We’re quite keen to always be learning new things at Buffer—new social media strategies, new languages, new skills and experiments. And we love learning together—with each other and with you.

One area that we’ve been fortunate to gain some knowledge and experience is with social media sharing, which can be a big one for those who are eager to get involved but not quite sure where to start.

We’d love to help people get started with social media.

We’d love to help with social media marketing, from square one.

Our newest idea: A seven-day email course that you can subscribe to for a lesson each day—each one just two or three minutes to read—on the very basics of social media marketing.

We’d love for you to join, try, and learn with us!

Buffer email courses - Social Media 101

Learn Social Media in 2 Minutes Per Day

It’s been so fun sharing social media content with you all here at the Buffer blog and learning what might be most valuable for you.

We’ve put together our best tips for getting started with social media.

7 emails, 7 days, 7 short lessons about all the basics of social media marketing.

Each email is a two- or three-minute read at most (with some easy options to dive deeper into full blog posts and resources).

You can sign up for the Social Media 101 course for free and send the link along to friends, coworkers, or clients.


The email course is free for everyone. If you’re a current Buffer user (thanks!), you can go there to sign up now. If you’re not yet a Buffer user, we’d love to have you join us, too.

Subscribe for free.

Seven days of social media: What you’ll receive

We’d love to give you a peek at what this course covers. Here’s an overview of the seven emails sent in seven days.

  1. How to choose a social network
  2. How to customize your social media profile
  3. Establishing a voice and tone for your social media posts
  4. The ideal time and frequency to post on social media
  5. Social media analytics
  6. How to schedule, engage, and listen on social media
  7. A free social media marketing kit

A sample email: What to expect

We count it as quite the privilege to be invited to your inbox, and we’d love to give you as much info as necessary to help you choose whether this email course is right for you. Sometimes, it’s quite nice to get a sample of what you might be subscribing for.

Here’s a look at the email for Day Six of the Social Media 101 course.

Email Courses example

Full transcript: 

Reading time: 2 minutes

So many social media channels. So little time.

This is one of the chief improvements we aim to tackle with the way we experiment with workflows and strategies.

We’d love to get the most out of the time we spend on social media. Our best tip for doing so is to schedule your posts and to work in batches. 

There are so many different social media platforms. You can and should post the same content on each platform, but it takes a long time! Plus, the content needs to be customized for each platform.

You could go to each site, one-by-one and post each update, pulling away from what you may be currently doing in order to post at the best time — a double whammy on your time and productivity!

Scheduling is the secret weapon for consistent, excellent sharing, day after day.

Tools like Buffer allow you to create all the content and updates that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.

One thing that goes hand-in-hand with scheduling is engagement – jumping into the social media channel directly to interact and share with the audience.

Engagement is a great balance for automation.

When people talk to you, talk back. Set aside time during your day to followup with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues. They’re too important to ignore.

One way to stay up on all the conversations that are happening around you and your company is to create a system for listening. Tools likeMention will send you an alert every time you’re mentioned online, and you can rely on custom searches and email alerts for mentions on specific networks, too.

Further reading: What’s the best way to spend 30 minutes of your time on social media?

These are the next-level tips that the social media pros use! If you’ve made it this far, you’re rocking your social media strategy. 🙂

Today’s action item: Sign up for a social media management tool. Create mention alerts via email or Mention.

Tomorrow’s email: A free social media marketing kit!



Grateful to be sharing with you!

We’re excited to try out this new experiment with email courses and to provide as much value as possible to you and your team.


Is there anything we can do to make this course a  more worthwhile experience for you? 

Add any thoughts to the comments here, or feel free to email me directly also. I’d love to hear your ideas. And I’m grateful for the opportunity to be sharing with you!

Image sources: Pablo, IconFinder, UnSplash

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • nice idea Kevan ! It seems subscription link won’t work ?!

    • Hi there! Oh no, so sorry about the trouble there. Just made a quick change on the link. Would you be up for retrying possibly?

  • Oh, I’d love to subscribe! Unfortunately the link doesn’t work (404 Page Not Found).

    • Hi Alice! Yay, thanks for your excitement! Sorry I got a bit ahead of myself this morning. Would you be up for trying the link again? I just sent a fix through. 🙂

  • Llewellyn Martin

    The links in the email don’t work either… Could you resend the email as well?

    • Hi there Llewellyn! Really sorry for the trouble I caused. I just made a change to all the links. Would you be up for clicking again and seeing if they might work now? Keen to get this working right for you!

      • Llewellyn Martin

        Perfect! Thanks a lot! Looking forward to it!

  • Saccharine Soul

    the link is broken yeah 🙁

    • Hi there! Great catch, yes! So sorry. Would you be up for retrying? I just sent a quick fix through. 🙂

      • Saccharine Soul

        perfect! just subscribed 🙂

        • Woohoo! Thanks, excited to have you on the course!

  • RyanL

    Hi, Im interested in finding a company/person to do this for us, dont have the staff or time to do it ourselves. Id also like to have a company to refer to my existing clients that need this and dont know where to find someone. Obviously for small biz, price is one of the first questions, but anyone know of a company that has a “Bronze, Silver, Gold, Platinum” type offering with pricing?

    • Hi Ryan! Thanks for the comment. Hope I’m headed down the right path with my reply here. 🙂 I’ve heard of a few other spots that have some good social media learning courses. I think Hootsuite offers one, Google has a Primer app. Would any of these maybe suit you?

      • Ryan Leusch

        Im going through your stuff right now, its awesome!! but im looking for more of someone to do the scial media marketing for my companies and id like to able to refer our existing clients to this as well

        • Oh, got it! Great stuff. I’m thinking maybe a social media agency could work for you? My sense is you might be able to turn up some really good ones via Google search, and we’ve also profiled a couple here if their stories might be helpful for you:

          Marketeering group – https://blog.bufferapp.com/automate-social-sharing

          Tony Restell – https://blog.bufferapp.com/social-media-agency-tools

          • Ryan Leusch

            Thanks Kevan, Im doing the 7 day as a way for me to speak intelligently to our extensive client base, id guess less than 10% of our 16,000 + our in a good Social Media plan….so Im asking here to avoid a bunch of shady companies. so thanks

          • Terril Retter

            Where are you? Would be interested in helping you digest this stuff vetting a good agency.

        • If you want just the absolute basics covered, i.e. purely posting to social networks, I run a social media management business that does this specifically for small businesses at budget prices. It’s $99 per month for three posts per day. http://VocalContent.net/

  • HI Kevan, great to see you guys have put out an email course. This is great to see and I can’t wait to receive the emails 😀

    • Woop! So great to hear from you, Paul! Thanks so much for the encouraging note. Would love any thoughts or feedback you might have on how things feel!

      • No worries, I’ll definitely send some thoughts through!


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  • Kristina Hughes

    Great post Kevan Lee, A successful email is that it gives you response back.. Try to make a summaries the whole information and add a call to action in email template..

    • Thanks for the comment, Kristina! Great stuff!

  • Again a mind blasting blog Kevan, it was great to see you again.Digital Marketing Solutions

  • reynesca bruner

    This is awesome! Thanks for sharing. This is a lot helpful.

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  • Awesome! Signed up. Looking forward to the course.

  • Wow I had no idea there was an email subscription service that made things like this so easy. I thought I’ve considered having an incentive for my email list, but I thought I would have to manually sort through the emails and pick someone. This is giving me so many ideas about what to do for my websites!
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  • Brenda B

    SOUNDS GREAT … but LITERALLY I KNOW NOTHING about ANYTHING SOCIAL MEDIA. Dont even know what a hashtag is!!! Is this still a good place to start?? Thx