The Delightfully Short Guide to Social Media ROI

If the concept of social media ROI feels rather enormous, you’re not alone.

I am amazed—and sometimes astounded—at the breadth of the topic.

So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!

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The Research & Science Behind Finding Your Best Profile Picture

One of the first things I do when I join a new social network is to upload a profile picture.

But which profile picture should I choose? Is there a best one?

Profile pictures have always been a bit of a gray area for me inasmuch as I post a picture I think looks good without knowing its actual effect on my audience.

Is there such thing as a perfect, best profile picture?

Interestingly, there’s been some rather great research about the different elements of profile pictures that have the biggest impact on an audience. The psychology and science behind a perfect profile picture leaves some great guidelines on how to influence your audience and possibly gain more followers.

I’m happy to share what we’ve found about the perfect profile picture, based on the best science, research, and psychology out there.

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How to Create a Social Media Report and Explain It to Your Boss or Client

You’re rocking social media.

You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar.

How will you let your boss or client know all the great stuff you’re up to?

Is there an easy way to see for yourself how things are going?

Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client.

We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself.

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6 Creative Ways to Integrate Social Media and Email Marketing

Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.

Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle.

So how can you keep on top of channels as different as social media and email? And how can you do so in the most efficient way possible?

I’m excited to share are a number of ways to integrate social media and email marketing to help save you time and let you reach your audience where they are. In this post, I’ll show you six of my favorite tactics to get more out of each channel.

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How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets

For gaining more engagement, clicks, retweets, and replies, Twitter images work.

It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media.

Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!)

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61 Key Social Media Metrics, Defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.

I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say.

But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.”

Basically, …

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The Mega Guide to Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Note: This post will be updated on an ongoing basis with all the latest information for ideal image sizes in social media posts. Feel free to check back in for the best, most current recommendations!

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape—the height, width, and orientation—are the elements that most influence how an image will appear in a social media stream.

Fortunately, there’re some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network. 

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Behind-the-Scenes: The Social Media Strategies We Use at Buffer, Plus All Our Latest Stats

Sharing transparently about all aspects of what we do at Buffer—pricing, salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others. We get such great ideas and encouragement from sharing openly.

We’ve shared before about our content marketing goals, numbers, and adventures, and I’d love to continue these stories in regular blog posts here!

I’ll be sharing how we’re doing, what we’re up to, what we have planned for the future, and all the strategies and tips we’re eager to try. And I’d love to hear your thoughts and ideas, too! All is open, whether it’s thoughts on what we’re doing or stories about what you’re trying. Let’s begin. :)

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The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?

How did you end up learning the unwritten rules for social media etiquette?

For me, it was a lot of watching and waiting, a bit of experimenting, and tons of trial and error. When I first started out on social media, I had just the most basic rules and intuitions. Even now, I feel like I learn a new quirk or quibble on a near-daily basis.

It’s hard to know which rules exist, which ones are real, and which ones are okay to break or follow.

I’d love to help shed some light here so that you can go forth and share confidently.

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Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips

It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing.

How do I get more followers?

What should I share?

When should I share it? 

And how often should I be sharing?

Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense?

Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule.

We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer.

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