How to Learn Social Media Marketing in 2 Minutes a Day: A Free Social Media 101 Email Course

We’re quite keen to always be learning new things at Buffer—new social media strategies, new languages, new skills and experiments. And we love learning together—with each other and with you.

One area that we’ve been fortunate to gain some knowledge and experience is with social media sharing, which can be a big one for those who are eager to get involved but not quite sure where to start.

We’d love to help people get started with social media.

We’d love to help with social media marketing, from square one.

Our newest idea: A seven-day email course that you can subscribe to for a lesson each day—each one just two or three minutes to read—on the very basics of social media marketing.

We’d love for you to join, try, and learn with us!

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Should You Be on Snapchat, Ello, or Vine? A Complete Look at Every Fringe Social Network

There are a stunning amount of social networks out there, offering some inventive, engaging ways for people to connect and share with one another.

Which ones should you be on?

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks.

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How Can You Create Pinnable Content If You’re Not a Visual Brand?

As we’ve started to dig in on the best way to connect with our audience on Pinterest, we came across an interesting question: How can we best create visual content for Pinners to Pin?

We’re not in one of the top niches for Pinning: food and drink, crafts, home decor.

How can we make sure that every blog post we write is as Pinnable as possible?

It’s been a fun experiment to see what’s worked. I’ll be happy to share with you some of the best practices we dug up with our research and how any brand—no matter the niche or visual orientation—can succeed in creating Pinnable content.

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The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence—even if you’re just having a good time growing your personal brand—you’ll have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week.

This always-on mentality is an amazing privilege, and at the same time it can provide some challenges for small businesses. How can you best respond when conversations are happening constantly? And what if they’re not all positive?

How do you manage to make customers happy on social media?

I discovered a few tips that might help out here, some strategies and insights that are backed by a fair bit of research. There’s an art to making customers happy on social media, and the good news: There’s also a recipe.

Here’s what’s involved.

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Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone

Just the other day, peeking into the social media schedule here at Buffer, I noticed that it was full of wonderfully-worded, completely click-worthy, queued posts—posts that I spent zero time writing or adding.

Such is the beauty of collaborating together on social media sharing.

Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media.

You don’t have to do it all yourself.

Others have amazing ideas and content to share.

And of course, having the smoothest tools makes social media collaboration even easier. I did some digging to find a complete list of the best collaboration tools out there, including the ones we enjoy using here at Buffer. If you notice any that didn’t make the list (or want to vote up a favorite), feel free to share in the comments!

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The Secret Reach of Your Twitter Replies, Plus All Our Latest Stats and Strategies on Social Media

Sometimes looking through your social media statistics can reveal some fun surprises.

This was the case for us this month at Buffer.

I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time.

Continue reading to see how this played out for us recently, along with all of last month’s social media stats (and some fun ideas for the future.)

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21 Time-Saving Pinterest Tools for Businesses and Marketers

If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools.

We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing workflows. Now that we’ve turned attention toward Pinterest, we’re excited to discover the best time-saving tools for pinning, analyzing, and image building, too.

Here are 21 of the ones that have caught our eye so far. We’d love to hear which ones you love!

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You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.

How big is your marketing budget?

I’ve heard of companies that spend millions on marketing. I’ve heard of others who spend zero (we skew toward the zero side at Buffer).

Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like the one here—what would you do with $100 to spend on social media marketing?—can be an extremely valuable exercise.

I have some ideas on what I’d do with the $100, ways to wring the most value out of every penny. I’d love to hear any thoughts you have also (speaking from personal experience even!).

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We Tried All the Best Pinterest Marketing Tips. Here’s What Worked.

Is your brand—personal or professional—on Pinterest?

Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.

We’re quite new into our Pinterest marketing strategies, and we’re keen to keep improving what we pin and share so that our followers find things as useful and helpful as can be.

We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all.

Here’s what worked for us.

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The Time It Takes to Write a Buffer Blog Post (And How We Spend Every Minute)

In my experience, one of the best ways to write great content is to make time to write great content.

I’m grateful that the team at Buffer emphasizes the blog as a means of helping others, spreading the word about Buffer, and sharing our learnings and improvements. This allows me to spend the time writing.

And how do I spend that time?

I’d love to show you.

We publish four posts per week on the Buffer blog, each post at least 1,500 words (and typically over 2,000). I write three of these posts. And for the past two weeks, I tracked every minute I spent on a blog post from research through promotion. Here’s how it all breaks down.

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