This week on #bufferchat, we asked the questions: why curate other people’s content on social media and how can you curate the “right” content?

Read on to discover all of the awesome advice that was shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

4 pm AEST (Sydney time)

9 am PT (San Francisco time)

Bufferchat on August 30, 2017 (Topic = Curating the Right Content)

This week’s stats: 
Bufferchat #1 (4 pm AEST): 34 participants, reach of 1,189,677
Bufferchat #2 (9 am PT): 133 participants, reach of 2,325,558

Q1: Why might it make sense to curate other people’s content on your social media accounts? 

From the community:

  • “If done right – helps to build authority, it’s cheaper than creating content & it facilitates engagement.” @Cs_Frncz
  • “We call it a “social contract” – if you share others’ content often and well, they are more likely to share yours!” @Pacific54
  • “Collaboration, connections, & information sharing are the best parts of our online world! It’s not always just about YOU.” @YMCACathryn

See all the great answers to question 1 here!

Q2: Does content curation fit into your brand’s social media strategy? If so, how does it support your brand? 

From the community:

  • “Absolutely! Content curation is such an important part of the social media puzzle. It adds value for our followers.” @_baileylouise
  • “We share content that expands on principles we have, that we can talk about – but wiser people have already done it.” @weardulo
  • “ABIDE BY THE CURATION RULE. 30/60/10. 30% owned content. 60% curated. 10% promotional. Connect with your audience.” @Codishaa

See all the great answers to question 2 here!

Q3: There’s so much content out there! How do you choose the content you’ll share?

From the community:

  • “It has to be relevant to my niche, helpful to my audience, or generally something of value.” @awilsonleeint
  • “What’s going to be worthwhile for our audience to read. Does it provide a new perspective on an old story? New information?” @lissmcintyre
  • “Choose content from reputable sources that you trust. You want to share quality content with your audience.” @ExpWriters

See all the great answers to question 3 here!

Q4: What are best practices for attributing the creators of the content you share?  

From the community:

  • “Tag, link, and compliment them! Their work is helping yours and being respectful goes a long way. Grow that relationship.” @dillonpomeroy
  • “On social, tag them/their pages. In written content, backlinks! In videos, shout outs (again, w/ tagging). Always credit!” @Anne_E_Mercer
  • “Always @ mention the writer/publisher. They’ll get notified, hopefully reshare which helps reach a wider audience as well.” @IsilSimsek

See all the great answers to question 4 here!

Q5: What tools can help you discover great content?

From the community:

See all the great answers to question 5 here!

Q6: How do you know if curating content is working well for you/your brand? 

From the community:

  • “Gauge it on the engagement rates, shared rates, and if people are interested in starting a convo with you!” @magn3tic
  • “Don’t just ask if it’s driving engagement. Ask yourself if it’s freeing you up to create better custom content.” @Renoe
  • “Track it based on the merits and goals you’ve set as part of your strategy. It’s different for every brand.” @Dhaar_mhie

See all the great answers to question 6 here!

Q7: If there’s a particular brand’s content you love to share, feel free to give them a shout out here! 

Get some inspiration for brands to follow from all the great answers for question 7 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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Written by Arielle Tannenbaum

Community Strategist at Buffer. In addition to her love of community building, Arielle also loves vegetables, cooking, practicing yoga, meditating, living mindfully, and exploring the connections between health and happiness!