How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide

Facebook now has over 1.65 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.

Great! So where should you start? And is there an easy blueprint to follow?

From creating our Facebook Business page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and have enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. I’d love to share with you how the process has worked so far from start until now!

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On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy

CgV_pLPUsAA6CPHImagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others.

Sounds a bit like social media, right? Sounds a bit like branding.

The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both.

One of these agencies, Januel + Johnson, was kind enough to let us peek inside the way they run social media for their digital agency and how an emphasis on branding extends to the very root of all the content, scheduling, and engagement they provide with Buffer. Get the specifics on how J + J find success for their clients with a 360-degree brand strategy, with social media and Buffer at the heart.

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Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles

iM Image MarketingSome people go to great lengths to find the best ways to share to social media.

Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day.

This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Marketing, a digital agency from Youngstown, Ohio, most definitely fit this description, juggling social media management on top of web design, branding, and so much more.

Their team manages more than 100 social profiles! And they do so with some really smart workflows that help them save time and gain great results for their clients. The iM team was kind enough to sit down with us and share some of these secrets. Here’s a bit more about how this fast-moving agency gets work done.

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Behind-the-Scenes: How This Agency Saves 40 Hours Per Month With Its Social Media Sharing

webpagefx logo

We’ve found it to be the case that with social media marketing, you’re either a) doing social in addition to so many other roles, b) doing social for way more than one client, or c) doing social and wishing you had the bandwidth to try bigger and bolder things.

The solution? Having more time!

Of course, time isn’t easy to come by, which makes finding a good workflow and choosing the right tools immensely important.

WebpageFX runs social media for hundreds of clients, and switching to Buffer has saved them over 100 hours in the content creation process. As the team grows, the savings continue to mount: WebpageFX shaves 40 hours a month off the usual time it would take to create, schedule, and analyze the content they send to social.

How did they find this significant savings? The team was gracious to share their insights on how they do social for their clients and the ways that they’ve found to optimize their workflows with social media.

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The New-School Social Media Blueprint of a Fresh and Bold Digital Agency

TBD MediaStarting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion.

It also helps to have a little something unique.

What that something is can be entirely up to you! We’ve found this to be the case for starting a new blog, building a new social media presence, or charting a new business path. And I’m excited to share what this looks like for one team in particular.

Cat Killfoil jumped feet first into a new opportunity and quickly blossomed, growing her digital agency with its own creative team and an average of 2,000 pieces of content going live each month for her clients. 

What’s been the key to her success? And how might you learn from her story and follow in her footsteps? She was grateful to share with us what’s made the biggest difference: a fresh perspective on social media, some awesome strategies, and a great social media agency tool.

Here’s an inside look at the blueprint that’s helped Cat and TBD Media gain great results.

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How the Pros Get Leads from Social Media

I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking:

What’s their secret?

How’d they get so many leads and how can I do things exactly the same way?

Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas I’ve found (and a few I’ve had the chance to try, too, with great success!). Here’s a rundown of the best ways to use Facebook, Twitter, and social media to get more leads. 

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How to Build Social Media Into Your Sales Funnel

How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their level of interest in what you have to offer.

“I’m keen to buy now!”

“I’m in research mode.”

“I’m totally just browsing.”

Well it might not be a sandwich board, but there are some ways get a good sense for this buyer intent.

Today’s marketing specialists have a great grasp on sales funnels, the way that customers move from awareness to purchase (and beyond). These funnels cover all the different touch points, marketing channels, and key metrics that go into a buying decision and help you have a better sense for what messaging and content makes the most sense at different points of the customer’s journey.

And the big question on our minds at Buffer: Where does social media fit within this sales funnel?

We’ve got some thoughts on this, as well as some examples and steps to help you build your own sales funnel, with a clear social media focus.

Let’s get started.

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Deliver Exceptionally Responsive Customer Support: Introducing Respond by Buffer

As social media has evolved, our use of social networks has changed: We’ve found new ways to use Twitter, Facebook, and more to share, to communicate, to talk about our favorite things.

We engage more than ever with brands and businesses – brands and business like you and yours!

At Buffer, we’ve been fortunate to have a front row seat to watch this evolution of social media for businesses, as it’s expanded from an engaging channel for marketing and community into many new channels, including one that’s especially near and dear to us: customer service.

And we’re so excited to share with you: Today marks the public release of our brand new customer service tool, Respond!

Respond button

We’d love for you to be among the first to experience the real-time support experience with Respond. Click above to get started right away, and continue reading for the full story behind the product and all the unique ways that Respond supports you and your audience!

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The Best 5 Minutes We Spend on Ads: See the Daily Ritual We Use to Boost Traffic to Our Best Posts

The world of paid ads can sometimes feel a little overwhelming, especially if you’re new to the game and wondering where to even start.

Wouldn’t it be nice to find a nice and easy (and effective) way of dipping your toes in?

I’m only a few months removed from this post exploring paid ads as a total noob, which I remain, and I’ve done my very best since to be a sponge for all the paid ads experiments and strategies I can find. 

We just so happened to come onto a neat one here at Buffer.

It’s simple and quick, powerful and effective, and I’d love to share it with you to get your thoughts.

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Everyone Grows an Email List. Here’s Why We Stopped Growing Ours.

Awhile back, we were fortunate to try some neat email tactics that helped double our email list growth in just one month’s time.

Then we stopped growing our list altogether.

We shifted our learnings from growing an email list into growing Buffer signups. And we’ve yet to go back.

Odd? Strange? Counterintuitive? Yep, probably all those things. Most online marketing advice today will advise you to build an email list, first and foremost. We aren’t. We’ve had the same amount of email subscribers to the Buffer blog since June 2015. There are only three places on the whole of the Internet anymore to signup for our list (buried deep within the Buffer app, at the footer of this blog, and at this URL, which we link to from nowhere that I can remember).

How come?

And will we ever go back?

I’d love to share some thoughts.

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