I am no good at a lot of social media things … which is a bit tough to admit as a social media marketer!

I don’t use a smartphone. I’m scared of Snapchat. I’m not entirely sure what WhatsApp does.

I can think of 50 social media things (and probably more) where I could improve. The things I am good at—mostly the things that Buffer helps me with, like scheduling, consistency, stats, analysis—make for a solid foundation, and I’m keen to make strides on the rest.

Step one: Admitting ’em all!

I hope this list inspires you or entertains you or helps you to know that social media marketers like me don’t always have our act together. And I’d absolutely love to hear any thoughts this brings up for you or any tips you have for ways I can improve.

Here goes!

50 areas to improve

1. I can do better with mobile social

I don’t use social media on a mobile device, which puts me squarely in the minority of all Americans and the absolute minority of people my age.

There’s this interesting stat from Marketing Profs, too: Among smartphone owners, 79 percent keep their phone with them for all but two hours of their day! And a full 1/4 of people can never recall a time when the phone was not close to them.


GPOY: I’ve just gone to take a picture of my phone and I’ve no idea where it is!

Ah, found it. This is my phone:


2. I can do better with Pinterest

When Buffer announced Pinterest integration (yes! awesome! woohoo!), I was stoked to get really good at Pinterest.

I haven’t yet.

A good microcosm of my Pinning problems is this one-word description I wrote for a pin.

pinterest caption


I’ve been really bad at remembering to pin the things I find online. I’ve been bad at coming up with boards that reflect my true interests and aren’t there for search and keywords opportunities. I’ve been bad—as you can tell from my descriptions—at Pinterest SEO!

3. I can do better with sharing things that aren’t links

The last time I tweeted without a link (not counting retweets with comments, or replies to people) was September 23—80 days.

Phileas Fogg went around the world in less time!

4. I can do better at telling you more about me

I’ve taken a pretty strict approach to what I share to social media: It’s pretty much all my favorite articles on writing, blogging, marketing, and the web. It’s very little about my personal life, what I’m up to this weekend, the things I enjoy, the places I love.

Here’s a bit of a makeup list:

  • This weekend, I’m going to IKEA! Looking for a desk chair for the office. Any recommendations?
  • Fun fact: The nearest IKEA is six hours away from me, near one of my favorite cities in the world: Park City, Utah.
  • I think I might watch a Mystery Science Theater movie tonight. Love ’em!
  • There’s this place in Boise called Boise Fry Co. that I love, and yes, I will absolutely take you there if you’re ever in town!

5. I can do better at taking pictures of myself

I think there’s something beautiful and simple about wanting to be fully present in a moment and choosing to remember things vividly in your memories. And this might be why I haven’t shared any pictures of myself on social media in 2015.

6. I can do better at Instagram

This ties into the part about my being no good with taking pictures of myself. Reflecting a bit, I imagine there’s a bit of self-consciousness to it. I’d rather not put my face out there for all to see because I’m not sure what people will think of my face! (Wow, that sounds a bit raw. I’d love to know if that thought resonates with you at all!) (Not about my face but about yours, haha.)

Part two: I feel like a smartphone would be super handy to have here.

7. I can do better at Google+


(How does Google+ fit with your social media strategy in 2016? I’d be grateful to learn from you!)

8. I’m good at Tumblr, but not in a particularly useful way

One of the social networks I use most often is Tumblr, which I use to … get this … look at funny dog pictures.

tumblr screenshot

9. I can do better with figuring out what to share on Facebook

Ooh boy, I could spin this into a whole post on Facebook strategy given how much thought I’ve had here. What should I even be doing on Facebook?

What do you do on Facebook?

There’s the obvious (and probably correct) answer to just share about myself, which as you may have noticed from earlier in the post I’m not terribly good at. Someone who I think does this really well is our co-founder Leo.

Another thought I had: Maybe I could just share a certain topic or niche of myself on Facebook, like my thoughts and reactions to the books I read.

Or maybe I could share all those Tumblr dog pics I like.

And given whatever choice I make, how will it affect my personal brand?

And will I have to pay for reach anyway?

Analysis = paralysis

10. I’ve never taken a snap

If I could click my heels together and be a social media pro on any one network, I might just choose Snapchat. As it is, I’ve never gained the courage to dip even so much as a toe into it.

