If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.

We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference.

Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed.

Facebook News Feed Algorithm: How the News Feed Works

Facebook algorithm values

Understanding the Facebook algorithm starts with knowing the core values that Facebook uses to guide their thinking and work. These values can give you a hint of what content will do well or not so well on Facebook.

Here’s a brief summary of Facebook’s News Feed values:

  • Friends and family come first: The main objective of the News Feed is to connect people with their friends and family. So posts from friends and family are prioritized. After those posts, Facebook found that people want their feed to inform and entertain them.
  • A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and feedback.
  • Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones.
  • You control your experience: Individuals know themselves best. So Facebook creates features (such as unfollow and see first) to let people customize their Facebook experience.
  • Constant iteration: Facebook strives to constantly collect feedback and improve the platform.

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The overview of the Facebook algorithm

So how does Facebook decide what to show in a News Feed?

Here’s a quick overview of how the Facebook News Feed works, according to Adam Mosseri, VP of Product Management for News Feed:

To make it easy for you to understand the Facebook algorithm, we went through all the (known) changes that Facebook has implemented to its algorithm and came up with a list of factors that we think may determine whether your post shows up or not.

Do this: The Facebook algorithm loves …

  • Posts with lots of Likes, comments, and shares
  • Posts that receive a high volume of Likes, comments, or shares in a short time
  • Posts that are Liked, commented on, or shared by one’s friends
  • Link posts
  • Post types that one interacts with often
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that are timely or reference a trending topic
  • Posts from Pages that one interacts with often
  • Posts from Pages with complete profile information
  • Posts from Pages where the fan base overlaps with the fan base of other known high-quality pages

Watch out for: The Facebook algorithm is not too keen on …

  • Clickbait
  • Like-baiting
  • Posts that include spammy links
  • Frequently circulated content and repeated posts
  • Text-only status updates from Pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that ask for Likes, comments, or shares
  • Posts with unusual engagement patterns (a like-baiting signal)
  • Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads

To help you grow your Facebook Page reach, we’ve written a few guides that you might like:

If you want to dig into the Facebook News Feed algorithm, read on to find out all the relevant changes Facebook has made.

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All relevant changes to the Facebook News Feed algorithm

(Last updated: January 2018)

Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.

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January 19, 2018: High-quality news

Facebook will be prioritizing news from trustworthy sources, news that is informative, and news that is relevant to one’s local community 1

According to Mark Zuckerberg, “news will always be a critical way for people to start conversations on important topics”2. So the team at Facebook is making another major update to make sure that news on the News Feed is of high quality. Specifically, they will be prioritizing the following types of news:

  • News from publications that the community rates as trustworthy
  • News that people find informative
  • News that is relevant to people’s local community

Facebook has been surveying users to help determine the trustworthiness of publications and informativeness of news.

How may this affect your Page? If your publication is deemed to be trustworthy or your content is rated to be informative by Facebook users, you may see an increase in distribution of your content.

January 11, 2018: Meaningful interactions

Facebook will be prioritizing posts that create meaningful conversations, especially those from family and friends 3

With their new goal of making sure that the time users spend on Facebook is time well spent, Facebook is making changes to their News Feed algorithm to give people more opportunities to interact with the people they care about.

To do so, the algorithm will be prioritizing posts that prompt conversations between friends and posts that people might want to share and react to, such as “a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion”4.

Again, Facebook will be prioritizing posts from family and friends over public content from Pages as they believe a person-to-person connection is more valuable than a person-to-page connection.

An interesting point is that Mark Zuckerberg mentioned that people will be seeing more posts from “friends, family, and groups5. This might be a great time to start investing in a Facebook Group for your brand.

How may this affect your Page? Pages will likely see a fall in their reach, video watch time, and referral traffic as fewer of your content will be shown to your Facebook fans. If your posts usually spark conversations between friends, you might see a smaller impact.

December 18, 2017: Engagement bait

Facebook will be down-ranking Pages that share posts goading the user into interacting with likes, shares, comments, and other actions. 6

Facebook has found that users dislike “engagement bait” posts. For example, “LIKE this if you’re an Aries!” or “Tag a friend who NEEDS to see this video”.

These types of posts seek to take advantage of the Facebook News Feed algorithm by boosting engagement in order to get greater reach. Facebook will now demote individual posts from people and Pages that use engagement bait.

Facebook has listed five types of engagement bait:

  • Vote baiting
  • React baiting
  • Share baiting
  • Tag baiting
  • Comment baiting

How may this affect your Page? If you use engagement bait tactics in posts on your Page you should expect their reach on these posts to decrease. Pages that regularly share engagement bait posts will see more significant drops in reach. Facebook encourages Page owners to focus on posting relevant and meaningful stories that do not use engagement bait tactics.

August 28, 2017: False news

Facebook will be blocking Pages that share false news from buying ads on Facebook7

Facebook found that some Pages had been using Facebook ads to build their following and share false news more widely. To prevent the spread of false news on Facebook, Pages that repeatedly share false news will no longer be allowed to buy Facebook ads (until they stop sharing such news).

The false news will be identified by third-party fact-checkers.

How may this affect your Page? If you share false news on your Page (perhaps unintentionally), you might be blocked from buying ads. It’s great to always check the validity of content before sharing it.

August 17, 2017: Video clickbait

Facebook will be demoting Facebook posts that pretend to be a video8.

Spammers have been tricking people to click on Facebook posts that look like a video but aren’t. These deceptive posts are often videos with just a static image or they feature a false video play button when it’s actually a link.

Here’s an example from Facebook9:

Video clickbait example

How may this affect your Page? Facebook warned that Pages that rely on such practices will see a significant fall in reach while most other Pages won’t be affected much10.

August 2, 2017: Webpage load time

Facebook will be showing fewer stories with links that might take a long time to load11.

It’s frustrating when a website takes a long time to load. Facebook found that “As many as 40 percent of website visitors abandon a site after three seconds of delay.”

Hence, Facebook is rolling out an update to show more posts with links that load quickly and fewer posts with links that might load slowly, in the News Feed.

How may this affect your Page? If your websites are particularly slow on mobile, you might see a fall in referral traffic from Facebook. Here are some tools and tips for improving your mobile site performance.

May 17, 2017: Clickbait headlines

Facebook is rolling out an update to show fewer posts with clickbait headlines12.

In its continued effort to make Facebook an informed community, Facebook is reducing the number of clickbait stories in the News Feed. This includes posts with headlines that withhold or exaggerate information, such as the following:

  • “When She Looked Under Her Couch Cushions And Saw THIS…”
  • “WOW! Ginger tea is the secret to everlasting youth. You’ve GOT to see this!”

Posts that link to articles with such headlines will rank lower in the News Feed.

How may this affect your Page? If you depend on such headlines to get a wide reach on Facebook, you will see a fall in your reach. The good news is that once you stop posting such clickbait stories, your Facebook posts will stop being affected by this change.

May 10, 2017: Low-quality webpage experience

Facebook is rolling out an update to show fewer posts and ads that link to websites with low-quality experience13.

To help build an informed community on Facebook, Facebook will be showing fewer posts that are “misleading, sensational and spammy”. Specifically, they are referring to websites with low-quality experiences, such as the following:

  • Websites that contain little substantive content
  • Websites that have a large number of disruptive, shocking, or malicious ads

Posts that link to such websites will rank lower in the News Feed and might not be allowed to be used as Facebook ads.

How may this affect your Page? You might experience a small increase in traffic if you do not share such content. Otherwise, you’ll likely see a fall in your reach and referral traffic.

January 31, 2017: Authentic and timely stories

Facebook is making two changes to help authentic and timely stories rank better14.

To surface authentic content, Facebook will be analyzing Facebook Pages to see if they have been posting spam or trying to game the News Feed by asking for Likes, comments, or shares. If Facebook finds that a Page’s posts might not be authentic, such as people are often hiding those posts, Facebook will rank those posts lower in the News Feed.

