Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough.

Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message spreads and the rate at which you get clicks and impressions.

I think the best bit of advice on followers I’ve read is from our co-founder Leo:

Quality is key. Quantity can’t be forgotten.

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. How, specifically, can you increase your followers? Which actionable tactics can you take today to grow your follower numbers? 

I went looking for data—and I think I found a few good answers.

Get more followers, clicks, and engagement by sharing to social media sites at the right times! Schedule your first post today!

How to Get More Followers on Twitter, Facebook, Instagram, and More

10 tried-and-true bits of advice on follower growth

Before we get into the research-backed methods for growing your followers, I wanted to start off with a quick outline of some best practices for follower growth. You’re likely to come across these ideas when you’re searching for social media tips or reading up on how someone got the followers they did.

Here are the Big 10: 

  1. Post great content
  2. Write a professional bio
  3. Use hashtags
  4. Place a Facebook/Twitter/Instagram logo on your blog
  5. Engage with others on the social platforms
  6. Make sure your content is shareable
  7. Reshare other people’s content
  8. Reach out to influencers
  9. Stay active
  10. Follow other users


Get More Followers

There’s lots of really good advice here on what works and what doesn’t in terms of adding followers. These strategies are really good for consistent growth of your followers, and most of the advice you’ll read—How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers—will be variations on many of these bullet points.

You may have noticed that there is no single, simple hack to get more followers. I’m afraid there’s no switch to flip to get the followers flowing. I’ve seen firsthand that the above tactics do work for building your follower count, so long as you can remain patient, determined, and consistent.

But while there’s no magic bullet for getting more followers, there is at least a good deal of research that can take you down the right path and ensure that your efforts are not in vain. Looking for a surefire way to gain more followers? There’s a good blueprint in this data.


1. Informers vs. Meformers

The key to getting 2x more followers: Share less about yourself

Are you an informer or a meformer?

Researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers. What exactly is a meformer?

  • Meformers — Users who post social media updates mostly relating to themselves
  • Informers — Users who post updates that are mostly information-sharing

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves.

And how does this relate to followers?

Informers had more than two times the followers of meformers.

It would seem that sharing information on social media is better for your follower count than sharing about yourself.

How can you tell which cluster you fall into—informer or meformer? The research study included an interesting breakdown of the classification of tweets. Researchers rated a sample of tweets and assigned a category to each. Overall, there were nine major categories that were used for classification. Do you recognize some of your tweets in the following examples?

9 Types of Updates

According to the study, 53 percent of the tweets from informers fell into the Information Sharing category, whereas 48 percent of the meformers’ tweets were Me Now.

Screen Shot 2014-05-19 at 9.37.49 AM


Aim to boost your information sharing on social media so that you more closely align with the informer cluster rather than the meformer cluster.

2. Call yourself an authority

Gurus, authors, and experts get a bump of 100+ more followers

Roy Povarchik has an interesting idea about follower growth. It’s called Twitter Greatness, and it goes something like this:

The real quick way to get a bunch of people following you: Be Barack Obama. Or Katy Perry. Or Joel Gascoigne.

What do folks like these have in common? Fame, yes. But they are also creators and doers and leaders. The act of creating is what sets them apart. Povarchik went so far as to create a helpful pyramid to display the hierarchy of greatness on Twitter. You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks).

Twitter Greatness pyramid

Do you see yourself somewhere on this pyramid?

Of course, this interesting idea of greatness is made all the more powerful with some stats to back it up. Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio. Have you heard variations on the theme of “don’t call yourself a guru”? Zarella found this to be false. Self-professed gurus have an average of 100 more followers than a typical Twitter user.

And it’s not just “guru.” Many different types of authoritative titles can help boost your follower count.

Screen Shot 2014-05-20 at 9.28.58 AM


Create amazing things and be a leader in your industry. Then don’t forget to mention it in your bio. Terms like author, expert, founder, and official can be powerful assets to growing your followers.

3. Avoid bursts of updates

Social scheduling is the #1 fix to retain the followers you have

You could also approach the question of getting more followers from the other side: Part of having lots of followers is knowing how to keep them.

There was an interesting study by a group of Korean researchers into the how and why of unfollowing. They looked at 1.2 million Twitter accounts and analyzed 51 days’ worth of tweets and interactions. Through analysis and interviews, they found that the following factors came into play with unfollowing:

  • Leaving too many updates within a short time
  • Posting about uninteresting topics
  • Sharing the mundane details of one’s life

The interview portion of the research study revealed the concept of “Bursts”—too many updates all at once. More than half of unfollows come as a result of bursts. (Hey, that’s pretty much why we created Buffer! If you’re losing followers because of burst, let us help—try Buffer for free!)

