email marketing strategies, emailThe cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?

To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in between. What follows are eight inbox-tested email marketing strategies that successful senders have used to get their emails clicked.

1. Personalize your email without using the recipient’s name

No more “Dear [INSERT NAME HERE]”.

The practice of personalized email greetings is not nearly as effective as it may seem. In fact, research by Temple’s Fox School of Business suggests that this particular kind of personalization could be harmful.

Given the high level of cyber security concerns about phishing, identity theft, and credit card fraud, many consumers would be wary of emails, particularly those with personal greetings.

A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.

Amazon personalization, email strategies


Faking familiarity with the subscriber turns many wary email readers off. But this isn’t to say that all forms of personalization are off-limits. In fact, a particular brand of personalization can pay off big time: Sending email that acknowledges a subscriber’s individuality (e.g., purchase history or demographic).

(The study) also found that product personalization, in which customers are directed to products that their past purchasing patterns suggest they will like, triggered positive responses in 98 percent of customers.

The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send personalized email that is specific to a recipient’s needs and history. Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to.

email strategies, Rdio personalization

2. The long and short of subject lines

When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.

Conversely, subject lines 70 characters and up tested to be most beneficial to engage readers in clicking through to the content, and subject lines 49 characters and below tested well with open rate.

In fact, Adestra found that subject lines fewer than 10 characters long had an open rate of 58%.

Short subjects came in vogue with the success of President Barack Obama’s email fundraising. He saw incredible engagement with subjects like “Hey” and “Wow.”

email strategies, Obama Hey email

So the question becomes: Do you want to boost clicks (response) or opens (awareness)? Go long for clickthroughs; keep it short for opens.

Either way, a helpful email strategy is to squeeze out more words or cut back just a bit to avoid that 60 to 70 character dead zone.

3. 8:00 p.m. to midnight is the prime time to send your email

While many a quality email may be built during business hours, the ones with the best open rates aren’t being sent from 9 to 5. The top email strategy is to send at night.

In their quarterly email report for 2012’s fourth quarter, Experian Marketing Services found that the time of day that received the best open rate was 8:00 p.m. to midnight. This block not only performed better for open rate (a respectable 22 percent) but also for clickthrough and sales.

email strategies, Time of Day email study

The chart above shows that the 8:00 to midnight window is also the least used—a key factor in helping those late night emails outperform the rest. From Experian:

Optimal mailing time often depends upon your customers’ behaviors, inbox crowding, and the deployment times of other marketers.

Inbox crowding and the deployment times of other marketers go hand-in-hand; if your email goes out when few others do, it stands a greater chance of getting noticed (so quick, start sending between 8:00 and midnight before everyone else catches on).

Optimal mailing for your customers’ needs will be up to you. Test, test, and test some more to find out how your customer ticks and when he/she opens email.

4. The best content is free content: Give something away

Consumers love a free lunch—or a free template.

In a study on their email list of 6,300 subscribers, Bluewire Media tested various types of content to see what led to the highest rates for opens and clicks. The winner was templates and tools, just the kind of freebies that email readers want.

Here is a freebie example from Help Scout:

email strategies, Help Scout free ebook offer
Many a consumer will ask, “What’s in it for me?” When it comes to resources, Bluewire Media’s test results say that templates and tools outweigh ebooks, expert interviews, brain teasers, and even photo albums. You will want to test with your own list, but certainly use Bluewire’s research as a head start.

5. Mobile opens accounts for 47 percent of all email opens

Mobile opens accounted for 47 percent of all email opens in June, according to numbers provided by email marketing firm Litmus. If your email list accounts for $100,000 in sales each month, could you afford to wave bye-bye to $44,000 just because your email looks funky on a mobile phone?

Design responsively to ensure that your email looks great no matter where it’s read. Here are some quick mobile design tips:

  • Convert your email to a one column template for an easy mobile fix.
  • Bump up the font size for improved readability on smart phones.
  • Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
  • Make the call-to-action obvious and easy to tap. Above the fold is preferable.
  • Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.

emaili strategies, mobile email


6. Email still reigns over Facebook and Twitter

Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.

Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook.

Email ruled supreme, by almost double.


7. Send email on the weekends

While not as overwhelming a winner as the 8:00 p.m. to midnight time of day, Saturday and Sunday did outperform their weekday counterparts in Experian’s study of day-of-week performance.

email strategies, Day of Week email study

Again, the volume of email sent on the weekends is low, just like the volume for evening emails, which could help those messages stand out more. The margins for clickthrough, open, and sales rates were not substantial, but in email marketing, every little bit counts.


8. Re-engage an inactive group of subscribers

Your list is huge. Great! The only problem is that two-thirds of it may be inactive.

Research has found that the average inactivity for a list is 63 percent, meaning that once someone joins they are less likely to ever follow-up with your follow-up emails. Email marketing firm Listrak goes so far as to identify the first 90 days as the window for turning a sign-up into a devotee (and they lay out a plan for doing so).

What’s to become of that inactive 63 percent? Re-engagement campaigns are an excellent place to start.

Recently, a re-engagement campaign from Digg wound up in my inbox. The subject was catchy (“This Is Not An Email From 2006”), and the content helpfully explained what the email was all about.

email strategies, Digg email

As with everything that we call science, it’s all about doing experiments. Very likely, if you are doing your own experiments, you might actually have found different results. What are your best email strategies and email marketing tips? Tell us in the comments below!

PS: If you enjoyed this post, you might also like our best tips and tools for managing emails. Oh and Buffer lets you schedule your retweets. Take a look in case that might be helpful for your Tweeting!

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Super helpful post! Thanks Buffer and Kevan!

  • My thoughts…

  • This is fantastic. Have been in an email scheduling dilemma recently whilst I try to find the optimal sending times – I wouldn’t have even considered post 8pm or the weekend before reading this. Thanks!

    • I hope you get good results, Matthew. The advice seems counterintuitive – aren’t people doing things at night and on the weekend? Best of luck!

  • James Markwick

    Great content. .. very helpful and will test the theories when I’m next contacting my database.

  • Tina

    8 p.m. to midnight in what time zone?

    • kaidid

      I guess depends on where your target is located.

    • Great question, Tina. Services like Mailchimp can send to each subscriber at the chosen time so that time zones are not of a concern. So long as you have some geographic data about your list, the email software does the rest.

  • Keith Tomasek

    I send emails about cultural events and find that 5:00am – 6:00am gets high open rates. Perhaps because it’s more likely the email will be at the top of the box when the recipient first checks their email account.

  • So, how many people have an 8pm email scheduled for tonight? *raises hand*

  • Hi Kevan,

    Thanks for Bluewire Media’s shout out in No.4 😉 Templates are still converting well for us.

    Also, I love the tip for an 8pm to midnight send. Not tried that on a weekday yet. My go-to is 6am for best open rates. Gotta love testing hey!!


    • Thanks, Adam! I am a 6am email reader, so I definitely see the value in that!

  • Mary Jantsch

    Going to try sending out our newsletter at 8 tonight, thanks for the great advice!

  • Any insight on what day is best? Coz I’ve read a dozen reports but all of them only increase the confusion more.

    • Experian’s research would say Sat/Sun. I’d start there and test, test, test to see what’s best for your list.

  • Mike @ Mobify

    Experian’s suggestions regarding campaign timing seem to contradict Mailchimp’s research.

    Re: 8pm-12pm, Mailchimp says:
    “Subscribers are likely to open email after 12pm in their respective timezones, and the most active hours are 2-5pm.”

    Re: day of the week:
    “Most emails are sent between Monday and Friday, with the highest volume on Tuesday and Thursday. More subscribers open email, however, on Wednesday and Thursday.”


    Any idea which one to trust? (I’m leaning towards Mailchimp)

    • Good find, Mike. This is the way I look at it: Mailchimp’s stats measure overall opens for all email whereas Experian’s measure stats for individual campaigns.

