Social media evolves every day.

We’re constantly learning more about how to connect better, empathize more deeply and create more lasting relationships.

At Buffer, we’re so grateful to be part of social media’s rapid evolution, and we’re so inspired by all the tactics and strategies we hear from you, our audience, on your social media journey.

As a result, we’re able to grow Buffer’s product and make it even more useful for you. Here are 10 new elements you can find in your Buffer account right now that we hope will move your social media marketing forward.

new marketing tactics

Note: If you’ve got a change—big or small—that would improve your Buffer experience, we’d love to hear about it. See what other customers are sharing and add your vote or new idea. You can also email us or reach us on Twitter anytime at all!

1. Perfect timing: Try our Optimal Scheduling tool

Have you ever wondered what the perfect time to schedule your updates is? The Buffer Optimal Scheduling tool can help you find out!

What it does: Just choose the profile you’d like to optimize, and submit!

optimal timing 1

We look at the past 5,000 interactions (e.g. likes, favorites, clicks, etc.) you’ve had on your profile as well as similar profiles in the same timezone. We then plot these according to your timezone in a 24-hour period, to see when most interactions have happened.

optimal timing 2

Then you can choose to replace your existing schedule in one click, or use these times to make manual changes to your Buffer schedule.

Why you might use it: We’re constantly learning more about the methods and research to find the best times to post, but your own, individual data is likely to give your content its best chance for success.

Where to find it in Buffer: Anyone can find their optimal posting times using this tool, whether or not you have a Buffer account! Find this Buffer feature right here.

See your best times to post


2. Get more from your content: Share multiple times with the Power Scheduler

So you’ve got an awesome new piece of content. I bet you might want to share it to all your different social networks, maybe with different messaging and timing for each? Possibly even a few different times on the same network? Buffer’s Power Scheduler has got you covered!

What it does: The Power Scheduler allows you to take one piece of content and create your own custom schedule for it. Choose your networks, create your ideal schedule and optimize each post exactly the way you want it—all on one page. All your updates will go right into your Buffer queue!

Buffer Power Scheduler

Why you might use it: We’ve shared a lot of research about the power of sharing content more than once—it can help you hit multiple time zones and drastically increase your traffic. We hope the Power Scheduler makes it easy and fun!

Where to find it in Buffer: You can find the Power Scheduler through the Buffer extension—just locate a piece of content that you’d like to share and navigate over to the “Power Scheduler” tab. Here’s a video that explains more:

Share faster easier Buffer extension


3. Picture-perfect Facebook posts: Upload a custom thumbnail

We’re excited to add a feature that can make your Facebook posts even more customized: the ability to upload custom thumbnails when sharing links!

What it does: Now, whenever you’re sharing a link on Buffer (through the web dashboard or the extensions), in addition to selecting a thumbnail from the images found on the page, you’ll also be able to upload a custom one.

Why you might use it: Putting your best foot forward on Facebook can be a delicate process—especially with everything we know about the Facebook algorithm and what makes an ideal Facebook post. We’ve had a lot of success experimenting with custom thumbnails that help your audience understand what to expect when they click!

Where to find it in Buffer: When you choose a link to share on Facebook, you’ll see a preview of your post. Hover over the center of the thumbnail preview, and click the upload button that appears!

4. Share your commentary: Retweet with comment

Ever since Twitter announced the ability to say more in your retweets with “Retweet with comment,” we knew it would be a great feature to have in Buffer.

What it does: This feature allows you to add an up to 140-character comment in your retweet while still referencing the original tweet—no more character count frustration trying to squeeze your thoughts in before the retweet.

Why you might use it: Retweets are a great way to engage with your following, build community, and catch the eye of influencers in your field. And since retweet with comment gives you more room to share your thoughts, there’s even more opportunity with them now!

Where to find it in Buffer: First, make sure you have the Buffer extension installed on your browser—it’s the easiest way to share from anywhere. It will also a little Buffer button into every post in your Twitter feed. Use it to retweet or add your comment for a modified retweet:


RT w comment

Your retweet with comment will show up in the Twitter feed like this:

retweet with comment in feed


5. Find the perfect GIF with the Buffer GIF Mood Board

One of my very favorite new projects is the Buffer GIF Mood Board. Who doesn’t love a good GIF?

What it does:  This very animated project collects upbeat, safe-for-work GIFs in one spot that makes it easy to share them to social media through Buffer.

GIF Mood Board

Why you might use it: GIFs are a dynamic, fun way to engage with your audience, thank your fans, tell a story and more! They also look pretty compelling in a crowded social media feed.

