How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers

We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could.

And so we did.

And wouldn’t you know it, the ideas worked!

I’m really happy to share with you our experience from an exciting month of email list building and the strategies we used to get more email subscribers. The hugely encouraging aspect to all this is that our simple email changes can be done by anyone. If you’re interested in growing your email list and gaining new subscribers, feel free to borrow any of the ideas we’ll share below. I’ll let you know exactly how we did it.

get more email subscribers

The 1 big idea: Make it ridiculously easy to sign up

I’ve got this idea about email marketing, and it goes something like this:

  • Create amazing content that people want to read all the time
  • Ask permission to send amazing content to people’s emails.
  • Ask again.
  • Ask a couple more times.

Basically, if you’ve got great content and you make it easy for people to sign up for email updates, you should begin to see significant list growth.

Ultimate email list formula

We’re hopeful that we’re headed down a good path with creating amazing content here at the Buffer blog. It’s an ongoing process for us, and we’re always open for ways to improve. (hint, hint) As for the second part of the email equation …

We knew we could make it easier for our happy readers to sign up for email updates.

So we did.

Here’s how it went.

Double the list growth in only 30 days

We implemented several changes to our email signup forms in July (see below), so we had the opportunity to easily compare growth from the previous months to growth in July. Previously, in May and June, we had averaged a pretty steady 2,349 monthly email signups from our two blogs, Buffer Social and Buffer Open.

In July, we had 5,450 email signups!

That’s more than double the previous month! Specifically, it’s 130 percent growth, month-over-month—more than we ever expected to see in our first month of experimentation.

And it led to crazy-looking growth charts like this:

Email growth chart

How’d we do it?

Our crazy amount of signup sources: 9 ways to capture new subscribers

Here’s a good comparison of what we were doing before this email push and what we were doing after.

Before: Slideup form

After: Slideup form, blog homepage email capture, HelloBar, sidebar ad, postscript CTA, Twitter lead gen cards, Facebook newsletter signup, SlideShare, Qzzr

How to get more email subscribers-

Essentially, we added nine times the email capture opportunities.

Not every one of these new areas was a hit, yet collectively the addition of so many unmissable opportunities to sign up led to a huge uptick in growth.

Here’s a chart of a typical week with our email list and how each of the different sources contributes to overall growth.


It’s funny that at the first of the month, when the email signups started rolling in, I kind of sat back in awe that we were getting so many new subscribers! (Yay, and welcome!) Then I realized I should probably be finding a way to track where all these signups came from.

We use MailChimp to manage the email on our blog list, and to track signups here, you can cross your fingers that one of two methods work.

  • The app you use to collect email is recognized by MailChimp automatically (e.g., HelloBar and Twitter)
  • Your embedded signup form includes a hidden field that you can handcode to include a variable that makes it possible to track the source (e.g., all the rest of our sources)

Eventually, we were able to get everything wired up so that we could track the total number of signups from each source (feel free to ask in the comments if you have any questions about how we got this working). With these numbers, we could more easily see which sources brought us the most signups and where to focus our efforts.

Here’s a little more on each of our nine signup sources.

Slideup box

Our best-performing email signup form on the blog has been the slideup, which brings us a little more than 400 new signups each week. It’s the closest thing we have to an outright pop-up (which we hear can be super useful for collecting emails).

Our slideup comes up from the right-hand corner of the page whenever a new visitor scrolls 60 percent of the way down the page. If you close the slideup, we store a cookie that reminds us not to show you the slideup again for 30 days.


The results: All this is managed via the free WordPress plugin Dreamgrow Scroll Triggered Box. We control the HTML that goes in the box, and we use this to place some CTA copy and a MailChimp signup form that includes a hidden field so we can track our slideup signups.

HelloBar for email

We had long used the HelloBar to drive visits to the main page of the Buffer app, which I imagine might be how most SaaS blogs use it. HelloBar works wonders on conversions.

However, when our priorities for the blog shifted, we decided to change the HelloBar on the majority of pages to an email capture form. There were two big reasons why this worked so well for us:

  1. The HelloBar integrates seamlessly with our MailChimp list. The only real difficulty here was figuring out how to ensure that double-opt in was turned on for our list.
  2. HelloBar lets you test variations of your copy, buttons, and CTA. Here are a couple of different versions we tried. The winner actually became the basis for our email copy on several other locations for CTAs.

hellobar email

The results: We typically receive 350 or more signups each week from HelloBar, and it even held our top spot for email signups in the first couple weeks of July.

