You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.

So how can you add this element to the blogposts you write?

Can you fit a captivating story into a social media update, even one that’s 140 characters long?

Here’s the great news: There’s a formula for that. Many storytellers and copywriters have tested out the best intros and segues to draw readers to a piece of content. Their copywriting formulas just plain work—in blogpost intros, in social updates, in emails, and anywhere else you might happen to write online.

Here are 27 of the best ones I’ve heard. Give them a try and see how they might make storytelling a breeze for you.

copywriting formulas social media

27 Copywriting Formulas That Grab Readers’ Attention

Why might you trot out a copywriting formula each time you need compelling copy?

I think one of my favorite perspectives on it, from someone who knows copywriting better than anyone, comes from Copyblogger’s Demian Farnworth. His take: Copywriting is the most productive way to get your writing done.

This is what it means to be an efficient writer: keeping your tools handy. You don’t have to recreate the wheel every time.

Finding a great formula that works for you—whether it’s a storytelling formula, a headline formula, or any other—can be a big-time productivity boost.

Take a few of these for a spin and see how they might improve your social media posts and content.


1. Before – After – Bridge

Before – Here’s your world …

After – Imagine what it’d be like, having Problem A solved …

Bridge – Here’s how to get there.

This is our current go-to formula for the Buffer blog. Describe a problem, describe a world where that problem doesn’t exist, then explain how to get there. It’s a super simple setup, and it can work for blogpost intros, social media updates, email, and anywhere else that you write (or speak, for that matter).


copywriting example

2. Problem – Agitate – Solve

Identify a problem

Agitate the problem

Solve the problem

You’re looking at one of the most popular copywriting formulas out there. Copyblogger calls this formula the key to dominating social media. It’s ever-present in copywriting lists and tips.

Compared to the first copywriting formula in our list, it’s nearly an identical match with only one difference: Instead of describing a life without the problem (the “After” part), PAS describes life if the problem were to persist (the “Agitate” part).


copywriting example 2

3. Features – Advantages – Benefits (FAB)

Features – What you or your product can do

Advantages – Why this is helpful

Benefits – What it means for the person reading

This copywriting formula highlights one of my favorite bits of advice on writing: Focus on benefits, not features. We’ve even taken this advice to the extreme of avoiding the word “features” when launching new Buffer tools.

I also like the way that copywriter Joe Vitale phrases this one:

You get this…and the product does this…so that you get this….


copywriting example 3

4. The 4 C’s





Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and the benefits to the reader. Keep the writing clear, keep it concise, find a compelling angle to write from, and write with credibility that what you’re promising can be trusted to happen.


copywriting example 5

5. The 4 U’s

Useful – Be useful to the reader

Urgent – Provide a sense of urgency

Unique – Convey the idea that the main benefit is somehow unique

Ultra-specific – Be ultra-specific with all of the above

Looking for a way to write a great Twitter headline? Start here. The 4 U’s formula seems ready-made for social media. The elements of urgency and specificity fit well with the fast pace of social and the small amount of text. If you can master this one, you can expect to see great results for your social media marketing.


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6. Attention – Interest – Desire – Action (AIDA)

Attention – Get the reader’s attention

Interest – Interesting and fresh information that appeals to the reader

Desire – Benefits of your product/service/idea and proof that it does what you say

Action – Ask for a response

AIDA is one of the most standard copywriting formulas for most any type of marketing copy. It’s been used for direct mail, television and radio, sales pages, landing pages, and so much more. Many of the below ideas will play off the elements included here.

My favorite part of AIDA: attention. With blogposts and social media, this can amount to writing an amazing headline.


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A – Alliteration
F – Facts
O – Opinions
R – Repetition
E – Examples
S – Statistics
T – Threes (Repeat something three times to make it memorable.)

Phew! This is a big one. You’d be hard-pressed to fit this one into a social media update. But a blogpost? A landing page? Sure thing.