      So, yes, more email gets opened in the afternoon on Wednesdays and Thursdays, but that can be a byproduct of more email being sent around those times.

      Fewer emails are sent late at night and on the weekend (acc. to Experian), but the stats seem to suggest that the performance of these is greater. I guess it comes down to a matter of email volume – overall, weekday afternoons see more opens but your email will have a whole lot more competition to get those opens.

    • Maybe they’re trying to stop us all sending at the same time so we don’t overload their servers 😉

  • Email IS the way to go. One technique that works surprisingly well when you want an action to be taken is the 9 word email. I don’t know the magic behind it – maybe it’s because of the length of time it takes to read, or the amount of syllables commonly in 9 words, or it catches people off guard. Who knows?

    Try it now. You’ll be amazed. It simply works.

  • In your opinion, is the 8pm – 12am timing due to people opening the next morning or b/c their not doing anything else that night?

    • I’m guessing that a significant portion of those opens are happening the night of since the midnight to 4:00 a.m. window doesn’t see nearly the same open rate as 8:00 p.m. to midnight.

  • Jen K.

    Hey – loved the article. Did notice that your “let’s” in the P.S. should be “lets”, and the sentence that word is in is technically a run-on. Put a period after “retweets” and a captial “T” on “take” and you are golden!

    • Belle

      Fixed! Thanks for heads up, Jen.

  • Strange… This goes completely against the majority of other studies I’ve seen on email timing. Most say Tuesday-Thursday are the best days and early mornings are the best time…

    Maybe this means there has been a big change in the way people are looking at emails, or it might just mean these figures could provide better end results in terms of engagement. We’ll have to test…

    • Jas

      It does seem like its not an exact science – for me the key point seems to be send when everyone else isnt – which means it will be a moving target.

    • I’m with you on that. My most successful emails are sent Wednesday at 3:00 AM and opened by Thursday morning. Worst was sent Monday at 10am. So many unsubscribed that week haha. Frustrations of Monday I suppose.

      • Хизер Сафронова

        It completely depends on the intent of the launch and whether or not the launch includes the lead list. I would generally never launch a digital email campaign on a weekend, but I specialize in lead generation/building databases and therefore my mission is accomplished when the user opens the email. Digital email campaigns with a high call to action for low cost purchases, such as books or clothing, often do well on weekends because people are more likely to actually purchase on the weekend.

    • bruzote

      Business or consumer?

      • I’ve seen data for both and they generally match each other. We’re business, but customers generally act as “consumers”, so it’s kind of a mix of both for us.

        • bruzote

          Thank you.

    • Agreed with your point, The analysis is really strange.

    • alan wood

      Annd (skype : live:marketingdeal)

  • Barry

    To your first point, chances are that is how you entered your name whenever you opted in to receive emails (account creation, email opt-in, etc). So, in trying to respect you (after all, that’s how you entered it) they come off as robotic and tone deaf. A better approach would be for them to figure out a way to scrub user names so that first names could be separated and capitalized. While it is true that personalization is a goal of any company that emails, not all have the resources to make that happen. Having a first name is a good interim step.

    Completely agree on the mobile point. Curious if time of day/day of week timing holds true across mobile as well. Also curious if international varies as well both in mobile and computer (talking about consumption, not time zone for sending).

    Finally, on the re-engagement, it should be undertaken with caution. Sometimes it can cause and ‘unsubscribe’ from email (not good) but can also cause an ‘opt out’ of buying (terrible).

  • deforeman

    I have some difficulty accepting the conclusions reached regarding email send times. The article makes no mention of market segments being addressed by an email campaign – an extremely large variable in open rates.

    My insurance client, mailing a B to B campaign to insurance executives, will certainly have a different optimal send time than my fishing guide client mailing a B to C list of outdoor enthusiasts. And indeed they do!

    In the absence of context, blanket statements from Experian OR MailChimp are likely to be misleading, even useless.