11. I imagine I’d be quite bad at sketching on Snapchat



12. I can do better at responding to mentions

I feel so fortunate to be connected with the Buffer brand and to have the chance to write for an amazing blog like this one. All of my social media growth can be traced back to this awesome opportunity with Buffer, and the growth has brought some incredible opportunities to connect with people around the globe.

I could be doing so much better at my stewardship of this awesome privilege.

As it is, I might go weeks without checking my Twitter mentions. Twitter caps the notifications icon number at “99+,” which is an amazing number to hit and I’m so grateful for so many people reaching out and I am just so bad at getting back to folks.

99 mentions


Just the other day, looking through the mentions, I’ve missed all these amazing chances to connect with amazing people:


Thank you, thank you, thank you to those who have reached out!


I’d love to improve my engagement game. How do you all do it?

I’ve tried email notifications, but they tend to flood my inbox.

I’ve tried desktop notifications but found them too distracting.

I’m especially torn about how bad I am with responding because responding is one of the most vital things we tell brands and businesses to do on social media. And I don’t!

13. I can do better at Twitter chats

I have the wonderful opportunity to participate (and sometimes host) our weekly #bufferchat on Twitter. It’s amazingly fun, and I forget most all the Twitter chat etiquette the moment it begins.

  1. I fail to inform my followers that I’ll be tweeting tons over the next hour.
  2. I forget to add the #bufferchat hashtag (which is the entire foundation for how Twitter chats work!).
  3. I miss out on most of the conversation because I’m trying to answer the question and track my mentions, and by the time I might go out and see what people are saying, it’s time to answer things again!

14. I can do better at sharing other people’s content

My sharing ratio is off: I share way more of my own stuff than I do of the awesome things others make.

Particularly when it comes to those specific outreach messages from friends and colleagues who are excited for me to check out their latest article—in some cases, ones I’ve contributed to! I’ll add the article to Pocket, forget to my read my Pocket for a week or so, then not remember what I was supposed to tweet or share.

15. I can do better at following people back

In the last 60 days, I’ve followed a grand total of 40 people, and my sense is that a good portion of those people are new Buffer teammates we’ve added!

16. I can do better with notifications

I’m good at being notified (email notifications, in-app messages when I’m signed into Twitter or Facebook). I’m really bad at replying in the moment and then equally bad at remembering to come back and reply later.

17. I can do better with real-time events

I love watching sports on TV or the Oscars or lots of other real-time events where it’s so cool to engage and follow along with your social media friends.

Yet every time I get set to tweet about a touchdown, I start writing, then pause for a moment to think “Do I really want this out on the Internet forever?” then think “What value am I adding when I say this?” then “What’s the right hashtag again?” then the moment’s gone.

18. I can do better with remembering people I’ve interacted with before

One of my greatest fears in life (along with bodies of water that I can’t see the bottom of) is that I’ll be oblivious to past interactions with a person while I’m interacting with them. And yes, there’s plenty of chance for this happening on social media!

Here’s a random example, straight from my inbox. Look at the second paragraph in particular.

kevan ash email

Turns out, yes I had interacted with Ash before and had completely forgotten.

And yes, turns out this is the same Ash who I ended up interviewing for a job at Buffer and who is now such a key part of our marketing team!

19. I can do better at profile pictures

This was my profile picture for a long time:


I’ve since changed to this one, which is my face cropped out of a family picture with my mom and my brother.

download (1)


(Bonus thing I could be better at: Knowing whether I should blur or not blur my family’s faces!)

The original profile picture was so strange and off-putting, and the second one might be a bit too formal and stuffy (I haven’t worn a suit and tie since – ha!). I don’t really know, even though I’ve written before about perfect profile pictures.

  1. Smile with teeth
  2. Dark-colored suits, light colored buttondowns
  3. Jawline with a shadow
  4. Head-and-shoulders, or head-to-waist photo
  5. Squinch
  6. Asymmetrical composition
  7. Unobstructed eyes

Maybe some day I’ll splurge on having a photographer take a professional one. We might even do this together on our next team retreat, which would be so huge because clearly I’m not too sure what to do here!