To show people stories at the right time, Facebook will now study how people interact with posts in real time. For example, if there’s an important soccer game going on and many people are talking about it on Facebook, Facebook will show relevant posts higher in the News Feed.

How may this affect your Page? Some Pages might see a tiny increase in their referral traffic. Consider posting timely, relevant posts to get more reach on Facebook.

January 26, 2017: Video completion

Facebook is going to show long videos that people spend time watching to even more people15

When ranking videos in the News Feed, a factor that Facebook considers is “percent completion” — the percentage of the video you watched.

Facebook now recognize that it takes more commitment to complete a long video than a short one. So it will now put more weight on the “percent completion” factor for longer videos.

As an example, if people are, on average, watching 50% of a 30-second video and 50% of a 10-minute video, the 10-minute video will rank better in the News Feed than the 30-second video. That’s because the 10-minute video has to be more engaging than the 30-second video to keep people watching for five minutes (vs 15 seconds).

How may this affect your Page? If you create long, engaging videos, you might see an increase in your videos’ reach. Short videos, as a result, might see a fall in reach.

August 11, 2016: Personally informative stories

Facebook will be showing you more stories that are personally informative to you16

From its Feed Quality Program, Facebook found that people enjoy stories that are informative to them. Using the patterns that they learned from the program, Facebook will try to identify stories that are informative — usually, if they are related to people’s interests, if they engage people in broader discussions, and if they contain news relevant to them.

Facebook will then combine this new signal with signals of how relevant the story might be to each individual, to predict if they might like it.

How may this affect your Page? Informative content might get more reach on Facebook. From our recent experience, educational and entertaining content performs really well on Facebook.

June 29, 2016: Stories from friends

Facebook will be showing stories from close friends higher up in the News Feed17

Despite the previous update, people are still worried about missing important updates from their close friends. So Facebook is tweaking the News Feed algorithm again to rank posts from close friends higher up in the News Feed.

How may this affect your Page? You’ll likely see a fall in your Facebook reach and referral traffic as posts from friends will rank better than posts from Pages. Facebook recommends posting content that your audience are likely to share with their friends18.

April 21, 2016: Time spent viewing

Facebook will be ranking articles that it thinks you will spend time reading, higher in the News Feed19

Facebook learned that the amount of time someone spent reading or watching the content of an article indicates how interesting the article was to them. So Facebook is adding a new ranking factor — how long someone might spend looking at the article.

To keep things fair between short and long articles, Facebook will be looking at the time spent within a threshold.

A smaller change within this update is that Facebook will be showing fewer posts from the same Page together in the News Feed. That’s because people find that repetitive and prefers content from a diverse range of Pages.

How may this affect your Page? There shouldn’t be any significant changes to your Page reach. That said, this reinforces the importance of creating engaging content.

March 1, 2016: Facebook Live

Facebook is more likely to rank Facebook Live videos higher in the News Feed when those videos are live than when they are no longer live20.

Facebook found that “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.”21 That’s because those videos are more interesting when the event being filmed is happening live than after the event.

How may this affect your Page? You might see that your live videos perform better than your other Facebook videos in terms of reach and engagement. Experiment with Facebook Live videos and see if they work better for you.

February 24, 2016: Facebook Reactions

Facebook recently rolled out Reactions — their supercharged ‘Like’ button — to help businesses better understand how people are responding to their content22.

For a start, when someone uses a Reaction, Facebook will infer they want to see more of that type of post, just like when they Like a post. But this could change23.

In the beginning, it won’t matter if someone likes, “wows” or “sads” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.

How may this affect your Page? You will get a better sense of how people are reacting to your Facebook posts with the data in your Facebook Page Insights. If you’re interested in learning more about Facebook Reactions, you can find more information here.

December 4, 2015: Surveys

Facebook surveys thousands of people every day to improve the News Feed ranking24.

Besides looking at quantitative signals such as Likes, comments, and shares, Facebook also surveys thousands of people every day to understand whether the News Feed algorithm is showing people the posts they want to see.

Here’s an example of the survey:

Facebook story survey

If a popular post isn’t something that the people surveyed want to see, Facebook will rank that post lower in the future.

How may this affect your Page? This shouldn’t have a significant impact on your Page’s reach as viral posts are usually anomalies. But I believe it’s good to know that Facebook does not only look at Likes, comments, and shares when ranking your posts but also whether people actually want to see those posts. Relevance is key here.

July 9, 2015: Greater user control over the News Feed

Facebook is making it easier for people to adjust and customize their News Feed settings25

The preferences tab will be more visible and more intuitive, allowing people to find Pages and people to like and follow, and easily selecting to follow/unfollow certain content.


June 29, 2015: Actions on Videos

Facebook now considers more actions on videos while ranking videos in the News Feed26.

Facebook found that many people don’t feel inclined to Like, comment on, or share a video even when they enjoyed the video.

So besides considering whether someone watched the video and for how long, Facebook is now taking into account of more actions such as choosing to turn on the sound, watching the video in full screen, and enabling high definition. These actions indicate that they enjoyed the video.

How may this affect your Page? If your followers like the videos that you post, this update will help them see your videos more often in their News Feed.

June 12, 2015: Time spent on stories

How much time you spend viewing stories becomes a factor that Facebook uses to determine what to show at the top of your News Feed27.

While many people might not Like, comment on, or share a post that they found meaningful, they would likely spend more time on it than other posts. Hence, Facebook is taking this as a signal for ranking Facebook posts.

By understanding what types of content someone prefers, Facebook can surface similar types of content higher up in their News Feed.

How may this affect your Page? Facebook does not expect Pages to see significant changes in terms of reach. But if you want to improve your Facebook reach, making your content engaging could help.

April 21, 2015: Content from friends and Pages

Facebook is rolling out three updates to improve the experience of the News Feed28.

The first is for people who do not have much content to see — maybe because they don’t follow many people or Pages. Facebook used to have a rule that prevents people from seeing multiples stories from the same source in succession. They are now relaxing the rule so that if you reach the end of your News Feed but still want to see more stories, you’ll see more.

The second is to show posts from friends you care about, higher in your News Feed so that you are less likely to miss them. If you read and interact with posts from Pages, you’ll still see them on your News Feed.

The third is to reduce or remove stories about friends liking or commenting on a post, such as this:

Story about friends' comments

How may this affect your Page? You’ll likely see a fall in reach as posts from friends will be prioritized before posts from Pages.

March 5, 2015: Facebook Likes

Facebook to update the way Page likes are counted, removing the likes of memorialized accounts and deactivated accounts29.

How may this affect your Page? It’s possible that you might see a small decline in the overall Likes for your Page once this update occurs.

January 20, 2015: Facebook targets hoaxes

Facebook aims to reduce the number of hoaxes in News Feed with algorithm tweak30.

To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts.

Facebook will reduce the reach of such posts and add a warning on the post (without reviewing or removing the post).

How may this affect your Page? Facebook found “from testing that people tend not to report satirical content intended to be humorous, or content that is clearly labeled as satire. This type of content should not be affected by this update.”31 Only Pages that often post hoaxes and false news will be affected.

January 7, 2015: Video is growing

Facebook has provided some new stats and tips on using video, including these:

  • In just one year, the number of video posts per person has increased 75 percent globally and 94 percent in the US.
  • The amount of video from people and brands in the News Feed has increased 3.6x year-over-year.
  • Since June 2014, Facebook has averaged more than 1 billion video views every day.
  • On average, more than 50 percent of people who come to Facebook every day in the US watch at least one video daily.
  • Seventy-six percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.

How may this affect your Page? Facebook could be favoring video posts. Experiment with Facebook videos and see if they perform better than other post types.

November 14, 2014: Overly promotional Page posts

Facebook is rolling out an update to reduce the number of overly promotional posts in the News Feed32.