A featured box for email signups on the homepage of the blog

We were super stoked about getting this one live on the blog. Since our blog homepage is the third-most-visited page on the blog, month-after-month, it made a lot of sense to optimize this page as best we could to meet our goals. If there’d ever be a page deserving a unique design, it’d be the blog homepage!

At first, we tried a plugin called PlugMatter, which worked amazingly well but just didn’t quite fit the blog design we were after. So we had our designers set us up with a new one. Our blog redesign came a few days after, so the homepage CTA changed again. Here’s the version that you see today:

feature box email signup

The results: This feature box on the homepage accounts for 150+ email signups each week, good for third on our list of signup sources.

Sidebar email signup

As we’ve shifted priorities on the Buffer blog over the years, the design and layout has shifted, too. One of the most recent shifts was toward a simpler, cleaner layout that took everything out of the right sidebar and replaced it with a Buffer app CTA. When this changed, we lost our sidebar email signup.

We put the sidebar back online for a brief time while we were growing our list, and it definitely helped. Although not as much as you might think.

The results:


My expectations were that the sidebar ad would be the biggest source of signups. Not so much. There appears to be a bit of sidebar blindness among readers, so it fell in the middle-of-the pack of our signup sources. Still big numbers, just not the No. 1 source I expected.

Our blog redesign did not include a sidebar (for the time being), so we no longer count this among our sources.

Twitter Lead Generation cards

We tried these on a lark, not even knowing how or if we could get them done. Turns out, they’re quite easy to set up and well worth the effort.

  1. Click on the gear icon in the top right of your Twitter homepage and go to Twitter Ads.
  2. At the top of the Ads homepage, click on Creatives > Cards.
  3. Create your first Lead Generation card. Write out the CTA and text that you want to appear, upload a banner photo, and add your website’s privacy policy (you can create a policy here if you don’t have one).
  4. Share your Lead Gen card as a tweet on your profile.

(Much more at this helpful resource from Vero.)

Here’s how our first Lead Gen card looked.


Once we had the Lead Gen card created, we sent it out in a tweet to our followers. And after sending, we followed up by pinning the tweet to the top of our page, hoping to collect more emails over the week.

The results: 182 new email signups. Zero dollars spent.


For quite some time, we had used the P.S. message at the bottom of every blog post to link to related content elsewhere on the blog. The P.S. is one of the most-read elements of emails and articles, so we wanted to make sure that we optimized this space.

When our blog priorities changed, we changed the P.S. from pointing to related content to pointing to our email list.

postscript buffer blog

The results: 20 to 40 new email signups each week from the P.S.

Facebook page email signup app

I stumbled across this integration in MailChimp where you can sync your MailChimp list and your Facebook page and collect email signups right from Facebook.


I probably could have done a better job with the styles and implementation here. It’s pretty bare bones, and I’m afraid my lack of effort probably led to low signups.

The results: one email signup per week.

Other sources


Inside our SlideShare Pro Dashboard, we added a lead capture form that appears after the fifth slide of all our presentations. In the six weeks that the form has been running, we’ve collected 257 total emails.


On our social media personality types article, we included an embedded quiz from Qzzr, and at the end of the quiz was a prompt to subscribe to email updates. We’ve collected 345 leads from the quiz since it went live in mid-July.


Each week, close to 100 of our 1,200 weekly signups fall into the “other” category. MailChimp denotes these signups as “Hosted Signup Form,” which basically means that these folks are using a signup form that we aren’t yet able to track or find.

My best hypothesis on these unknown sources is that these are people who sign up directly from our emails, either browsing our newsletter archives or forwarding email to others who clickthrough to the MailChimp forms directly.

I’m open to any other theories you might want to share in the comments, too. It’s even possible I’m forgetting to track one of our sources entirely!

Takeaways: Which email signup sources will work for you?

I’ve taken a couple fun lessons from our big month of email signups:

  1. If you have a focus on email signups, let your blog reflect your focus. Ask for emails in several unique and obvious ways.
  2. Slideups and popups get the best responses. Signup bars aren’t too shabby either. And be sure to test your theories about which sources you think will be most popular. You might be surprised.

