The Time It Takes to Write a Buffer Blog Post (And How We Spend Every Minute)

In my experience, one of the best ways to write great content is to make time to write great content.

I’m grateful that the team at Buffer emphasizes the blog as a means of helping others, spreading the word about Buffer, and sharing our learnings and improvements. This allows me to spend the time writing.

And how do I spend that time?

I’d love to show you.

We publish four posts per week on the Buffer blog, each post at least 1,500 words (and typically over 2,000). I write three of these posts. And for the past two weeks, I tracked every minute I spent on a blog post from research through promotion. Here’s how it all breaks down.

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How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies

Did you know: Some bloggers recommend you spend as much time promoting your content as you do writing it.

(Derek Halpern of Social Triggers has an 80/20 split: 80 percent promotion, 20 percent writing.)

Wow, this is an area I fall well short on. I’m so impressed by those who hustle to get their content out there and in front of as many people as possible who can gain value from it.

Over the past few months, I’ve learned a lot from content promotion experts and am starting (slowly) to work some of these practices into sharing the blog posts I write here at Buffer. I’d love to pass along a few of the strategies I’ve tried already and the ones I’m excited to experiment with. I’m hopeful you’ll find some insights here that can work no matter the size of your blog or audience.

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The Eternally Clickable Headlines of Buffer (And How to Write and Find Your Own)

One of our favorite tips on getting more value out of social media:

Share your blog posts and articles more than once.

We’ve come up with a sharing schedule for every new blog post that publishes on the Buffer blog—sharing the post when it publishes, later the same day, the next day, later in the week, and on and on into the future. And in doing so, we’ve come across some really interesting pearls of wisdom.

There are some headlines that just keep collecting clicks no matter how many times we tweet them.

I’d love to share with you what these headlines are, what makes them so effective, and how (and why) we’ve built a process to keep sharing this content that our audience finds valuable. We’d love to hear any thoughts this brings up for you!

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How We Doubled Our Clicks From Facebook, Plus All Our Stats and Strategies on Social Media

How do you get more clicks from Facebook?

We’ve thought about this question lots before. It’s come up in our monthly reports and audits. Facebook marketing is one of the most exciting social media areas we’re eager to improve.

And this month, we may have hit on a strategy that works.

We’re happy to share with you all our latest social media stats and strategies from the last month—including what we’re trying with Facebook—in hopes that it may encourage or inspire some thoughts from you as well! Join us for a look at our trials and errors, experiments and mistakes. And feel free to share any thoughts that come up!

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The Complete Social Media Checklist for Writing Winning Posts

Before you hit the Publish button or send an update to the queue, what do you do?

Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.

To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks.

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How to Use Medium: The Complete Guide to Medium for Marketers

Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic. Imagine a really great writing app.

This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way.

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The Delightfully Short Guide to Social Media ROI

If the concept of social media ROI feels rather enormous, you’re not alone.

I am amazed—and sometimes astounded—at the breadth of the topic.

So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!

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The Research & Science Behind Finding Your Best Profile Picture

One of the first things I do when I join a new social network is to upload a profile picture.

But which profile picture should I choose? Is there a best one?

Profile pictures have always been a bit of a gray area for me inasmuch as I post a picture I think looks good without knowing its actual effect on my audience.

Is there such thing as a perfect, best profile picture?

Interestingly, there’s been some rather great research about the different elements of profile pictures that have the biggest impact on an audience. The psychology and science behind a perfect profile picture leaves some great guidelines on how to influence your audience and possibly gain more followers.

I’m happy to share what we’ve found about the perfect profile picture, based on the best science, research, and psychology out there.

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How to Create a Social Media Report and Explain It to Your Boss or Client

You’re rocking social media.

You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar.

How will you let your boss or client know all the great stuff you’re up to?

Is there an easy way to see for yourself how things are going?

Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client.

We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself.

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How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets

For gaining more engagement, clicks, retweets, and replies, Twitter images work.

It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media.

Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!)

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