And for those times when you’re pinched for copy on social media, you can pull elements out of A FOREST. Post with alliteration or facts or threes. Pick one, and see how it works.


copywriting example 8

8. The 5 basic objections

1. I don’t have enough time.

2. I don’t have enough money.

3. It won’t work for me.

4. I don’t believe you.

5. I don’t need it.

Chances are that a reader can easily come up with reasons not to read or click or share. Those reasons will likely fall into one of these five basic buckets. Keep these in mind as you’re writing. If you can solve all of them, wonderful. If you can solve even one, great.


copywriting example 9

9. Picture – Promise – Prove – Push (PPPP)

Picture – Paint a picture that gets attention and creates desire

Promise – Describe how your product/service/idea will deliver

Prove – Provide support for your promise

Push – Ask your reader to commit

Many of these formulas involve showing someone a picture of a desirable outcome. What a great opportunity to deliver happiness to potential readers and customers! The PPPP follows up this dream with specific ways that the product/service/idea can help, along with proof that it actually does. The final step—call to action—is crucial, and it can be as simple as a short URL if you’re trying to fit this formula into a tweet.


copywriting example 10

10. The psychological pull of Open Loops

Create a cliffhanger with your content

Open loops are rooted in psychology. We need closure in our lives, and when we don’t get this closure, we feel anxiety, which spurs us to get closure, to find out more, to keep reading. 

Felicia Spahr described this phenomena in a post at KISSmetrics, pointing out the prevalence of open loops in Hollywood filmmaking and TV.

Open Loops in TV shows are the equivalent of that cliffhanger that keeps you up at night, consuming your mind with thinking about what’s going to happen the next week, or that story line that was never quite explained. Those aren’t just “blips” in a script. They are put there so that it’s harder for people to get up off the couch than it is to stay and watch “just one more episode.”


copywriting example 11

11. The Reader’s Digest blueprint

According to famed copywriter John Caples, you can take great inspiration from studying the way that Reader’s Digest articles are composed.

They are fact-packed

They are telegraphic

They are specific

There are few adjectives

They arouse curiosity


Copyblogger’s Demian Farnworth and Jerod Morris put this formula to good use in the way they open blogposts. Here’s what they’ve learned:

  • Your opening sentence should be short — even as short as one word
  • The wrong quote can repel readers
  • A great story begins in the chaotic middle
  • You borrow liberally from your swipe file

On social media, the Reader’s Digest blueprint might look like this:

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12. Sonia Simone’s 5 Pieces Every Great Marketing Story Needs

1. You need a hero

2. You need a goal

3. You need conflict

4. You need a mentor

5. You need a moral

You might pick up on some familiar threads in Copyblogger cofounder Sonia Simone’s formula. “Conflict” fits with Problem-Agitate-Solve. “Mentor” fits with the new-world vision of Before-After-Bridge. All five elements together make for great storytelling—for a blogpost, a landing page, and many more spots that support a start-to-end story.


copywriting example

13. Write to one person

Good advertising is written from one person to another.

The above is a quote from Fairfax Cone, one of the leading voices in copywriting. His tip reads more like advice than a formula, but the takeaway is just as good. Who is your ideal reader? Find out (perhaps using marketing personas), then write to them and them alone.


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14. The 3 Reasons Why

Why are you the best?

Why should I believe you?

Why should I buy right now?

This trio of ideas is an expansion on a tried-and-true question that all copywriters strive to answer: “Why?” Copyblogger’s Brian Clark has a neat way of summing all these questions up into one big ask:

Why should I buy from you at all when I understand your competition better than you do, and there’s no difference?


copywriting example

15. Star – Story – Solution

Star – The main character of your story

Story – The story itself

Solution – An explanation of how the star wins in the end

This formula doesn’t necessarily need to be linear. You might tell your story and introduce your star at the same time. And the star can be anything—your product/service/idea or even the reader.


copywriting formula example

16. Star – Chain – Hook

Star – Your product/service/idea

Chain – A series of facts, sources, benefits, and reasons

Hook – The call to action

The key element of this formula is the chain. It is intended to take a reader from interested to attentive. The right facts, sources, benefits, and reasons can help get them there.


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17. Awareness – Comprehension – Conviction – Action (ACCA)

Awareness – Present the situation or problem

Comprehension – Help your reader understand how it affects them. Explain that you have the solution.

Conviction – Create a desire and conviction in your reader to use your solution.

Action – Call to action

Another variation from the above formulas, you might sample this one for its focus on comprehension. Whereas other formulas describe the situation and tell stories, this one acts more as a diagnosis: This is what’s happening, and this is how it affects you. When done right, the comprehension step should lead straight to conviction then action.



