Twitter Hearts: What the Change From Favorites to Likes Could Mean for Your Engagement

Twitter favorites are changing to Twitter likes.

The star is switching to a heart.

What might it mean for marketers?

We’re thrilled to see the all the latest changes and improvements to Twitter (Twitter hearts come hot on the heels of the announcement for Twitter Polls), and we’re eager to learn what effect it might have on our sharing, engaging, and marketing.

As we start experimenting and testing, we’d love to pass along some early thoughts on what we think could happen with the shift from favorites to likes. (All good things, especially as it relates to engagement!)

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The Complete Buffer Guide to Social Media Success: A 10-Day Email Course to Boost Your Results

Anyone is capable of mastering social media marketing.

You can take a huge leap forward in just 10 days.

We’re grateful for the opportunity to be immersed in social media marketing here at Buffer, developing our best processes and systems for building a social media marketing machine.

And we’d love to share our blueprint with you.

Join us for an action-packed 10-day email course to learn exactly how we manage social media marketing here at Buffer. 

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We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

This is a little tough to admit.

I’ve been failing at social media marketing.

It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.

And that’s super scary to admit.

What’s happening? I wish I knew! We’ve got lots of theories as to what’s behind our decline, and we’re in the midst of new experiments to see if we can move the needle on social media. Moreso I have some thoughts on what’s at play here for Buffer on social media—and maybe for you, too.

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500,000 Beautiful Social Media Images Later: Introducing Pablo 2.0, Perfect Images to Fit All Networks

Since we launched our Pablo image creation product in the spring, Pablo designers have created more than 500,000 images! 

And we’ve been excited to work toward making Pablo even more useful.

Today we’re thrilled to announce Pablo 2.0, the simplest way to create beautiful images that fit every social network perfectly.

We’ve expanded Pablo’s functionality to work with all social media networks – on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. 

I’d love to share all the details about how Pablo 2.0 can best serve you and your social media marketing.

Create the perfect image with Pablo

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Why We’re Pivoting the Buffer Blog — Again! — And All We’ve Learned So Far

The Buffer blog brings in 10x the traffic of the Open blog. It has 50x the reach of our email courses. A single post on the blog reaches more people in a day than we reach on Facebook in two weeks.

It is our greatest marketing asset.

And we just keep changing it.

We’re pivoting right now, as we speak! The latest change, which I’m excited to share below, fits with this remarkable culture of experimentation, where there are no sacred cows or off-limits areas. Everything is on the table to improve and iterate.

Even a thing that works really well.

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What’s on Rand Fishkin’s Phone? A Private Peek at the Home Screens of Top Marketers

Awhile back, a phenomenon swept the Internet where people shared pictures and video of what’s inside their refrigerators.

This isn’t that, but it’s close. :)

I asked 20+ wonderfully generous and incredibly talented marketers to share what’s on their smartphone home screens. In need of any app ideas? Looking for new ways to organize your phone? Check out our list of 20+ home screens and favorite apps. Hoping inspiration strikes!

(And if you’re up for it, we’d love to see your home screen, too!)

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A Month’s Worth of Simple Social Media Growth Hacks and Experiments

If you’re curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the absolute best piece of advice we’ve found is to keep trying new things.

Always be testing. 

Need inspiration? I’ve drummed up 30 new, small, and simple experiments and growth hacks you can try this month to see what works for you. They’re all low-cost, big-potential. I’d love to hear which ones you’re interested in trying! (And which ones work for you.)

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How to Do Social Media On-the-Go: The Best Strategies and Workflows of the New Buffer iOS App

We’ve been studying and learning the best ways to reach a social media audience on mobile—where 60 percent of social media time is spent!

How does one go about implementing mobile into a social media marketing plan?

To really get to know the best strategies and workflows on mobile, we asked. A half dozen Buffer for iOS users were so kind to share how they go about mobile social media, using Buffer’s app for iPhone and iPad (newly updated to version 5.0!).

We’d love for you to have a look at these wonderfully efficient workflows (it’d be fantastic to hear yours in the comments), and check out the big improvements and updates to the latest version of the Buffer app.

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What 1 Million Tweets Taught Us About How People Tweet Successfully

Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?

We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words, psychology, science, and more.

Now we’re happy to share the quantitative numbers—based on 1 million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter!

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Social Media Advocacy Is the Future (Just Not the Way I Was Doing It)

I’ve never quite been able to wrap my head around social media advocacy.

It’s scary for me to admit that because I write about social media for a living. I should know these things. I should have everything figured out. And I don’t.

Social media advocacy has eluded me.

Though that hasn’t stopped me from experimenting. I’ve muddled my way through what I believed social media advocacy to mean, and I went so far as to implement advocacy strategies – though not even sure I was doing it right.

And now that I’ve taken a step back and reflected on things, I can see that I’ve had social media advocacy all wrong.

And it’s possible we all have.


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