Facebook heard from people that they want less promotional content on their News Feed and more stories from friends and Pages they like.

After digging into their data, Facebook found that these are the types of posts that people find too promotional:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

Here’s an example:

Overly promotional post

How may this affect your Page? Pages that often post such content will see a significant fall in their reach over time. To grow your reach, Facebook recommends posting relevant and high-quality content33.

September 18, 2014: When people Like and comment

Facebook will be looking at when people are Liking, commenting, and sharing34.

Facebook used to only look at the total number of Likes on a post when ranking it in the News Feed. Now, Facebook will also look at the rate at which people are Liking, commenting on, and sharing a post.

If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date.

How may this affect your Page? The reach of your posts isn’t just determined by the number of Likes they get but also by the rate at which people are interacting with it. Posts that consistently receive a good amount of engagement will be shown to more people on Facebook.

September 11, 2014: Offensive or inappropriate ads

Facebook stops showing ads that are offensive or inappropriate35.

When people hide ads in their News Feed, Facebook takes it as a signal that others might not want to see them, too, and show them to fewer people36.

Now, Facebook is also asking people why they hid the ads. If it’s because the ad is offensive or inappropriate, Facebook will stop showing the ad.

How may this affect your Page? If someone reported your ad to be offensive or inappropriate, you might see a significant fall in the reach of the ad.

August 25, 2014: Bounce rate

Facebook will be looking at bounce rate to determine if an article is using a clickbait headline37.

If someone clicks on an article and returns to Facebook immediately (or “bounce”), it might mean that they didn’t find what they were expecting. This is often because the article is using a clickbait headline. Facebook will be using this signal when ranking the article in the News Feed.

In addition, Facebook will also be monitoring if people are Liking, commenting on, or sharing the article after they click on it. If few people are, it’s likely that the article is not valuable, relevant, or meaningful. Facebook will then rank it lower in the News Feed.

Facebook will also be ranking posts with a link preview higher in the News Feed than posts with a link just in the caption — as the link preview shows more information about the article.

Link preview example

How may this affect your Page? Facebook found that posts with link preview “received twice as many clicks compared to links embedded in photo captions”. Experiment to see if that applies to the content you’re sharing.

June 23, 2014: Better videos

Facebook will now be able to understand (and rank) videos uploaded directly to Facebook better38.

For videos that are uploaded to Facebook directly, Facebook is now able to know whether someone has watched it and for how long. It seems that they are unable to do that for links to YouTube (or other video sites) videos.

Having this new information will allow Facebook to rank Facebook videos better. Early tests have shown that people are watching more videos that are relevant to them.

How may this affect your Page? Videos you upload directly to Facebook will likely perform better than links to videos on other sites such as YouTube. This was a mistake that we had been making for a while.

September 11, 2014: Like-baiting

Facebook will show fewer posts that explicitly ask for Likes, comments, or shares39.

Some Pages try to game the News Feed algorithm by explicitly asking for Likes, comments, and shares. Here’s an example:


As people have reported that such posts are less relevant than posts with a similar amount of engagement, Facebook will be ranking these posts lower in the News Feed.

How may this affect your Page? According to Facebook, “This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.”40

August 23, 2013: High-quality content

Facebook has developed a new algorithm to find and show high-quality content to users41.

To build the algorithm, Facebook surveyed thousands of people and put the results into a machine learning system. Here are some of the questions they asked:

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g. asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?

The algorithm also uses thousand other factors to determine if a post is a high-quality content. Some of these factors include “how frequently content from a certain Page that is reported as low quality (e.g. hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base for other known high quality Pages”42.

How may this affect your Page? Pages that are seeing good engagement on their posts might see an increase in their reach. Here are some tips from Facebook43:

— Make your posts timely and relevant
— Build credibility and trust with your audience
— Ask yourself, “Would people share this with their friends or recommend it to others?”
— Think about, “Would my audience want to see this in their News Feeds?”

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Could you help us make this resource more complete?

We’d love your help in tracking any changes and factors to the Facebook News Feed so that this post can be as complete as possible.

Is there anything that we’ve missed?

Is there any news that came out recently that we should add?

Let us know by leaving a comment on this post or drop us a tweet. We’ll be happy to pass along a hat tip in the post for any and all good leads.

We hope this resource comes in handy for you as you navigate your Facebook marketing strategy. Let us know how things go, and if there’s anything we can do to improve the way we help.

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Topics: Facebook marketing, Social media strategy

This blog post was originally written on November 4, 2014 and updated on October 18, 2017. 

Image credit: Unsplash

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Written by Alfred Lua

Content Crafter at Buffer. I swim, cycle, and run a lot. When I’m not doing all those, I love to read and try new things.

  • Michéal Breslin

    We’ve noticed sharing content from “higher authoritative pages” is more likely to get seen in your followers news feeds. We see our own posts with the same amount of engagement (likes etc.) that just don’t get the same impressions as sharing a post from a high authoritative page. Has anyone seen this?

    • Hi Michéal! Very interesting point! I’ve not quite noticed this yet with Buffer. Curious, are you measuring page authority with PageRank or another stat? Or maybe just popular sentiment? Seems like an interesting one to test!

      • Michéal Breslin

        No not through PageRank but I think Facebook may have a similar thing on how they rank sites. For instance we shared a piece of content from the NY times last week which got a similar amount of likes as a piece of our own content however the impressions were over 3 times what we received and thus got 3 times more clicks. The click through rates for our content was higher also at 6.4% and the NY times piece was 4.8%. Very interested to know more!

        • Jen Gresham

          I have definitely noticed the same thing. I’m not sure if it matters if it comes from a high authority Page or not, or simply that shared links get more airplay.

      • Miguel-11

        Hello, I would like my fan-page get displayed these five stars used to measure quality of content, but I have no physical business attached to page, no physical address and nothing to sell, just to promote my services on internet. Why FB doesn´t allow users feedback for all fan-pages ? . Is there some way of getting stars-meter even lacking physical store attached to page?

    • Micheal, I think you’re exactly right. Holly Homer of quirkymomma.com and Crystal Paine of MoneySavingMom.com both ascribe to this theory, and make sharing popular posts from other pages that have excellent enagagement one of their main Facebook strategies.

      Crystal actually shared what’s working for her on Facebook in a recent podcast episode with us. brilliantbusinessmoms.com/52

      You can see the engagement rate of other pages by clicking their “500,000 likes” button or whatever you want to call it, and from there it tells you how many people are “Talking about this” You want the number of people talking about it to be 30-50% at least, I think, whereas a lowly little page like ours probably only has 10% of fans “talking about this”

      Kevan, this is an excellent resource. Thank you so much for this! I agree that tagging other pages bumps up your post in the News Feed. We’ve seen this happen many times as we tag the person we interviewed for a podcast episode.

      It’s also true that people who have liked or commented on a post of yours in the past are more likely to see all of your posts show up in their news feed. We consistently see the same people liking and commenting. And, as a user on my end, I consistently see only a handful of status updates of pages I like, and it’s always based on which ones I like, comment, and engage with.

      Thanks again, Kevan!

      ~ Beth Anne

    • Allison Arcos

      I was hesitant to post about this because I didn’t want Facebook to notice, but when we share content from another page (photos or videos), it results in a significant boost in organic reach. This post: https://www.facebook.com/redbarninc/posts/799005460121079 got an organic reach of over 19,000 fans with only 300 likes/25 comments. Timeline contests we run with similar engagement will only reach about half that amount unless we advertise. I’ve noticed a similar effect with photos although the lift isn’t as dramatic.

    • Yes, I’ve noticed this, too. It’s frustrating because I’d rather share my own content but get more reach when I share posts from higher authority sites. This seems to contradict that Facebook doesn’t want to see frequently shared content. If I share something from one of the top sites in my niche, I’m pretty sure I’m not the only one doing it!

