Did you know: Over 6 billion emojis are shared every day!

Clearly, using emojis within messages, tweets, and all kinds of communication has become very popular over recent years, particularly on mobile devices where emoji buttons and keyboards have become quite ubiquitous.

But what if you’re working from a desktop and hoping to add an emoji or two to a message?

We’ve got a little-known emoji tip just for you — one that is easy to remember and quick to use. In this post, we’ll cover the little-known shortcuts to share emojis from Mac and Windows desktop as well as sharing how to use emojis to boost your social media posts.

Get ready for some fun!

The little-known shortcut for adding emojis on Mac and Windows

How to add emojis on Mac (keyboard shortcut): CTRL + CMD + Space


1. Click on any text field

Position your cursor in any text field where you’d like to add an emoji. For example, you can do this in a Buffer post:


2. Press Command + Control + Space

Press the Command and Control keys on your Mac keyboard and then press Space:


3. Choose your emoji from the list

You’ll now see the emoji keyboard palette launch within your screen:


You can scroll through all the available emojis and categories (People, Nature, Food & Drink, Celebration, Activity, Travel & Places, and Objects & Symbols) or search the full list of emoji from the search box at the top of the window.


4. Click to add the emoji to your text

Once you’ve found the emoji you’d like to add, click on it and it’ll appear in your text box to the left of the cursor:



How to add emojis on Windows: Touch keyboard

1. Open the Touch Keyboard

Click on the Touch Keyboard icon in the bottom right corner of your screen:


If you don’t see the Touch Keyboard option on your desktop, this guide will help you to enable it.

2. Click on the smiley face emoji icon

One the keyboard window has opened up, click on the smiley face icon next to the Control button.


3. Choose your emoji

Your keyboard will now switch to an emoji keyboard and you can select the emoji you’d like to add to your text field:


How emojis can impact your social media content

Emojis are incredibly fun, and they can also help increase the reach of your social media posts and boost engagement.

For example, internet marketer Larry Kim ran a quick experiment where he split-tested the same promoted post with and without emojis to the same targeting group at the same time. The results of this experiment were pretty impressive. The emoji version had 25.4% higher engagement (11.06 percent vs. 8.82 percent) and a 22.2 percent lower cost per engagement ($0.18 vs. $0.14)


3 simple-yet-effective ways to use emojis in your marketing

1. As a response

Emojis can be a great way to respond to people on social media. Instead of simply ‘liking’ or ‘favoriting’ a post, an emoji can convey a specific emotion. For example, if something made you laugh, the :joy: emoji could be a great one to react with ?.

2. To represent a topic

No matter the topic, there’s probably an emoji you can use to represent it. For example, if you’re sharing a video on social media you could use the video emoji to highlight that fact ?.

Here’s an example of how we used emojis when we shared a design-focused post on Facebook:

3. To summarize your status

In some ways, emojis are enhancing our language.

What used to take a few sentences can now be summed up using a few icons. In our social media updates, we regularly use emojis at the end of sentences to summarize the topic we’re talking about.

In the below example we used the ⏰ and ?emojis to essentially say “time is money.”

Over to you

The Mac emoji shortcut has saved me a ton of time since I discovered it and I hope these tips can help you save a little time and enhance your social media posts, too.

I’d love to hear any thoughts you may have in the comments below. How do you use emojis in your marketing? 

Further reading ?

Image sources: Unsplash, Getemoji

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Ash Read

Content crafter at Buffer. I’m fascinated by storytelling, entrepreneurship, and travel. When I’m not writing, you’ll usually find me on a football pitch or basketball court.

  • Graham Downs

    Aw, no Windows 7? Here at work, we’re still in Win7 (for various reasons), and it’s not likely we’ll upgrade any time soon. 🙁

    • Graham Downs

      But I found a better way, using this Chrome extension: http://emojikeyboard.org/ And it works anywhere. ?

      • That’s so cool, Graham. Thanks a million for sharing it with us 🙂

        • Graham Downs

          Quick update: if you have the Emoji Keyboard extension enabled in Chrome, and you try to edit a scheduled tweet in Buffer that contains an emoji, it won’t work. You’ll have to disable that extension and refresh Buffer.

          This is of course only an issue on Windows 7 without emoji support. On Windows 10, use the Touch Keyboard, as described in this article. No extension required. 🙂

      • Jop
  • Credit Cards NJ

    What about for Windows 10? As far as I know, the touch keyboard idea doesn’t work for a traditional system (as opposed to a tablet). ^Jennifer

    • Hey there, great question! Thanks a bunch for asking. Curious if this guide may be helpful for Windows 10? http://www.makeuseof.com/tag/find-emojis-windows-10/ Love to help out further any way I can 🙂

    • Double Helix

      It works! You may just not have it set up – simply right click on the taskbar and make sure “show touch keyboard” is checked off 🙂

  • travelgeekery

    Nice, thanks Ash! Finally I can get rid of the Emoji Chrome extension I didn’t like ?

    • Thanks Veronika 🙂 Hope these shortcuts are useful for you.

  • This is great!! Thanks for sharing!

  • Ben

    Well I just learned something new. Thank you.

  • Yay! Can’t believe I didn’t know this. No more Get Emoji open in a separate tab. Thanks Ash!

  • lynchmr

    Do I spy an Instagram account in your profiles??!! When can I get one? 🙂

  • Double Helix

    Thanks for this – I use the touch keyboard in Win10 often – the emojis are so handy!

  • Whoa, whoa??? How did I not know this? You just saved minutes of my life now every week, since I’ve been typing “emoji keyboard” in Google, and copying from what’s in their search results. Thanks, Ash!!

  • Ask and you shall receive! I’m been telling myself, “Got to be an easier way to use emojis in content than how I do it!” Then this came along shared from one of my online blogging buddies. Thanks so much forsake things easier on my iMac now!

  • Wonderful post as ever, ASH! Emojis are great! Others may view it as very unprofessional for business but it could really attract clients in its own simple, cute ways. It could really make a difference on your post giving it life and well, emotions… as compared to just plain text and description.

  • Ryanwordsworth

    This is a wonderful post! Thank you sharing the valuable use of Emoji’s. It really makes a difference.

  • Donna M. Young

    I am an emoji-aholic—thanks for making my life easier with this cool tip!

  • DigDug

    Why don’t you guys just build an emoji button into the Buffer interface?

  • Melissa Gamal

    Awesome! I can’t believe I didn’t know how to access them on my Mac – I’m now set. ? Thank you!

  • Marsha Ingrao

    This is an awesome post. I love emojis, but did not know how to find them on my Mac! Thanks so much for sharing this! 🙂

  • Jette Ejby

    when I do this on my mac, I just get ‘spotlight search’?

  • PrincessCelestia1230

    Doesn’t work in Windows 10. im using the touch keyboard

  • sarah zhang

    it does not work i dont see any smily face thingy

  • Anthony Mondz

    I can not get the Windows Touch keyboard to show the emojis

  • I see that now Twitter also has an emoji option on desktop. I draft the tweet on twitter and then press the buffer button…
    The Dining Traveler