So here is a simple question, what do you need to do, to get more customers? The intuitive response that most would give to this topic (me included), are a good product, good marketing, good customer support and so forth. But what if we could actually look into our customers heads to truly understand how we they are thinking?

That’s exactly what our great friends, Gregory Ciotti over at HelpScout have done, to produce this fascinating infographic. It talks about 10 simple things that you can apply today to convert more of your customers by understanding how they think.

Each of these points is fascinating and comes from a well researched study. The most valuable lesson in here, that we’ve also seen as one of the most important ones here at Buffer is to highlight shortcomings to show your strength:

Customers were more trustworthy of companies that admitted “strategic failings”, over those that blamed external sources on the problem (even if they were true.) ~ Fiona Lee

Here are the 10 golden lessons for you to master in order to get more customers converted to your side:


Interested in learning more about these great studies on converting and getting more customers? The HelpScout team has also worked on a full e-book going into lots more detail about each of these points. They also give you hands on tips on how to get to more customers easily.

The best part – It’s free! Take a look at their ebook.

What are your best tips for winning new customers over? Have you tried any of the simple techniques above to get more customers turned into buyers? I’d love your thoughts on this in the comments.

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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • love you dear

  • Asoto Adeola

    Interesting read ! Tip #5 & #6 does the trick most times.

    • LeoWid

      Hi Asoto, thanks for stopping by and glad especially tip #5 and #6 worked well – I definitely like making people feel good! ๐Ÿ™‚

  • Adras

    Great post. I love industry posts that discuss more psychological
    aspects, so I loved reading about the two types of disinhibition.

    • LeoWid

      Hi Adras, thanks for stopping by and really cool we could share some interesting insights for you! ๐Ÿ™‚

  • This is a great post and an excellent graphic. I love psychological aspect of marketing and this post hit the nail on the head.

  • Smart eDesigners

    Hum…… Grate point…

  • J.R. Picklo

    That was a great post. I love psychology especially when it applies to marketing. There is also psychological benefits to using certain colors as well. Orange, red and colors close to these stimulate hunger. Now think about all the fast food chains logos you can. And think of your hunger pings on a road trip vs. being at home.

  • Hello Leo Widrich!

    This is extraordinary to dive into Psychology in order to increase your conversion! If you want to succeed in this field and take action implementing all the parameters that affect people’s behaviour I believe that you have to study psychology a bit of thousands hours ๐Ÿ™‚

    Thank you,

  • I really enjoyed this article

  • Niki Turi

    .I think we really tend to forget this sometimes “Listen to your customers. Ask questions. Then tailor your products and services to what they really need.”

    I use facebook marketing mainly but I have been using this technique lately that has giving me hundreds of clients everyday and amazing results.I think this technique will go viral in 2016 and you should act really really quickly before it gets too saturated.I discovered it actually last week here:

    Niki Turi

  • Faisal Wahab Khan

    Hey leo that is an excellent infographic. I loved the end. I would like to ask whether you think apps can help manage your business effectively because I found a few apps that really help me focus on customers. Here are a few examples

  • Steve Berke

    Great Infographic!!

    I think this article could also complement this infographic ๐Ÿ™‚

  • Patrick

    I loved the post. What a great insight. this website gives all such tools to you i think.