  • Great post! I’ve read that sharing images that include too much text can affect whether a post is shown or not. Apparently images with too much skin (that are totally “general audience”) can also lead to a post being viewed negatively by Facebook.
    I wonder if cross Page activity (commenting on other Pages as your Page, for example) could impact the visibility of your Page’s posts. Of course, I’m referring to quality commenting.
    Sharing authoritative Page posts on your own Page would seem more likely to shown by Facebook, but I have no experience to support that.
    Kevin, I love your articles. I don’t know how you manage to write SO many thoroughly informative posts. I have a question. Is it possible to recognize, reward, thank folks that share your Page posts with their friends? I’d like to let followers know that I value that, but I don’t know how to do so. Thoughts?

  • I’ve been analyzing my facebook’s page performance very closely (my page has over 30k fans) and the key to getting posts shown to more people has been dependent on how many clicks a post has been getting. I know this because I’ve been posting Instagram pictures onto my facebook page. Those receive 200+ likes and 40 “clicks” but they are only shown to 1k people or fewer. A few days ago I posted a photo with a recipe and it received 109 likes and 780 “clicks.” This post was shown to 8.1k people. HUGE difference. If you can get people to click on your link that will get it in the newsfeed. This has been happening consistently. It’s all about the CLICKS.

    • Guest

      I always assumed the added bump of Instagram photos (which I’ve noticed as well) was because Facebook has a stake in Instagram and would want you to continue to use it.

    • This makes a ton of sense, Abby! So interesting that you have some numbers to back up this experience. 🙂 Thanks for sharing!

    • I think it’s a combination of engagement (likes, comments, shares) and clicks. I’ve seen this from my own data. The problem with clicks, they don’t create stories that can be seen by non-fans. If you want more clicks, a video post will usually give you that.

    • I think it all boils down to the content of your post. Your photo would get good engagement but a recipe post is something helpful to others especially if it has an enticing photo that would make you crave and want to try it.

      Can you share us these 2 posts? This would be really helpful to everybody around the globe so we can gain new insights! 🙂

  • adremja

    That’s the reason I still use old RSS/Atom.

    However I wondering if they have method to avoid filter bubble http://en.wikipedia.org/wiki/Filter_bubble

  • Pam

    Loved this article and the information given is dead on correct. I tried using the FB promoting, analyzed the performance, as well as clicks and realized that it was a total scam. I felt they were a bit deceptive in selling their Service of ‘Promoting’ your page right from the start. It was not truly clarified as to what kind of costs would be involved, or how these ‘Likes’ or ‘Clicks’ were to be acquired . When I received the first bill and it was over $250.00 for 1 month I was totally shocked, I had NO clue that it would cost any where close to this amount of money. Then on top of it, not to produce any kind of revenue whatsoever, seriously?. Yes I had tons of ‘Likes’ and ‘Clicks’ but that means nothing to me if it doesn’t convert into dollars in Sales. I immediately canceled any further promoting and paid the initial bill. However, FB continued to promote my page without my permission, and they are now trying to collect another $250.00 plus even though I had canceled the promoting. I initially responded to them stating that I had canceled the campaign, and shared my opinion that Service was and is a scam. I also let them know that it was definitely not fully disclosed as to the costs involved when I was considering the Service. Now they continue sending notices and/or post on my page that I owe money. At this point, I am just ignoring them because they are either to stupid to go back and see that I canceled, or perhaps they think that I will pay it without questioning. Who knows but I do know this, I refuse to pay for something that I canceled in the manner in which they instructed. As well as advising them exactly what I thought of their so called ‘Promoting’.

    • Thanks for the comment, Pam! Very sorry this. Sounds really frustrating! I’d love to think that understanding the Facebook News Feed could help with some increases in organic traffic and reach, too!

  • How do you get the clicks if you can’t get it shown? That’s the thing …

    • Ah, great one, Gail! That’s a big one!

      If you don’t mind my sharing a theory, I wonder if Facebook takes into consideration the rate of clickthrus – so if you get 5 people to click on your post and it is shown to 50 people, you have a 10% conversion rate. Then, maybe Facebook will show your next post to 150 people, and if your clickthru rate stays good, your following posts will continue to see more and more reach. Does that idea make sense? My gut is that Facebook might look at the clickthrough rate more than it would the gross number of clicks on a post. Again, this is all just speculation, though! Would love to hear what your experience has been. 🙂

      • So what I hear you saying is that Facebook “remembers” the history from one post to the next from the same source. I didn’t realize that. I thought the value of each status update stood on its own two feet. I guess that makes sense. I have noticed that when I post a link from a well-known blogger, it gets more views than when I post a link to my own blog.

        • Right, Gail! That’s my theory at least!

  • First, great post Kevan!

    Would you happen to know if liking your own post (whether as a page or individual) has a positive impact? A few of my friends do it, and it’s quite possibly one of the most annoying things I see people do. I’ve been telling them it has no impact, but I’d love to have concrete evidence.

    • Great question, Stephen! I’ve yet to see any concrete evidence for this, but I’ll certainly keep my eye out. I think my intuition might be that liking your own content probably doesn’t have much impact on reach?

      • I wouldn’t think so either. A few “friends” do it, and it’s the most annoying thing ever. Hahaha.

      • I did a little research and “liking” my own posts have actually thrown it back into the newsfeed as though it was newly posted. It’s still based on the above factors but if it was good content and posted at a bad time there is a chance to save it if you like it and engage with the new interactors.

    • Bek

      I agree, liking your own post is annoying. And tacky. I don’t have a business page (yet), but as a fan/consumer, if I see that a business has liked their own post I immediately unlike them.

      • Interesting! I wonder if brands would stop if they knew fans “unliked” the page.

      • There is a strategy to “liking” your own post. I detailed it in the comment above. It is possible to wake up a dormant post with this technique if done correctly.

    • Well. I’ve discovered that “liking” your own post could be a sneaky way to reignite engagement on a dormant post since facebook is judging likes differently. I tried this a week ago on a post from 2010 and within 30 minutes (the average I’ve measured to get feedback on whether your post is being shown in the newsfeed) I began receiving new engagement by way of likes, comments, and shares as though I just posted the status that day.

      If you don’t like “liking” your own post this tip also works with liking comments within the post from others. This works especially well if you’ve had your page since before Facebook allowed reply “likes” and comments.

      People don’t often look at the date but I thought this was a very cool way to create evergreen Facebook posts or reintroduce relevant subjects into the newsfeed.

      Feel free to try it and let me know if it works for you as well.

      • I’m just now seeing this. My apologies for the delay. This is great advice!

  • Curious, did anyone else notice an overnight change in the length (shorter) of text per line on posts? All of my scheduled posts are suddenly 2 or 3 lines longer on mobile and would possibly trip the dreaded “See More” button..

    • Oh, good catch DJ! I haven’t quite noticed this one yet, but I’ll definitely look for it going forward. Thanks for the tip!

    • Clearly I need to read more articles on how to generate Facebook engagement because I’d heard that post length (characters) did NOT effect algorithm factors. Can you confirm either way.

      Any comments on using hashtags? I heard that Pinterest was going to start penalizing people that did. Wondering if Facebook will/does too.

      Great article and comments. Thanks.

      Besos, Sarah

  • Thanks for the awesome info! Even though we’re not on top of our Facebook game, we’ve noticed an easy win is to upload videos to Facebook, like you mentioned in this post, rather than linking to an external blog post with video, or youtube video.

    We used to just auto-post new blog posts via HubSpot into our Facebook page.

    With the last two posts, we the video of each blog post into Facebook, just added a text link (+ “Learn more” button at the end of the video that linked to the blog post).

    Kind of early to say, but we’re seeing much higher reach in Facebook (somewhere between 5x to 10x). The fact that we have a tiny FB audience (<500 page likes) probably amplifies the effect.

