Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources. 

Copy of Social Media Posts

23 Must-Read Social Media Articles and Content Resources

1. Stock and Flow (link)

Robin Sloan’s big ideas, published back in 2010, still ring true for me and my marketing today. Here’s the idea of stock and flow in a nutshell:

  • Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist.
  • Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.

2. White Bread vs. Wheat Bread Content (link)

We’ve built this one into our content strategy a bit at Buffer. Written by Greg Ciotti (and based on an insight from Pamela Vaughn of Hubspot), the white bread / wheat bread concept works this way:

  • White bread content is snackable, bite-sized, easy to consume.
  • Wheat bread content solves problems, dives deep, and addresses issues.

3. 16 Explosive Content Promotion Strategies (link)

Robbie Richards’s comprehensive page on promotion strategies is bound to have at least one you’ll find worth trying. Here are my three favorites:, social media timing, LinkedIn groups.

4. The Quickest Way to Feedback: Start With a Cupcake (link)

Looking for amazing marketing advice and metaphors? The Intercom blog has it. The cupcake post is a great example of a simple idea, explained clearly and with immediate action.

cupcake marketing

5. Social Media Explained With Donuts (link)

You may have seen this image floating around the net before (we’ve used it to talk about social media strategies, too). For those curious about the differences between social media networks, this graphic’ll set them straight.

social media donuts

6. 9 Persuasion Lessons From a 4-year-old (link)

What’s one of the biggest reasons someone clicks your tweet or update? Persuasive writing. This list from Jarom Adair at Copyblogger gives several good ideas for ways to write your next social media update from the right, persuasive perspective.

7. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blogposts at the Best Time (link)

Before I joined the Buffer blog, I had a folder of Buffer favorites all by itself! This post about social media timing, written by Belle Beth Cooper, remains one of my favorites.

8. Social Media Strategy in 8 Steps (link)

Jay Baer shares his 8-step plan for an awesome social media strategy in a post that inspired us to share our social media strategy as well. Great stuff in Jay’s article!


9. Making Your Writing Work Harder for You (link)

I was really grateful to be turned onto this gem from Patrick McKenzie; it exists in McKenzie’s email archives so it’s a bit hard to find on its own. In 4,500 words, he covers a ton of ground with how to manage a blog effectively, including some neat ideas on what blogposts should truly be.

10. Master This Copywriting Formula to Dominate Any Social Platform (link)

The formula:

Problem > Agitate > Solution

Demian Farnworth of Copyblogger goes into much more detail on this master method, including ways to spice it up if you plan on using it over and over again (re-use is a good idea, by the way). Maybe try this one out in your next blog post or social media update.

11. A Scientific Take on Viral Marketing (link)

How do you create a viral piece of marketing? There’re no easy answers, but there is a little bit of science. This post from Gregory Ciotti on the Help Scout blog covers the basics.

12. Using Neuroscience to Design a Better Blog (link)

We love neuromarketing articles and ideas at Buffer. These design tips from Ankit Oberoi of KISSmetrics, backed by neuroscience, can be relevant for not only design but also writing, blogging, social sharing, and more.

13. Why Content Marketing Fails (link)

Rand Fishkin’s SlideShare presentation on content marketing includes five big reasons why your content marketing might fail—and in so doing, reveals five reasons why it could succeed, too.

14. “Growth Is Not a Hack:” 7 Strategies for Growing a Loyal Audience (link)

This piece from Contently is a great reminder and overview of ways to build a blog and social media audience in an everlasting way.

15. 9 Content Marketing Growth Hacks to Drive Traffic and Conversions (link)

The list item above seems a bit in contrast here—growth hacks versus no growth hacks. We’ve found that you don’t really need to fall on one side of the debate or another. Tips for long-term growth are helpful as well as tips for quick gains. The growth hacks from Garrett Moon, writing at Unbounce, are a great place to start with the quick wins.

growth tips content-hacker

16. How I Cut My Writing Time From 2 Days to 2 Hours (link)

Digging into our Buffer blog archives for this one, I’ve kept coming back to this writing advice from Belle Beth Cooper. Lots of great tips in here, including how to dump your good research if it’s holding you back.

17. The Creators Code (link)

File this one under “Inspiration.” The Hiut Denim Company’s manifesto on Medium talks about the 10 essential elements for creators. The advice is easy to come by: It’s 68 words in total.

18. How to Create Great Content That Drives Traffic (link)

I like that this title kind of speaks for itself. Create great content that drives traffic—and if I might add, great content creates great engagement on social media. This guest post on the OK Dork blog from Brian Dean is an epic one.