There are other factors at play here, too, and many of them are areas that could ring true for marketers or brands. Do any of these types of tweets hit home for you?

Screen Shot 2014-05-19 at 2.49.58 PM


To get a lot of followers, minimize the number of those who unfollow you. Avoid bursts by sending your updates with a scheduler like Buffer. And keep in mind other types of updates to avoid—politics, mundane topics, lack of personality, etc.

4. Give the people what they want

52% of followers want special offers

If you are a brand looking for more followers on social media, it’ll help to know what your followers are after. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands.

  • 55% follow because they like the brand.
  • 52% follow for special offers or promotions.
  • 51% follow to stay up to date with news from the brand.

Among the top 10 reasons, one of the biggest themes was discounts. Reasons for following included special offers or promotions, freebies, and exclusive content. Interesting, the fact that a brand posts entertaining and useful content the seventh-most popular reason for following a brand. This would seem to indicate that there’s more to being followed than good content marketing.



Give things away. Twitter users love discounts and freebies, and they are likely to follow a brand to get some goods. If you can add value in this way—along with your content strategy and branding—you might see your followers grow.

5. Increase your frequency

The more you post, the more followers you’ll have

This one might fall under the title of  “common sense” for many of you, so it’s great to see that there’s data to back up the claim. Social media analytics company Beevolve analyzed 36 million Twitter profiles and 28 billion tweets to find the correlation between tweet frequency and twitter followers.

The results (as you might have guessed): Those who tweet more have the most followers.


  • A Twitter user who has sent 1 to 1,000 tweets has an average of 51 to 100 followers
  • Users who have tweeted more than 10,000 times are followed on average by 1,000 to 5000 users
  • It’s estimated that a person with more than 15,000 tweets has between 100,001 to 1 million followers.

Followers & Frequency

The big question with data like this is whether the correlation equals causation. In other words, why do people with a lot of tweets have a lot of followers? Could it really be true that tweeting 10,000 times next week will be a free pass to gaining 5,000 new followers?

I think it’s important to keep a few things in mind with this data:

Lots of tweets equals lots of activity. And the more active you are on social media (see the tried-and-true tips at the top of this article), the more likely you are to gain followers, make connections, and build relationships.

Lots of tweets equals lots of experience. As you tweet more, you get better at tweeting. This could play into your becoming a better Informer or simply iterating on tweeting formulas that work.

Lots of tweets equals longevity. It makes sense to think that that the longer you’re around on social media, the more time and opportunity you’ll have to grow your followers. Posting 10,000 updates would mean a years’ worth of 27 posts daily. You’d deserve all the followers you get at that awesome pace!


Post to social media often, as part of a consistent, dependable strategy. You’re bound to get better as you go, and people are going to notice and appreciate that you’re sticking around to stay connected.

(Note: One of my favorite nuggets from the Beevolve study was that the average Twitter user is an English-speaking, 28-year-old woman with about 208 followers. So if you happen to have more than 208 followers, you can feel good about being above average!)

6. Share positively

Happy updates correlate to more followers

The tone and voice you have on social media really does make a difference. Dan Zarrella’s research into followers—how factors like conversations, self-reference, and avatars affect follow count—touched on the topic of tone. He found that negative remarks are tied to lower follower counts.

Debbie Downer follower stats


Share happily. Take care to avoid coming across as sad, aggressive, angry, cynical, or morbid with your social media updates. Users notice. They’re more likely to follow a positive account than a Debbie Downer.

What strategies do you have for growing your followers?

We’ve touched on a lot of tips here for growing followers: Informers vs. Meformers, authority, bursts, freebies, frequency, and happiness. Hopefully one (or more) will be key to getting your follower count growing!

I’d love to hear from you about what has worked in the past for growing your follower base. Any tips you’d like to share? Any tactics you’re itching to try out? 

Image credits: Dan Zarrella, Beevolve, Twitter UK, Rutgers, Business 2 Community, Cezary Rudaś (the Noun Project)

This post was originally published in May 2014 and has since been updated with the latest stats and info. See something we can improve here? Drop us a comment below!

Looking for a better way to share on social media?

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Nice Guide, its easy as 123

    • Well said, Hiral! Glad you found these tips/studies to be helpful! 🙂

  • Thanks for this. I love the analysis of the advice, and it’s easy to see that this sort of thing has worked.