20. I think I’m pretty on point with creating cool test accounts, though I’m not sure that’s a good, legal thing.

I’ve got a couple fake Twitter accounts going.

fakekevan  pretendkevan

And now that I’ve mentioned about it, I’m starting to wonder: Is it against Twitter’s terms and conditions to create purposefully fake accounts that I never intend to be used by real people?

I don’t know!

21. I could do better at owning my mistakes


Screen Shot 2015-12-12 at 8.29.56 AM

Screen Shot 2015-12-14 at 10.57.35 AMRob-Ford-300x250

Screen Shot 2015-12-12 at 8.30.20 AM

22. I could do better with memes

I absolutely, positively love a good meme. I gaze in wonder at pages of memes and how clever people are to come up with so many great plays on words. It’s incredibly entertaining to me!

And I think I’ve come to find that this is an area I can totally leave for others to master. It’s not quite in my wheelhouse, as much as I’d really really love for it to be.


23. I could do better with trending topics

I have a couple different reactions to trending topics:

  1. Deep interest. I’ll see a trend on Facebook and go down this fascinating wormhole of content without ever realizing that oh hey I could be sharing on this same subject and be part of the conversation!
  2. Forgetfulness. I forget these are a thing. Then I’ll spot a cool hashtag and wonder what that’s all about and then aaaaaaaah yes, trending topic!

My teammate Courtney is amazing with trending topics and has a really cool story about how we were able to catch onto the #openpay topic when it went live. Such great inspiration!

24. I could be better with humor

Humor on social media has always been a tough one for me. I want to be funny. I know that humor can be huge for engagement and growth. But I’ve never quite been able to feel fully comfortable with a joke or two. There’s always been that small tug that maybe this won’t go over well with everyone or maybe what I think is funny others might think is lame (or, yikes, offensive!).

How do you all work with this?

25. I can do better at writing a bio

We’ve published 7 great tips for writing a Twitter bio (by Neil Patel!) and a whole post devoted to bio-writing on every major social network.

And still I think mine has tons of room for improvement. And I haven’t touched it in two years!

twitter bio

26. I can do better at self-promotion

I published a new post on the Buffer blog last week — and I forgot to even mention it on social media!

And this is far from the first time I’ve done it.

I have a solution in place. I just need to get better at using it. All the blogs where I write (the Buffer blog, my personal blog) are piped into my Buffer dashboard to the Feeds section where I can add and edit into a social media update with just a few clicks. Now it’s on me for turning this solution into habit. 🙂

27. I can do better at asking for retweets

One of the most powerful words in a tweet, according to research Dan Zarella and others, is the word “Retweet”—as in “please retweet this.”

Yet I don’t think I’ve ever been able to bring myself to actually ask for retweets of something.

There are some neat uses of this, like the way Euro 2016 engages with its fans here:

What have you found if you’ve given this strategy a try? Any tips?

28. I can do better with mixing personal & professional things

This article at Harvard Business Review sums things up nicely. People take a variety of approaches with sharing personal and professional information on social media. I think this quote sums up where I’m at with things:

It might not be obvious to everyone, but it is true: the more that posts are tailored to specific circles in a social world, the less risk there is that they will cause offense or embarrassment.

29. I can do better with Facebook Messenger stickers

We use Facebook Messenger to communicate on our team retreats, and wow are there some pro sticker users!

team emoji

I resign myself to a couple different subsets of stickers: Mostly the plusheen cat and a gorilla guy. I’m not entirely sure I’m doing it right.


30. I’ve never checked in anywhere

Geo-tagging is the coolest thing! It’s really fun to see where folks check in from on Facebook or where an Instagram shot was taken. Nearest anyone can tell, I’m always in Idaho (again, the no smartphone thing).

31. I haven’t “liked” a page or article or update in more than 2 years

At the root of this is an underlying question that I should probably look up the answer to: Who all sees which posts and updates I’m liking?

I have a bit of paranoia about how these interactions might be displayed in Facebook, both at present times and perhaps in the future.

  • Could it be that everything I like gets bumped into the News Feed of all my friends?
  • Do I really want everyone (mom, friends, Buffer teammates) to see all these New England Patriots articles I enjoy?

