How to Learn Social Media Marketing in 2 Minutes a Day: A Free Social Media 101 Email Course

We’re quite keen to always be learning new things at Buffer—new social media strategies, new languages, new skills and experiments. And we love learning together—with each other and with you.

One area that we’ve been fortunate to gain some knowledge and experience is with social media sharing, which can be a big one for those who are eager to get involved but not quite sure where to start.

We’d love to help people get started with social media.

We’d love to help with social media marketing, from square one.

Our newest idea: A seven-day email course that you can subscribe to for a lesson each day—each one just two or three minutes to read—on the very basics of social media marketing.

We’d love for you to join, try, and learn with us!

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The Best Typography, Colors, and Templates Used in the Highest-Converting Social Media Images

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.

But, how much do you know about actually creating scientifically shareable images?

Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 

By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science.

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Social Media Growth: The 5 Simple Strategies That Grew Our Social Traffic by 350%

When I joined Hubstaff a few months ago to spearhead the growth of the company, I noticed we weren’t utilizing the full potential of Buffer.

In order to increase our social media growth and take full advantage of this tool, we developed a few strategies that resulted in overwhelming success. The engagement teams at Hubstaff began to use Buffer to share engaging content at optimal times and frequencies based on real data.

Our results? After implementing these strategies, we gained 350% more blog traffic, earned more …

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Should You Be on Snapchat, Ello, or Vine? A Complete Look at Every Fringe Social Network

There are a stunning amount of social networks out there, offering some inventive, engaging ways for people to connect and share with one another.

Which ones should you be on?

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks.

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How Can You Create Pinnable Content If You’re Not a Visual Brand?

As we’ve started to dig in on the best way to connect with our audience on Pinterest, we came across an interesting question: How can we best create visual content for Pinners to Pin?

We’re not in one of the top niches for Pinning: food and drink, crafts, home decor.

How can we make sure that every blog post we write is as Pinnable as possible?

It’s been a fun experiment to see what’s worked. I’ll be happy to share with you some of the best practices we dug up with our research and how any brand—no matter the niche or visual orientation—can succeed in creating Pinnable content.

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The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence—even if you’re just having a good time growing your personal brand—you’ll have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week.

This always-on mentality is an amazing privilege, and at the same time it can provide some challenges for small businesses. How can you best respond when conversations are happening constantly? And what if they’re not all positive?

How do you manage to make customers happy on social media?

I discovered a few tips that might help out here, some strategies and insights that are backed by a fair bit of research. There’s an art to making customers happy on social media, and the good news: There’s also a recipe.

Here’s what’s involved.

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Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone

Just the other day, peeking into the social media schedule here at Buffer, I noticed that it was full of wonderfully-worded, completely click-worthy, queued posts—posts that I spent zero time writing or adding.

Such is the beauty of collaborating together on social media sharing.

Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media.

You don’t have to do it all yourself.

Others have amazing ideas and content to share.

And of course, having the smoothest tools makes social media collaboration even easier. I did some digging to find a complete list of the best collaboration tools out there, including the ones we enjoy using here at Buffer. If you notice any that didn’t make the list (or want to vote up a favorite), feel free to share in the comments!

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The Secret Reach of Your Twitter Replies, Plus All Our Latest Stats and Strategies on Social Media

Sometimes looking through your social media statistics can reveal some fun surprises.

This was the case for us this month at Buffer.

I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time.

Continue reading to see how this played out for us recently, along with all of last month’s social media stats (and some fun ideas for the future.)

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33 Social Media Groups and Chats You Should Know About

Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while.

Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips.

Luckily, there are lots of communities out there where both new and seasoned pros can go to talk shop and get help—whether your preferred network is Twitter, Facebook, LinkedIn …

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The Impact of the Trending Topic: The True Story (and Real Stats!) of a Top Tweet

From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained.

Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience.

It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be …

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