Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information.

I always enjoy looking at them, but always feel like there is no way I could ever create one myself.

Or is there?

Adam Levine gif

There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts.

Even folks (like me!) who never thought it possible to create one ourselves!

I had a lot of fun researching and testing out a handful of different infographic makers, and I’d love to share the seven tools I liked best to easily create beautiful infographics.

Watch me build an infographic in an afternoon (in 3 minutes)

The key to working fast on an infographic? Finding a solid template! I’m really grateful for the amazing tools out there that make infographics as easy as can be. Check above for a quick video of how I tried my hand at creating my own infographic!

A couple highlights:

  • 0:09 – Found a great template!
  • 0:40 – Drag-and-drop design parts

(We’d love to know how videos like these feel for you! Keen for us to make more?)

And here is my finished infographic. Total time to create: 15 minutes!

Tardis Life infographic

The 7 Best Infographic Makers for Building an Infographic From Scratch (Design Skills or Not)


1. Canva

  • Price: Free
  • Paid options: Canva allows you to purchase some elements like icons and photos. Canva for Work, their new business plan, starts at $9.95/month
  • Ease of Use: Easy
  • Time: 30 minutes

Canva is a powerful online image tool (and infographic maker) that allows you to create a variety of designs even if you do not have any design knowledge.

Canva provides many different templates for you to pick from including Twitter posts, Facebook posts, Tumblr banners and many more—including infographics.

infographic template canva

Since we are looking to make an infographic, let’s take a look at the features Canva offers for you. You can pick from a variety of of templates (the templates themselves are free, and some include elements like icons and pictures that you can purchase or replace with your own elements).

Here are some sample templates that Canva offers (all completely customizable):

Screen Shot 2015-11-02 at 1.38.11 PM Screen Shot 2015-11-02 at 1.37.51 PMScreen Shot 2015-11-02 at 1.40.24 PMScreen Shot 2015-11-02 at 1.40.10 PMScreen Shot 2015-11-02 at 1.40.02 PM

(click any of the above to enlarge)

Once you select your template (you can also select a blank canvas to start with), Canva offers a variety of options, including a vast library of elements (some free and some you can purchase). You can also upload your own and add to your image.

Et voila! You have your very own infographic!

Venngage Website

2. Venngage

  • Price: Free
  • Paid options: Upgrade for $15/month
  • Ease of Use: Easy
  • Time: 30 minutes

Similar to Canva, Venngage offers you a few different options to pick from in terms of what it is you want to create. You will find templates for things like reports, posters, promotions and of course, infographics.

Within the infographic section, you will also find additional options to pick from that tend to deal with particular topics and categories of infographics, like:

  • Statistical
  • Informational
  • Process
  • Comparison
  • Timeline
  • Geographic
  • Charts
  • Tutorial

Below you will find a variety of templates to pick from (some free and some premium that require a Premium Plan):

venngage examplevenngage example 2 venngage example 3

(click any of the above to enlarge)

Once you find a template you like, it’s time to customize! Venngage allows you to insert what they call “Widgets,” which can include things like maps and charts based on the specific info and data you have for your infographic.

Piktochart Website

3. Piktochart

  • Price: Free
  • Paid options: Plans starting at $15/month
  • Ease of Use: Easy
  • Time: 30 minutes

Piktochart is another good option to create different types of infographics. You can pick from a few different formats, including a traditional infographic size (tall and skinny), presentation size (for slide decks), poster, and report.

You can then either create your own infographic from scratch or select one of their templates (some are free and others require you to either have a Lite or Pro plan). Here’s a sample of some of the Piktochart templates:

Piktochart template 1 Piktochart template 2 Piktochart template 3

Once you have selected your template, you can simply drag and drop to add any graphic elements and text to your canvas. You can also upload your own images.



Easelly Website


Price: Free or Pro Account starting at $3/month
Ease of Use: Easy
Time: 30 minutes makes it really easy for you to create infographics. When you arrive on their main page, all you need to do is either pick one of the many templates they offer or “Start Fresh.” They also offer a way for you to search their template library by category. Here’s a sample of some of the templates:

easely template songs easely template geeks easely template walkway easily meals infographic easely template inforgram easely template WalkWell2

Once you have found a template you like (or even when you start from scratch), you will be directed to a new window where you will be able to customize your infographic however you want. provides a variety of tools such as backgrounds, shapes, text, charts, and more.