Where to find it in Buffer: Find all the GIFs right here!

Share perfect GIF


6. Customize your content stream: Dismiss button for Feeds

Great content comes from many places, and the Buffer Awesome plan helps you organize it all in one place with Buffer Feeds—the ability to add RSS feeds to your Buffer social profiles and share directly from the dashboard.

What it does: Our most recent change adds a dismiss button to Feeds, so you can share great links directly from your favorite sites and dismiss the links that don’t fit your strategy. We wrote a lot more about the process of making this change here. 

Why you might use it: Content curation is a perfect way to establish thought leadership, show appreciation to content creators, and well, share great stuff! The dismiss button is a simple change that we hope will keep your Feeds area clean and uncluttered, plus give you a nice sense of completion when you’ve gone through all your posts for the day or week!


Where to find it in Buffer: Buffer Awesome plan and Business plan customers can find Feeds in the Content section. Add up to 15 feeds for a customized daily news source:

Buffer feeds


7. Stand out on social media with videos and GIFs

Did you know you can  upload, share, and schedule videos and GIFs from Buffer to all your social media networks?

What it does: With Buffer for Video, you can upload a video once, on your schedule, and share it to multiple social media networks at the time that’s right for you and your audience.

Why you might use it: In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a major component of the News Feed. Check out some staggering social media video stats:

  • The number of videos in Facebook feeds has grown by 360%
  • 82% of Twitter users watch video content on Twitter
  • Globally, people are posting 75% more videos to Facebook
  • 50% of Americans who use Facebook on a daily basis watch at least 1 video every day

Where to find it in Buffer: Buffer for Video is in all Buffer accounts! To get started, select a video file from your computer and drop it into the Buffer composer window. Follow along with this quick video to get all the details:


8. Create lightning-fast social media images with Pablo

Ever since we launched Pablo, our friendly social media image-maker, we’ve gotten tons of great feedback from many of you on how we can make this tool even more useful for you.

And we’re happy to oblige! Now you can make 3 different types of images in Pablo—perfect for all social media networks.


You can also right-click an image or quote to quickly work with it in Pablo.

Pablo right click

What it does: With Pablo, anyone can create engaging images. No sign-in, no design experience and no money needed. Type any text you’d like into the text box and choose an image as a background.

Pablo comes equipped with a ton of beautiful photos via our friends at UnSplash, or you can upload your own image to use. (Need a great source for images? We’ve got ya covered!)

You can make the text larger or smaller, change your font type or color, switch the photo to blurred or black-and-white, move things around, and add a secondary line of text or even an icon!

When you get your image looking the way you want it, you’re done! With one click, you can share to Twitter, Facebook, or add your creation to your Buffer queue. You can also download the image to use in a blog post, social media post or anywhere you like.

Why you might use it: We’ve found that oftentimes images are the hook that draws more clicks, shares, and favorites on social media. And a number of marketing studies report the same:

Where to find it in Buffer: Pablo is a standalone tool free for anyone to use—find it right here.

Create an Engaging Image


9. Make analytics-driven decisions with Buffer for Business

If you’re working with a team, we believe Buffer for Business is the best way to drive traffic, increase fan engagement and save time on social media. And now we’re giving new users a month to explore all that it has to offer!

What it does: Buffer for Business builds on our simple sharing system with lots more power, including team management, deep analytics and more.

  • Detailed analytics: With comparison features, sorting and aggregated stats
  • Team collaboration: With approval features, admin rights and more team members
  • Team collaboration: Add a new team member as either a Manager or a Contributor, with different privileges for each role
  • Insights: See at a glance how you’re doing and where you’re headed
  • Exporting: Grab all your data anytime and add them to your reports with the click of a button

Buffer for Business

Why you might use it: We all want success—and that means gauging our performance. Whether you’re benchmarking for yourself or creating a report for a client or boss, it’s vital to know which stats matter—and how to measure them so you can achieve your goals.

Where to find it in Buffer: If you’re new to Buffer, adding to your team, or interested in getting more insight into your performance, we’d love for you to give Buffer for Business a try!

Buffer for Business cta


Over to you!

Have you noticed any of these new elements in your Buffer account? We’d be keen to hear how your experience has been with them.

And if you’ve got a change—big or small—that would improve your Buffer experience, we’d love to hear about it. See what other customers are sharing and add your vote or new idea. You can also email us or reach us on Twitter anytime at all!

Looking for a better way to share on social media?

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Written by Courtney Seiter

Courtney writes about social media, diversity and workplace culture at Buffer. She runs Girls to the Moon on the side and pets every dog she sees.