  • Waaoo!! very nice post . but in my opinion Placing a short subject like “Hey” or “waao” may increase CTR But writing a informative Subject can increase much more as compare to “Hey”. and another thing is that subject is always related to your mail so anyone can easily understand what is your email talking about.

  • This is a great article. To support your first point even more, if you’re collecting email addresses through a web form, you’re more likely to have a user engage by just asking for their email as appose to asking for their name as well.

  • I always think retrospectively at what captures my attention and what is working on me. Really long subject lines with detail are capturing my attention right now, it stands out in the inbox and as I scan it a certain phrase or point will resonate with me so I then click through.

    I’m assuming that as people respond to different things and individuals relate in different ways to a subject, more detail gives you a better chance to connect with them.

    Be sure to test this approach and see what happens.

  • Holy cow! Real, statistical, useful content about e-mail marketing. Love it!

  • me

    Of 20+ articles related to promotion that I’ve read today, this is the only one that has actionable value. Thank you, Kevin.

  • Superb …. and amazon is best site for online store and Comfort flow orthopedic dog beds manufacturer offers online orthopedic dog beds for lovely pets and large dogs in USA.



  • Interesting observations. Sending mailers at night seem to be good option for B-C kind of businesses.

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  • Mithun Banerjee

    Excellent post!

    The success of email marketing depends upon the
    strategy you have applied. You are always required to understand the
    behavior of your customers and prepare a solid strategy. The above
    mentioned points will lead you to make an effective campaign and gain
    success. Here is a big thank to you Mr. Caleb for this outstanding work.
    Keep it up…..

  • mike clark

    Really nice article.

  • Ogden O’Reilly-Hyland

    All of the information you’ve mentioned will other people who are holding charities and fundraising events because they need to email people who will be involved in the said cause. Honestly, I did not apply some of the things you’ve suggested in your post as I don’t know about it. That’s why I am thankful that I’ve come across your blog.

    Ogden O’Reilly-Hyland

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  • ravi

    It was so impressive.I would also recommend a powerful feature where in you can send free bulk emails with ‘schedule time’ option.’

  • Online Marketing

    I agree with the majority of the points in this article and it’s great without any doubt. Really a wonderful post! I like it very much. Here I find everything in details. I hope I will see this type of post again in your blog.


  • sarah plante

    I love this post, thank you!

  • Jorge Franco

    Thanks Kevan, great insights. It kind of crushed me with time_of_the_day and day_of_the_week opens, clicks and average buy stats! Bets everything I had in mind so far. I’ve been around for a while, not enough to be an expert, though.
    With 47% of mobile email opens, I kind of understand why evenings are winners. And weekends. Mobile inboxes are checked more often than desktops and laptops ones. So, to get your piece to be opened, the challenge is in trust on Sender and Subject line copy, I dare to say. I´ll give it a try and test these days/hours choices, as part of A/B testing.

  • Shahin KJ

    Great info! I have seen many people using long subject line for their broadcasting email.It will really create an adverse effect in email marketing campaign.Make your subject line short.You have to impress your customers as quickly as possible.So using short subject line can really help your marketing campaign.

    Want more tips.check out my video:

  • Pavel Volkov

    In addition I suggest you to read about follow-up strategies

  • This is a great article i enjoyed reading this 🙂

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  • John James
  • Gennie Candy

    Should also make it a point to filter stale emails regularly. Can just use a service like where you just upload your list of emails and wait for the validation to be done.

    At least you won’t be wasting time sending emails that will just bounce. Have a look at and give it a go.

  • Absolutely fantastic attention to detail and I definitely will be referencing this article in my email marketing Blog post today if you don’t mind Kevan! I wasn’t aware that posting on Monday mornings is a no no, now I know why I get so few clicks on Most Monday Broadcasts! I was seriously wondering why! Thank You so very much

  • Yodalearning

    How to manage sending email at appropriate time to subscribers when many are from different time zones? Due to proxy, not always we get the correct location of the subscriber. So it becomes very difficult to decide.

