltucher.com/2014/05/the-ultimate-guide-for-becoming-an-idea-machine/

    • Hi there Robert! So awesome to hear we share enjoyment of Copyblogger’s insights. 🙂 And I’m keen to read those two James Altucher articles. Thanks so much for mentioning them!

  • Zanifesto

    I appreciate the time it took to create this lost. Can’t wait to read through some of these!

    • Thanks! Excited for you to read these!

  • This is a great list! Thanks for sharing; I’ve bookmarked it and am looking forward to working my way through.

    • Thanks for the comment, Rachel!

  • david

    Great list. I agree with some of the comments below, the copyblogger articles are on my list as well. There are some great ideas and bloggers out there, I’d also recommend some other writers to check out:

    Jeff Goins – http://www.goinswriter.com

    Linda Formichelli – http://www.therenegadewriter.com

    Carol Tice – http://www.makealivingwriting.com

    • Hi David! Thanks for the comment! These look like some great blogs to check out. Thanks for the tip. 🙂

  • Konrad

    Hey Kevan, lot’s of good ideas – thanks!
    I came across this list on Inc., where a guy called Jeff Haden is credited for a list very similar to yours…
    http://www.inc.com/jeff-haden/50-awesome-resources-to-help-you-be-a-better-writer-and-content-marketer.html

  • Tom
  • Excellent list! Now follows a shameless self-promotion, although for a good cause (that is, to make all of us writers’ lives easier). I’ve been making an aggregated guide on how to write the best headline. You can find it here:

    https://medium.com/@epic_joel/how-to-write-the-best-headline-a-definitive-guide-149b42427dba#.ylkx8e9c9

    I’m mostly including fact-backed knowledge there, and updating whenever I find new stuff to add. If anyone of you happen to have some new insights, I’m happy too include those too!

  • It is a proper guide to become a good writer. Thanks! I definitely have this article handy for my futures posts.

  • Awesome list Kevan!

    Lots of learning in every post 🙂

    • Hi Sumit! Thanks for the comment. Glad you found some keepers here!

  • Wow! This is an incredible list, Kevan. Thank you for sharing some of your favorite lessons. On Writing by Stephen King is one of my favorites. Another one is Elements of Style Strunk, W., Jr. and White, E.B.

    • Hi there Crystal! Ah wow, you picked such a great one! Elements of Style is annual re-reading for me. It’s such a classic!