We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our aim is to make it the most robust tool for managing social media, while maintaining its simplicity.

Today we have some great additional features to announce as part of our social media management for business plan.

Google Analytics integration

First up, we’re excited to offer Google Analytics integration. For those of you who manage social media for clients or run your own marketing campaigns, this should be really helpful.

You can now set your own UTM tracking parameters to match your clients or your campaigns within Google Analytics. This will make your analytics inside Buffer more useful, since you can match them to your marketing campaigns.

You’ll find this option on the Link Shortening page for your social profiles, under the Settings menu:

Screen Shot 2014-01-08 at 10.09.08 AM

Once you’ve turned on UTM tracking for Google Analytics, you can set your campaign parameters here:

Screen Shot 2014-01-08 at 10.09.18 AM

Anytime you want to change your campaign, just update these parameters again.

Track the growth of your fans and followers

One thing we’ve always had to use separate tools for is tracking our follower growth on social networks. Since Buffer is such a great tool to help you increase your audience online, it makes sense to include a way to track this.

We now have follower growth tracking inside our analytics for Business customers. You can track your follower growth in comparison with how often you tweet, and what kind of engagement you’re receiving.

To see your follower growth, just click on one of the drop-down menus below your analytics graph:


Choose followers and you’ll see it shown with a red line on the graph above:

Screen Shot 2014-01-08 at 10.44.22 AM

Pick specific date periods for your analytics

Another useful way to use Buffer for Business for your marketing campaigns is to make use of our analytics date-range picker. You can choose specific dates to view analytics for, matching them to any campaign you’ve run, or comparing different months or long-term views.

To choose a date, click on the drop-down under your analytics graph:

date range

You can choose from one of the pre-set options, or select your own dates on the calendar:

date range

Individual day performance of analytics

Lastly, we’ve added a recent change that lets you click on an individual update to see data for that specific day. This can help you to drill down further into how your posts have been performing on a specific date.

To do this, just click on one day in the graph:

Screen Shot 2014-01-07 at 9.48.05 PM

This will give you analytics for just that specific date:

Screen Shot 2014-01-07 at 9.48.59 PM

And you’ll see a list of posts for that day only:

Screen Shot 2014-01-07 at 9.49.23 PM

As well as these features, you can now export your analytics. This should make it easier to share your data with others in your team and report on your marketing campaigns.

What other features would you like to see in our Buffer for Business plans? We’re continuing to work hard to improve our product and we’d love to hear what’s most important to you.

try button

Oh, and if you missed our Buffer for Business launch post, you might like to check out the rest of the features it comes with here.

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Written by Belle Beth Cooper

Belle is the first Content Crafter at Buffer and co-founder of Exist. She writes about social media, startups, lifehacking and science.

  • I notice the Google Analytics Campaign Tracker. When I enable it there is no option to specify the UTM parameters. I am using the Awesome Plan. Can the parameters only be specified in the business plan? If so what are the default UTM parameters?

    • LeoWid

      Hi Andy, great to have you stop by and yes, right now it can only be specifiied on the free plan, so if you wanted to just see how it looks and works, you can grab a trial turn it off again then! πŸ™‚

      • By free plan, I think you mean it can only be specified in the business plan, no? πŸ™‚

        • LeoWid

          Oh boy, yep, that’s exactly correct Sean, thanks just updated! πŸ™‚

  • Ian

    If there was one incentive to upgrade to Buffer for Business, this would be it. Great feature!

    • LeoWid

      so great to hear it Ian! πŸ™‚

    • Yup – but still an if there. I’ve got the Awesome Plan, having the google analytics feature is really just expected. It’s not hard to add. It’s noticeably missing as it is, if you ask me, and I’m otherwise a huge Buffer fan.

  • YES!! This is awesome. The only feature I was concerned about missing after switching to Buffer for Business from another service was some of the stats. Dynamite update.

    Now you just need a podcast and a hashtag “#” on the iOS keyboard. πŸ™‚

    • LeoWid

      So great to hear it! Love that, will definitely take that on board for future iOS iterations! πŸ™‚

  • Bart C

    Any conclusions regarding the many requests for an in-between-plan around $20 – $25? It looks like you’re leaving a lot of money on the table with this missing pricing tier.

    • LeoWid

      Hi Bart, thanks for stopping by and for the heads up on this! Yes, so far, we’ve not made any changes yet, but we’re definitely continuing to consider the option and analyze our metrics regarding this!

      So sorry this isn’t quite satisfactory for you right now, definitely keen to make it work for you! πŸ™‚

  • Hope you can add this features to the Awesome plan, which is paid and should have access to better analytics – mainly for bloggers.

    • Yes! This is something I would probably upgrade to Awesome for, but can’t justify the Business plans.

    • FirefoxGuru

      Why haven’t Buffer done this yet?!

  • The screenshots focus on Twitter. Can this be used for all social networks?

    • LeoWid

      Hi Jonathan, yes, it works for all social accounts connected in Buffer (Twitter, FB, G+, LinkedIn) to track your account growth! πŸ™‚

      • Tom Bryant

        Hi Leo, Congrats on the update, it just made Buffer even more valuable! I am not seeing the ability to track followers in Linkedin at all. Am I missing something? Cheers

        • Hi Tom,

          woops! A very good catch there. It is indeed missing. I’m going to push a fix as soon as possible. Sorry for the hassle there Tom.