  • John Allred

    This is really a good stuff! Thanks for sharing. Thanks

  • I agree with you

  • Mark

    Thanks for the article! Chose Sunday evening for my first email campaign, let us see how it goes…

  • Email marketing has help me a lot also while doing video distribution.

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  • Thanks for sharing! Last month I decided to try to create and manage my newsletters and after reading this article I feel much confident with doin it!

  • Ashley Hockney

    8-midnight? Really? This is very different from what I’ve been reading on other blogs suggesting Tues-Thurs mornings. Do you think this conclusion works for one industry more than another? I’m conducting some A/B testing myself. I’ll let you know what happens. Thanks for some fresh insight and would love to hear details if you have them!

    • Hi Ashley! Thanks so much for the note! Great to hear you’re doing some testing on optimal timing. I’d love to hear your results!

      The data I’ve included here looks to be a few years old, so my guess is that there could be some different recommendations out there now based on updated data. Personally, I’ve found good success emailing on weekends – my theory being that there’s less volume on the weekends and the email stands a good chance of being on top of the inbox on Monday morning. 🙂

      Industry-wise, my best guess is that you’re likely to find some variation among different industries, based on what you might assume about one’s email habits. The tech industry, for instance, might experience a high volume of email and also might check email more frequently.

      Really glad to know you’re testing this for yourself. I think that’s a great path forward!

  • brilliant. thanks for it.

  • I remember a study done not too long ago finding that the most effective email subject line was “hey”. There is definitely a science to email marketing, and people are becoming less and less tolerant of blatant advertising and spam. I’ve found that email campaigns need to add value, not just make an offer, or advertise an upcoming event/sale/promotion, so I fully agree with your point of making your content 90% educational and 10% promotional. I think web goers are savvy people these days, they get that they are being targeted by email campaigns, but if an email adds value, gives incites, and provides interesting content, people are willing to get on board, click subscribe, view your site, and become a customer.

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  • Wise Specs

    I found something interesting. One of my friends who has a e-commerce site couldn’t engage his registered users through email marketing. When I asked what he did he answered that he sent a few banners (in jpeg format) to the recipients email id. I instantly understood what a blunder he did. He did not send any html emailer at all. The banner was not good looking at all and it clearly displeased the recipients. Nobody ever revert back. So I learnt “Never send nonsense emailers like these banners as remainders / for promotional purposes. They degrade you brand further.”

  • Thanks Kevan, I am also Planing for email marketing campaign and want to know what is the CTR of Successful Campaign.

  • Kavita

    The best time to send an email is on weekend as people are readily available

  • bhushan kulkarni

    Kevan. This is a great article. While the net is loaded with cliché
    strategies, you have jotted down what practically works. I agree with the
    time factor and the days of the week when one should be shooting the mailers.
    I also feel as much personalization / customization of emails is done that is
    better (ofcourse after knowing from the customer and not over and quick
    familiarity). I hired Ariticmail and I could customize every aspect of the
    forms and pages I needed to send to my readers. People love when they know
    that you only and truly talking to them. All it needs is some research.
    Needless to say my seasonal online store campaign was successful.

  • Hannah Martin

    Very valid points are discussed in this post regarding Email Marketing. Thanks for that. I personally feel that freebies attracts the customer more than anything else.

  • John Pagulayan

    This is misleading. Most points seem valid but as someone who’s more concerned with ROI than opens and clicks (i.e. free content that doesn’t do squat about your ROI), most of these can never be more further than what’s really profitable in the long run.

  • markantony

    Nice blog thanks for sharing this wonderful article. To download more email id list usa visit emaildatabaseusa

  • Thanks so much for this, Kevan.

    I couldn’t agree more!

    Number 1 did it for me. You see so much “be sure to use their first name…” malarkey to find that “Hey *|FNAME|*!” Is way less appealing than “Hey!” And a lot less skeevy than their first name being used.

    I see my name, I see a sleazy sales pitch every time.

