That’s where my favorite Facebook tool comes in – A tool that is 100% free to use.
After that, we’ll get into some good stuff and I’ll share with you the 16 Facebook pages that we watch like a hawk and draw inspiration from every day.
Ready? Let’s jump in!
From there, you’ll be taken to your page’s Insights dashboard where you’ll find the tool of all tools – Pages to Watch – directly under the “5 Most Recent Posts” section.
Where it gets even better is when you click on a specific brand’s icon in your list. Facebook provides a detailed view of every one of their posts from the current week – ranking them from the “most engaging” to “least engaging.” This allows you to quickly check the top posts from every page you follow in a matter of seconds.
So you’re all set to go with the Pages to Watch feature, but which pages should you follow?
My first instinct was to follow all of the pages that I follow personally on Facebook, which was a perfectly fine route to go for me as a beginner. However, I quickly realized that a lot of the pages that I follow personally are not relevant to Buffer’s audience.
- Top peers in your space
How I utilize Pages to Watch
- Posts with high engagement (50+ likes, 15+ shares, and 10+ comments)
- Posts with low engagement, but contain beautiful images, awesome copy, or great content. I love these because it allows us to improve upon content that has potential to be engaging
- Specific trends across the board. In social media, things tend to pop up and fade quickly and so it’s always fun to jump on trending topics that are relevant to Buffer
Another key factor that I take into account is a brand’s overall engagement per post and if they’re trending upward or downward. To so do, I quickly divide their total weekly engagement by the number of posts. If a brand with a similar audience size to Buffer is averaging a lot more likes per post, I’ll try to dig in and study the images, content, and copy they are using to see how we may improve on our own.
I recommend that you follow around 12–16 pages so that you’re not overloaded with content, but that you get a nice variety of brands and creative ideas to pull from.
Over to you
Which Facebook pages do you follow for creative inspiration or just simply LOVE? Please feel free to let me know in the comments below so that I can add them to our list!