Visme Website

5. Visme

Price: Free or Upgrade starting at $7/month
Ease of Use: Easy
Time: 30 minutes

Visme is a  new service that is still in beta according to their website. It allows you to create presentations, animations, mock-ups, banners and of course infographics.

Once you login with your account, you will be greeted with a visual of all your projects (the space will be empty if you haven’t created any projects yet). You can click on “Create New Visme” to get started.

visme dashboard


Then it’s time to pick the type of project you would like to create. We of course would be the “Infographic” tab. You will notice that some of the templates are free to use and others require a premium account. Here’s a sample of some of theVisme templates (some are free and some require a premium account):

Visme infographic 01 visme infographic 02

You will then be able to customize your infographic however you like with a variety of tools. Visme even allows you to animate objects, although I personally haven’t really played around with that feature.

Visme animation feature


Other Infographic Maker Tools

infogram Website


Price: Free or Upgrade available starting at $15/month
Ease of Use: Intermediate
Time: 45 minutes offers simpler infographic templates for you to use. Here are some of the templates they offer:

infogram templates

Once you have picked the template, you can edit the elements on the page. is a good option when dealing with statistics. I personally found it a bit harder to use than some of the other options mentioned on this list.

infogram spreadsheet and template

infogram chart template

Visualize me Website


Price: Free is a different type of infographic, they help you create an “infographic resume.” Once you login, you can start creating your resume. You can even connect to LinkedIn to populate some of the information automatically.

On the left you will be able to input your information as well as pick the theme for your infographic resume.

Here is an example of a template and some very basic information I filled out:

Visualizeme dashboard

Quick tip on sharing infographics to social media

One of the amazing benefits of infographics is that they’re a wonderful visual asset for sharing on social media. The only catch: They’re not quite the ideal sized image for sharing.

Twitter and Facebook tend to favor horizontal or square images, and infographics are extremely vertical! (Great for Pinterest, btw.)

One thing we’ve done to work around this:

Take screenshots of different parts of the graphic. 

For instance, with my infographic I built above, I could share this smaller-sized image as a teaser for the infographic.

Tardis's Life infographic

Over to You!

 I find it incredible how easy it is to create beautiful images and infographics nowadays. I hope these tools will be helping in you creating your own.

What are some of the tools you use to create infographics? Any I missed? I would love to learn about your workflow. 🙂

Image sources: Unsplash

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Written by Sandrine Sahakians

Multimedia Producer at Buffer. TV Lover! I could talk about my favorite shows all day (and I do!). Love spending time with my dog Tardis, he’s bigger on the inside ;)… sorry that was a TV reference… did I mention I like TV a lot? I also love creating videos on YouTube and am so happy to be part of that amazing community.

  • Jascha Brinkmann

    A common mistake many people do when designing their first infographic: Not having enough whitespace. I noticed this when my spouse designed her first infographic and everything was way too tight and cluttered. You can improve a design a lot if you just add a little more spacing to every element. This makes it as well easier for the eyes and brain to digest the information. Neverless, the results you can still get from infographics are incredible. On one of my own blogs where the average posts has between 200 to 300 shares, every single infographic we created had 1000+ shares. And the article with the most shares (almost 3k) is as well an infographic. Its a great way to get in contact with other bloggers who may want to share it as well.

    • Kevan

      Thanks so much for sharing those numbers, Jascha! Incredible stuff!

    • CMGRMelissa

      Great to know – thanks for sharing!

  • Greg Strandberg

    This is a good post that might get some people off their butts and to the infographic chamber. I need to get there. No one in my small Montana niche is doing them and it’d be a good way to get ahead in 2016.

    Plus, they’re great for slow/lazy days. We all see the sites that throw them up on Friday and then have that long weekend.

    • Kevan

      Hi Greg! Love that strategy for a lazy Friday, long weekend!

  • mimranyameen

    Good post,, i`d recommended to all my team mates.

