Our community has always been great at driving us forward, suggesting new tools, helping us better understand the challenges and workflows of a daily social media user. Listening to our community is perhaps our best source of information and ideas, so when you asked for the ability to add feeds within Buffer, we listened. We got right to work to build a way to add great content from great publishers—quickly, easily, and efficiently.
We’re excited to announce the arrival of this much-anticipated Buffer tool: Feeds!
You can now add RSS feeds to your Buffer social profiles and share links directly from your favorite sites from right inside your Buffer dashboard. We’ll pull in the latest stories from whichever sites you choose, and you can decide which links to add to your queue and share with your followers.
You have total control of your feeds—from finding and discovering to organizing and updating. Fresh content will always be at your fingertips.
We hope this makes sharing on social media a smoother, simpler, and all-around better experience for our amazing users. Come along and see how these feeds work and what’s in store for your new sharing experience.
Add your favorite sites in a snap
Awesome and Business users enjoy 15 feeds per connected social profile!
(Those on the Individual plan can try out Feeds by signing up for a no-risk, cancel-any-time trial of Buffer for Business, which gets you access to feeds, team members, robust analytics, and more.)
Since feeds are tied to social profiles and not your overall Buffer account, you can select a different feed or group of feeds for each of the different social profiles you’ve connected. Here’s what this looks like in practice.
Say you’ve connected a Twitter profile and a Facebook profile and are itching to add feeds to each.
Simple setup for any feed you want
To set up your feeds, simply type in the name of the site and choose which feed you want from the corresponding list.
For instance, let’s say I want to add a feed for a favorite blog of ours, Social Media Examiner. I’ll type in the name of the website and see that Buffer recognizes it:
Once I select it, it’ll be added into my feed choices.
The search bar works with direct feed URLs, too. You can grab the feed from any site, copy it to your clipboard, and paste it into the Feeds search bar inside your Buffer dashboard.
We want to ensure an effortless experience for grabbing the feeds you want so that you can get straight to sharing just as quickly as possible. We hope we succeeded! Let us know how it feels once you give it a go.
Remove and edit as often as you want
After you’ve added your feeds, you can head to your feed management tab at any time to change and edit which ones you have connected. Click on the “Manage Feeds” button to bring up an overlay with all your chosen feeds and a spot to add even more.
Click on the Remove button to take a feed away. Then type in a new website to find a new feed to add. There’s no limit to the number of changes you can make.
View your feeds in a custom stream
Once you’ve wired up the feeds you want, you’ll see posts begin to fill up in your feed list. These posts are listed chronologically with the most recently published ones at the top. The default view is to show posts from all the different feeds you’ve connected. (We show the 10 most recent posts from each of your feeds.)
You can also view these feeds individually, showing only the posts from a particular site. For example, if you’re subscribed to a post that publishes 20 times per day and one that publishes once per week, you may choose to view the individual feed for the weekly site so that you can quickly find the content you want. Each of your connected feeds is viewable in this way. Simply choose your desired feed from the drop-down menu.
Add only the articles you want
With feeds, adding content occurs at the click of a button. Click on “Add” next to the article you want to share, and the story will fly right to the queue on your chosen social network. You can still hop over into the social profile itself and edit anything you wish: text, mentions, timing, tags, etc. If you’d like, you can even drag-and-drop the key posts to other profiles as well.
Our goal: Making content as accessible, easy, and awesome as possible
As we’ve tested and iterated along different stages of the Buffer product, we’ve always had an ear to the ground. We’ve been listening. What are the pain points for social media users? How can social media marketing and social media enjoyment be enhanced by Buffer?
The common theme we’ve heard is content.
Make content easier to find, easier to follow, and easier to share.
Many of the newest Buffer tools have been building toward this focus on content. Earlier this year, we launched content suggestions, which provide you with a handful of handpicked gems to share every day. Today, we’re launching Feeds, which allow you to customize the content you can choose to add. With these tools and more, the Buffer product is becoming an incredible content resource.
We are proud to say that Buffer now covers content curation, content creation, and content discovery—and that we do so while providing one of the simplest social media management tools out there. We’re seeking to make content as accessible, easy, and awesome as possible.
What makes it accessible? Content should be close by at all times. The closer it is to get to, the more likely it is we will read, share, and enjoy.
What makes it easy? Newspapers get delivered right to your door. It doesn’t get much easier than that! We want the same ease-of-use for the content you read and share online. The more content we can bring inside the Buffer, the better—and easier—it is for you.
What makes it awesome? You! Awesome content has personality, it has your fingerprints all over it. You choose the feeds to add and the content suggestions to approve. Your awesome content is all about you.
From a certain perspective, Buffer has always been about content. Updates are content, and Buffer has been in the updates business since the product launched. With the debut of Feeds today, content seems to have risen to the top of the app in a meaningful way. There are many places where content seeps in.
Feeds pull in content from your favorite sites, and you can share these links with one tap of a button, building out your queue and social plan with complete ease.
Feeds have been one of our most-requested features, and we’re excited to be able to give you all the ability to add great content from great publishers, favorite sites, and personal blogs.
Suggestions provide curated content from our Buffer team that you can share when you’re seeking inspiration or filler. We add only the best stories, photos, and quotes that we find interesting—and we think your community will find interesting, too.
The numbers behind use of content suggestions point to their being quite well-loved.
- 200,000 posts per month come from content suggestions
- 50,000 posts per week come from content suggestions
- 7,000 suggestions are used each day
Topics is the next frontier for our content push. Currently, our suggestions are a general reach into a number of different areas. We’re looking to provide even greater value here by drilling down into individual categories and topics of interest to our users. Do you have a favorite one in mind?
Content should be fun, exciting, easy, and enjoyable. It should be pain-free. We’re excited to be able to address this pain point in the social media space and to do so in a number of unique ways that our community loves.
Thanks for joining us on this journey of discovery! We’re thrilled to be at a place where Buffer can meet your content needs.
Add your first feed in two quick clicks
Feeds are all ready for you!
Log in to your Buffer account, visit the Feeds tab, and start searching and sharing from your favorite sites. Feeds are just two clicks away. You can give it a try right now.
Let us know what you think about Feeds and content. Leave any questions at all here in the comments, and we’ll get right back to you. Or you can email us directly at firstname.lastname@example.org or find us on Twitter (among other spots)!
We’d love to hear your thoughts about feeds and how you might use these to boost your social media sharing! Enjoy!
Update: Thank you to our wonderful community for the quick and helpful feedback on Feeds! When this first launched, we made a mistake in not allowing enough feeds per user. Your helpful responses made us realize this. Thanks!
To @buffer Awesome customers who let us know 1 Feed isn’t enough: you’re right. Sorry, we messed up. We’re opening up to 15 Feeds shortly.
— Joel Gascoigne (@joelgascoigne) May 15, 2014
We’ve since updated Buffer Feeds, and now all Awesome users and all Business users can enjoy 15 feeds per social profile.
We hope this helps make a difference, and we’re excited to keep pushing forward with Feeds—and with the incredible feedback we get from you!