18. The 1 – 2 – 3 – 4 Formula for Persuasive Copy

1. What I’ve got for you

2. What it’s going to do for you

3. Who am I?

4. What you need to do next

Another Copyblogger gem, this four-question formula has some great ties to the storytelling opener of previous formulas, with a useful twist. After telling the story and explaining the benefits, you then get to sell the reader on your authority. Who are you and why should someone listen to you? Explain that part well enough, and you can breeze to the call-to-action in the final step.


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19. So what?

Every time you state something, ask yourself, “So what?”

Helen Nesterenko, writing at the Eloqua blog, has a great way of spinning this one from a features vs. benefits perspective.

Our knives have the sharpest blades!

So what?

So you can chop ingredients quickly and efficiently, just like the pros!

One way that I’ve looked at this with my Buffer writing is to ask “so what” in order to test whether a tweet or paragraph or section adds any value to the reader. Why should someone care about this particular thing I’ve written? Typically, it’ll all come back to benefits.


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20. AICPBSAWN (phew!)

Attention – Biggest benefit, biggest problem you can solve, USP

Interest – Reason why they should be interested in what you have to say

Credibility – Reason why they should believe you

Prove – Prove what you are claiming is true

Benefits – List them all (use bullets)

Scarcity – Create scarcity

Action – Tell them precisely what to do

Warn – What will happen if they don’t take action

Now – Motivate them to take action now

I’m not sure this one was meant to be an acronym or not. It’s long! Nevertheless, there’re several good nuggets in here, starting with the first. A unique selling proposition could probably be a copywriting post all to its own. It’s a big idea, and finding the unique angle to pitch your product/service/idea is key.

Like the A FOREST formula, you can grab bits and pieces of this one when sharing in the confined spaces of social media.


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21. String of Pearls

String together a series of persuasive stories

What does this formula conjure for you? Listicles. List posts have their roots in this copywriting formula. If listicles don’t fit your marketing strategy, you can go in a different direction by stringing together testimonials or benefits or any stand-alone elements that, when combined, make for an overwhelmingly persuasive pitch.


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22. The Fan Dancer

Be specific without actually explaining anything

It took me a bit to wrap my head around this one. What is a “fan dancer”? Well, it’s nothing really. But it did pique my interest! And that’s the point. The Fan Dancer formula uses specific details to create curiosity, all the while never revealing any actual information about what that tantalizing something is. To find out, someone will need to click or keep reading.


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23. The Approach Formula

Arrive at the problem

Propose a solution

Persuade the listener why your solution will work

Reassure that you and your solution can be trusted

Orchestrate an opportune opportunity to sell

Ask for the order (or response)

You might recognize parts of this formula if you’ve ever had a call from a telemarketer or a visit from a door-to-door salesman. It’s a soft sell. The formula takes its time to get around to the “Ask” part, building trust along the way and looking for the best time to make the final step toward the sale. Slow pitches like these might involve a couple steps through the marketing funnel or perhaps a piece of long-form content with a variety of ways for the reader to act.


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24. Bob Stone’s Gem

Begin with your strongest benefit

Expand on the most important benefit

Tell exactly and in detail what they are going to get, including all the features and benefits

Back up your statements with support copy

Tell them what they’ll lose if they don’t act

Sum up the most important benefits

Make your call to action. Tell them to “reply now” and give a good, logical reason why they should.

Steve Slaunwhite shared this useful formula in his book The Everything Guide to Writing Copy. You could probably have guessed that the originator of this formula is Bob Stone. The successful ad man came up with this formula for sales letters and direct response ads, but it’s been used in a number of different ways since.


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25. The 6+1 model

1. Context

2. Attention

3. Desire

4. The gap

5. Solution

6. Call to action

+1. Credibility

From Danny Iny of Smashing Magazine, the first six items in this copywriting formula follow a similar path to the Before-After-Bridge formula, giving the reader a sense of what life might be like with your product/service/idea. The key element that Danny has added: credibility.

You can do all of the above and you’ll be well on your way to a sale, but you still won’t get it without one more ingredient, added along the way. That ingredient is credibility.


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26. UPWORDS Formula

Universal Picture Words Or Relatable, Descriptive Sentences

This is a neat one from Michel Fortin. He’s found that using common words that conjure imagery or examples in the minds of readers will help a marketing message have meaning.


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27. OATH Formula

The four stages of your market’s awareness of your product/service/idea.





This formula can help guide your copy because it helps you focus on the reader and his or her needs. What stage are they at in their awareness of your product? The spectrum runs from the completely unaware (“oblivious”) to those in desperate need of a solution (“hurting”). Knowing where your audience stands can help determine how you frame your writing.