  • Really enjoying your posts! Thanks for sharing this kind of info.

    • Thanks, Shawn! It’s so kind of you to say so. Glad you found it useful. 🙂

  • Miguel Ángel

    ¡Gracias por compartir contenido tan valioso! Saludos

  • terra100

    Awesome post! Lots of practical takeaways!

  • This is great!

    Has anyone found research around social media performance for a brand/company account vs. an individual account (company founder, CEO, other employees)?

    I see a lot of articles out there on “How to Get Your Employees On Social Media,” but I don’t see a lot of research/data proving its importance.

    • Great question, Caroline! This would make a great blog post! I’ll start digging. 🙂

  • These are great points, but I’m wondering: is there a way to distinguish
    between content “bursts” that lose followers and publishing frequently
    enough to increase them? They sound so dangerously similar. My guess is you have to find the right balance, right? Thanks for the great content, as always!

  • Danielle

    Brilliant post! Great insights. I’m an informer for sure, but do need to learn to be a meformer a bit more. 😀

    • Haha, I think I’m the same way, Danielle! 🙂 There’s definitely a balance there, wouldn’t you say?

      • Yeah, best is when you inform while you meform…

  • Agnes Dadura

    Perfectly, I would like to be a Transformer 🙂

  • Awesome write-up! Plenty of realistic takeaways!

  • The Twitter pyramid is meaningless, because it’s falling into the tired cliché of assigning value to something that can’t really be measured this way. Who’s to say those in the top half produce or promote/curate better content than those in the other half? Quality and value is in the eyes of the receiver, not a vision of what’s perceived valuable because of quantity and first to market.

    • Makes a lot of sense, Danny. Thanks for sharing this perspective. I can certainly see how those in the top half might not necessarily be the best accounts to follow and get by more on name and accomplishments. My takeaway from the chart is to be aware of the language you use in your bio and make the most of titles you could use to describe what you’ve done. That, and it never hurts to keep creating.

      I’m really glad you added this insight to the conversation. Would love to hear any other thoughts you might have. 🙂

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  • Jing Lam

    Great info for entrepreneurs!

  • informative article for social media Experts and SMB owners I really admire the way of your writing Kevan

  • Kevan, this is a good post but it seems pretty much all the content is focused around Twitter. I feel there’s a disconnect between the content and the title, because Facebook and Google+ aren’t mentioned once beyond the first paragraph.

    • Great point, John! I felt the same way as I was compiling the data, so I completely get where you’re coming from with this. Sorry to have misled in any way. My goal was to take the learnings from these studies and make them general enough so as to apply to any social network. Not all will work as 1:1 replacements. Hopefully some do. I’d love to hear which ones (if any) you think might have multi-network appeal!

  • webmaster403

    Content was excellent.

    I have so many people I follow on Google Plus, but unfortunately, few people tend to follow me around.
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  • Tyler Longman

    Or post cash in envelopes around San Francisco. Over 150,000 followers in a week!

    • GoRav114

      Hypothetically, if one were to really do that, how much money would you use? Unless you are a small business trying to grow a brand I can’t see the value in this strategy but my curiosity gets the best of me on how much it would cost to work. The message would still have to spread to get the followers to know where to find the cash right? It would suck for someone with 40 followers to do this and because of their small footprint, only be able to get the message out to a small, almost closed like network, resulting in like a miniscule 20 new followers. Or half the loot ending up in the hands of your already existing followers. That doesn’t even take into account majority of your followers may not be within close proximity in regards to your location to take advantage. Just browsing my personal account and 75% at least are more than 150 miles from me. Now thinking about this more and more I am starting to believe that this strategy has some merit but may be best used under the right circumstances only. For example, a small business with mostly local followers ranging already from 150-300 followers.

  • Bevon Scarlett

    Thanks for sharing your info it was a good read but may I ask the source of your data and also the sample size of this study and also does the findings apply to US users only or is it a global theory.

  • You should check out the Infinity Followers for Twitter app! It is easy to use to follow more people and to get thousands of people to follow you. Plus it’s free!

  • Elizabeth Lund

    Thanks! Needed this one!! Great info

  • Thanks for the post Kevan:)

  • As always, great article Kevan and the whole Buffer team!

  • HSP

    What a great article, but you can’t create quality tweets on Twitter. Twitter is a combination of being popular on other social networks, matter of time of publication, combining text-images-media, website share with your username included and #.