Which email signup sources are you currently trying with your list? 

I’d love to hear your tactics and strategies for email list building. We’re excited to push forward with a few new experiments in the coming months (which we’ll be sure to report back to you): segmentation, customization, giveaways, and more. Fun times! If there’s anything else you think we should try, let me know in the comments!

Image credits: Markus Spiske

  • mariya4563

    Six months ago I lost my job and after that I was fortunate enough to stumble upon a great website which literally saved me. I started working for them online and in a short time after I’ve started averaging 15k a month… The best thing was that cause I am not that computer savvy all I needed was some basic typing skills and internet access to start… This is where to start———–,.,..

  • Tia Kelly

    Kevan, these are great suggestions! Thanks for sharing your results. We’ve been looking into a ton of new ways to increase our blog list too so it’s nice to see what’s been working for you guys. Looks like everything’s pretty easy to implement.

    • Kevan

      Hi Tia! Really glad you found this useful! If there is anything I can elaborate on or detail out for you guys, please let me know. I’d be happy to help!

    • bradpeater757

      Six months ago I lost my job and after that I was fortunate enough to stumble upon a great website whi ch literally saved me. I started working for them online and in a short time after I’ve started averaging 15k a month… The best thing was that cause I am not that computer savvy all I needed was some basic typing skills and internet access to start… This is where to start————————,..,,.,.,.

  • Sander DiAngelis

    Thanks for the great tips! We’re always looking to better optimize our sign-ups and this article shares a wealth of knowledge. Thanks, Kevan.

    • Kevan

      Really happy to hear it, Sander!

  • Siena Witte


    Great article, as always. I especially like your relentlessness with this project- sometimes I feel like I might be asking too much with just one sign up form but I see now that it’s probably not enough!

    One point that I’d love to get help on is how you were able to make the double-opt in work for the Hello Bar and Mailchimp. I’m working on my company’s blog and am struggling some fruitless Googling and sighing) to figure out how to get the double opt-in to work.

    Thanks for sharing all of your inside tips!

    • Kevan

      Super happy to share my HelloBar learnings, Siena! I struggled with this very question for several weeks (we’ve probably done similar Googling!). Eventually, I found the double opt-in setting on the Site Settings page – you can get there by clicking Site Settings at the top of the HelloBar dashboard. The double opt-in option is listed near the bottom.

      I’d love to hear back if this worked for you or not!

      • Siena Witte

        It worked beautifully! Thank you so much for your help. I’ve been trying to figure that out for the past two months. I had a feeling it was staring me right in the face.

        PS- I could see a Buffer blog post on the how and why of double-opt ins somewhere down the line :) There’s not much else out there in the way of figuring out the technical side of these things and it seems like you have this down!

      • Brad

        Kevan: Thanks for this info, it is extremely helpful! I contacted HelloBar support about this and they weren’t able to help me originally.

        What I’d really love to see out of HelloBar is the option that when someone enters their email and hits subscribe/submit (or whatever text you have) that it goes through your normal opt-in process. On the HelloBar on my site it just says a generic “Thank You” instead of sending the visitor to the first “thank you, be sure to click confirm in your email” page like the normal MailChimp forms would do.

        I use the plugin Pippity and I was able to get this to work with them as I had to click the “Submit via AJAX” to the ‘Off’ setting, but it doesn’t appear that HelloBar has anything similar.

  • Tejaswi Raghurama

    Heya Kevin, Super awesome article. The pie chart is such an awesome input as we build our blog @zapstitch.

    We will now implement the twitter card for email signups thanks to this. As we start out in our blog outreach to educate our community, your transparent data and report is a treasure. Thanks for the sharing this!

    • Kevan

      So glad to hear it, Tejaswi! Best of luck with the blog-building. :)

  • Alex Kontis

    I like how the actual Slideup box popped up as I got to reading about the Slideup box!

    • Courtney Seiter

      Ha! It’s like seeing a double rainbow! )

    • Kevan


  • Shum Attygalle

    Hey team,

    Just curious how the Slideup box plays out on mobile? I know your site is responsive so I’d love to learn about how you worked that in!

    Thanks for being so transparent!


