Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips

It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing.

How do I get more followers?

What should I share?

When should I share it? 

And how often should I be sharing?

Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense?

Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule.

We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer.

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

“How cool would it be to have 1 million Facebook fans?”

This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.

Would it be cool to have 1 million Facebook fans? Absolutely!

Is this the right way to set goals?

Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing.

Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing.

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Social Media Teams: Tips And Tools For Working Together Seamlessly

At any given moment, any one of Buffer’s staff of nearly 30 could be on our social media accounts chatting with customers, answering questions or scheduling posts for the days or weeks ahead.

Thanks to Buffer’s social media management tools and the many other awesome tools that help us out, social media is a team effort here. Maybe it’s the same where you are?

We’ve talked about how one person can handle multiple social media accounts on the blog, and now it’s time for …

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25 Questions To Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.

I’ve listed here 25 of the questions that I’ve found most helpful when coming up with social media strategies for my personal brand and for sharing with Buffer. Plus, I’m happy to share how I think about answering these questions as well. It’d be great to hear your thoughts and experience on the topic, too!

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So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?

Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.

Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.

Imagine having a way to tell at-a-glance the success of a social media update. Benchmarking is a way of looking at your stats, side-by-side with a meaningful standard. Here’s how to add benchmarking to your social media analysis and step-by-step on how to set up benchmarks for your social accounts.

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The Definitive List of Social Media Acronyms and Abbreviations, Defined

Just today, I found out what SOV means.

Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way!). I had seen it on social media articles and updates and never knew what it meant.

Do you have similar acronyms or abbreviations you’ve wondered about?

Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the way that we chat back and forth with one another. I thought it’d be great to share some that seem to come up quite often.

I’ve collected over 140 social media acronyms and abbreviations and placed them here in this post, complete with definitions and quick navigation to help you find the terms you’re interested in. Let me know if there are others that you’ve noticed that didn’t make this list!

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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

Do you remember seeing your first emoticon?

The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message:

“I propose that the following character sequence for joke markers:

“:-)”
Read it sideways.”

Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.

If you’re still not …

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How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate.

I switched to dashboards and tools, and my productivity has soared.

I’d love to share a bit about how I made these changes and the best tools and strategies I’ve used for handling multiple social media accounts—whether you’re juggling your personal brand in multiple places or handling a mix of company profiles and personal profiles.

I’d love to hear from you on what insights you’ve learned as well!

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The 5 Keys to Building a Social Media Strategy for Your Personal Brand

Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing.

Now imagine achieving social media success when the brand you’re trying to promote is you.

Personal branding on social media is a topic we’d love to dive into a bit deeper, starting with this overview of tips and strategies. I’m grateful to have found a number of useful tips on how building a personal brand can be made easier with social media. Here’s how to get started.

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How to Schedule Retweets to Share at the Perfect Time, Without Ever Flooding Your Followers

This post originally published on May 15, 2013. We’ve updated it here with the latest, newest information, screenshots, and videos. 

The retweet function has been a favorite way of ours to give appreciation and acknowledgment to the tweets we love. And we’ve often wondered: What happens when we love a lot of tweets? Or when we find an awesome tweet at an odd hour?

Being able to schedule your retweets gives you an awesome opportunity to show your support and engagement for other people’s tweets—without ever flooding your followers with too much content.

As we built out the Buffer product, the ability to schedule retweets was one item that consistently rose to the top of our feedback forum. And when we brainstormed this feature internally as part of our social media management suite of tools, we wanted to achieve something very unique: The ability to schedule a retweet, no matter which app, web, or mobile client you are using.

We think we’ve found a really great solution to this. Let’s take a look how you can make use of a scheduled retweet.

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