    Thanks, again, Kevan! (Or should I say *|FNAME|*… 😉

  • Anuradha Chawla

    I think clear goals and empathy are the two most powerful primers to an effective email. Having a clear idea of what you are trying to do achieve before writing, and thinking of the other person as you do. Also Emotions play a large part in making any piece of writing interesting.
    Don’t be afraid to dive deep into problems and use past experiences as examples. The most entertaining writing shares a personal story or funny example to capture sales attention.

  • Nathan Elward

    Thanks Kevan.. Nice read.. How many times it has happened that even some of interesting looking emails are left unopened due to long trail of emails in the Inbox. Re-engagement with the readers, giving them a gentle reminder works very well to ensure they read our emails. This is being actively used and offered by EasySendy Pro resulting into email open rate of reportedly 150% as per many of its clients. I am a happy one of them, Doesnt hurt to try a great email marketing app for fab results. Cheers all, Nathan

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  • DavEy

    The example email from Digg is actually a terrible example of a re-engagement campaign. It does nothing to remove dead subscribers from your list. If that email is landing in the spam folder and the user never bothers to fish it out and engage.. you’re going to continually mail that spam folder and drag your reputation down further. The better approach is to identify non-responders only, send them a limited series of emails attempting to get them to re-engage and permanently remove the ones who don’t reconfirm their consent. This is the only reliable way to remove disengaged subscribers and other bad contacts that are hindering your reputation as a sender.

  • Nathan Elward

    Email marketing tips backed with! It was a good & logical read. Email marketing cos are constantly pushing the envelope by creating result oriented apps and features. One such recent feature hitting the bulls eye is use of multiple SMTP relay service providers from a single email marketing platform. Now depending on nature of emails, level at which subcribers are, cost factor, possible net worth profits and other demographics the sender company can choose a particular SMTP service provider to send a campaign email to a segment of subscribers. This ensures that maximum emails are delivered and opened. Yet the sender pays only for the specific emails sent through that SMTP. This is as precise as it can get at minimum costs. To understand how the SMTP relays work & what all you need to know when using this feature, you may read this insightful article on the EasySendy Pro blog. Check out and let me what you feel about it or if you have any questions. Thanks, Nathan

  • I completely agree with the point about premature or imposed familiarity. It raises red flags with me when talking face-to-face with someone I don’t know, b/c it tells me that person is about to use that imposed familiarity to either try to sell me something or to manipulate me into doing something else. I don’t like it. “Skeevy” is a good word. And, yes, intimacy is earned.

  • Ewan Coles

    What is your favorite email marketing automation service?

  • Anastasia Bertha

    Best email auto sender software 2016 http: //

  • Hi, Kevan,
    People usually use email marketing software for marketing. It is the easiest way to reach people.So here your information is relay excellent for gathering knowledge about email marketing. Here is the more info regarding email marketing software
    However, thanks for sharing this information.

  • This is obviously not for b-2-b

  • Cathy John

    Is using the name of the customer out dated?

  • Luiz Eduardo Monteiro

    Excellent! This text leads us to go against what everybody is doing to get different attention. Excellent! TX

  • Konstantine Gegeshidze

    Thanks for this useful article below Check out the link and Get 5 Smart Email Hacks of 2016 instantly & Weekly Newsletters with actionable email Tips & Tricks (short to the points) showing all the essential Tips & Tricks which you should take into consideration,while managing email campaigns.

    • Lasani mart

      thank you sir

  • Digitera

    Very well explained Lee. If you can suggest me how to avoid landing emails into spam will be great. I try everytime but maximum of my email goes to spam. Please help me in this regard with some live examples. Thanks in advance.

    • Harshit


      My answer will be bit more technical since emails that go in spam do so because of several reasons and the most important ones are not related to content of email. It has everything to do with how your EMAIL SERVER is setup.
      Main reasons are:
      1. IP address/domain with which you send email is treated as SPAM or blacklisted. There are various websites where you can check if your IP/domain is blacklisted or not.
      2. Your origin server cannot be validated (Received-SPF: pass, this can be seen in email header)
      3. Your DKIM Signature is not set.

