The Best 5 Minutes We Spend on Ads: See the Daily Ritual We Use to Boost Traffic to Our Best Posts

The world of paid ads can sometimes feel a little overwhelming, especially if you’re new to the game and wondering where to even start.

Wouldn’t it be nice to find a nice and easy (and effective) way of dipping your toes in?

I’m only a few months removed from this post exploring paid ads as a total noob, which I remain, and I’ve done my very best since to be a sponge for all the paid ads experiments and strategies I can find. 

We just so happened to come onto a neat one here at Buffer.

It’s simple and quick, powerful and effective, and I’d love to share it with you to get your thoughts.

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Everyone Grows an Email List. Here’s Why We Stopped Growing Ours.

Awhile back, we were fortunate to try some neat email tactics that helped double our email list growth in just one month’s time.

Then we stopped growing our list altogether.

We shifted our learnings from growing an email list into growing Buffer signups. And we’ve yet to go back.

Odd? Strange? Counterintuitive? Yep, probably all those things. Most online marketing advice today will advise you to build an email list, first and foremost. We aren’t. We’ve had the same amount of email subscribers to the Buffer blog since June 2015. There are only three places on the whole of the Internet anymore to signup for our list (buried deep within the Buffer app, at the footer of this blog, and at this URL, which we link to from nowhere that I can remember).

How come?

And will we ever go back?

I’d love to share some thoughts.

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3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016

What is the next big wave of social media?

Maybe it’s Peach—or another hot new social network. Maybe it’s a strategy like posting times or text faces. (ノ◕ヮ◕)ノ*:・゚✧

It’s really hard to say!

(And yet here I am saying it.) :)

To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental.

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Saving Time and Money: How Social Media Works for an Early-Stage Startup

There’s often a critical time (or two) in a business’s journey when it’s make or break and time is at a premium.

There’re often times beyond this, once a brand is established, where time is still scarce and efficiency is the name of the game.

The team at Smart Pension has felt both sides of this in the past couple years and has experienced the time crunch particularly on the social media side (sound familiar at all with your experience?). One of the UK’s leading pension companies, the Smart Pension team pulled through in an incredibly inspiring way.

Here’s their story of how they’ve come up with their social media strategy, saved time, and found the best tools to use.

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How One of the Most Popular Pro Sports Teams in America Shares to Social Media

cf6a9e570c640427da8f35d07c2b4dffFor the Denver Broncos—and most any major sports team—there’s so much to share on social media not just at game time but all week long, all year long.

How do you get the right content out at the right times?

How do you ensure that all the awesome material from your site makes it to your social profiles—and know which content resonates?

How do you get your whole digital team to join in and contribute?

Look no further than the Denver Broncos. Their digital media team has a slick and efficient system in place to entertain and engage with fans on social media, using tools like Buffer. The results: The Broncos are one of the top teams in the entire NFL when it comes to social media.

Here’s how they share.

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The 50 Things I’m No Good At With Social Media

I am no good at a lot of social media things … which is a bit tough to admit as a social media marketer!

I don’t use a smartphone. I’m scared of Snapchat. I’m not entirely sure what WhatsApp does.

I can think of 50 social media things (and probably more) where I could improve. The things I am good at—mostly the things that Buffer helps me with, like scheduling, consistency, stats, analysis—make for a solid foundation, and I’m keen to make strides on the rest.

Step one: Admitting ’em all!

I hope this list inspires you or entertains you or helps you to know that social media marketers like me don’t always have our act together. And I’d absolutely love to hear any thoughts this brings up for you or any tips you have for ways I can improve.

Here goes!

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How the Largest Newspaper in the Pacific Northwest Shares to Social Media


The Seattle Times—and many publishers like them—is in an interesting place.

There’s zero difficulty in coming up with outstanding, high-quality content to share.

The opposite problem is the case: Of the 160+ stories the Times publishes every day, which ones warrant a share on social media, where there are only two dozen or so slots to go around?

Beyond the publisher-specific quirks of content, The Seattle Times is also solving puzzles that face any number of social media marketers, no matter the industry.

  • How can I tell which social traffic is from my efforts vs. what’s happening organically?
  • How can I get a team of folks to help contribute content and ideas?
  • How can I onboard this team in a fast way?
  • How can I manage multiple social networks and multiple social profiles in as effortless a way as possible?

These are some of the big challenges that The Seattle Times, one of the largest daily newspapers in the Western U.S., has looked to solve. And solve they have! With huge increases in social traffic and a smart and simple content workflow, The Times has made grown by leaps and bounds with its new social media strategies. Here’s a bit more about the tools and workflows that are helping them reach the next level on social media.

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Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates

Very few writers really know what they are doing until they’ve done it.

– Anne Lamott

This quote from Anne Lamott resonates with me quite a bit. I seldom know what I’m doing until I’ve done it.

I also seldom know what other writers are doing either.

I recognize what I enjoy reading … aaaaand I’ve little idea why I enjoy it.

That’s what makes the topic of linguistics and language so fascinating to me because it helps explain all the whys behind the writing I love, the tweets I read, the updates I favorite, and the copy I crave.

There’s an art and a science to writing that sits just below the surface, and I’d love to share with you what I’ve learned about how to reveal it and incorporate it into your marketing messages—and how to write copy that people love!

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Here’s How a Fast-Growing SaaS Company Shares to Social Media

campaignmonitor_logotype_blue_biggest_2Whether you’re a startup, a small business, an agency, or a brand, there’s always such value to be had in going to the drawing board with social media marketing.

Setting a mission.

Defining goals.

Choosing the tools and workflows that’ll get you there.

Campaign Monitor, a simple email marketing solution for businesses and professionals, has taken this bottom-up approach to building a social strategy. And we’re honored to share how they’ve done it.

Campaign Monitor is a fast-growing, industry-leading company with some really incredible ideas on growth and strategy. Their marketing team, which has grown to five times the size in just over eight months, has the awesome privilege of sharing the email marketing message with others via a big number of different channels, social media included, and has just undergone this very exercise of hitting the drawing board and coming up with a rockin’ new plan.

Here’s a bit more about how Campaign Monitor redefining their social media strategy in light of their new ambitions, and how social management tools like Buffer fit into their daily workflow.

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Twitter Hearts: What the Change From Favorites to Likes Could Mean for Your Engagement

Twitter favorites are changing to Twitter likes.

The star is switching to a heart.

What might it mean for marketers?

We’re thrilled to see the all the latest changes and improvements to Twitter (Twitter hearts come hot on the heels of the announcement for Twitter Polls), and we’re eager to learn what effect it might have on our sharing, engaging, and marketing.

As we start experimenting and testing, we’d love to pass along some early thoughts on what we think could happen with the shift from favorites to likes. (All good things, especially as it relates to engagement!)

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