Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing.

But what if you could look inside the mind of a successful Millennial marketer?

At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt.

We had the pleasure of speaking with Everette about what it’s like to be the Vice President of Marketing for Skurt and how he approaches social media at a service geared towards a younger generation of mobile consumers. Everette dives into subjects like influencer marketing, where social media fits into the growth cycle, and how marketers can keep their skills sharp.

A huge thank you to Everette for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for new and exciting ways to think in terms of generational marketing.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. You’ll also learn great things like:

  • Everette’s journey until now and how he got to be the VP of Marketing for Skurt
  • Where marketers can go to stay on top of their game and keep their skills sharp
  • The philosophy of ICE and how to effectively approach a marketing campaign or strategy
  • Generational marketing and how marketers can tailor their message to individual audiences
  • The importance of employee advocacy and how employees play a pivotal role in your organization
  • How Everette approaches influencer marketing at Skurt and how it has helped to shape their brand

3 Ways Marketers Can Stay Sharp in Social Media from Everette

In Everette’s words…

1. Constantly strive for self improvement

Constantly try to self-improve. Constantly be learning and adding new skills to your arsenal. That’s something that I always tell people all of the time is that you can’t get comfortable. Continuing to learn every day is a key takeaway.

2. Always get better at being data-driven

Always get better at being data-driven. Understanding analytics tools and platforms and being able to see the return on investment on everything you’re doing from a data perspective is huge. It is a huge skill set have.

3. Make sure that you are balancing your life

Make sure that you are balancing your life and are in a good emotional state to work. We all want to be successful, we all want to do great things… Your emotional health is so important for you to be successful and for what you’re doing in marketing.

Mentionable Quotes and Shareable Snippets

Everette Taylor on Social Media Marketing

“One of the things that I always try and think about is the philosophy of ICE: Impact-Confidence-Ease. Before I start any marketing campaign or marketing strategy I always ask:

  • How impactful will this be?
  • How much confidence do I have in this particular campaign?
  • How easy will this be to conduct?

And most importantly, trying to understand how this will affect the KPI that really matters at the end of the day.”

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about personal branding on social media. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Awesome Companies, People and Tools Mentioned by Everette

  • Skurt – Drive Anywhere
  • MilliSense – Marketing & Consulting Firm Founded by Everette
  • GrowthHackers – High quality trending articles on growth hacking, marketing channels, user acquisition, engagement, product launch and more
  • GrowthPup – 1000 – 3000+ Authentic Followers Per Month on Instagram
  • Sticker Mule – Custom-made Stickers
  • Sean Ellis – Coined the word “Growth Hacking
  • Skurt’s Social Campaign with Vick Mensa on Twitter

Great Quotes

  • “I think it’s very, very important to be data-driven, to be intellectual about marketing. But where I feel like a lot of people don’t understand is that you have to take a step back away from the data sometimes and have that EQ. To be able to understand people.”
  • “One of the biggest things for me is being aggressive about and being a veracious learner. Constantly wanting to get better and constantly wanting to sharpen my skills.”
  • “We want to really think big picture and take a step back when it comes to partnering with influencers on social media. We want to do really cool and interactive projects with influencers.”
  • “Social media is so important from the very beginning in the overall growth cycle. When we started GrowthHackers our very first users came from Twitter when Sean Ellis Tweeted out that GrowthHackers is live. If you know where you’re headed as a product, you can start building out that audience early.”
  • “As a manager, your number one job is to make the people you’re managing as successful as they can. And in return, they are going to do 10-fold in return because they respect you and know that you’re they’re for them.”

How to Say Hello to Everette (and us)

Everette is active on Twitter at @Everette and you can read more about Everette Taylor’s work in a great article from Forbes titled “Failure Is An Options and Other Advice from Millennial Marketing Genius Everette Taylor.”

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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Written by Brian Peters

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

  • Great write-up, Brian. The key points section of this is a great addition; sometimes I simply don’t have time to listen to the full recording and your blog helps me to digest what I need right now, and take notes on what to look at later, in more detail. Thanks

    • Brian Peters

      Thank you so much for saying that, Jay! I aways wonder if the comprehensive show notes like this are helpful 🙂 I appreciate your kind words and the comment. Would love to keep in touch! – Brian

      • Most definitely, Brian. I found this to be really useful. I’m certainly open to keeping in touch. With content like this, I’m all eyes and ears. Jay.

        • Brian Peters

          Sounds great, Jay! Thanks again for the love! – Brian

  • Megan

    Thanks Brian – I love social media, on it all the time for both my company’s account and my own personal use. One thing that I’ve always struggled with is actually establishing a Facebook and Twitter feed on my website. Do you think I should go back to my web designer to install/configure or is this something which is relatively easy to do on my own? Thanks! Megan

    • Brian Peters

      Hey there, Megan! Thanks so much for the comment and that’s a great question! May I ask if you use a CMS like WordPress for your website or if it was custom designed? If WordPress, it should be relatively easy to embed your Twitter Feed (resource: https://support.twitter.com/articles/20170071) or Facebook Posts (resource: https://developers.facebook.com/docs/plugins/embedded-posts) on your website. WordPress often offers easy-to-use plugins for your current theme that are pretty easy to install that allow you to embed feeds.Otherwise, you can copy and past a short bit of HTML code yourself. Though, it may not be a bad idea to ask someone for help with embedding the code on your site just in-case 🙂 Hope that helps! – Brian

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  • Joshua Allen

    Is this still relevant for today? Or have things changed? What I’m curious about is how this will carry out, like what will the trend be for this type of stuff?

  • Shawn Wood

    This is a pretty great post. I’ve been thinking of starting a blog on this subject myself. Any tips or anything you would recommend me to avoid?