    I have a 40k fan page but i still see so less traffic coming from it. Now with the new Fan page layout the analytics displays 0-views.

    However, i see a remarkable grow on Google+ and Twitter as traffic source.
    I am going to study this article and see where i can apply it on my strategy.

    • Great point about Google+ and Twitter traffic! It’s definitely a sentiment we hear more and more. Thanks for sharing!

  • This does seem pretty Twitter-focused, and in that light ‘more’ isn’t always better. The strategy behind pursing ‘more’ is that you’ll reach more of the people you want to, need to; and more of the people who reach and ‘influence’ those people. And Danny’s right, could be anyone. Is the target.. are they the average user, who’s only posting about themselves and only following brands for the deals? is your target a biz prospect, treating SM like a chore b/c they gotta be seen, so they autobot tweets of noise all day and never looks at the stream?

    Quality, informing and entertaining vs. self-promotion, personality are a given. I think brand’s strategy should focus as much as what they can bring to SM for their key audiences, as well as for themselves. Which I think takes more than ‘optimal time of day’ and target ratios of how often you tweet. Balance yes, but give then current climate of the platforms, how over and frankly underwhelmed everyone is by most SM content.. less (better quality) is more. FWIW.

    • Thanks so much for adding to the conversation here, Davina! I love this perspective. Target audience is a great consideration to make when you’re deciding whether to push resources toward gaining more followers. Thanks for the reminder. 🙂

  • There seems to be a category of Social Media Professionals that are very active and share and follow one another. That behavior is hard to use to guide social efforts for other fields. I’m a real estate Broker in California and I want to talk to regular people that live in the Sacramento area. Most ordinary people (homeowners) have varying levels of interest in a constant stream of how to buy and sell a home information.

    • Hey Bill, if you need help using social to reach people in Sac, give me a shout: [email protected].

    • That’s an excellent distinction to make, Bill. It’s really useful to hear how Twitter demographics affect you and your efforts. I’ll keep my eyes out for some different types of social studies that could be helpful. Cheers! 🙂

  • Guest

    Great detailed post thanks!

  • Guest

    Great detailed post thanks, some good pointers and statistics, the high percentage of users who follow for offers is interesting.


  • Guest

    Great detailed post thanks, some good pointers and statistics, the high percentage of users who follow for offers is interesting.

    Visit Touch.

  • Great detailed post thanks, some good pointers and statistics, the high percentage of users who follow for offers is interesting.


  • If nothing else, you can almost guarantee that anyone who reads this article will share it – lol. Some great tips – thanks.

  • Next Chapter

    Kevan, , thanks for this article. It will be a significant help for people who are starting, or trying to grow, their business by understanding what has more chance of working to build their followers and their brand. Thanks again, we will use this at Next Chapter to help share the knowledge.

  • Amit Sharma

    This is a great compilation of advice for posting on Twitter. However, when you combine all the advice, it is unclear what is beneficial for a particular Twitter user.
    E.g. 52% love to get freebies, but 44% also want to know about new products as per the Nielsen study.

    Second is the problem of mixing up correlation and causation. Users could have more followers because they tweet more, or they could be tweeting more because of their increasing audience. Due to the way most studies collect Twitter data, there is a natural bias towards sampling those with more followers.

    Third is that these studies almost always do not control for the context of a particular twitter user. E.g. finding that tweets with a hashtag get retweeted more says nothing about the relative difference in content between tweets with and without a hashtag. It does not necessarily imply that adding a hashtag to *your* tweet (at the expense of extra information or a rephrasing) will increase its popularity.

    The most accurate piece of advice, is perhaps also the most vague: “quality is key, quantity can’t be forgotten” (your first quote)

    • Great points, Amit! I think you’re spot on with all of these. Thanks for the added perspective. Generally-speaking, I think my takeaway from reviewing these studies is that there are several interest aspects of follower growth that might be worth trying. Like you said, following each and every might lead to some contradictions; I’d probably try to test a few out that feel like a good fit for my audience and then iterate from there. Thanks again for the comment!

  • Kevan Lee Awesome post great articles and info. Kevan thanks so much the info will help me greatly with my attaining more followers.

    Content crafter

  • Claire

    Can you make these awesome articles printer friendly????

    • So sorry to trouble you with this, Claire! I’ll make a note of the printer-friendly problems on the blog. Definitely want to get that fixed up for you. 🙂

  • Noel

    This is a really helpful post Kevan especially for new bloggers like myself. Had a lot of takeaways with this one. Thanks!