  • Wonderful roundup of new features Courtney.

    Excited to see the Optimal Scheduling tool recently. It’d be great to see the ability to select the best times based on desired action. Past research from Buffer and others found that different times of day are better for different types of action. For instance, retweets are more common in the evening while link clicks are more common before noon. With the ability to select the optimal post times by action, one could select the times to have times picked based on the desired outcome. If you want link clicks, the tool could analyze and find out what times you see the most clicks. Want retweets? It could look for the best times for those actions instead.

    Love the Power Scheduler. I use it for every blog post I publish. Great for scheduling a lot of updates, fast. Great to see the ability to select a different picture. Currently it only allows you to upload that alternative picture. I’d love to see the ability to upload from URL or select another picture from the same article (think image picture like with Pinterest).

    It’s been great to be able to upload our own images for the Facebook preview. This is something we’ve always done with every Facebook post via Sprinklr. Sadly it seems the majority of publishers don’t do the best job setting their social schema and often the preview images are less than ideal. Having the ability to upload your own can be a huge help in grabbing your audience’s attention and getting them interested to click. Thanks so much for adding that.

    The Pinterest image picker is great. Any chance of adding the image dimensions like the official Pinterest pinner does? This would be helpful in choosing the image with the biggest dimensions which will display the best on the site. Many sites display more than size of the same image, so knowing the sizes would help in selecting the right one. Here’s an example from Entrepreneur. They have 2 different sizes of the same image. Putting your cursor over the image displays the dimensions so you can choose the one best suited for pinning.

    Thanks again for putting together this great reference. It’d be great to have a place to go to see a changelog of sorts for Buffer and all of your products. More regular announcements when features change would be nice so that we can start using them right away. 🙂

  • The Optimal Timing tools is really awesome, thanks for sharing!

    What type of images do you find covert the best? I’ve seen on Twitter that Quotes seem to do quite well.

  • Great tools and advice here, thank you!

  • Brendan Hufford

    I haven’t used it yet, but I’m super excited for video 🙂

  • Guy

    The feeds option has been around a while but I’ve only just started using it – no idea why it took me so long, it’s awesome!

  • Visual storytelling works. So I really love updates with cool, non-stock images, videos and then gif! I’ve been using Buffer for long now and I can say it rocks!

  • LOVE the new optimized time tool! You guys rock!

  • Leány Burmeister

    These are great! Will the Power Scheduler be available via the dashboard (and not only via the extension)? It will make life so much easier for us social media managers that are currently manually scheduling content multiple times.

    • Rebecca Simon

      Yes yes yes yes yes! Please add it to the dashboard!

      • Saiqa Imran Saiqa

        This arrival connected with autumn suggests more rainwater and fewer sunlight, which inturn means some sort of muddier taking walks surface, which inturn means far more dirt with your dog’s paws and dog’s fur. kai dog

    • Please Buffer, this should be #1 priority before you lose me to MeetEdgar.

  • you still need to fix an annoying but from 1 yr almost: why can’t it avoid repeated links in the power scheduler?! thanks 4 precious advices though

  • I’ve been using a lot of these features for a while now and they’re great. Keep up the good work!

  • Quite excited about the Optimal Scheduler and the GIF mood board will be lots of fun! Thanks for continuing to improve the product to serve us better! 🙂

  • Demetrius Bagley

    Excellent update. Still gushing about it

  • Great job guys!

  • Thanks Courtney! These items really help make @buffer our go to tool for social media. The power scheduler and optimal schedule are our favorites. Makes this part of life easier.

  • yeah my web site .. i was buffer add .. very good .. my web wordpress site

  • Melissa Goodwin

    Using Buffer has really ramped up my social media presence, and I’m excited to try many of these new features. One that I would love to see is the ability to either automatically share posts I make to a few groups I’m part of, or the ability to schedule posts to those groups. Each time I post with Buffer, I later have to manually go back and share the posts with my groups. Sometimes I forget, and I miss an opportunity, plus it sort of defeats the idea of automated posting that Buffer offers. This would also be a great help when I’m traveling and can’t log in to share the posts.

    Thanks for making such a great product!
    Melissa Goodwin
    Director, Uppercase Living

  • SergioAM

    Awesome job as always guys! Love all the content, classes, emails, etc. we get from you, it helps more than you know 😀

  • hello , Why not support Turkish language … language big problem … We do not understand some of the features Thank you

  • jlake1214

    This is awesome — keep up the good work, guys! Next – tagging other pages on FB posts and adding multiple photos on FB posts 🙂

  • Lisa Davidson

    Is there a simple way to access Pablo in the Extension page if we don’t use a mouse, only a trackpad?