    – Shum

    • Kevan

      Hi Shum! That’s a great question! I think one way to do it might be to use a CSS media query where you’d say “if device is such-and-such size, show box; if not, hide box.” Essentially, you’d be hiding the element on mobile devices. Here’s a helpful link on the specifics of that:

      To be honest, I’ve yet to experience our slideup on mobile, so thank you so much for the nudge and the idea! I’d definitely be interested in making this feel good for everyone, no matter how they view the blog, so I’m super grateful for your bringing this up! Cheers!

      • Shum Attygalle

        Kev, my pleasure! Thank you so much again for being so open. I am definitely going to consider using this! Have a great Friday and fantastic weekend ahead.

  • Kathryn

    Wow! I’m always impressed with Buffer content, and this in no exception. Currently forwarding to our team, as we’ve been talking through this process for a while.

    • Kevan

      Awesome, Kathyrn! Really glad to hear our experience might be helpful to you!

  • Vinay Patankar

    Perfect timing Kevan working on this now. How come you guys didn’t try a popup?

    • Kevan

      Great question, Vinay! So yeah we’ve read a lot of fascinating stuff about how powerful a popup can be. In our case, we felt like it may not provide the experience we’re aiming for on the blog. Kind of a decision based on feel and intuition, you might say? Sorry there’s not a more technical/data explanation for it! What have you found so far about popups?

      • Vinay Patankar

        Popups work well. I tested against the slide up and got better results but yea there is the experience side to it which is kind of hard to measure.

        Two other experiments I am thinking of trying are an exit intent popup and link triggered popups.

        I use ninja popups which can do both of these things, just haven’t got around to setting them up. Any thoughts on these?

        I mean it could be worth you guys testing on a small portion of your traffic (just a few older posts or something) to see how it compares. Also, you should look at remembering your subscribers. Drop a cookie and stop showing me signup boxes if I am already a subscriber, drop it again everytime I come to one of your posts via email.

        I think this allows you to get away with more aggressive pop-ups to nonsubscribers without disturbing the experience of your regular readers. Ahh so many things so little time 😛

  • Hugo Fauquenoi

    Thanks for sharing Kevan. Transparency is a key differentiator, I love the direction.
    Concerning the HelloBar, is there any way we can close it if we are already signed up?

    • Kevan

      Hi Hugo! Thanks for the comment! Really glad you found this one useful. I wish I had a better answer for you about HelloBar; currently, there’s no way to hide it for signed-up users, although that sounds like an awesome implementation! I read a post recently about individualizing the blog experience in this way; here’s a link if you might find it interesting:

  • Catherine Stewart

    That’s great info Kevan. It’s rare to find reliable comparative stats about such things. I think your slideup is much less intrusive than a pop up so good to hear that it works well. Although I agree with Hugo that it would be good to be able to hide the HelloBar if you’re already signed up

    • Kevan

      Hi Catherine! Thanks for the comment. Glad the slideup feels like a good alternative, and I hear ya about the HelloBar! We’ll see what we can do!

  • tlmaurer

    Excellent article, Kevan. Not just an overview, but ‘full disclosure’ on what worked best, other options, etc. Nice to find truly actionable information.

    • Kevan


  • Martin Reti

    Kevan, great stuff and vey useful. We’ll maybe try some of your ideas – tnx a lot. But nonetheless two questions: As I am already (for quite a few months) “member” of your e-mail list, why do I still see the slideup box? It is rather useless to invite to become a member twice ;),
    Second: Are you sure that the cookie will hide the slideup box for 30 days? Didi I get that right? I suppose that I see it more frequently. But this is not based on an elaborate analysis. I will look out for that.


    • Kevan

      Hi Martin! Thanks so much for the comment! I can understand how this wouldn’t feel like an ideal experience for you, and I’m sorry for any hassles we’ve caused with the Slideup. In my experience, the 30-day cookie works on my browser; I’d be keen to know if you find the same is true for you. Definitely want this to feel right for those who read (and subscribe! Thanks!) to the blog.

    • Martin Reti

      Hi Kevan,
      just rushed in to read the newest post about the twitter chat and the slideup appeared. Several times. Even after signing to the E-Mail list for a second time 😉 I am using Chrome. Don’t mind the logo: I tried to comment with my Google+ and my personal Twitter profile, but Disqus automatically fetched my company’s logo :(

      • Kevan

        Thanks for surfacing this one, Martin! I definitely want to get this right for you. I’m curious, what is your experience when you click on the [x] to close the slideup? If I’m remembering right, that action might trigger the 30-day cookie.