32. I can do better with the lingo

Have you ever been in a conversation with someone about social media marketing, heard an acronym or buzzword you had no clue about, and kept right on going as if you were on the same page all along?

That’s totally me.

I even have a list of acronyms and buzzwords that I have to sound out in my head to make sure I am remembering them right:

  • B2B
  • B2C
  • CRM
  • Owned and earned media
  • Best practice vs. Best fit

33. I can do better with emoticons

Being at Buffer has had so many wonderful effects on me. One small and noticeable one is that I now use the smiley face emoticon all the time! 🙂

And the smiley just about exhausts my knowledge of emoticons. I remember when my teammate Eric joined us, he used the coolest emoticons in our chat room and I was just in awe:

hipchat text

Would love to try that on social media!

34. I can do better with emoji (again, the smartphone thing)

My emoji game is slowly improving; I’ve still got a ways to go.

emoji kevan

35. I can do better at keeping up with the latest social media news and announcements

How do you all handle FOMO?

I kind of wish I was more into FOMO than I am. It seems that whenever I consider what would need to happen in order for me to not miss out on the things I miss out on, it’d be a ton of extra time and energy. So I don’t. I let others dive in, like Ash who picked up on the Twitter Polls news as soon as it happened and turned out a gem of a blog post that has brought tons of traffic.

36. I forget to use hashtags

37. I forget to tag people

38. I can do better at social media advertising

I wrote a post about it, which in hindsight was probably not the best thing to do since people may have been hoping to learn something from it!

Social media advertising has always been this thing that I’ve hoped could kind of always live next door to me and I’d never have to visit. We could coexist, it over there and me over here. More and more it’s beginning to look like social media advertising is the new frontier for reach and engagement and, most importantly, it’s a topic that social media audiences want to know more about.

So we hired someone to do it well for us and to help us share with others how to do it well themselves.

39. I can do better at reciprocating on LinkedIn

This one fits quite closely with my failure to reply on social media. I’m fortunate to get a fair number of messages on LinkedIn, and for whatever reason—lack of time, not visiting LinkedIn enough—I rarely get back to people.

(Honestly, I think part of it is that I’ve mentally checked a box that LinkedIn messages may be unsolicited outreach since there’ve been a few of those in the past. Definitely is time for me to challenge that stereotype I’ve created there!)

Same goes for recommendations, references, updating my profile—basically all the good parts of having a strong LinkedIn presence that I sadly tend to neglect!

40. I can do better at livestreaming


I had the great opportunity to take part in a livestream chat for #SbizHour, and boy, I can totally up my game on livestreaming!

Brian Fanzo helped lead the chat (along with Rachel Miller), and Brian was running the Blab (my first one!) plus a Periscope plus a Twitter chat, all at the same time. Brian’s got the new media stuff down pat, always on the cutting edge of things like engagement, livestreaming, video, and more. I learn a ton from him. Next step: Getting livestreaming top of mind when I’ve got something new to share.

41. I probably have impostor syndrome


Looking at this chart from Push to Talk, I definitely have impostor syndrome.

And I’d imagine that listing 50 things I’m no good at with social media could very well be Exhibit A for this, too! There’s lots I do right, and it’d be great to find time to focus on those bits as well.

42. I struggle to find the right GIFs

I could spend hours on Giphy looking at all the amazing GIF collections they have. Problem is, I often need a GIF in seconds and might not have the time to leisurely browse and laugh my way through page after page.

That’s why we built a GIF mood board to help with those quick GIF needs. There’s a great bunch there that I can quickly share—and just hope the occasion doesn’t call for something the board doesn’t cover.

43. I can do better at consistent branding

One of the tips in our latest social media course is to focus your sharing on a single topic that fits within this diagram:

social media topic

I think I’ve found this: Writing tips and resources.

And yet I tend to find myself sharing just about any interesting article I read, regardless of whether it fits this focus or not.

For the most part, this is okay as I tend to read a lot of writing articles anyway. But over time, and every so often, I’ll browse through my Twitter feed and it reads like an Inbound.org hub instead of the targeted niche I’m going for.

44. I’m not sure what to do with my cover photos

What do you do for yours?