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Bonus: Literary Devices

I’ve mentioned Demian Farnworth many times in this article. He and the Copyblogger team are just so good at explaining the concepts of writing well. And here’s another great one from Demian: literary devices.

These are the styles and formats of the way we write compelling copy. Many of them are likely done subconsciously. It’s kind of neat to know there’s a name and history behind them.

Demian lists 12 at his blog. Here are my five favorites:

1. Polysyndeton — Using Extra Conjunctions

“If there be cords or knives or poison or fire or suffocating streams, I’ll not endure it”

– Shakespeare, Othello

2. Chiasmus — Reversal of Structure

“Mankind must put an end to war or war will put an end to mankind.”

– John F. Kennedy

3. Epizeuxis — Simple Repetion of Words and Phrases

“Never give in — never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense.”

– Winston Churchill

4. Anaphora — Repetition at the Beginning

“Mad world! Mad kings! Mad composition!”

– William Shakespeare, King John

5. Epistrophe — Repetition at the End

“What lies behind us and what lies before us are tiny compared to what lies within us.”

– Ralph Waldo Emerson


The best copywriting formula: Yours!

There’s this great quote from David Ogilvy that I think sums up the matter of copywriting formulas.

Repeat your winners. Scores of great advertisements have been pulled before they’ve begun to payoff. Readership can actually increase with repetition — up to five repetitions.

His advice is for advertisement specifically, yet it rings true for the way that we write for the web, for blogs, and for social media. Find a formula that works for you and your audience, and continue to go back to it as often as you can.

Which formulas do you use in your writing? Did you have a favorite one from this list? Which ones did I leave out?

It’d be awesome to hear from you in the comments!

Image sources: Icon Finder, Blurgrounds, Markus Spiske

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! 🍟

  • ChristaWojciechowski

    This article is amazing! Thank you, Kevan. It will be my tweet cheat sheet for life.

    • Kevan

      Thanks, Christa! So kind of you to say! Hope a couple of gems turn up for you. 🙂

    • Anna Shelton

      Ha! Totally, couldn’t have said it better Christa!

  • Ryan Campbell

    Did you mean to have the linked blog post be the example in the F.A.B. section? It seems like a good example itself. Just saw that hanging “Examples:” and thought it might have been a minor oversight. These are some great tips, for sure, and should be in the toolbox of those wanting to write better.

    • Kevan

      Hi Ryan! Thanks for the comment! Yes, I think I made a mistake there; probably should have said “Example” since I only have the one! Thanks for catch. 🙂

      Really glad you found some tips to like in this one! I had an amazing time putting it together. 🙂

  • TakeActionWAHM

    Another gem of a post, Kevan – Thanks for putting so much great info in one place.

    • Kevan

      You bet! Really glad you liked this one. 🙂

  • hyderali

    Another Fantabulous Post!! What is the secret of your writing?

  • Gregg Williams

    Wow! Total domination over your stunning track record of unusually useful blog posts! So much info in one place, I can’t believe it! Many thanks!

    • Kevan

      Thanks, Gregg!

  • Bina Messenger

    This is fantastic Kevan. Thanks!

    • Kevan

      Very happy you enjoyed it, Bina!

  • Rajkanwar Batra

    Awesome post. Really useful.

    • Kevan

      Thanks, Rajkanwar!

  • Ann Mills

    Thank you Kevan for sharing. This article is fantastic. I am wondering how you reconcile longer titles like the ones you have here with the shorter requirements of a Title Tag on a blog. It is harder to do the creative title in some of your constructs with only 65 characters.

    • Kevan

      Hi Ann! Thanks for the comment! Yes, you’re right, these long titles don’t exactly fit with our SEO space. I typically will drop the first half or last half of a long headline, keeping the SEO keywords of course. For this one, I think I dropped the “Don Draper” part since I doubted too many people would be searching for how Don Draper tweets. 🙂 Hope this helps!

  • RusseWeb

    Thank you for a great article ! I bookmarked it. It will help for sure to create my next speeches.

    • Kevan

      Sounds great! Very happy you found some useful bits in this one!

  • Julie J Severson

    Very useful. Not only will I share this, but I will even use printer ink that I pay way too much for to print it!

    • Kevan

      Haha, thanks Julie! I’m a serial printer of articles, too!

