Marketer, speaker and author, Bryan Kramer, dropped by #bufferchat to talk about the art (and impact) of sharing.

Catch the full recap here.

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How can social sharing impact your business and personal life?

From Bryan:

  • There are 4 types of sharing. 1) H2M, M2M, H2M2H, and
  • 1) H2M = Human to Machine (we do this all the time with ATM’s)
  • H2M2H = Human to Machine to Human. We are doing this now by using tools to communicate to each other.
  • M2M – Machine to Machine – Watson Analytics is a good example of this.
  • And finally, – personal one to one communications!
  • The key thing to remember is that Human to Human communication and sharing IS YOUR COMPETITIVE ADVANTAGE

More great advice:

  • “I’ve also made freinds, colleges and business partners on Social media and have learned so much, had access to soo much info” @cathywebsavvypr
  • “Social sharing gives your brand colour, voice and personality to a much wider audience than before” @edgoodman
  • “Relationships are built when you share yourself, not just content. Headlines just share info. ” @martinlieberman

What does “human-to-human” sharing mean?

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From Bryan:

  • Human to Human is bringing back the 1) Simplicity 2) Empathy 3) Imperfection in all we do in business and humans
  • It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C).
  • What it really did was create an unnatural language – with words like “synergy” and “speeds and feeds”
  • It’s become like one massive game of telephone, where by the time a message gets to the person
  • Marketing increasingly strives to become one-to-one
  • The dichotomy between marketing and social has actually flipped… and it’s out of balance
  • Social and marketing need to work together to personalize individual conversations, deliver shared global experiences
  • Our challenge as humans is to find, understand and explain the complex in its most simplistic form.
  • This means you, marketers.
  • Find the commonality in our humanity, and speak the language we’ve all been waiting for.
  • There is no B2B or B2C, it’s Human to Human,

More great advice:

  • “Speaking as an individual at a brand, not just as a brand. Taking the time to know who your listener is beyond a number.” @katiemcculey
  • “To me, sharing involves listening more than speaking (doesn’t everything) – that’s what makes it most human – being open.” @kymberlaine
  • “Human to human sharing means what it always has. The internet has just changed the way it’s done.” @lisamasiello

How can social sharing shape your content marketing strategy?

From Bryan:

  • The best thing we can do is “share with intent”
  • Let’s face it. With all of the social media chatter, it’s hard to find a way to break through the noise
  • Nearly 2.5 million pieces of content is shared and posted on Facebook Over 220,000 new photo, Nearly 300,000 tweets
  • With that amount of data being shared be minute, there’s little wonder that many brands are struggling
  • But in a world of viral cat videos and reposts, how do you find and share engaging content that reaches your main audience?
  • One key is to curate the RIGHT content
  • The key to understanding curating content is to know your readers. Understanding what they are passionate about
  • This means that you have to spend time to listen to your customers in order to fully assess their needs and wants.
  • Although this idea may seem basic, it really should be an essential part of any marketing strategy.
  • The goal should be not to simply aggregate information but to create a dialogue that will lead to building a relationship.
  • Curating different types of materials makes it more interesting for readers to share.
  • Remember the ultimate goal is to engage and share with consumers in order to sell both yourself and your brand.
  • make sure that you distribute information from a variety of sources on multiple platforms.
  • You should encourage your readers to interact with each other.
  • Finally, use the right tools
  • Companies such as @Bufferapp offer excellent assistance to deliver your brand’s message

More great advice:

  • “Social sharing helps you figure out what content is valuable to your audience so you can cater future content towards them.” @Jaymietarshis
  • “Social sharing is personal. It reflects who we are & that motivates us to create Fridge-Worthy content to share everyday” @ErinEHayes
  • “Posting, writing, curating content people love can only benefit your content marketing strategy and grow your community” @poppypiper

What social media tools do you utilize to manage your digital world?

From Bryan:

  • I do use @bufferapp and others to help start the conversation. I find the best H2H conversations using the native apps

Other tools mentioned:

What companies or individuals inspire you and exemplify the power of sharing?

From Bryan:

  1.  @IBMSocialBiz
  2. @VirginAmerica
  3. @purematter
  4. @buffer
  5. @NicksCoffeeCo is a small family owned coffee shop. They answered my tweet and sent me coffee from Ireland.

More great recommendations:

  1. @ModCloth
  2. @lyft
  3. @darlingmag
  4. @ashleybeaudin
  5. co-author @AnnHawkins (Book: New Business, Next Steps)
  6. @mashable
  7. @HubSpot
  8. @Uberflip
  9. @TeriMKojetin
  10. @LorrieGuerrieri
  11. @nlbctim
  12. @ideakid88
  13. @tigga7d6
  14. @marketinghits
  15. @CarolynPortanov
  16. @JonMorrow
  17. @iSocialFanz
  18. @TedRubin
  19. @CarlosGil83
  20. @WholeFoods

What books do you recommend to inspire genuine sharing?

 

More great recommendations:

  1. Delivering Happiness – Tony Hsieh
  2. New Business, Next Steps – Ed Goodman
  3. Start with Why – Simon Sinek
  4. Up Your Game – David Bradford
  5. Thinking Fast and Slow – Daniel Kahneman
  6. Getting Things Done David Allen
  7. Purple Cow – Seth Godin
  8. Jab, Jab, Jab, Right Hook – Gary Vaynerchuck
  9. Mastermind Dinners – Jayson Gaignard
  10. How to Win Friends and Influence People – Dale Carnegie
  11. The War Of Art – Steven Pressfield
  12. Return on Relationship – Ted Rubin
  13. The Social Animal – David Brooks
  14. 7 Habits of Highly Effective People – Stephen Covey
  15. Succeed and Grow Rich Through Persuasion – Napolean Hill
  16. Rework – Jason Fried
  17. The Giving Tree – Shel Silverstein
  18. Daring Greatly – Brene Brown

Thank you so much for everyone who joined in on this great chat!

Catch #bufferchat each Wednesday at 9 am Pacific/noon Eastern and join our Google+ community for the latest news.

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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Written by Nicole Miller

Community Champion at Buffer 🙂 When I’m not connecting with amazing community members, you can find me writing, reading or blogging about my urban homesteading adventures with 15 chickens, four ducks, two dogs and a horse.

  • I am so honored and humbled to be included in the list. I’m elated to see that my efforts are being noticed and that there is such a large group of honest, caring, and awesome “human beings” out there that are open to sharing and building a community that will be the foundation of social media in the future. I’m looking forward to what the web can become as we all begin to realize that humanity is not drifting apart but pulling closer together though social media and the content that is our lives.

    Thanks again. I appreciate all of you. Bryan Kramer | Nicole Miller | Buffer <3

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