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Alex Turnbull

Alex Turnbull is the Founder and CEO of Groove, a customer support app for startups and small businesses. You can follow him on Twitter or read more at the Groove Blog.

Content Marketing

How and Why To Write Persuasive, Research-Backed Content

A few weeks ago, we tried a little experiment. We tested two different headlines for one of our blog posts. The first used a headline that...

By Alex Turnbull Read more
Content Marketing

The Power of Storytelling: How We Got 300% More People To Read Our Content

Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem. You’ve written the post, edited it, looked...

By Alex Turnbull Read more
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