    • Awesome to hear, Ramin! That’s great! I may borrow this advice for some of my own testing, too! 🙂

    • Jen Gresham

      Do you have a problem with video quality when you upload directly to Facebook? I found that Facebook defaults to standard definition unless someone clicks on the video. Really annoying and it’s what has kept me from uploading more videos.

      • Yes, the video quality is lower when I upload directly to Facebook. That said, we’ve got mostly simple talking head videos, so for it’s not that much of a problem, and the wider reach does outweigh the lost quality.
        For high quality videos, you could upload like the first 15 seconds of the video, and then add Facebook’s ‘Watch More’ call to action button at the end and link directly to the video, and write: for the full video in HD quality, click this link. 🙂

  • Reaching fans through Facebook is getting quite hard. After Copyblogger & Groove deleted their Facebook Page it shows how redundant Facebook can be in terms of your time and effort.

    By the way excellent post with lots of information. Hopefully it won’t that hard anymore (y)

    • Thanks! Very interesting to see what Copyblogger and Groove have done. 🙂

  • Bryce Curran

    soò this is my problem……. i run a photography page but the only time i have a good amount of interaction is when I share the rugby score….. and my original pictures get hardly any interaction… (page only has 50 likes atm) how do i up my likers base and interaction?

  • trentluv

    There are no marketing secrets to the Facebook algorithm worth pursuing. Your audience must truly like the content you are posting. If you wouldn’t like seeing what you post, your audience probably won’t either. To say that “getting more likes and shares” boosts your FB presence is true, but not extremely helpful, because it doesn’t explain what a SMM needs to do in order to get those likes or shares. Bottom line? Don’t bother unless you would actually interact with what you are posting. If it doesn’t come from the heart, Facebook will know.

    • Great point on the importance of quality with posts!

  • IH

    It’s not mentioned here, but Facebook also considers the prior reach: Lets say your previous post/posts have been with low reach and now you come up with this great post, but the reach remains low, because the algorithm is blocking it, in fear that it might not interest/engage the users. Therefore, I let each post enough time to have a maximum reach possible and I try to avoid posting random content when I’m not sure my fans will absolutely love it.

    • IH

      This also keeps the average reach high and then I can guarantee that my next post will get at least similar reach then previous.

    • Sounds like a super strategy! Thanks for sharing. 🙂

  • Good post on Facebook algorithms, They are keep on making changes and updating the news feed factors like google is doing. So I believe unique, well written comments article may lead to rank your fb posts high in the news feed.

    • Thanks for this, Steve! Great to hear your thoughts on the topic. Content is king! This seems to be a great one to keep in mind. 🙂

  • Hi – thanks for including my article about “bundling” posts in your recap. The logic for how the bundling occurs is actually slightly different than I originally reported. It has nothing to do with a user being passive vs die-hard. Updated info here: http://techcrunch.com/2014/11/06/why-are-my-facebook-pages-posts-getting-bundled-together/

    • Ah, thanks so much Travis! I really appreciate your following up here. Will give the post a read and update our article!

  • Does posting to Facebook via Buffer, instead of directly, result in lower ‘EdgeRank’, so less views by friends?

    • Hi Paul! That’s a really great question. I’m afraid I don’t have a definitive answer, although I will say that we’ve been given no reason to think that posting from Buffer affects the visibility of posts. It’s possible that this plays a part in the News Feed algorithm, but I’ve yet to see any news saying as much. From what I can tell (and what I’ve experienced), posting from Buffer has had no ill effects!

      • Peter Kirwan

        this is a question that hung around for a long time (with third party apps in general) but pretty sure Facebook came out at some point in last 6 months and said there’s no penalty for using third party apps like Buffer. Prior to that there had been conflicting views I think though Hootsuite offered an analysis that suggested there was no penalty. So yeah short answer is you should be fine I reckon.

  • janetgershensiegel

    It’s all about clicks, likes, shares, and comments. Everything that happens to your content is generating a message. FB mainly weighs those messages, deciding which are better as it sorts all of the things that fly by our news feeds. A fast click will weigh this much, liking weighs less, etc. Certainly sharing not only reaches more people but also weighs more as it is a much more intentional activity.

    I really love Abby Anfinson’s analysis – great concrete numbers.

    PS Great post, Kevan. This is one that I’ll come back to again and again. Everybody, it seems, has this issue. My biggest takeaway from this is to continue to ignore the siren song of FB trying to sell me advertising (at least for now). It makes more sense to make good content and get it out there.

    • “Make good content and get it out there.” That’s a great motto, Janet!

      • janetgershensiegel

        Thank you! I’ll be here all week. 😉

  • Vanessa VanAlstyne

    Posts with unusual engagement patters (a like-baiting signal)
    ^^^Think you have a type-o there, bro. Patters = Patterns ?

    I’m including a photo of a fat squirrel so you don’t feel bad:

    • Thanks for catching that typo! Love the squirrel. 🙂

  • Jen Gresham

    Kevan, can you explain what “meme-like” posts are? They sound like the images with inspirational quotes on them, which you see *everywhere* so I think I must be misunderstanding what’s actually being penalized.

    • Kellie McGarry

      following this as I am confused too.

      • Great question, Jen and Kellie! The way I understand memes in this instance is that they’re the popular pictures/text images that are kind of like in-jokes around the Internet. There’s a great list of them here: http://knowyourmeme.com/memes. I believe that inspirational quotes would fall outside of memes!

  • We’ve used Share-As-Image with many of our clients as a quick way to add imagery to content (IE: Picture of that days’ special with text overlay). So Facebook likely recognizes this as a meme?

    • Peter Kirwan

      yeah i was saying we’ve had huge success with this so was surprised to see it on the ‘bad’ list

    • Great one, Andrew! My gut is that Facebook might aim for more meme-specific content (see here: http://knowyourmeme.com/memes), some of the popular text-over-image pictures and in-jokes that tend to circulate online.

  • Michelle

    This is what stands out for me:
    Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image
    Am I reading this correctly in that if a brand page adds a logo or a simple ‘Merry Christmas’ text over an image this will be classed as a ‘meme’ and be compromised by the algorithm?

    Would be interested in others thoughts on this.

    • Great one, Michelle! I’m thinking that memes in this case are checked against some of the popular memes out there (http://knowyourmeme.com/memes) and might not penalize text-over-images for inspirational quotes, timely greetings/holiday notes, etc. That’s my instinct on the topic. Happy to keep digging in on this one!

  • adwordslessons

    It is widely thrown around in the marketing community that posting to via 3rd party apps (of which group Buffer belongs to) as opposed to posting directly from FB results in a lower organic reach score. Don’t know if there is any evidence to back this one up, but it is kind of strange that it was ignored in this article (or maybe not?).

    • Thanks for the insight here! I’ll definitely keep an ear to the ground on this one and see if I can turn up some evidence. Might warrant some more testing on my end as well!

  • Andrew Coy

    Is there any reason one’s feed is quite different between desktop and mobile even at the exact same time?

    • Great question, Andrew! I’ve noticed similar differences in some of the Google services. My guess is that Facebook might expect you’d be interested in slightly different content when viewing from a desktop versus a mobile – e.g., content for when you’re sitting down vs. when you’re on the go. Totally a stab in the dark on that one! Would love to know any theories you might have as well!

      • Andrew Coy

        Thanks for the reply back — I don’t have any theories just yet but will circle back if I see things or hear of any reasons why it is this way! Great article.

  • raphaelhunold

    Very important : do not use shortlink as a link snippet !
    Shortlink are redirecting user to the final url but Facebook algo think that this content is bad because people don’t stay on these url. Consequence : the reach is verry bad ! So if you use Buffer ton manage post on your Facebook page, go to the setting “Link shortening” of your Facebook page and select “no shortening”.