        • Martin Reti

          I’m pretty sure I clicked the [x] several times. My last click was this morning – and I also noticed the new text 😉

  • Adesoji Adegbulu

    Thanks Kevan. I got to know about the scroll triggered box after I subscribed to Bufferapp blog with it. I’m already implementing 2 more (Twiter cards and Facebook signup) from this list.

    comment via

  • Juraj Holub

    Hey Kevin. Wonderful post with truly valuable insights. I noticed that you guys introduced new “subscribe” options on your blog. Great to read the results of your efforts. Really useful!

  • Ben Slater

    This is a great resource, I will definitely be playing around with some of these! Thanks.

  • temafrank

    Thanks for the openness of this article. I really must get to work on some of these!

    Was there a tipping point in getting to that first 2300 signups before you levelled off?

    • Kevan

      Hi there! We did top off at about 1,400 right around the time of our blog redesign, and we’ve since settled down to around 1,200 signups per week. :)

  • Joe Putnam

    Hi Kevan, how do you measure the different sign ups from each source? Is that something you can track with MailChimp? (Sorry if I missed that in the article.)

    • Kevan

      Hi Joe! It took us awhile to figure this out, too! If you use some of the integrated signups like HelloBar or Twitter, you can segment your list according to source. Otherwise, you can edit your signup forms to include a hidden field, and then you’d change the embedded form to include the hidden field along with the name of the source. :)

      Let me know if this makes sense, Joe. I realize that maybe screengrabs might be more helpful? I’d be happy to pass some along if I can. :)

      • David Guerra Terol

        Screengrabs would definitely help! I’d also appreciate you pass them along.

        • Kevan

          Hi all! OK, here are some screengrabs for ya! :)

          Go to Lists > Forms > General Forms, and add a new field to your signup form. Mark this form as hidden.

          Note the field tag of this new field.

          Go to Lists > Forms > Embed Forms and grab the embed code to place on your site. After you paste the code into your site (for instance, we pasted some in our slideup box), you will manually add your hidden field, just above the HTML for the Subscribe button. Here’s what ours looks like. Be sure to include type=”hidden” and value=”signupsource” <– the name of your signup source, in this case 'slideup'

      • Adomas Baltagalvis

        I’m very interesting in learning more about it too! I’ve been struggling with the right tracking for a long time already, so any help would be highly appreciated :)

        Really wonderful article by the way! It’s always a pleasure to go through such informative posts.

  • Jimmy Daly

    Are you guys using HelloBar Solo? I don’t see a way to include forms in a HelloBar in the free version.

    • Kevan

      Hi Jimmy! Hmm, I’m not 100% sure how to tell! Sorry! Do you see any specific type of labeling on yours? I don’t see “Solo” anywhere on ours, although I think our setup predates me a bit. :)

      • Jimmy Daly

        Their website is super confusing. We started with the free version this afternoon and already have 8 new signups :)

  • djforge

    Hey Kevan, thanks for this! Quick question: how did you get dreambox to work with your mailchimp list? Specifically which part of your mailchimp signup code do you need to paste into dreambox?

    • Kevan

      Hi! If you go into Lists > Choose a list > Signup Forms > Embedded Forms, that should take you where you need to go! We pasted the whole thing into the Dreambox, I believe. :)

      • djforge

        Awesome, thanks!

  • TakeActionWAHM

    Facebook integrates with Aweber, I’m not sure how well those will do on FB now, since they’ve redesigned fan pages and you’ve no longer got the links across the top of the page.

    I wrote a status update, saying something like “You know, FB is getting really wonky about showing you my posts – but you can make sure you never miss anything important by getting my newsletter!” – Listed a couple of benefits, and then linked it to my integrated opt-in page, so it doesn’t take people off of Facebook – then pinned that to the top of my page. It’s gotten a few signs up in the last week, so I’m happy with it.

    • Kevan

      Great idea! Love the way you’ve found to highlight the signup form! Thanks for sharing the tip! :)

    • Darren Stehle

      OH That is a really smart idea. I almost feel like giving up on FB because of their algorithm and how much they are forcing you to pay to be seen.

