Resources
A collection of posts on Resources
In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
This article looks into social media benchmarks for various industries and platforms.
Pinterest is such a great platform for finding inspiration or researching brands and products.. With more than 498 million users and over 1.5 billion Pins saved every week, there’s always something new to cook, craft, buy, read, or be inspired by on the social network for visual content. For businesses or individuals looking to build or grow a presence on Pinterest, consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and share your
With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.
From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.
How I was onboarded to the fully distributed, remote team, along with a couple of things that have really surprised me about life at Buffer.
What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done. What really helps me is making a checklist for my social media activi
You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.
On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field.
In this article, Aprilynne Alter shares her creator journey so far, including a sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations.
How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.
In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.
Instagram's broadcast channels feature allows creators send one-to-many messaging. Here's what you need to know about the feature and how to use it.
I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers
Threads is a new text-based app by Instagram. Here's what you need to know.
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.
What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth. We’d love to help with some ideas if you’re just getting st
In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.
In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.
Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.
Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.