  • Matt

    Me personally I am going to stop posting to facebook. I have about 45k fans and I only reach about 5% of them now on a good day! I will be focusing in on building my G+ account and my YouTube is starting to take off:) The simple truth is Facebook will now make us pay for every single post or watch our page burn. Sadly that is going to do one thing, it is going to give huge corporations a foothold in monopolizing yet is seven on digital media as well. I am very frustrated with them but I am at a point now where my life is more important to me then all of the keeping up I’m trying to reach my fans.

    • Matt
      • Matt

        I am already starting to post less. Honestly, it has been a very heartbreaking for me but Facebook does not care I’m sure no one else does either. I sure am happy making videos for YouTube and I’m about to clear 10,000 subscribers on one channel:)

    • Hi Matt! Sorry to hear that Facebook isn’t working out, and I’m wishing you the best on G+ and YouTube! Glad to hear things are taking off there for you!

  • Peter Kirwan

    Great post overall but very surprised at the claim that images overlayed with text are punished. As recent as September 10th I’ve had huge success with these. Is this a very recent change? Maybe it helps that the stuff we are putting up isn’t anything to do with any meme. We just take a photo of an athlete and then print some stats about the athlete over it. e.g. https://www.facebook.com/GreatVeganAthletes/photos/a.505010006198658.122366.479061812126811/793192850713704/?type=1

    • Great tip! Thanks for sharing this one!

    • Great one, Peter! I think you’re exactly right. My gut would be that the example you shared here strays a bit from “meme” territory so Facebook likely doesn’t penalize!

  • Bek

    Great article! Facebook amazes me, Buffer keeps me in the loop. Love your tagline.

    • Thanks so much, Bek!

  • Hi, this was eye-opening for me, thank you. I’m not sure if anyone else has already asked this. I’m a blogger, and I’ve been putting my links in the comments after introducing my blog post in a status update. Someone told me today that that is the WORST possible thing to do. Is that true? In terms of pecking order, I should put them in a status update or in a photo caption? Help. Thanks!

    • Hi Ashley! Great question. My instinct would be to share the blogpost url in the status update. Facebook will recognize the link and style it appropriately. You can still intro the blogpost as well in the update. Hopefully this makes sense. I’d love to know if this works for you!

      • That is how I was doing them originally; then changed because the word on the street was that they wouldn’t get seen. I’ll go back to doing it this way and let you know if I see any improvement in reach. Thanks so much!

  • Aristeidis Kypriotis

    This is possibly slightly out of topic, bit does anyone know how a prolonged page inactivity might affect post visibility.

    For example, in the case of a facebook page that has been inactive for, say, 4+ months. What happens if after this period of idleness you start posting in it?
    Intuitively , I suppose posts will get a very very low visibility and performance.

    Anyone has any experience or data to verify (or falsify) my assumption?

    • Great question, Aristeidis! I’ve not heard much about this one, but I’ll definitely keep an eye out for anything on the topic!

  • IzaBella

    My question regarding the shorten link:

    Let’s say there was a post with a pic that in the next month will be that and that kind of program availabilities and then once a week I am posting a new photo with a reminder that in few days will be the program and the shorten link shows the way to that FB album where the original (1st) photo is uploaded with all the details.

    Than this on.fb.me/abcd shorten link from the view of Facebook algorithm is
    failed? ’cause in my mind is better to do this way than reposting the original
    content so for the „customers” doesn’t look like we need your money, we are
    starving. And let’s not forget that the link to your photo uploaded to FB is
    huge, optically seems embarrassing. But people are forgetting things, you need to remind them 😉

    P.S.: the reason why I had to do like this, there’s no impact from our fans when we created events. The information about the pograms within a picture made by us has lot more effects (likes, shares)

    And the other thing why I’m having question marks around my head.

    Facebook loves if you’re posting to their platform the videos, pictures. After this, does it makes any sense to make tabs with let’s say Instagram, your utube channel, Pinterest?

    • Great question! Sorry I don’t quite have the answer for this one. I’ll see if I happen to spot any suggestions while I’m doing more research on the topic! 🙂

      • IzaBella

        Thank you very much for your reply! I’m always keeping the loop on your articles, so we’ll see, are there any suggestions 🙂

  • Paul W. Baker Sr.

    This makes a ton of sense, Abby! So interesting that you have some numbers to back up this experience. 🙂 Thanks for sharing!!

  • AnnMullen

    This explains why my FB boosted posts got thousands of views and next to no click throughs. Thanks for making FB a little more understandable, Kevan.

    • Thanks, Ann! Happy to help shed some light here. Learning lots myself, too!

  • Omkar Joshi

    This is simply amazing stuff!
    We’ve been doing Social Media Campaigns for over 2 years now and even I got to learn some interesting things from this!
    Cheers Kevan! Great job!
    This one is going straight into the bookmarks!

  • FirefoxGuru

    Ah, shucks. I guess Memes are out. What about for dedicated meme Pages? They’ll get crippled…
    ‘Don’t do this: The algorithm is not too keen on …
    – Posts that receive negative feedback categorizes as “meme content”
    – Posts that are classified as memes by Facebook’s visual analysis of

  • deshantm

    In practice, we’ve noticed that facebook promotes posts that get comments with certain key words in them. For example, “Congratulations” as a comment influences facebook to show the story to more people.

  • Nikki Lear McClain

    As a small family owned business, the person who manages the company fb pages also oversee daily operations, payables, receivables & cleans the bathroom every other Friday. This wouldbe helpful if my payroll budget allowed for another salary on it!

  • Jason

    I have a page with over 800k fans and something that I have noticed is that when your weekly reach gets too high then your reach will subsequently suffer a massive hit. This has happened to me twice now, and a friend who owned a subsequent page.

    Basically what happened was that a video went viral on page page (in both instances) reaching 4.7 and 6.5 Million people. getting over 80,000 likes and 40,000 shares between them, this improved my other posts reach for a time but after a couple of days my post reach which i was getting on average per video, about 250,000-500,000, fell to 50,000-100,000 per video over night.

    This also happened to my other friend with a large facebook page, therefore to maintain a consistent facebook post reach sometimes a viral video is not the best thing, it seems like it gets you on facebooks ‘radar’ and they realize that you are getting good reach for free essentially, so they then subsequently cut the reach so that you pay more.

  • Peter Mayer

    Great article. I have one of those Facebook pages that basically posts only text-over-images for inspirational and life quotes and lyrics (for example: https://www.facebook.com/pictoquotes/photos/pb.1421206901474370.-2207520000.1417144505./1509408185987574/?type=3&theater ) and I don’t think that Facebook considers this page as a meme page.
    I don’t know how their algorithm can decide what is considered as meme and what is not.

    One thing that I realized that might be related to what is considered a meme and what is not is that when I advertise my PictoQuotes page with Facebook, they don’t allow my attached photo or even my page’s own cover photo (if used in the ad) have a lot of text.
    If I remember well text should be less than 20% of the whole ad. If it’s more they don’t approve the ad at all.

    They might use some similar system on text over images as well.


  • Peter Mayer

    Great article. I have one of those Facebook pages that basically posts only text-over-images for inspirational and life quotes and lyrics (for example: https://www.facebook.com/pictoquotes/photos/pb.1421206901474370.-2207520000.1417144505./1509408185987574/?type=3&theater ) and I don’t think that Facebook considers this page as a meme page.

    I don’t know how their algorithm can decide what is considered as meme and what is not.

    One thing that I realized that might be related to what is considered a meme and what is not is that when I advertise my PictoQuotes page with Facebook, they don’t allow my attached photo or even my page’s own cover photo (if used in the ad) have a lot of text.

    If I remember well text should be less than 20% of the whole ad. If it’s more they don’t approve the ad at all.

    They might use some similar system on text over images as well.