      • TakeActionWAHM

        Nice one, Darren!

    • Cheri-CreationScience4Kids

      Love your idea, thanks!

  • David Guerra Terol

    Kevan, many thanks for posting this and congrats for the results. Extremely handy content.

    May I ask you how exactly do you create the cookie to not show the slideup in 30 days if it’s been closed by the user? I’m afraid the HTML Mailchimp gives me to embed the form in our blog pops up every time – even if you’re already subscribed!

    Also wonder how you do the 60% scrolling slideup. Mailchimp just gives you the option to pop up after the number of seconds you choose.

    • Konrad W. Gorak

      Hey David, it’s pretty easy. If you’re using Dreamgrow Scroll Box like Buffer, once it’s installed you go to settings and you look for “Cookie Lifetime”. You can put there any number of days. The same applies to most of the pop-up apps on the market. If you use AppSumo you can do exactly the same. Hope it helps 😉

      • Kevan

        Hi David! Thanks Konrad! You guys are exactly right. We use the settings inside the Dreamgrow Scroll Box. :)

        • Cathryn Peters

          Whoops! I just subscribed using the scrolling slideup and then went back up to re-read something, and when I came back down the page, the slideup appeared again and asked me to subscribe–again!

          • Kevan

            Hi Cathryn! So sorry about this! I’d definitely like to improve this experience for you. (Thanks for signing up, by the way!) I’m wondering if maybe you clicked the [x] on the slideup that it would hide the next time you return to the site?

          • Cathryn Peters


            I’m not sure what I did or the timeline, I was reading and then dropped down to see the slide up and subscribe, then scrolled back up to reread, and then when I got down to the 60% of the page, the slide up showed again. Not a big concern, just wanted to report what happened to me on the page when I did not sign out and come back to it again. Cathryn

  • Russell Bishop

    So essentially shout at your visitors more drawing their attention away from your fantastic content. Eh.

    • Courtney Seiter

      Hey Russell, thanks so much for your feedback on this! I definitely agree that we want to keep the focus on being as useful and helpful as possible with our content and process. I’d love to hear more about the balance that might work better for you, if you’re up for sharing a bit more!

    • Kevan

      Hi Russell! Haha, well, I can see how it might seem that way! I think the idea is probably to stop adding forms when you reach a point of diminishing returns. Of course, there’s no black-and-white way to know this! We’ve often trusted our intuition. :)

  • Loz James

    Great post Kevan

    How do you ensure the HelloBar email signup function uses double optin? I’ve tried to configure this but it just says ‘Thank You!’ when you optin, and doesn’t redirect to your choice of thank you page.



    • Kevan

      Hi Loz! Thanks so much for the comment! I believe we’ve had the same experience on our HelloBar, where it says “thank you” after opt-in. From what I can tell, the double opt-in happens in the inbox. Someone signs up via HelloBar, then they are sent another email that asks them to confirm their subscription. How does this sound?

      • Loz James

        Yes, I think that’s what’s happening – so no redirect to a thank you page which is a shame. A great extra option to have on your site though. I’ve just put mine up so I’ll see what happens :-)

        Your content is great – want to be a guest on my podcast. I’ve just hosted David Meerman Scott talking about Newsjacking?

      • Antonio Dalla Libera

        Hi Kevan great post! About your answer I connect mailchimp to hellobar, flagging double optin option but it doesn’t happen, even in the subscribers inbox. Any suggestion? Thankyou very much.

  • Deep Majumder

    If I don’t bookmark this post, I will be losing some great resource.

  • Erik


    We just tried and we now generate 500% more email subscribers a day! Really amazing what a little pop-up/slide in product can do.

    In Sleeknote you can customize your slide-up pretty easily and integrate it directly with your mailservice. That was really important for us.

    • Kevan

      Thanks for the tip, Erik!

  • Brandon Lee

    Oh that’s great article! Thanks for sharing! I am applying it on my site: and it works great! I am seeing an increase in subscribers than before.

  • Karen King

    You mentioned using MailChimp for your email. Would you recommend them for someone who’s not very familiar with the whole process? Is there another service that would be good to consider? My subscriber roll is very small, and I’d like to change services while it is small, but not really sure what my options are and what might be a good fit. Thanks!