Currently I’ve got an Anne Lamott quote as my cover photo, which is great and I’m totally happy with. Then I’ll go out and visit someone else’s Twitter profile and see this beautiful art or happy picture or strong branding and I’ll suddenly feel quite inadequate about mine.

I kind of want to be Laura Roeder.

Screen Shot 2015-12-12 at 10.48.42 AM

45. I’m too good at forgetting what experiments I’m running

Something I’m good at!

I find that I’m not shy at all with trying new experiments on Twitter and charting these cool tests for learning what works and what doesn’t. And then I’ll go and totally forget that I was running them.

Case in point: I’m often curious about the best times of day to post. I set up an experiment three months back with a schedule of posts—one at 10:00 a.m., one at noon, and one at 11:49 p.m.

And I just now remembered that I was testing things!

(Here’re the results, by the way.)

Screen Shot 2015-12-12 at 11.14.36 AM

46. I can do better at scientific A/B tests

I love testing different headlines on Twitter and other social sites, but I tend to not do it 100% right. A scientific test, from what I understand, is best when it has a very limited number of variables: preferably just one difference between the control and the experiment. My Twitter tests will change one thing (the words in the headline) but then they also tag on a bunch of other subtle changes, too:

  • Time of day
  • Reach
  • Media

All of these can lead to slightly skewed results, and while some test is likely better than no test, I’m never quite sure how much confidence to place in what I find.

47. I can do better at sticking with a sharing ratio

Buffer’s founder Joel has this really cool way of sharing to Twitter where he finds one type of staple tweet, say a link post, and then mixes these staple tweets in with any other type (e.g., photo, quote, retweet) in a 4:1 ratio.

I love the approach. His is one of my favorite Twitter feeds to follow.

And I’ve tried it myself. I just keep forgetting to follow through week after week.

If you see me posting too many photos consecutively on Twitter, could you give me a nudge?

48. I’m no good at remembering to turn my schedule back on after holidays

Which reminds me … did I turn Thursdays back on after Thanksgiving?

Screen Shot 2015-12-12 at 10.56.06 AM

Whoops, nope!

49. I could do better at thanking people for swag

A belated thank you to

  1. The Trello team for the awesome t-shirt and stickers
  2. The Track Maven folks for swag galore!
  3. The Short Stack team for the awesome gifts
  4. The Zurb crew for their Christmas present two Christmases ago

50. I could do better at being online more consistently

I tend to be completely offline once I close my computer (again, the no smartphone thing helps tremendously here), and my sense is that social media is perhaps at its most valuable as an always-on medium.

Up for sharing what you’d like to improve with your social media?

Thanks so much for hanging with me through this post. I hope there might be some inspiration or encouragement you can take from this. Grateful for the chance to share with you!

And I’d love to hear: Is there anything that resonated with you from this list?

Would you be up for sharing what you’re no good at with social media?

Looking forward to hearing from you either way.

Image sources: Pablo, Push to Talk, Unsplash, Giphy

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Andrea Singer

    Do you live in Boise, Kevan??

    • Yes! Are you nearby?

      • Andrea Singer

        Yes, I work on the marketing technology team at Scentsy in Meridian (you need to upgrade that sad Snapchat Christmas warmer FYI). Hope to run into you around town sometime.

  • Thank you for sharing this great insight with us! I see a lot of myself in here. Although, I prefer to see it as “these are the thing I could do better at” rather than “these are things I’m no good at”. 🙂 I’m sure that’s the same for you – you *are* good at a lot of these things, but of course there’s always room for improvement. I really appreciate your willingness to recognize and be open about these areas of improvement. It’s inspiring me to be more specific about my own current capabilities.

    Currently, my biggest is exactly the same as one of yours – “I can do better at keeping up with the latest social media news and announcements”. I’m all about simplicity. Social media and digital marketing are constantly (and quickly) evolving, so when I try to keep up with everything I get overwhelmed. I haven’t figured out the answer to this yet and would love to hear other people’s thoughts about this.

    • Hi Helen! Thanks so much for the comment, I love your perspective on this!

      Yes, the “I could do better” angle is such a great one to keep in mind. Thanks for the nudge in that direction. And I can totally empathize with keeping up with the latest info. Do you find yourself trying anything there? I’m a bit ashamed to say that my approach is if it’s a big enough thing that I’ll hear about it one way or another!