  • Victoria Ipri

    Very engaging article, Kevan. Great food for thought in the comments as well. I’m with Annaliese…somewhat confusing, but not beyond figuring out. Why is it that LinkedIn is never (rarely) included in these types of studies? There are certainly tons of Home page status updates posted, and now the new Publishing Platform, along with group discussions, Company and Showcase page updates…is it because they limit access to the analytics?

  • One of the best Twitter posts I’ve ever read. Thanks for this powerful research and insightful commentary.

  • DrewRL

    This lines up with my experience – the Twitter account I primarily run right now (@FierceGentleman) is the Official twitter of a men’s social movement. The content is 99% uplifting and inspirational and I use Buffer and Twuffer almost exclusively to schedule good content.

    I’ve tweeted just over 900 times and have about 330 followers. I notice my follower count climbs rapidly (often up to 10 new followers per day) as I increase tweets per day, up to about 6 tweets / day.

  • Thanks for this insightful piece! I am definitely going to be sharing the link with my colleagues at work. Keep it up!

  • Jack McDoughe

    In other words, a scientific study on how to strategically add your pointless opinions and status updates to the rest of the mindless chattering minions on Twitter and other social snotworks. It’s like telling people what color shoes, socks and underwear to wear to someone’s birthday party so that they can be the most popular person in the room. Then again, I am often guilty of forgetting how desperately some people need social media validation to escape from the soulcrushing banality and boredom of their daily existence. I suggest all of you just paint hashtags on your foreheads. How’s that for “personal branding strategy”?

    Put down those smartphones, go out and get real lives, and stop being such social media attention whores.

    • Somebody has some anger issues…

    • Jack you are a bit sad, but I get your point. Fact is, the Buffer blog is for marketers who use social media for professional gains. This article is basically about how to be interesting for others, to get more followers who interact with you, who will share your stuff and generate business leads for you. It’s not about how to add some flavor to our miserable lives.

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  • priyansha_ranaut

    Very informative article Kevan. Thanks for sharing.. There was definitely some value addition! 🙂

  • OwnStLucia

    Great article, excellent insight and reminders of what grows a twitter following faster and more successfully. I think the key is to listen, engage and learn. Listening allows you to know your followers interests and what type of content they respond to and engage with better. Engagement helps you to listen and learn and to enable trends create 2 way communication and open avenues for more sharing. Learning allows you to respond quickly to the noticeable trends in social media and in your niche and to be flexible and responsible so that you tweak and adapt your strategy to better connect with your followers and potential followers.

  • Frans Mahieu

    Excellent post Kevan. I would like to see something as thorough for Facebook. Anyone knows
    a good blog post on that?

  • EL

    Thanks! I am an app developer. For me it is also important to better understand if the effort is worth it. How will I be able to convert those followers to installs… I saw this course about Twitter for mobile app marketers in, but Where I can see data about conversion rates, when you promote your tweets to your followers, for free.

  • This was a good article with a multitude of suggestions. What are your thoughts on Twitter’s following to follower ratio? Do you think it contributes to the despised purchasing of fake followers?

    • Ah, good one Jason! I’d imagine that the following/follower ratio plays into people’s desire to purchase followers. It’s quite the vanity metric! Do you have a leaning one way or another on this?

  • Its a good trick! thank you very much 🙂
    god bless you..

  • It’s a really valuable article Kevan, thanks for that. I’d like to make an addition as well; have you heard about Tweet Rocket? You can gain “only” relevant followers for your website with this tool. It’s not like other automated tools…

  • sebastian rhodes

    I just published 10 tips for gaining followers over on my site I have 75k myself 🙂 Thought I would help!

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  • trixietimez

    This is wonderful! I am flirting with the 1k follower benchmark right now. I find that the more I engage with users that have more followers thank I, the more followers I gain. I also believe that the “people to follow” prompt on twitter rewards you if you are more active.

    • Hi there Trixie! Best of luck in reaching the 1k follower milestone! That’s awesome!

  • abuya

    impressed… good info… nice tips.. awesome sharing

  • Ojoredo

    Nice post, thank you for sharing. I’d suggest also this service for twitter content management: ( Hope that helps.