  • FirefoxGuru

    How about the frequency of posts, i.e. too many at once leads to exponentially decreased reach and one post in a while will have significantly higher initial barebones reach…

  • Alison Hoffman Stern

    Really good post. I need to read and reread this again because there is so much info in it. Here’s my question: I have a small jewelry business and often will share a new design between my business and personal pages. In fact, Etsy has a direct link to Facebook when a new item is posted. I could see that FB would not smile upon that, but could I post a new design FROM my Etsy site to my friends on my personal page only? Would they allow that and would they allow the reach to “Friends of Friends” or would I be better off changing my setting to “Friends?” And what is to become of apps like Shopify and Orange Twig and others?

    • Hi Alison! Thanks so much for your kind words about this post! I have to say that I am not an expert at the intricacies of selling on Etsy, but it sounds to me like sharing your jewelry photos from Etsy to your personal account is a great strategy. 🙂 Friends of friends feels like a great choice here to widen your reach when your friends feel like giving a particular piece a share. This is what one of my friends does and I love seeing (and buying) her designs! Best of luck to you!

  • Mona

    If Facebook does not like memes then does it not like infographics as well?

  • Harajuku Boutique ♥

    Thank you yet again Kevan for such a comprehensive article. A number of my facebook page fans have expressed concern that they no longer see my posts in their newsfeed, so now I can understand why that may be. Thanks again!

  • carlmasure

    This is a prime example of how a company becomes very large, hires some boneheaded people, and as a result, makes terrible decisions. Most people are passive users of Facebook. They aren’t commenting and liking everything of interest. People are drawn to watching anonymously. It’s voyeurism. Hiding posts that people might like to see limits the voyeuristic opportunity. Total disengagement is the result.

  • dh

    How does FB treat posts from Buffer and Hootsuite in the newsfeed? I like the way Pinterest (I’m a visual artist) shows my work but have yet to get more than one or two likes on any of these posts and I have tried them all.

  • This is great info if you worry about your business page. If you’re really smart, however, you’ll create a group where people will see everything you post. Then you don’t have to worry about new algorithms every time Zuckerberg changes his underwear. Groups, people. It’s where it’s at.

    • Great point, Amethyst! Groups seem like a great option as well!

  • Jeric

    I have been researching about the recent changes of Facebook News Feed and your ideas are very close to what I am looking for. Also, I have found this http://www.lionleaf.com/blog/what-do-you-think-of-the-new-look-facebook/ and it gives me the same result but yours are way straightforward. Just a quick question, how many clicks can a post, particularly for businesses, can get in an entire year?

    • Hi there Jeric! Thank you for the comment and for sharing that link! Great question about clicks – I’m not sure I’ve heard of a limit to clicks, so I’d imagine that the yearly total can get quite high!

  • I wish that Facebook would be “not too keen” on posts that share a person’s political views.

    • Hi Bob! Thanks for the comment! I know Facebook is always experimenting with new things. That could be a direction they choose to go!

  • Eoin

    Great article Kevan. You have earned a new twitter follower! I look forward to reading more interesting content from you!

    • Awesome! Thanks, Eoin!

  • Sheila de Guzman

    Hi there! Can you give an update on pages tagging pages for wider reach? This is a point of contention for a band I know: Band A has a show with a few big bands on the line up. So a member of Band A crafts a post to a link about the show, but simply lists the big bands in hopes that the post will show up in the newsfeeds of the bigger bands’ fans. We’ve already expressed this is bad etiquette, he could at least write something about the bands not just list them, but he’s convinced this is good strategy. AFAIK, I haven’t seen that tagging update roll out completely. I know some of the bigger bands have also (more appropriately) tagged Band A in their posts, but they haven’t shown up on my feed. I haven’t seen this for the brands I follow as well. Any insight here? I’d really appreciate this being settled. Thanks!

    • Hi there Sheila!

      Thanks so much for the comment! This is a really great question. I’d love to share my perspective on this – not sure I have a “right” answer or not!

      From what I’ve learned, the strategy to tag other pages does help in surfacing your post in the News Feed of others’ fans. How much of an impact does this have in the algorithm? I’d imagine that it pales to the popularity (likes/comments) of a post as well as a handful of other factors. My advice would be to tag other pages where appropriate and where it fits in context. Tagging alone will not make up for a post that lacks interest/utility/value. 🙂

      Hope this all makes sense! I’d love to share more if it’d be helpful!

      • Sheila de Guzman

        Hi Kevan! Thank you for your quick reply! I completely agree and we ended up seeing what you said play out – posts that were liked/commented on got more reach than posts with tags that had no context. Their text-based announcement that they were playing at SXSW got many likes and comments which perpetuated itself. It ended up getting more reach/engagement than their paid post about their new music video. I tried explaining what happened, but not much you can say about working with complex algorithm! Do you have any recommended articles for proper social etiquette for bands? I show them articles small businesses, but they can’t seem to get past that; bands and businesses are supposedly different. Thanks again, Kevan, and I’ll be sure to keep an eye out for your social advice! -Sheila

  • Steven Andri

    Good post on Facebook algorithms, They are keep on making changes and updating the news feed factors like google is doing. So I believe unique, well written comments article may lead to rank your fb posts high in the news feed.

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  • Miguel-11

    Congratulations, nice and clear explanations.

    Now I have a question about “dislikes” on fan-page I can´t figure how to solve. Starting from 22 or 23 February lot of people began to “dislike” my fan-page , and although “likes” continues same rate (some 25 by day, no ads so I think “organic”), the qtty of dislikes now is higher than likes, so net followers are decreasing. Previously “dislikes” were at 3-5 day rate.

    I can´t figure what could be reason for this behavior, some FB algorithm change?, some post of mine which people didn´t like?. I traced back my posts until those days and could not find any picture or comments what could molest my fans.

    is there any tool to analyze these problems?

    Thanks very much.

    • Don

      I’m also experiencing bigger than normal dislikes in my fan page.
      Not sure why… would also like to hear anyone insights.
      Tnx in advance

      • Miguel-11

        Hi, I think FB at last is giving some explanation. Yesterday when checking “likes” statistics and graphs I noticed a tiny new msg saying something like “FB is now removing all likes from deactivated FB accounts, so to display accurate info about likes” . I think they are processing task a little piece every day instead just one big update.

  • Laurie KaSarr Browne

    Why don’t any of my ‘liked pages’ appear in my newsfeed anymore? I’ve only just realized that they are all over in this new (to me) pages feed tab on the left instead. What’s the point of liking a page if it’s not going to be in my newsfeed? Defeats the whole purpose 🙁

  • Just a note to say thanks to Kevan and Buffer for keeping this updated – I check in periodically and truly appreciate the information. Keep it coming, and thanks!

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  • Another tip – I recently tried to boost a post that included the attached photo and got a warning that the post had not been approved because there was “too much text” in the image. I guess they’re trying to weed out photos posing as advertisements. Had to do a new post with a different image to get them to accept it. Sigh.

  • Brega

    I have a age that started out a a page just for fun about a geographic area. When Facebook changed its policies so that this was frowned upon I changed the name of the page to reflect that the page was still about that geographic area but not representing itself as the official page for that area (it started out a a page about a park).

    The page has more than 100,000 fans.

    I and some friends have started a nonprofit advocacy organization with the same name as the page and all of the information on the page, including the the website the page links to, clearly communicates that the page is the page of this nonprofit.
    Despite all of this the page is being penalized.
    It is being kept from appearing in search and is not being suggested as a page to like on Facebook.
    These are actions Facebook takes when a page is not in compliance with its terms of service for pages.
    But my page clearly is in compliance and Facebook is not penalizing teh page of our nonprofit organization.

    A page of our size that has our weekly post reach or engagement should be receiving close to several hundred to a couple of thousand new likes per week but we are lucky if we break 200.

    Doesn’t Facebook always say it wants to help make the world a better place by connecting people?

    Our page, the awareness it has raised, and the nonprofit it has led to should be a Facebook success story but instead they are punishing our page.

    We have done everything we can to stay in compliance with Facebook’s terms and have sent them multiple messages but are getting no results.

    What an we do?

