Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips

It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing.

How do I get more followers?

What should I share?

When should I share it? 

And how often should I be sharing?

Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense?

Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule.

We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer.

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How to Build a Company and a Content Strategy Based on Values: Inside Rand Fishkin’s Journey With Moz

Do you have a favorite author or blog whose content is always so amazingly useful that it earns an automatic read every single time something new comes out?

Rand Fishkin is one of those authors for me. And Moz is one of those blogs.

Rand’s slide deck on content marketing is one of our favorite content resources here at Buffer. His article about individual contributors has been hugely impactful for the way I view my role at Buffer. Moz’s blog posts on measuring social media success and sorting blog posts have had an incredible influence on the way we organize our marketing efforts.

What’s the secret to creating consistently awesome content the way that Rand and Moz do? 

Rand was so generous to share with us a bit about his story and his strategies, how culture and values play a huge role in the company he’s built and the content he creates. 

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

“How cool would it be to have 1 million Facebook fans?”

This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.

Would it be cool to have 1 million Facebook fans? Absolutely!

Is this the right way to set goals?

Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing.

Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing.

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How to Fully Understand Your Audience’s Journey, From Social to Blog Post and Beyond

When you sign up for a new app, what are the first steps you take?

Customizing your settings?

Installing add-ons and extensions?

Setting up your profile pic? (<– this is a personal favorite)

The steps you’re asked to take—click here, customize this, try that—are referred to as onboarding, the process of helping a new person get accustomed to a new place.

You’re likely to experience onboarding in many different cases. There’s onboarding in the new apps you download and services you use. There’s onboarding when you start a new job or take on a new role.

There may even be a subtle type of onboarding in the way that you organize social media marketing campaigns to support the content you create. Can content be considered a type of onboarding? And if so, how might we be able to help a new person get accustomed to a new piece of content? I’d love to explore these questions further—and to hear from you about any thoughts this brings up!

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The Best Content Marketing Tools to Help You Work Smarter, Not Harder

Some of my favorite tools posts end up being the ones where people share the specific tools they use to get jobs done.

There’s power in knowing the tools that others find useful and important enough to make part of their regular workflow.

For content marketing, I seem to take a particularly keen interest because I’m always on the hunt for new and amazing products to try, and I also appreciate a thoughtful recommendation. When it comes to the tools we use for content marketing at Buffer—a topic we’ve yet to discuss in too much detail on the blog, until now!—I feel that we keep things quite lean. And we’re constantly learning from others about new and exciting ways to get more done in the same amount of time.

So I’ve done my best to collect all my learnings here in this post, both with the tools we use to do content marketing at Buffer and the most highly-recommended tools from others in the industry. I’d love to know which ones are your favorites, too!

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The Rise of the Curated Newsletter: 20 of the Best Newsletters Full of Good Links to Share

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that!

This is all possible thanks to the rise of high-quality, curated newsletters, a format that’s flourished over the past few years. Expert curators across a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, Buffer, and share with your social media audience.

We’re big fans of newsletters here at Buffer. They’ve been a key part to finding content suggestions, as well as part of our idea workflow (and they’re pretty great just for fun, too!). I’m happy to share some of my favorite newsletters here in this post, and I’d love to hear yours as well! I’m always interested in new ones to check out.

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25 Questions To Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.

I’ve listed here 25 of the questions that I’ve found most helpful when coming up with social media strategies for my personal brand and for sharing with Buffer. Plus, I’m happy to share how I think about answering these questions as well. It’d be great to hear your thoughts and experience on the topic, too!

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So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?

Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.

Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.

Imagine having a way to tell at-a-glance the success of a social media update. Benchmarking is a way of looking at your stats, side-by-side with a meaningful standard. Here’s how to add benchmarking to your social media analysis and step-by-step on how to set up benchmarks for your social accounts.

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Get to Know Your Audience: 18 Incredibly Useful Market Research Tools

You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We may have even said it ourselves a time or two!)

Makes a lot of sense. The more you know about your audience, the better you’ll be able to deliver the kind of helpful content and updates they’re interested in.

So what might be the simplest, most efficient ways of understanding an audience?

This is the part where I often get stuck: Implementing the good advice into my own social media strategy. Fortunately, there are a good number of useful market research tools that can help deliver insights into your audience. I’ve collected 18 that caught my eye. Check them out below.

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The Definitive List of Social Media Acronyms and Abbreviations, Defined

Just today, I found out what SOV means.

Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way!). I had seen it on social media articles and updates and never knew what it meant.

Do you have similar acronyms or abbreviations you’ve wondered about?

Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the way that we chat back and forth with one another. I thought it’d be great to share some that seem to come up quite often.

I’ve collected over 140 social media acronyms and abbreviations and placed them here in this post, complete with definitions and quick navigation to help you find the terms you’re interested in. Let me know if there are others that you’ve noticed that didn’t make this list!

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