      • I’m a little bit like that, too! I tend to hear the big things. I like Steve’s tip of dedicating a certain time each day for it. I’m going to give it a try.

    • I have felt this too Helen. My biggest tip is to spend at least 30 minutes 5 days per week learning. Don’t think you (or anyone) can keep up with all the updates and best practices on everything on the internet. Just build your knowledge one day and morsel at a time. 🙂

      • That’s a great tip, Steve. It’s a wonderful way to approach it. I like the idea of incremental improvements, and it’s a good way to prevent yourself from going any length of time without doing anything.

  • I’m not very good with Pinterest, though I’ve recently added more interests so my main board has more. I’ve started pinning more things to my own boards. Still, I’m not sure what the long-term goal is there yet.

    I don’t use Snapchat or Instagram and have no intention to this year. I don’t feel that in any way inhibits me.

    I also don’t have a smartphone, so that really does cut down on the images you take. I use a cheap Sony camera I bought in Spain in 2009 for €40. It works. Besides, people don’t come to my site for the images, they come because of what I think.

    I think you’re doing a pretty good job now. I put 7 of your 2015 articles in my new book. Not many can say that.

    • Wow, thanks so much Greg! That’s so awesome to hear that some of the Buffer articles were featured. 🙂 Thank you!

      Yes, I’m right there with you on the Pinterest front. Have you found any tips for Pinning more consistently? I’ve kept a bunch of bookmarked sites, pictures, etc. somewhere else the past few years, and I’ve been trying to get in the habit of bookmarkng them and also pinning them. I think a bit of engagement on Pinterest might be just the ticket for getting me excited to continue on there!

      • I’m pretty in the dark on Pinterest. My main goal there has been to get a bunch of old images from history books that aren’t online but people are interested in. I come up well for those in Google image searches and figure Pinterest might help with that too. It’s a long process, I figure.

        I think we often discount how much traffic a blog image can bring us. For instance, one of my popular posts last year was called “Why are Blogs so Boring” and has an image of someone sitting in a chair and watching paint dry.

        I’ll tell you, lots of people have come to my site to get that image (I know it wasn’t the post because it sucked).

  • Shawn Ryan

    Hey Kevan, thanks for telling us about the chinks in your social media armor. I live in Salt Lake and would love for you to stop by the marketing company that I work at, and give a talk about social media. I could record the talk and share the final production with Buffer. Here’s a link a to our company’s video production work:

    Let me know what you think! P.S. Hope you find a comfy chair.

    • Hi Shawn! That’d be incredible! 🙂

      Want to email me kevan at buffer dot com? This trip is a bit of a whirlwind so I’d love to know what your time looks like, otherwise we’re down in that area quite often anyhow!

      • Paige Sjoblom

        Kevan- I’m one of Shawn’s colleagues, a visit would be awesome!

        On another note, I can relate with far too many items on your list. Especially #17 about tweeting real-time events. So many times I compose a tweet just to abandon it for your same reasons.

        Thanks for exposing your weaknesses. It’s sparked some great 2016 goal setting ideas for myself. Hope to see you in SLC 🙂

  • Shawna Moser

    Hi Kevan! You’re very welcome for your ZURBmas gift! You should be seeing this year’s gift soon! Seeing this post really made our day, we put a lot of effort into creating fun gifts and knowing you enjoyed it makes it all worth it.

    • Hi Shawna! Oh wow, it makes me so happy to hear from you. I thought I had totally burned that bridge by failing to acknowledge your awesome gift! My son and I have had the best time playing with it the past year. You all did a fantastic gift-giving job! 🙂

  • Hey Kevan – always love reading your posts. This was an interesting one to me. I used to be quite good at many of these things. And I totally lost my mind by doing them. So I’ve recently stopped doing the majority of them and it is awesome.

    Sometimes I think in our quest to be good at everything and do all of the “best practices” out there, we become very “meh” at everything and good at nothing.

    You’re amazing at creating long, thought-out content that I totally admire. I can’t help but wonder if you were good at all of these social media things, you wouldn’t have the time to spend at making the amazing content you make now?