    We are contemplating having a lawyer send them a letter with copies of the paperwork showing that we are an incorporated nonprofit and that we have trademarked our name.

    Our nonprofits page seems like it is being punished for a short period of time it was not in compliance with Facebook terms years ago.

    Back when our page had the same name as the title of the public park it was about the park complained to Facebook which was part of the reason that we changed the name and information of the page so it no longer appeared as if it was the page for the park. Are we still being punished for a complaint made us against us years ago?

  • riz

    Thank you so much for this compilation of updates! Simply fabulous.

    I think there’s a typo though that says November 2015 instead of 2014 but right below it says November 2014 so it’s not that misleading. 🙂

    • Hi Riz! Thanks for the comment! Ha, yes I got a full year ahead of myself there, really appreciate your spotting that. 🙂

  • Peter Lipentine

    Loved this article and the information given is dead on correct. I tried using the FB promoting, analyzed the performance, as well as clicks and realized that it was a total scam. Element FX Hacks

  • Does anyone know if is there any truth that posting statuses about Facebook gets more reach? Also, is there a way to get better engagement with gifs on profile pages (this seems to be the exception to the posted image and link post rule)?

  • Are you still updating this list? Thanks.

  • Leo Nancy

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  • Mr Desmond

    My name is Sandra smith from england, this is my testimony about a spiritualist
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  • Mr Desmond

    My name is Sandra smith from england, this is my testimony about a spiritualist
    who healed me of an infection that i contacted through sex. i was sick for
    eight good years of an infection that the doctor could not give a medical
    name to, i suffered in the hand of so many doctors, spiritualist,
    witch-doctors and so many others until one blessed day that i saw a post
    across my timeline on facebook about a man who is capable of curing any
    infections of any kind . i took his contact, and God on my side i was able
    to reach out to him. to God be the glory, am a free human being today. and
    to my greatest surprise, he did not take any money from me except the only
    money he used in the preparation of the medicine. so my brothers and sisters
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  • Mr Desmond

    My name is Sandra smith from england, this is my testimony about a spiritualist
    who healed me of an infection that i contacted through sex. i was sick for
    eight good years of an infection that the doctor could not give a medical
    name to, i suffered in the hand of so many doctors, spiritualist,
    witch-doctors and so many others until one blessed day that i saw a post
    across my timeline on facebook about a man who is capable of curing any
    infections of any kind . i took his contact, and God on my side i was able
    to reach out to him. to God be the glory, am a free human being today. and
    to my greatest surprise, he did not take any money from me except the only
    money he used in the preparation of the medicine. so my brothers and sisters
    are you out there today seeking for solution to your illness, today God has
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    [email protected] or you can call him on +2348068314858 for
    any kind of infections such as,
    cardiac promblem
    watering sperm
    womb fertilization
    penis erection
    witch craft attack
    std diseases
    internal heat
    low sperm count
    long time sickness
    kidney,heart,lungs,problem .etc

  • Scot Moel

    My name is Scot Moel am from Texas USA. I want to share a testimony of how Dr. agege saves me from shame and disgrace, my penis was a big problem to me as the size was really so embarrassing,and i was also having weak erection problem. I can make love to my wife and my pines was just too small a full grown man like me having 4 inches penis and to worsen it i don’t last in sex i cant even last two minutes it was really a thing of shame to me. My wife was really tired of me because my sex life was very poor,she never enjoyed sex,i was always thinking and searching for solutions everywhere until when i saw a testimony of how Dr. agege have been helping people regarding their sex life, so i decided to give him a try and to my greatest surprise in less than one week of taking the herbs my penis grow to 8 inches i couldn’t believe my eyes and as i speak now my penis is now 8 inches and i do not have week erection again. I can make love to my wife longer in bed. And my marriage is now stable,my wife now enjoy me very well in bed. You can contact him via ([email protected]) his whatsapp number(+2349036492096,) Thanks for the Enlarge pines you did to me to save my marriage…I am really grateful sir,

  • Keren Tracy

    HOW DR OGIEEZE HELPED ME GET CURED FROM ROOT AND HERBS I can’t believe my genitial herpes is really cured with the help of DR OGIEEZE, last year June I start feeling bad about my life, I feel pain everyday of my life am very happy now that am really cured I couldn’t have done this on my own I wish is not God that help me with my helper I was searching the internet about this sickness when I found about great doctor called DR OGIEEZE, the man that kept his words I write the man an email about my problem immediately I get a reply from him asking me to fill a form which I immediately did and send back to him after some mins he reply me that he have work on my cure that I need to provide some items, which can enable him to work on my cure which I did on the next 4 day of it, after some hours he inform me that he have getting the things needed for the cure and he is about to prepare the herbal medicine for me he called me again after 3hour that he is done with the preparation.that i should send him my address that he want to send the herbal medication to me via DHL,UPS OR FED EX. after few day ups deliver the herbal medicine to me he told me to use it for 8 days which i did.after using it i found out that my herpes are gone.and also go for test I cant believe I was negative a big thanks to him, am very happy now with my family you can also get your self cured too from this sickness by contacting him through his phone number +2349064358833,or Email: [email protected].;

  • Abrar Homoud

    I’m fulfilled about my CHD and my niece been cured from Herpes because we were cured using herbal remedy from Dr Fred. i went on the internet to know more CHD and how to get myself relief from coronary heart disease but i came across his email which i did write to him through his whatsapp after knowing more about him via his website ; drfredherbalcenter.webs.com and letting him know about my CHD and my niece HPV and today we are fine and cured from both Herpes and coronary heart disease respectively.

    Do write to him through his email: [email protected] ,whatsapp; +2348139097317 so you can be cured…

  • Harry Donald

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    Health is not just physical health, but also mental, emotional and spiritual well-being. An important part of the healing process for me is to be active in HIV/AIDS education, support and advocacy. I volunteer in a number of HIV/AIDS organizations, and in particular Positive Women, because the impact of HIV /AIDS on women is very different than from men. As once a positive person, I will forever be grateful to God Almighty and Doctor lucky to reach me when i thought it is all over, Today am happy with my family living free after the medical doctor have confirmed my HIV status Negative, I have never in my life believed that HIV could be cured by any herbal medicine, I want to make sure that HIV never happens to anyone else. We can’t prevent HIV by punishment, by stigma and discrimination. It’s only through building a safe, supportive and caring environment, that positive people still have hope and they should contact Dr lucky with this email: [email protected] so they can once again be visible in our community, to educate and advocate, to take better care of ourselves and our families. We’re someone’s daughter, partner, mother, grandmother, sister, aunt. When we have HIV, it impacts on our families too. kindly contact him today and leave carefree, on whatsapp +2349050606649 Goodluck. you can also reach me on my mail: [email protected]

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    These medications may come in oral (pill) form, or may be applied as a cream. For severe outbreaks, these medications may also be administered by injection. However, there are herbal therapies that could totally eradicate this virus from the body meanwhile there has been proofs and lots of testimonies to that effect. I took my time to investigate one Dr. Odoma on how his herbs magically cured my friend Anthony and his Wife who contacted this embarrassing virus. Please do reach out to Dr. odoma via his email: [email protected] You can also reach me with +1 251-287-3241 for further confirmations

  • Janice Welton

    Hi.. i`m Janice and you can add me on Facebook with my cell+13602557250
    Africans have thought me lesson never to quickly forget in a research to get cured from Herpes.
    Well, i will refer you to an American (Dr paQ martins) who have been able to get some cannabis and other ingredient to kill the Virus and i have been tested Cured/Negative from Herpes.
    He sent me the concoction through USPS and i receive the Herbs. then, he told me how to apply not to get over dozed to avoid side effect. because OILMEN T from cannabis was added to kill the Virus email is
    [email protected] I think its advisable to always put things to test. as i have been a third testimonial from Georgia…
    My igg result now 0.3
    His vaccines fight other Virus… HPV, Cancer and Mongellons

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