19. How I Write 8 Blog Posts a Week While Running 2 Companies (link)

The headline sounds impossible, right? There’s great advice in this one from one of the best bloggers in the industry, Neil Patel. His idea workflow is worth the price of admission alone.

20. Publish Your Blog Post Without SEO and 1000s of Visits Will Be Lost (link)

Rand Fishkin’s guest post on Problogger states a very eloquent case for the value of doing SEO with your content marketing. Even a little bit of SEO goes a long way.

21. Make It Rain Traffic With These 3 Advanced SEO Tactics (link)

Scott Krager, writing at, delivers three unique ways to expand your SEO strategy—and how to do so in such a way that even us beginners could get things done and see results.

22. How to Grow a New Website to Over 100,000 Visits In One Month (link)

SEO Nick offers some great advice on how to go from zero to 100,000 visits on a blog. Your numbers might not be the same as Nick’s, but you can at least use the blueprint for getting your new blog started with a bang.

23. 26 Creative Ways to Publish Social Media Updates (link)

This big resource from Social Media Examiner’s Ali Luke covers some awesome ideas on new tests to try with social media posts, including some of my personal favorites: photo quotes, employee interviews, questions, and thanks.


We’re fortunate to have so many great sources of inspiration and education in the blogs we read and love. This list of social media and content resources likely just scratches the surface of all the great posts out there.

Which posts do you love? 

Share your favorites in the comments. I’d love to give them a read!

Image credits: Markus Spiske, Three Ships, Intercom, Unbounce, Convince & Convert

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Great list! I hadn’t seen the Contently piece until now. It’s simple and it really resonates with me. I did get just the tiniest chuckle at the titles of numbers 14 and 15 appearing near each other…. 🙂 But really they both make good points. And to call something a “hack” or not is really just a matter of picking a word meaning “do it better.” Thanks, Kevan.

    • Thanks, Christin! Yes, interesting juxtaposition with those two titles – “to growth hack or not to growth hack!”

      • But, then…. any day when we can actually use the term “juxtaposition” is a good day! Thanks for another enlightening read, Kevan.

  • Lot of things to study here! 🙂

  • Laurian

    Loved these! Thanks so much for sharing! 🙂

    • Glad these were a hit for you, Laurian!

  • Ana

    I’ve just read a few articles of this awesome list and thank you very much! I am a little new in the subject so I am always looking for useful information and this post is really helpful!

    • Awesome stuff, Ana! Yes, I’m hopeful these will be a good foundation for you. 🙂

  • Lisa Byrnes Whiting

    Kevan thanks as always for a post packed with fabulous content. I’m a big fan of Neil Patel and Rand Fishkin and Darren Rowse at Problogger so 19 and 20 were great find for me. Have read some already but to have in one comprehensive list is fantastic so thank you very much. Your blog is always jam packed with quality curated and original content. Fast becoming my go to each day. Much appreciated.

    • Hi Lisa! Thanks for the comment! Really glad to hear there were a handful of ones that were familiar – and a few new ones to boot! 🙂 Neil, Rand, and Darren are an awesome trio!

  • Ty Budde

    Thanks for this Kevan! But what about Buffer’s article on where to find rights-free visual content? Absolutely necessary for content production — I access it regularly.

    • Great one, Ty! Yes, that one is certainly a favorite of ours. 🙂

  • Thanks so much for your continuing generosity Kevan, not only do you give us great original content but are happy to share where your inspiration comes from. I really appreciate this trait in you & Buffer. Love Jarom’s article on persuasion lessons from a 4 year old and am now actively stalking him on all available platforms!

    • So happy to hear this, Lucy! Really glad there were a few good ones in here for you. 🙂 Jarom’s article is a great one!

  • Great Kevan,,thank you

  • Veera Veeraa

    Great article,. quite amazing to read. thanks for sharing kevan. thank you.

    • Thanks, Veera! Really glad you enjoyed it. 🙂

  • Callum Smith

    Nice list Kevan but I think you need to revisit the title of #16 😉

    • Whoops, good catch Callum! I don’t guess many folks would be interested in lengthening the time it takes to write a post! 🙂 I fixed that up; thanks for bringing it to us!

    • Thanks, Callum! Really appreciate your sharp eyes on that one. 🙂

  • Jana Ulmanova

    thanks for sharing! funpowerdrink

  • Lovely, thanks for sharing!

  • Ivory Dorsey

    Kevan Lee has made being informed convenient! What a smorgasbord of a resource: “This list of social media and content resources likely just scratches the surface of all the great posts out there.”~Kevan Lee I PLAN TO CAMP OUT HERE FOR A WHILE! Thanks Kevan!

