The Top Marketer’s Guide to the 30 Best Books for Business, Marketing, and Social Media

Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs, learning from great content, and diving deep into favorite books.

I’d love to share, in particular, the books that have been most influential to me and other digital marketers.

I’ve put together a list of 30+ that include some of my personal favorites, some favorites from my Buffer teammates, and some favorites from a handful of the best marketers online. Hoping to make it easy to browse and find your next book to read, I’ve split it into clickable categories as well—plus a SlideShare for easy flipping and finding.

Does your favorite business book make the list here? I’d love to know which ones have been meaningful to you as well.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Hmm, I feel like I’m forgetting something. 

OK, where to begin?

These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all my bases and spending time in the best way possible.

And on the good days, I’m right into the groove where I know exactly what to do next and what are the most important tasks that need to get done.

The difference for me is with making a checklist for my social media activities.

I’m happy to share with you all of the tasks I have on my checklist at Buffer and also the ones that social media managers around the web have on their daily, weekly, monthly checklists. And if I’ve left out a favorite to-do item of yours, I’d be so grateful to hear from you in the comments!

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How to Tell What’s Working on Social Media: An Introduction to Social Media Stats and Reports

How are things going for you on social media?

I remember sometimes being a bit fuzzy with my answer to that question. I’ll have been really enjoying sharing and engaging with people, forgetting completely about the awesome stats and analysis at my fingertips. And knowing these social media stats can be incredibly valuable—for connecting deeper with my audience, for curating finely-tuned content, and for growing a following and a brand.

So where do you go for these important social media stats?

And what do you do with them once you’ve found them?

I’ve been fortunate to spend some time hunting, gathering, exporting, and exploring the social media stats for myself and for Buffer. I’d love to share what I’ve learned along the way about finding the best social media stats and creating some cool reports.

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How’d They Do That? Learn the Techniques of Social Media’s Most Successful Sharers

People are brilliant and amazing.

I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”

There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.

So I’ve gone about trying to figure them all out.

Check out my DIY tips below for putting together each of these strategies. It’s felt great to do a few video tutorials for these steps also! I’m excited to hear what you think.

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We Stopped Publishing New Blog Posts for One Month. Here’s What Happened.

One of the implicit values in our Buffer marketing is to challenge assumptions. 

And one of the biggest assumptions I have about our content is that we should be publishing original articles to the blog multiple times each week.

Well … what might happen if we didn’t?

To find out, we stopped publishing new content for 30 days, focusing instead on repurposing and refreshing our content from the archives. I’d love to share with you every single thing we tried and all that we learned, both what worked and what didn’t.

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New Social Media Strategies Email Course: Join Us for 25 Days of Social Media Tips

What are you working on today?

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media. We’re up for trying all sorts of different strategies! And many of these end up revealing great opportunities to growth.

What are you working on today? This week? This month?

We’d love to help with some ideas!

We’ve collected all our best and favorite social media strategies—real-life tips that people are trying today on social media, and finding great success! We’re excited to deliver these strategies to you in a free daily email.

Join us for 25 days of social media strategies!

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The Ultimate List of Product Hunt Collections for Marketers

Say you want to get started on a new marketing strategy—collecting customer research, or creating cool images, or measuring ROI.

Where do you go first to find the tools that’ll make your job as smooth as can be?

I often turn to listicles and roundups that bundle together a big handful of helpful tools. And this is maybe why I love Product Hunt’s collections so much. Their collections are user-generated tools lists that are easy to browse and simple to find just the tools that I need.

I’m happy to share with you some of my favorite collections, and I went ahead and turned many of the most popular Buffer tools posts into collections also. Hopefully for any social media marketing strategy you’re keen to try next, there’ll be some useful ideas here in these collections!

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25 Actionable Social Media Strategies You Can Implement Today [Free Ebook!]

We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media.

And we’re so very happy to share our best strategies with you!

To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks.

Get your free copy of the Social Media Strategies ebook!

Read further for a full list of the strategies that are included as well as a sample page from the book.

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LinkedIn Marketing: The All-in-One Guide to Scheduling and Writing the Best Updates

We write a lot about Twitter tips and Facebook tips and less so about other places like LinkedIn. Part of it is that we’re still keen to figure out our best strategy here. And we thought, in the midst of our figuring things out, it’d be great to share with you what we’ve found so far!

I’m grateful to refer to a lot of amazing info that’s been shared online and on the Buffer blog in months past, some cool tips about LinkedIn marketing best practices and more. Here’s a rundown of the best LinkedIn marketing strategies we’ve found.

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How to Create a Social Media Marketing Plan From Scratch

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. :)

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

Oh, and our friends at online infographic maker Venngage  were kind enough to wrap all that follows into a comprehensive infographic that’s easy to keep, share and reference:

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