    From my experience, social media as an “always-on” medium is a recipe for disaster/a 2-minute attention span.

    • Love this perspective, Erika! Thank you so much for stating this all so eloquently. I can totally see what you mean – kind of like being excellent at one thing or pretty good at a number of things. Seems my default is to want to be excellent at everything, which might not be the healthiest! Thanks so much for your thoughts on this. 🙂

  • Jeremiah

    Awesome post, thanks for being transparent 🙂 I did a double-take at your phone…who are you, Adele? 🙂

    • haha, yes! It’s verrrrry old school … and totally reliable! 🙂

  • Super fun post! I especially like the bit about “imposter syndrome” – you are not alone. There is so, so much to know about social media marketing. I think we have to stop thinking that we will ever know it all. We can then focus on continual improvement and doing the very best with the knowledge we have. It will all change tomorrow anyway 🙂

    • Great point, Amy! Thanks so much for the comment. Love your perspective on impostor syndrome. 🙂

  • This entire post resonated with me. My biggest fear is sharing images of myself. It just seems so… anxiety-inducing. Have you thought about creating a community of people who share you same goal? Having people hold you accountable is always a good thing, right?

    Thanks for sharing and keep up the great work!

    • An accountability group is a great idea, Stephen! Has this kind of thing worked for you in the past?

      • Kevan,

        To be honest, I’ve not tried it. People always say if you want to change habits, you should share with others that’ll hold you accountable. It could be interesting to create a group of like-minded people who are committed to keeping one another on track. Additionally, you’d have a group of people who’d be likely to share your content on their social channels.

        It could be an interesting experiment. 🙂

  • Great post Kevan! I can totally relate to many of the things you mention.

    • Thanks so much, Katerina! Really glad this one resonated a bit with you. 🙂

  • Are you sure you aren’t me? I can relate to most of these…I agonised for 30 minutes over an author bio yesterday. I looked at my ones for other media which tend to say things like ‘enjoys gin and spending time with her cat’. Other authors had things like ‘has double degree…fortune 500…entrepreueurial…blah blah’…

    • Hi Cate! Oh yes, I think we might be the same person! I’ve done the same with bios before also. I’m never quite sure how to find that balance of authoritative yet entertaining, informative yet not braggy. Would love to know if you’ve found any tips!

  • Good piece Kevan but I’m leaning heavily towards going the other way. I think there’s too much social and I’d rather do one or two things excellently rather than five (or 50) mediocrely.

    Heck, If I wasn’t paid to use Facebook I’d leave it for the holidays and stick to Twitter with maybe a bit of G+ thrown in but that’s just me. I seriously wonder, as a pro too, that we’re at peak-social.

    • Super interesting, Guy! I can totally see what you mean. I can take a lot of inspiration from that “do one or two things excellently” approach. 🙂

      There’s this fun Warren Buffett exercise where you list out all the things you’re doing over the next few days, then rank them, than see which are your top 3-5 that you’re most excited about – and those are the ones you do, and you leave the rest! (I probably didn’t do that exercise justice in my explanation there, tl;dr – expert in a few things is awesome)

  • cv harquail


  • Hiya Steve! Thanks so much for sharing all this! That’s amazing to know, and I definitely resonate with a lot of it. 🙂

    Thanks for the shares, too. I’ll come find you on Twitter!

  • Tom

    Steve, I get your point and I know how it sucks not to be active (or no existence to some) in all social platforms out there on the internet. And Kevan really does well with this posts. So relatable! Cheers to that! Though, i’ve made a few changes on my routine to make me look more active a bit, but really i’m focusing more on platforms that give me a lot of engagement. That’s just what I do and it made a huge impact on my social presence. You don’t really need to be out on every social platform and be online 24/7, posting, scheduling all the time. Another tip, you could outsource these things to get you moving forward without being caught up by this daily social routine. 🙂

  • Samantha Berkla

    Excellent list, training manual actually, Kevan, thanks. I don’t feel quite as alone now. 😉 I worked for a big social media company for years and years and kept all my personal social really private. Duh! I’m dipping my toes back in and look and feel like a newbie again. Although, maybe that has some advantages too.