      Hope it helps. Best!
      Harshit from Tasko

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  • bhawani

    what is the best tool to send bulk mails?

    • Sagrikâ Paliwal

      I would like to suggest you a software called Easysendy Pro,generally well known for sending bulk emails.It is very cost effective,you can try it.

  • Caroline

    I really like your tip about when to email. People are stuck in the 8 – 5 mindset, but business hours aren’t always best. We’ve actually just written a post on our blog about improving email open rates (, and while it’s important to figure out which times you should email, the ideal times are different for everybody. That’s why it’s so important to test it, not just to pick a time and wonder why your emails aren’t being opened.

  • I am not getting that much conversations 🙁

  • Brian McKee

    All very interesting. Just wondering how much is still relevant 3 years down the line – rapid pace of change etc. Any updates been done since?

  • Nathan Elward

    Nice list.Thanks for sharing.For better results there must be a better strategy to implement,the one currently I know is “Hybrid Email Marketing”.It is a technique in which we use multiple SMTP’s servers for email marketing which brings more productivity and betterment.

  • Phillips Hayden

    Hi Kevan,
    Email marketing and science is like a superb mixture of two exotic spices. Well, your blog have proved so. I simple enjoyed reading your blog where you have managed to churn out the best email marketing tips for the betterment of email marketers all over the world. The tips are super sexy. I especially second sending personalized emails which should be mobile optimized as well. These two smart moves actually has worked for me when I send emails to my subscribers using hybrid email marketing solution called EasySendy Pro. Invariably, I see rise in email open rate as the hybrid solution makes sure that emails land in the subscriber’s inbox. Personalised emails acts like a magic as the subscribers feel more connected to the brand name. Mobile optimized emails makes sure that there is a constant communication between the brand and their subscribers. Therefore, these two tips are the best according to my experience. Thank you for sharing the blog. Hope to see more such blogs from your side.

  • Doubtlessly email marketing is still very effective & always played a result oriented role in marketing & business development. These eight ways are very authentic & I suggest these points to all email marketers.

  • Elliot

    Kevan, hi and thanks for your tips. This is somewhat related to article and saw a few of the guys asking this. What about software providers to automize the process? Do you have your preference? While googling the topic I discovered EU-located Mailerlite It looks understandable, I like the design and prices. Care to share your favourites or maybe have some input on MailerLite?

  • Harshit

    Thanks! We’ll be running a mass marketing campaign tomorrow. I’ll be happy to share meta-data with you guys and also share what worked best for us.

  • Great tips and generally in line even with my behaviour, I prefer reading newsletters during the weekend in the morning. It’s always the first thing I do when I turn on my phone and if an email has been sent at night I will see it, probably open it and if interesting enough go and read the article.

  • Arafin Hasan

    Very nice and informative post. For more additional information regarding effective email marketing please have a look on the following link-

  • I have a list of the target users but they are not my subscribers. How to avoid the promotion email being banned ?

  • Great post! Like what I’ve read from another blog, if you aren’t getting clicks, you’re wasting your time. If you’re still sending mass emails without updating your strategies, you’d noticed that results are disappointing, despite your efforts in updating your mailing lists and creating emails. Thanks for sharing!

  • Maria Wachal

    Hi Kevan! Great post! My number one email marketing tip is to be data-driven. Becoming “customer-centric” in email marketing requires that you not only collect data, but collect and leverage the right kinds of data to send more personalized, targeted email campaigns. You wrote about it in your first paragraph. I would like to go further and recommend the ebook which explains how to leverage data to build out successful email programs:

  • Thunder SMTP

    Next to the best setup i advice using a good SMTP service. Configuring the DKIM and SPF are pain. There are a lot services on the market like sendgrid, mailchimp, which have high reputation and you can be sure your campaign will reach the recipients.

  • Turned a through givens on their head with this article – interesting take on personalisation and phishing scams, also about the optimal sending times

    Thanks for sharing