    • Happy camping! 🙂

  • Thanks Kevan, I love your posts and their reach strategies, archiving most of them 🙂
    Content consultmant seems like still a shining opportunity for marketing in Turkey.

    If you think about promoting and localizing buffer in Turkey, I ll be glad to be contacted. We and our audience are bored of our so called content from our agencies; “Do you hate Mondays?” “We love Friday.” sm posts. We need to mix better content strategy with better posting strategies using tools such as buffer.

  • Pol

    wow! amazing resources. Thank you for sharing Kevan.

    • Awesome! Glad you found them useful! 🙂

  • Have to say you’ve got another great list here. Rand’s SlideShare is one of my favourites that I often reference. Not only do I want to add a big thanks for including Garrett Moon’s Unbounce post, but thought I’d share a few more of my own fave pieces 🙂

    16 Resources to Generate Leads With Social Media
    Finally, A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”
    How Major Brands Grow Their Social Media Audiences
    7 Tactics Your Content Marketing Strategy Is Missing
    The Advanced Guide to Content Promotion

  • Thanks for this list Kevan, it’s going to be a great “course” of study!

  • Cadence Kallis

    Very impressive tips , Shared useful information in social marketing.
    Seo India

  • The ex-husband of an employee at my Phoenix SEO firm created that “social media explained” poster. True story. THanks for the post, Kevan.

  • Awesome compilation, Kevan! I’m definitely throwing this in Pocket, so I don’t lose track of it and because I think it might take me hours to get through it all! Thanks for always providing such great content! 🙂

  • Thanks to the Genius Kevin, he is excellent in writings.

  • allset

    What a useful and well written article.Thanks for sharing your knowledge! This information helps us to better understand Social media strategies

  • Sergey Yatsenko

    The Creators Code (link) . – This is fine note . My Creator Code – */S.Y
    Transformation of Thought Leader give New Understanding & Analytical Wisdom and the Evolution on Content.

  • Mathias Luz

    hahahhaha I really loved this post @kevanlee:disqus ! I am laughing to death with such a creativity of whom succinctly has explained social media! #gratitude for sharing!

  • Myung Corner

    Many digital marketing agencies use these tips while realizing the plan of their online strategy.

  • Casey Jones

    Kevan, awesome tips on social media marketing. Right now I am hoping to find a good viral blogging system to work with. Until then, I will follow these tips. I loved how you described how “donuts” would be shown on each social media page.

  • Grate Articles! These social media resources very useful to every upcoming marketers. Its very helpful to every business Thanks for sharing.

  • Akash Ranglani

    Currently using for Social media marketing and Content curation tool.Can also be used as bookmark manager.

  • Jenny Jordan

    Great blog. Thank you for sharing. I really enjoyed reading.

  • Regina Peterson

    It’s hard to get your business out there, especially if you don’t know what you are doing and you don’t know how social media works. The internet now is all about sharing links, so if you can get your content to be shared by others, than you will become a hit .

  • It seems I am posting my comment a little late but since it is one of those posts which won’t get old for another 5-10 years, I guess dropping a comment is fine.

    Never came close to this blog post before. Kevan, this is really great. Haven’t gone through all the links but I am assuming they will be great as well. I wanted to suggest one more content related slide deck from Moz curated by Dr. Pete which I found really good too.

    Here is the link

  • Manish

    Hi Kevan Lee and wish u a very happy new year,

    Such a unique post. Here a lot of things that are very useful. I am also using this post ideas in my website.

  • Drishti Khanna

    Thanks for the it is you can visit for advertisement if you are in search that how to promote your blogs, brands or services please they really provide nice offers and understand the value of money, you will not feel that they are wasted.. Thank You.. 🙂

  • Linda

    HI, Kevan Lee

    I am working in Shub Gems as a SMO Executive, i read your post it is really helpful for me to learn more about the smo and will try it definitely


  • Md. Iqbal Hossain Hridoy

    Wow that is really amazing and helpful article for me about 23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read. Thank you author for sharing with us a valuable post.

    Social Media Marketing

  • Linda


    This is a very helpful and amazing article about social media.


  • Sudipta Sen

    Thank you for sharing this blog. Social marketing is attractive and truly more its are very useful. I am truly amazed with your post,

  • Trading Academy

    Thanks for the great post! Really it’s an awesome website. if you want to get best stock trading institute

  • Linda

    really amazing collection of social media articles,

    thanks for sharing this information