  • Jany

    I’ve found a fast and easy way to get twitter follower:

  • Jim

    i’ve not really got the time to post this but here a quick technique that got me real followers. firstly i bought some twitters followers from for like $1.99 and i’ve used before. after that i followed everyone with the hashtag #teamfollowback and #tfb. as you know there only so many followers you can follow right? because of the fake followers then your following ratio increases which out balances the fake followers for real followers. put it this way, human instinct tells them to follow people who are followed by a lot of people already. That’s just how human psychology works.

  • Nice article! really gave me tons of new ideas thanks!

  • Alex Fabca

    Theres a really good video on Twitter Growth Hacking thats relevant to this article:

  • The twitter followers are clichéd ingredients to have in your profile. Users must understand that they get to have some amazing online popularity when they have followers.Twitter gives you great popularity easily.

    • Appreciate the comment, Nicolas! Yes, love how quickly you can ramp up with Twitter.

  • Peter Patelli

    Honestly, I just kind of bought my followers. I know the pitfall of people viewing you as junk with a bunch of inactive followers but, 2 very important facts remain. 1.) people dont really check out your friends that meticulously and often 2.) real audience gets targeted ..kind of like sales conversions. The appearance of traffic implies real traffic. Self fulfilling worked for me. I use or devumi. vilofy is a bit cheaper but seems to have the same quality as the other.. who doesnt like a deal

    • Interesting strategy, Peter! I’ve heard this working for others, too. Curious, how many do you buy at one time?

  • This is a really good post but I think there should have been some more points. Although the article is perfect, I’m just glad I could read it. It gave me some hindsight about the twitter follower’s function in my web popularity.

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  • ddmm1

    Promoting your twitter on platforms such as is a good way to gain more followers

  • Good post and thanks for sharing.

  • As a general rule, the more intellectually demanding content you post the less followers you will see. Sex outperforms everything. That is why a 19 year old Victoria Secret Angel can pump out 10 selfies an hour and get 12 mill followers. So when she posts a picture of her milkshake she can easily get 250 K retweets or shares on instagram. Try to post anything remotely intellectual and you will never reach that number, it simply is not comparable. Sex outperforms everything. People either want to be sexuality stimulated or sexually validated by living vicariously trough their favorite celebrities.

    Entertainment (read funny content) trails just behind. Everyone like to kill 5 min of their time with a funny video or funny tweet. Hell most start searching youtube on how to use vacuum cleaner and end up 3 h later watching video on how someone is teaching young giraffe to ride a motorcycle. Suggested posts or videos tend to do wonders.

    Illusion of useful information ala Veritasium are very popular because they bombard you with information, even thought by the end no one really is smarter. In fact, you retain even less than reading wikipedia articles. Its entertainment value at the core of it and feeling that you have just been magically embedded with useful information. In fact mostly likely by this time tomorrow you won’t remember half of it and by next week it never happened. Even thought all of the information of the world is literally at out finger tips we still like to bookmark things because we are afraid we will miss something. Its just human nature. In reality its a waste of time. But it helps content creators of that kind of content.

    Music falls into category of its own and the more dumbed down it is and features sexualized content the better performs. A hallmark of almost all pop music or popular music. if you look at the most popular and watched videos on YouTube for example its not hard to spot patterns.

    Comic books seems to be getting more mainstream and much like games offer escape from reality so naturally they are very popular as well, especially among the younger generations. The balance of their young lives heavily depends on weather superman can beat batman. And if you say other wise you have just engage them in a 3 h discussion as to why one can beat the other.

    After that probably comes political and religious themes because they spark conversations usually rarely for better and usually for worse. People don’t like to take stands if someone is neutral. The more clearly you take a stand on something the better it will outperform because its more polarizing. That is why a single troll in your comments on a blog can outperform your content. Hell most people read comments section first who are frequent visitors. Drama of human conflict and chance for participation are far more interesting than most articles. Oh, and BTW being politically correct these days is a political stand and one that is gaining less and less popularity, so expect conflict.

    Sharing other people’s content is also popular but it needs to feature the mentioned themes. Did I miss anything?

  • Maxime

    Thanks Kevan, great article and great insights. Concerning the frequency a brand has to post, I would say that increase the frequency is not adequate if the brand has nothing to tell. The content is king. So it has to be interesting for the followers. Increase post frequency is useless if the content is neutral and the quality bad. You’ve perfectly pointed it out in the section 3 “Avoid bursts of updates” of your article.

  • TastetheTea

    Love the informer/meformer point. Something to be mindful of with blogging! 🙂 thank you

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  • Mary Grace Faulkerson

    Worth the read! Thank you for sharing 🙂

  • Roshan Singh

    Nice blog and good article too..

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