  • Chris Kalaboukis

    Kevan: great post, super useful, thanks!

    • Kevan

      Glad to hear it, Chris!

  • Julia

    Thank you for such a well-written resource Kevan! I love articles like this that I can come back to again and again. A tip for you? I’d put your screen captures to work for you by linking them to the tweets they represent. Some of those tweets are interesting. Bet you’d get click-throughs….

    • Kevan

      Hi Julia! Thanks so much for the comment! That’s a great idea to link to those tweets. 🙂 Glad you found some of them to be interesting!

  • Reinvolve

    Great information in this article! Definitely something we can come back to!

    • Kevan

      Awesome! Thanks!

  • Michelle Brammer

    You need to publish a book with all these great tips! Your posts are one of the very few I print out for future reference. Thanks for these great tips.

    • Kevan

      Hi Michelle! Thanks for the comment! Glad you enjoyed the tips!

  • demianfarnworth

    I feel very loved. 😀

    • Courtney Seiter

      Yay! You definitely are around here. 🙂

    • Kevan

      Haha, excellent! I feel you deserve co-credit for writing this one! So many great examples from you and the Copyblogger team. 🙂

      • JekaterinaCoppackkpo

        my s­tep­mu­m ju­st purc­has­ed Mer­ced­es GL-Cla­s­s G­L6­3 A­M­G b­y wo­rki­n­g p­a­r­t t­i­m­e o­f­f o­f a c­o­m­pu­ter… r­e­a­d t­h­i­s ar­ti­cl­eTAKE ACTION NOW!

  • Heather Brown McClurg

    These are great, but now I need tips on how to remember them all! LOL I’ll pick my top 5 and save for future use. Thanks for these!

    • Kevan

      Hi Heather! Thanks for the comment! Yes, that’s indeed a lot to remember! Kudos on picking five. I typically do one at a time and then come back to my bookmarks for future ideas. 🙂 Hope these work great for you!

  • Serryjw

    I am in AWE on how you continuously provide such valuable content…THANK YOU!

    • Kevan

      Thanks so much!

  • Steve Hedstrom

    Again Kevan is getting us all the edge we need. Thanks man! 🙂

    • Kevan

      Hi Steve! Thanks for the comment! Happy to help!

  • Iyea Brandy

    Really useful list. I am learning more about copy writing and this list contained everything I could need. Thanks

    • Kevan

      Glad to hear it, Iyea! Good luck on your copywriting adventure!

  • Dylan Goldman

    What a great read, Kevan, thanks!

    I am working on my M.A. in New Media Journalism, and for my final project, will be devoting an entire blog to social media and how it has changed the ways in which we communicate (in both professional and personal situations and circles).

    Your article is so thorough and well organized that I plan to use it as a reference tool within either a future blog post itself or within a “Helpful Links”-type page.

    Thanks! Great work.


    • Kevan

      Hi Dylan! Wow, such an honor you’d consider our Buffer blog for that. Congrats on finishing up your M.A. Where are you attending? We Buffer bloggers have a heart for journalism, so it’s always neat to make these kinds of connections. 🙂

      • Dylan Goldman


        I am doing a fast-track online program through Full Sail University. At first, I was trepidatious about the stigma associated with “online education”, but after scouring every medium for every possible resource I could find on the school, I was impressed.

        Imagine that…a journalist conducting exhaustive research! Never!

        With the way journalism has evolved, I consider a blog as reliable of a source as an academic journal, provided the research is thorough, cited, linked and most of all, valid. What can I say, you met my criteria!

  • Tegan @ AdSpruce

    Awesome post! It’s definitely made me realise how much I still don’t know about copy writing. Nightmare!

    I’ll be trying some of these formulas today.

    • Kevan

      Excellent! I’d love to know which ones work for you, Tegan!

  • Bryan Collins

    Awesome post Kevan. One for the swipe file.

    • Kevan

      +1 for swipe files 🙂

  • WebScout

    Oh my goodness, this is excellent! Great, comprehensive tips for e-communications today.

    • Kevan

      Thanks! Glad this one resonated with you!

  • Robyn Willmore

    Thanks Kevan. My job involves a lot of copy writing everyday, and sometimes I too become jaded and run out of fresh ideas so to speak, but this post has definitely shown me and reminded me of simple formulas to keep it fresh. I have saved this post in order to come back to later.

    • Kevan

      Awesome stuff, Robyn! Hope there are one or two that prove helpful for you!