    • Kevan

      Hi Karen! I think MailChimp is super great for someone just starting out. Their service is free up to a certain volume of subscribers/emails, so it’s great to try out the features and play around with things before paying. I’m a fan! :)

  • Lindsay Marder

    Hi Kevan, is there an email you can be reached at?

    • Kevan

      Hi Lindsay – kevan at bufferapp is my email!

  • Daniel Webster

    Kevan, love the article, great tips! As a side note, do you know of a way to implement the scroll-triggered slideup on a Weebly site?

    • Kevan

      Hi Daniel! That’s a great question. I think scroll-triggered might be a WordPress-specific plugin. Sorry I don’t have much more information beyond that! Hope you find a good solution for your site!

  • mcnater

    Quick question, how did you go about implementing Double Opt-In with Hello Bar and MailChimp? Thanks!

    • Kevan

      Hi there! Thanks so much for the question! Yes, it took me a bit to find this setting, too. If you dig into your settings, I believe the checkbox is in your general setting panel. Let me know if I can followup with any more detailed help on this! Thanks!

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  • Mike L. Silverman

    Sold!!! I’m going to download the Dreamglow plugin and test!! Great post!!

    • Kevan

      Thanks, Mike! Really glad you found something useful to try!

  • ælx

    Wonderful! (and happy that facebook isn’t the only way to comment on your blog!)

  • Alexsmumma

    Thank you so much for these suggestions. As a new blogger trying to set up my page the way I want direction to links such as the Slide Up Box are invaluable to me and save me a lot of time searching for a reliable plug in. There’s a lot of great information in this post, I’m looking forward to implementing it.

  • Wade Harman

    I am always looking for new ways to capture emails. Im going to try the Hello Bar and see if that works for me. Im a little worried about using a pop up. I have heard they work well too, but dont want to throw too much at them!

  • Trevin

    How did you add a hidden field to get included in the HelloBar form to indicate the source? I can’t see any configuration to get it to be included.

  • Ionut Neagu

    I just installed the scroll box plugin on the blog, let’s see how is going!

    I wanted to point out that the article can be a bit more general, for example I am using as email marketing provider ( since is much cheaper than mailchimp ) and they do not integrate with HelloBar :).

  • vikluvin

    From an email marketer, this is a great article!

  • Katie Moore

    I really want to learn this but I had to stop reading because you lost me at: I don’t even have a sign up form yet or an opt in page. That is my goal today, but I think I must start somewhere much more basic. If you do a really basic basic opt in page, please let me know, I would love to hear from you!!! :-)

    We use MailChimp to manage the email on our blog list, and to track signups here, you can cross your fingers that one of two methods work.

    The app you use to collect email is recognized by MailChimp automatically (e.g., HelloBar and Twitter)

    Your embedded signup form includes a hidden field that you can handcode to include a variable that makes it possible to track the source (e.g., all the rest of our sources)

  • VeganOstomy

    I’m not concerned about how many subscribers I have, but whether they are actually opening the email and engaging with me through my newsletter.

    In the time you guys increased your mailing list, what was your open rate and click-through rates?

    There’s no point having 10,000 subscribers if only 20% are opening your newsletters and less than 5% actually click on your article links. When I see what Mailchimp gives as “industry averages”, I’m shocked at how low they are, but perhaps that’s because they are using these tactics to get more signups, without actually offering value-added content.

  • Ennovation C

    Nice Article.

  • Amanda Lacey

    Hi there! How do you get Hello Bar synced up for double opt-in with Mail Chimp? I am having issues. Thanks! :)

    • Kevan

      Hi there Amanda! Thanks so much for the comment. I think I might have found where we’ve changed this setting in our HelloBar. If you’re creating/editing a bar for email signups, during the setup phase you can click a link to Edit the List for where you send email addresses. On the next screen, there should be some info with a checkbox for double opt-in. Hope this helps!

      • Amanda Lacey

        Thank you so much Kevan!

  • Hero

    Hey, I was really interested in twitter lead generating cards. If you don’t already have a twitter ads account will lead gen cards be free?

  • Andrés Ferrer

    What about people using only Medium to blog instead of a website? Is there any tip?


    Think we need to include a SlideUp box or a popup on ours – thanks for the suggestion!!