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  • Stephen’Bern’ Banham

    I am a big fan of piktochart, so much I decided to get a plan with them. They have a great team behind the product and good quality customer service.

    The best part however is the speed with functionality in terms of what you can create in what time, the only limitation for myself is how much relevant data I may have access to at any one time to keep it original and not pinch from others and of course how fast my brain can come up with a design idea to work with.

    Believe it or not Piktochart released a statement a while back (sorry I couldn’t find it) talking about their users behaviours and it turned out that most people create from scratch not from using a pre-existing template and editing it.

    Just an interesting idea to think what the ratios are for editing an existing vs creating new from scratch for most Social Media Managers or for Content Managers / Creators

  • Julia McCoy

    I love Buffer but this post makes me question how high Buffer standards are. For several reasons, let me try to cover most of them.

    Honestly, you AREN’T going to get a high quality, brand enhancing infographic unless you have the right storyteller (content creator) and a professional designer. For example, is the color palette on this Tardis dog example coded for best psychological results? As in, is the dark blue text is off putting, because it doesn’t jive with a sky blue palette… these are things my designer thinks about when creating our graphics. What makes people continue to click, and read? A pro designer will know how to put a palette together, what icons represent the best visual representation of what the story talks about, and so much more.

    All in all, this post doesn’t even touch on how to write a great infographic. It assumes you already have data, and from the video example, there was very little data in creating the example. A true infographic requires citations, research, and backup – often partnering with another big company to get insights into an original survey. This can take weeks to months, your data-gathering process. Believe me. I got burned when we didn’t research enough to find a fact. Content Marketing Institute called us out on Twitter, and we looked like fools. (Outing myself here to make a point.)

    Why am I harping on quality? Because this is the ONLY type of content that is “10x content,” the content that will actually last in the rising seas of too-much-content-on-the-web. Rand Fishkin of Moz said “don’t hit the publish button if you’re not going to be in the top 10% quality of your niche.” The DIY approach is NOT ever going to get you in this 10% space, which is held by brands that spend – and hire the best talents – to get best results.

    I’m sorry, but this DIY approach is great for only one audience – small businesses and those who want to stay small in terms of doing everything themselves with no budget.

    • Grace Conyers

      Seeing this opinion makes me feel relieved. One of my company’s services is a high-touch, personal approach to translating client’s science papers into an infographic. Yes, people could take a DIY approach, and indeed they should if they stick to the free stuff only .

      Once they start paying for the little addons and special things that make it their own, it can add up quick. On top of that, if they are doing it all themselves, they don’t have anyone to look over it to make sure there are no errors, the copy sounds awesome, and the graphics really scream a story.

      But, if they want a professional quality, go to the professionals.

    • Jmitch

      Startups are a large audience for Buffer, hence the DIY approach (as you said).You can’t justify budgeting for infographics to your VC.

      Quality is in the human, not the tool (and that part is not Buffer’s responsibility). So if there’s a good person put behind these tools, I’m sure they can be of great benefit in terms of the efficiency they bring.

      I agree in general through, super-quality is not avoidable.

    • Sorina Dascalu

      Julia, I don’t think the purpose of this article was to teach how to create an infographic, but to present some easy to use tools for building one.

      All the insights you shared in your comment are really awesome, but maybe we should also take into consideration the following aspect – many readers of this blog are small business owners and probably have small budgets.
      By using any of the free tools presented above they will gain some knowledge about infographics’ creation without spending any money and in a short amount of time.
      After such experience they will have a better understanding of what an infographic creation requires, and can make a better informed decision about investing in a high quality infographic, professionally researched and created.

      • Julia McCoy

        Why was the title, then, “7 Tools for Building an Infographic in an Afternoon (Design Skills or Not)”? Design skills or not…build an infographic in an afternoon… Yikes. This would be better titled 7 Tools For a DIY-Approach To Designing an Infographic. Build reflects a comprehensive thought that you’re talking about how to create all of it, including the content, too.

        Small business or not, my advice is DON’T attempt to create a poor infographic that will only lower your rep. I learned the hard route one time. Trust me, you don’t want to.

