Everyone Grows an Email List. Here’s Why We Stopped Growing Ours.

Awhile back, we were fortunate to try some neat email tactics that helped double our email list growth in just one month’s time.

Then we stopped growing our list altogether.

We shifted our learnings from growing an email list into growing Buffer signups. And we’ve yet to go back.

Odd? Strange? Counterintuitive? Yep, probably all those things. Most online marketing advice today will advise you to build an email list, first and foremost. We aren’t. We’ve had the same amount of email subscribers to the Buffer blog since June 2015. There are only three places on the whole of the Internet anymore to signup for our list (buried deep within the Buffer app, at the footer of this blog, and at this URL, which we link to from nowhere that I can remember).

How come?

And will we ever go back?

I’d love to share some thoughts.

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How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!)

The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.

I’ve been there.

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. (And the gut-to-document process can be pretty painful.) Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document?

Good news: we’ve scoured the Internet for content marketing strategy templates, tried a few, and put together an approach to building your own content marketing plan step-by-step.

(This is built with both the in-house content marketer and the agent in mind, BTW!)

Let’s go!

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7 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information.

I always enjoy looking at them, but always feel like there is no way I could ever create one myself.

Or is there?

Adam Levine gif

There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts.

Even folks (like me!) who never thought it possible to create one ourselves!

I had a lot of fun researching and testing out a handful of different infographic makers, and I’d love to share the seven tools I liked best to easily create beautiful infographics.

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Buffer’s Marketing Manifesto in 500 Words

Treat every piece of content—every tweet, every Facebook post, every CTA, every press outreach email—with the utmost care. There needs to be a bit of an internal struggle when we hit send or publish, if we don’t feel it, I don’t think it’ll be good enough.

This shouldn’t be confused with perfectionism, we want to push things out with consistency and without lingering.

This is about self-discipline to go through that struggle—even if it’s felt ever so slightly—every single time.

We don’t want to …

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[Free download] The Content Distribution Checklist for Maximizing Reach, Traffic, and Shares to Your Content

You’ve written a fantastic blog post.

Now . . . how are people going to find it?

It’s a question most of us bloggers deal with every single time we hit “Publish.”

Wouldn’t it be awesome if there were a list of things that we could do to bring in some traffic right off the bat—even if the post wasn’t a super-brilliant infographic or 5,000-word masterpiece?

Maybe there is.

I’m excited to share a list of nine ways I’ve found to drive traffic to new blog posts: a checklist of sorts that can help you see how to bring some lift to every new piece of content you publish.

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How to Use Evernote for Productivity, Marketing, and More

So much to do, so little time.

I imagine many marketers might feel this way, what with all the wonderful hats we all get to wear. One of my favorite fixes for helping stay organized is Evernote.

There are so many ways to use the app and since we talk a lot about productivity here on the Buffer blog, I wanted to share 20 ways you can use Evernote for your productivity and marketing.

(A sneak peek at one of the ways: I researched and wrote this article all from within Evernote!)

Are you an Evernote fan? It’d be great to hear your favorite tips and workflows in the comments.

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Why We’re Pivoting the Buffer Blog — Again! — And All We’ve Learned So Far

The Buffer blog brings in 10x the traffic of the Open blog. It has 50x the reach of our email courses. A single post on the blog reaches more people in a day than we reach on Facebook in two weeks.

It is our greatest marketing asset.

And we just keep changing it.

We’re pivoting right now, as we speak! The latest change, which I’m excited to share below, fits with this remarkable culture of experimentation, where there are no sacred cows or off-limits areas. Everything is on the table to improve and iterate.

Even a thing that works really well.

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What’s on Rand Fishkin’s Phone? A Private Peek at the Home Screens of Top Marketers

Awhile back, a phenomenon swept the Internet where people shared pictures and video of what’s inside their refrigerators.

This isn’t that, but it’s close. :)

I asked 20+ wonderfully generous and incredibly talented marketers to share what’s on their smartphone home screens. In need of any app ideas? Looking for new ways to organize your phone? Check out our list of 20+ home screens and favorite apps. Hoping inspiration strikes!

(And if you’re up for it, we’d love to see your home screen, too!)

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The Video Marketer’s Toolbox: Favorite Video Gear and Software to Fit Any Budget

We’ve been writing quite a bit about online video platforms lately here on the Buffer Social blog. We gave you 10 quick wins to get you started with Facebook video and a complete guide to YouTube optimization. Needless to say video is becoming more and more important as a tool for marketers.

Perhaps you’ve wondered, “How do these people make such great videos?”

And, “Is it at all possible for me to do video, too?”

The great news: It’s absolutely possible! You can do it easily, no matter your budget, no matter your experience.

I’d love to share a collection of tools for any budget to help you get off the ground with a first video for your company. Here are some of the tools, gear, and apps used by today’s video marketers—and some of my personal favorites as well. I’d love to hear if you spot anything worth trying!

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How to Promote Every Piece of Content You Create (in Less Than an Hour a Day!)

Back in the old days of the Internet – that is, the late 90’s and early 2000’s – “build it and they will come” was a fantastic strategy. There were fewer people either building or visiting websites, and therefore, if you did create a website, newsletter, or e-course, it was almost a given that people interested in you would find you.

It’s how I built my first business.

I built it. They came.

Today, that is no longer the case. You’re competing not …

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