  • My favorite article on the Buffer’s blog. Ever :v

  • Bryan Milne

    Hey Kevan, interesting post. I applaud the honesty but I do wonder if you are not better at those things because your time is being spent on others which are of greater value? Like others have commented I would rather focus on a few platforms and try post worthy content than have a half hearted presence on many platforms. That said I too have a list, a better profile photo (need to get better at being photogenic), improved bio and profile especially on LinkedIn and a bunch of other items. I don’t however plan on signing up with snapchat, Instagram, G+ or any others for now.

    Thanks again for the post and; do check out WhatsApp, its the only “social” app I run on my mobile and its incredibly useful for instant communication for friends and business. Added advantage here in SA is that it helps one avoid high call costs and is very light on data usage, even when using its calling function.

  • Not many people would do such kind of post, which is actually quite refreshing for all of us! I pretty much got hooked up on the idea of gif board, but it seems that the link is 404-ed :/

  • Sam Gillies

    Great article as always Kevan. But please do not start asking for retweets! Although they may garner more of them, it’s a strategy that sits back in 2007 and primarily will only work with a very young audience.

    There’s a good reason why Facebook started penalising brands for asking for shares. Good content should be retweeted not just like/rt gated.

    Like if you agree.

    RT if you don’t.

  • I love this one…
    Thank you Kevan Lee..

  • Drishti Khanna

    Mobile is the prime target of all companies now days because it is user friendly and mostly people are using mobile to advertise. For advertisement to make your company well known please visit http://www.phoenixmedia.in/ Thank You.. 🙂

  • I loved this, Kevin! It seems that you have shared my story 🙂

  • This made me laugh so much! Thank you for reminding me that as we attempt to conquer this monster called social media, we can have fun while we’re at it.

  • vow,super

  • LOL. This was very entertaining and funny! Here’s the bottom line: TIME. All of us have a limited amount of it and how we allocate our time is important. Too much time can be wasted trying to keep up on all the social media outlets. That’s the beauty of Buffer. However, all but revealing my real age (I know, transparency. 🙂 ) I think if you are over the age of 35, some things just don’t make sense like: Instagram, Snapchat, and Selfies (which I’m very, very bad at taking). I like the concept of Google + and try to post when I can and the only real ones I use are Twitter, Facebook, YouTube and Google +. I’d rather be really consistent with a few than really inconsistent with all.

  • I’m probably twice your age at least and I find I can’t keep up with too many social media accounts and do any of them justice. I concentrate on Twitter, G+, YouTube, Facebook, and Pinterest and just Dabble in Tumblr, StumbleUpon, Reddit, and LinkedIn. I don’t have a smart phone. I can’t function with anything but a full keyboard. I won’t join networks that must receive uploads from mobile devices. Social Media are supposed to be tools I use – not tools to use me. If that makes anything I have to say on the subjects I do know irrelevant, so be it.

    Writing illustrated with photos is my preferred medium for both learning and sharing. I know that makes me out of touch with most people except fellow dinosaurs, but it takes longer to watch a video than to read a blog post that says the same thing. I only use YouTube when I want to share or learn something that is easier to show than tell. (such as how to change my printer cartridge.)Too many people today make videos on their smart phones while driving and most have little thought and too many “ums” and “you knows”s inserted in them because they don’t really have much to say.

    Perhaps my avoidance of real time chats and such is due to my wanting to absorb what is said before adding my two cents. Too much time is wasted as people let people know they are entering and leaving the conversation. Remembering hashtags and Q1 and A1 distract me and it’s easy to forget them. I find this an artificial way to communicate. I prefer the more convenient interaction on Facebook groups.

    I’m glad you shared what you listed as weaknesses, but maybe they aren’t. No one can do everything. Perhaps it’s a strength for you to to resist social pressure and keep on concentrating on what you do well and enjoy. Try something new when it looks like it will be useful instead of just the new “cool” place to be. That’s why I finally got a paid Buffer plan. I could see the limitations of my free plan in meeting my social media goals.

  • Zalina Nizhegorodova

    Great article Kevan! Made me smile a lot:) Main thing is being super organized. It’s nice to have a social activity list for each day and follow it. It would be nice.. But is it always possible? Don’t think so.