    • Sandrine Sahakians

      Hi Julia,

      Thank you for taking the time to write such a thorough response! While hiring professionals is of course the ideal option, I wanted to highlight tools that might provide alternative for companies or people who don’t have the budget to hire them.

      I absolutely agree that in-depth research is needed depending on the subject covered in the infographic and having these tools doesn’t exclude that.

      I hope people will use this list to start with infographics and not see them as unattainable graphics. And hopefully it will help them get to a level where they can eventually hire someone to create them 🙂

      • Julia McCoy

        Sandrine, Absolutely… I’m glad you get the point of research & the necessary work involved – unavoidable really if you want to be in the 10x content, the only content that will be highly regarded esp in the upcoming year (we’re in a sea of content). But I understand you’re trying to get people started – which is great, too. Thanks for replying!

    • Ali Taylor

      Julia McCoy you’re my hero. Thank you for advocating for the importance of designers and the skill we bring to the table.

  • Terlihat & Ditemukan

    Thanks for Usefull Article, Sandrine

  • Steve Hedstrom

    Great post and list here Sandrine! Cheers and have a wonderful weekend. Sharing with my followers. 🙂

  • Christian Karasiewicz

    Great write-up and demo on creating an infographic. @expresswriters:disqus makes a few good points on choosing the right colors and putting in time to do the research. That is definitely important. I think what Buffer was going for here though was to breakdown the barriers that businesses can’t create their own infographics. They can – couple that with Julia’s suggestions and you can create a top-notch infographic. Maybe your first one isn’t perfect, but you learn and make improvements over time. It’s about empowering businesses that don’t necessarily have a budget to hire the best designers encouragement. Everyone has to start somewhere.

  • orbit informatics

    Thank you for awesome post..
    this tools are very important for SEO for help in designing.easy & attractive make info-graphics.These are some great tools to use when time is of the essence! Thanks!! Infographics are being considered as the trendiest web content format in recent days. Quite surprisingly more than one and half billion items of brand new contents are posted every day in different websites including videos, tweets, social media posts, blogging and more.

  • CMGRMelissa

    Thanks for the great info! I love Piktochart, and have used it in the past.

    Julia – I agree with some points you’ve made. The best case scenario is to hire a professional who understands design. That’s the case in nearly any DIY project – installing your own drywall, sewing your own dress, taking your own family photos, building your own back deck. Hiring a seasoned pro is always ideal, especially when the stakes are high.

    When that’s not possible (not in the budget, or your company’s design team doesn’t have the bandwidth for your side projects), these are a great alternative. I used Piktochart to create an infographic for internal purposes, and found it to be a terrific tool for that purpose.

  • Ana Norris

    Very useful article Sandrine… I gotta ask, from the 7 tools to build infographics, can you share which one you found the best and why? If not, totally understand as it might also be great for you for a reason but not so much for someone else… definitely a good alternative for some of us that don’t have the big budget to invest in professional designers

    • Sandrine Sahakians

      Hi Ana,

      Thank you for asking! To be perfectly transparent, I myself don’t have much experience creating infographics (and am definitely not a designer either) which is why I was so excited to find all these fantastic tools!

      I use Canva on a regular basis whenever I want to create an image, but infographics I think I would use either Picktochart or because they have so many more options to pick from. 🙂

      Hope this helps! Good luck designing 🙂

      • Ana Norris

        I have heard of Canva but not from someone using it, sounds good! Thanks for your feedback Sandrine

  • Indio John

    I am hearing very first time about these tools, is they are free solutions or paid ones?

  • Ashok kumar

    I have been using Piktochart. You’re right it never took me more than 30mins to create Infographic, Unless I know how my Infographic should look like 🙂

  • Toni Scott

    I love Canva for just being able to mock up an idea FOR the professionals to then make a high end graphic. But then again, I’ve made lots of graphics myself for our PTA, my friend’s home business, my startup that required zero overhead at first, a funny thank you email to a favorite friend or client… stuff on the fly, etc. I’ve also enjoyed watching my kids learn to use it as a way of showing them how businesses work and how messaging works. Lot’s of reasons why a DIY is a great tool.