15 Inspiring Entrepreneurs Who Built Careers Around Their Passions Through Social Media

Have you heard this advice before: “Follow your passions!” “Do what you love!”?

And have you thought, what if my passions are my hobbies? Things that I could never be paid for?

For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you love—and to make a career out of it.

I found 15 amazing entrepreneurs who built their entire businesses and careers around social media, many earning $100,000 or more. 

I’d love to share their stories with you—and how you can follow their lead to turn your passions into a career, through social media.

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How I Manage a Social Media Platform of Over 11 Million Followers Every Day

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media—more engagement, period—seeks out strategies that work.

And what works with a platform of 11 million followers tends to work for platforms with 100, too.

Social media is a moving ocean of posts, images, tools, ideas, and content that flows at a fast pace. You can find success by building your own social media strategy and keeping it fluid by checking and rechecking what’s working.

I’ve had the chance to check and recheck dozens of different social media strategies in managing a social media platform of 11 million. How do I do everything that I do? And what do I do, specifically? Well, I’d love to share the details with you!

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Track Every Important Conversation: 6 Simple Ways to Build a Social Listening Dashboard

What happens when you tweet at a company, asking for help with their product?

What’s been your experience with mentioning or tagging someone with a large following, looking to connect or engage?

In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.

Having the right tools can be key—as well as knowing how to use them. I’m happy to share some ideas on how to build a social listening dashboard so you can track the right conversations and key words and get involved in all the conversations that matter to you!

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The Eternally Clickable Headlines of Buffer (And How to Write and Find Your Own)

One of our favorite tips on getting more value out of social media:

Share your blog posts and articles more than once.

We’ve come up with a sharing schedule for every new blog post that publishes on the Buffer blog—sharing the post when it publishes, later the same day, the next day, later in the week, and on and on into the future. And in doing so, we’ve come across some really interesting pearls of wisdom.

There are some headlines that just keep collecting clicks no matter how many times we tweet them.

I’d love to share with you what these headlines are, what makes them so effective, and how (and why) we’ve built a process to keep sharing this content that our audience finds valuable. We’d love to hear any thoughts this brings up for you!

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How We Doubled Our Clicks From Facebook, Plus All Our Stats and Strategies on Social Media

How do you get more clicks from Facebook?

We’ve thought about this question lots before. It’s come up in our monthly reports and audits. Facebook marketing is one of the most exciting social media areas we’re eager to improve.

And this month, we may have hit on a strategy that works.

We’re happy to share with you all our latest social media stats and strategies from the last month—including what we’re trying with Facebook—in hopes that it may encourage or inspire some thoughts from you as well! Join us for a look at our trials and errors, experiments and mistakes. And feel free to share any thoughts that come up!

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New Research: How and When to Publish Content in Order to Score Big on Social Media

So much of digital marketing these days is about producing high-quality content that gets published and shared.

You can control the publishing part. Can you control the sharing part?

Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution.

To achieve your social media benchmarks, you need to understand what type of content will resonate in specific verticals, and when.

Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals over six months – June to November 2014 – to determine how and when to publish content in order to score big on social media.

We’re excited to share with you what we found and to hear your thoughts!

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The Complete Social Media Checklist for Writing Winning Posts

Before you hit the Publish button or send an update to the queue, what do you do?

Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.

To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks.

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The Delightfully Short Guide to Social Media ROI

If the concept of social media ROI feels rather enormous, you’re not alone.

I am amazed—and sometimes astounded—at the breadth of the topic.

So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!

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The Research & Science Behind Finding Your Best Profile Picture

One of the first things I do when I join a new social network is to upload a profile picture.

But which profile picture should I choose? Is there a best one?

Profile pictures have always been a bit of a gray area for me inasmuch as I post a picture I think looks good without knowing its actual effect on my audience.

Is there such thing as a perfect, best profile picture?

Interestingly, there’s been some rather great research about the different elements of profile pictures that have the biggest impact on an audience. The psychology and science behind a perfect profile picture leaves some great guidelines on how to influence your audience and possibly gain more followers.

I’m happy to share what we’ve found about the perfect profile picture, based on the best science, research, and psychology out there.

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