  • Agnes Dadura

    wow Kevan! Awesome list! But I’ve actually went to the and it wasn’t concierge music service 😀 then I’ve figured out why 😉

    • Kevan

      Oh, haha! Yes, I probably should have mentioned those aren’t real tweets! Funny, the concierge one is the tweet I most wished were real, too!

  • Andrew McIntosh

    Very nice and comprehensive list of formulas. Definitely a lot to remember but I’ll be using this post as a reference for a long while to come. I’m a web designer who’s just starting to blog and learning more about internet marketing and copywriting, so this is invaluable. Thank you!

    • Kevan

      Thanks, Andrew! Very happy to hear it!

  • CuCo Creative

    Awesome post! Can’t wait to try these out today!

    • Kevan


  • Krissanawat Kaewsanmuang

    Amazing post this is my blueprint
    I’ve try to create mindmap from this

    • Kevan

      Sounds great, Krissanawat! Thanks for the kind words!


    Great Article this has opened my eyes i will be using this in my Blog thanks for the tips.

    • Kevan

      Thanks, Elia!

  • Bram Berkhout

    Writing heroes! Writing like heroes. You guys are my heroes @demianfarnworth @kevanlee

    • Kevan

      Ha, thanks so much, Bram! Really appreciate the encouraging comment! 🙂

  • Joy @ Joyfully Green

    My goodness, this post packed a lot of punches! Excellent advice here that I shared with my blogging group today. Thanks!

    • Kevan

      Thanks so much, Joy! Such an honor you’d share this one with your peers. Incredible!

  • Ollie

    I spend an hour practising all the 27 formulas. Thanks a lot!

    • Kevan

      Hi Ollie! Thanks for the comment! Glad you found some takeaways from this one!

  • Neri

    This is a stroke of genius. I’m a storyteller, and I love the conciseness and immediate utility of your content.

  • Nicholas Mann

    I just want to say this was beautiful post, Kevan. Don Draper would be proud.

  • Mandy

    You and Demian Farnworth, man. You both write articles and essays that, as a writer and marketer, leave me in love with words. I regularly check Buffer and Copyblogger to see if there’s a position I could sneak into – I’d bring you coffee and cronuts every day if it meant I could learn from you.

    All that to say: thank you for this!

  • Darin L. Hammond

    I just tweeted to you, Kevan, and this is the kind of excellent, in-depth posts I referred to as being excellent. I am an Idaho man too – Rexburg. I have taught university level advanced writing for 11 years, and I wish I would have just had this to use as my text book.

    The whole list is so sharp and seems so complete until I read the next one. I am going to find a way to compress this as a cheat sheet.

    I blog over at ZipMinis: Science of Blogging and Writing I’d love to connect with you.

  • BethHB

    Why does the writer here insist on writing “blog post” as one word?

  • Shanda Henley

    Thanks for this wonderful article, Kevan. The way you illustrated each formula made me feel as though I was a student in your copywriting class!

  • NEIL

    Loved these tips so much. Thanks for sharing.

    • Kevan

      Thanks so much, Neil!

  • Jennifer Wenzel

    Hi, Kevan! Fan dancing actually IS a thing! It’s a type of dance that uses large, hand-held fans to both cover and reveal parts of the dancer’s naked body. Fan dancers would give glimpses of their skin, tantalizing the viewer without ever actually showing the whole body, and also skillfully avoiding showing any of the most desirable areas to view. They would give the illusion of showing their bodies without ever actually doing so.

    (the more you know)

    • Kevan

      Ah, so cool Jennifer! Thanks so much for sharing this! 🙂

  • Emma

    Great copy writing tips for online success!

  • Rodnei A. Ribeiro

    Lovely the post, Kevan! I’m starting my business now and will help a lot. Thanks!

  • Brum Design

    Brilliant resource. It has reminded me of some ideas I used to use and given me some new inspiration. Nice one

  • Ryan Gonzalez

    I will start implementing your tips now…

  • Jurija

    Great post! I’ve got lots of homework to do now!

  • Jack Armijo

    Kevan, I just want you to know that this is the most helpful post I’ve seen – EVER. I struggle with copywriting, but its something I want to get good at. The examples you gave with each formula made it incredibly helpful. I was able to create a stockpile of social media posts by tweaking each of your examples to be relevant for my customers. Thank you, thank you, THANK YOU!