  • Was aware of some of these features but the video, power scheduler are the ones I’m excited about. Been waiting for the video option, glad you added it 🙂

  • Wow guys and gals thanks for the brilliant updates, I’ve been a big fan of Buffer for many years and it just gets better, keep up the awesome work, right then I’m off to buffer some tweets etc 😉

  • The gif doesn’t play on FB, and why does my optimal scheduler have London as the time?

    • Animated GIFs won’t play on Facebook. They (Facebook) don’t support it. It basically pulls the first frame of the GIF. You would have to upload a video file if that’s what you’re going for.

      • Thanks. Know anything about Timezone settings on optimal scheduler? I emailed support, and they say add my timezone inside the scheduler. I did this, but when I set up optimal, it says London/Europe. I want to publish, based on EDT.

        • @markbarnes19:disqus, have you tried looking under the schedule option in your Buffer account? Try clearing your cookies/cache, then go in and change it to the timezone you want. Then try things again. Do you have any IP cloaking or anything you’re doing that might cause it to get confused? Maybe a browser extension?

  • I haven’t used the tools yet but based on comments they sound great. Look forward to exploring further.

  • Pablo has just blown my mind! THANK YOU! I’m so freaking excited about all of these. And optimal timing is genius. Now off to play with GIFs.

  • Laura


  • Bill R.

    Thanks for the Info Courtney!
    This was much needed! There are some bugs but I’m sure they are working on some great fixes. Thanks again Courtney for breaking the info down so it is easy to understand.

  • *happy dance*

  • I’m back to Buffer after leaving you for Hootsuite. You’re just nicer, more stable, and you really seem to care about what I think. Never should have left you in the first place, but we don’t always make rational relationship decisions, now, do we? <3

  • Ockert Van Der Berg
    save on travel and holidays

  • When will you implement Instagram schedule too? Another nice feature would be a schedule like Edgar. This would save a lot of time working.

  • DBM

    Looks like the best has just got even better! Thanks for the info, Courtney, and well done to all at Buffer for keeping it at the top of its game.

  • Wowza! Way to go Buffer!

  • troywruck

    These changes are fantastic! You’ve made the best social media scheduling tool in the world, even better! Awesome!

  • Lindsay Thepsouvanh

    As if we needed more reasons to love Buffer!

  • Just used the Optimal Schedule tool this morning and modified the posting times for my company’s and my personal accounts. Excited to track any changes in engagement/reach. Thank you for yet another useful article 🙂

  • Linda Kardamis

    I wish the
    power scheduler had an option to just add things to you queue at a later date.
    For example, if you hit “7 days” then it would just add it to your queue 7 days
    in the future….Because right now if you do the power scheduler with multiple
    posts then they are all scheduled to go out pretty much at the exact same time –
    instead of being spread out in the queue.

    • SubUrbs Marketing

      I use the “Shuffle” to work around this. I schedule them all (and as you said they are all scheduled at the same time), but then I shuffle my feed and that makes them go at different times again. However, this only works if you don’t care about which ones need to go out first…

  • Great post! Applause to Buffer’s editorial team, you guys produce very interesting content – nice and competitive (which will ultimately make many of us go from Free to Awesome).

    I like the Power Scheduler but I do not get how to decrease the # of instances e.g. from 4 to 3 or less, or alter the number iterations of my message if I’m power-scheduling in say 3 social channels. More mgmt tools would be great on it. What if I am scheduling Twitter, Linkedin and Facebook but only want two repetitions (diff text) on Linkedin? @TechGuerrero:disqus

  • Rachel G

    Awesome updates! I normally like one or two points in feature posts like these, but I can honestly say that every single thing on this list is a helpful tool/resource. Great job *clap clap clap*

  • Jack Bybee

    Goodness! You lot have been busy ! Congrats – stay tuned ! I’m launching both and campaigns very shortly – you’re it for tweets scheduling etc.

  • Jack Bybee

    Here’s the link. Capaign I mentioned in the previous post went live this a.m. . Thanks for allowing this.

  • Bonny Clayton

    WOOHOO! #6 was a feature request of mine!! Thanks, Buffer!! Once again. you guys ROCK!!!!!

  • Great list of features. I’ve been using many of these, but it’s nice to see them all together!

  • What type of images do you find covert the best?

  • Johan Abelson

    Why is it that my Power Scheduler does not have the “Next available” button? Only “Now”. I would love to add my post to que as well as a couple if times in the future. Thanks. /Johan