          • Tom Bryant

            Thanks Niel, no need to apologize.

  • Can’t wait till I can afford a business plan so I can get this sort of functionality from Buffer.

  • Jessie Wood

    This is really awesome! Been hoping that you guys would amp this up. One feature that would be great is the ability to see the trends of time of day and day of week, so that you can see what’s working in terms of timing and adjust accordingly. πŸ™‚

  • OphelieLechat

    Heh, I’m kind of kicking myself for having used up my Business trial before this was implemented! This looks excellent.

  • Simple Awesome!!

  • Really great addition to the feature set. I have to say though I’m a little disappointed that this feature isn’t available on the Awesome plan. The Business plan has a lot more features which helps justify the price, so doesn’t really need this to be an extra selling point.

  • Love what you’ve got here and am joining the chorus to provide an option for the Awesome plan. I’m a one-person shop and can’t afford the $50 per month but would love better analytics and would be willing to pay for them at a lower rate. Keep up the great work, folks.

  • Badass feature!

  • sammyrowe

    This is a great update, and per account UTM tagging by Source is really helpful. But what about the Content parameter? The UTM system we currently employ requires that all published links include a Content ID (We run dozens of campaigns at once, and use Content to differentiate post characteristics ie. landing page target, copy, etc.). Any chance Business Class users will be able to include Content in shared links any time soon? (Even better: dynamically generated Content parameter, say, pulled from the body of the shared URL.) Until we have more control of this variable I’m afraid we won’t be able to use this product =/

    • LeoWid

      Hi Sammy, thanks so much for stopping by and for the heads up on this! That makes complete sense, I think we definitely want to expand the options here!

      Would you mind dropping a quick email to our CEO about how you envision this to work exactly? He’s at [email protected] – I’m guessing, you would just want 2 more fields with “UTM content”? Thanks so much for being on board Sammy, keen to improve here! πŸ™‚

      • Tom Bryant

        Sammys point above would be very useful. Perhaps the ability to adjust post parameters on the fly from within the post window (without having to move over to the settings tab and update each and every time) would speed up the process for users.

      • Agreed with @sammyrowe:disqus that the utm_content parameter would be useful. Problem being, UTMs in Buffer are currently added on an account basis, rather than per individual tweet. So you would need the option to assign a utm_content tag when you scheduled a new Tweet or post in Buffer.

        Might be a tricky UX problem, given the seamless way Buffer currently creates and shortens links. But would be worth it, for those who track on a granular, per-tweet/post/share basis.

        Regardless, we’re loving this new feature. *Customizable* utm’s have been the missing link for too many social platforms – glad you all added them.

  • Wow. You guys just keep getting better. I’m now using Buffer for Business in conjunction with a basic Sprout Social plan to hang on to some valued metrics there, but at this rate I bet you’ll implement what I need for a complete win in no time!

    • LeoWid

      Hi Andrew, awesome, thanks so much for the kind words here!

      Would love to know, what are some of the other things you’d like to see in Buffer?

      • I’m hanging on to SproutSocial for a few features that give me a bit greater insight into ‘who’ is interacting with us & if they have any history. These are CRM-esque features (I’m able to add notes/fill out contact info on users) that I use in conjunction with the NimbleCRM product. Those, in combination with your scheduling/analytics & detailed reporting out of Google Analytics give me my current “suite”.

      • Hi Leo! I also use SproutSocial to “complete” Buffer. The thing is, I kinda need to have feeds, like what’s going on my twitter timeline and such, getting to see new followers (and send DMs), as well as having the ability to get all posts on the report, regardless of where they were posted (directly on facebook or using the tool).

  • To be honest, at $50 a month I’d use Socialsprout which is very powerful and has amazing stats. I think you guys should consider beefing up your Awesome plan by including the Analytics, great for the freelancer/micro business owners. You guys could be winning over Hootsuite customers.

    • chsweb

      +1, I’d have shelled out $40 already if this was the case… multiply me times the number of comments in this thread, and Buffer has compelling data to move forward with adding Analytics to the Awesome plan.

      • FirefoxGuru

        Why haven’t they done this yet?!

  • chsweb

    The Google Analytics integration would be nice in Buffer. I’m curious, how does this differ from using the Google URL Builder ( and then letting Buffer shorten the Google URL Builder link?

    • Courtney Seiter

      Hey there; great question! The main difference is that it’s good bit easier to have all of the tools you needed in one–no need to jump from URL builder to Buffer to Google Analytics. We’ve built them all into one tool so it’s painless for you to Buffer lots of content and get immediate insights. Does that help?

  • Portman

    really good post it and good topic, this is competition
    world there are lot of competition between one company to other companies. To
    check their traffic of website Google invented a Google analytics tool .its
    free from Google.and there we can observe many things in that, bounce rate and
    exit rate,demography and geography etc etcgo here

  • Neil Turner

    We don’t have a business plan. Will this allow us to add UTM_Content and UTM_Campaign on a per-post basis?

  • Are the custom UTM parameters for Business plans only? i.e. not the Awesome plan?

  • If only you had this with the awesome plan. Smh. I’d be in there like swimwear

  • Google analytics powerful tool to track visitors flow the
    above post explains more than this about Google integration and also social
    media tracking that help to improve social media campaign. Thanks Belle for the post
    you shared.

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