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Blog - Page 87

A collection of 2,456 blog posts

Life HackingMar 20, 2014
Sleep Your Way to Creativity And 9 More Surefire Methods For More Ideas

We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. One day I’m adjusting the temperature in my workspace, and the next I’m trying to put off creative work until I’m tired. If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully this list will help you get it all straight. 1. Your brain does better creative work when yo

Zach Flower is Part of The Buffer team!

While this is a bit overdue, I am still so happy to share that in February, Zach Flower has finished the 45 day Buffer Bootcamp and accepted our invitation to join the Buffer team full-time! Zach lives in Boulder, Colorado and in the past has worked at Mocavo and PhotoBucket. In such a short time Zach has had a huge impact on the Buffer backend. He has improved our internal metrics framework, implemented real-time Twitter analytics for our business customers using Site Streams [https://dev.tw

Tips / How ToMar 19, 2014
How to Write The Perfect Headline: The Top Words Used in Viral Headlines

There is no one way to create viral content. So many different variables go into a viral post—timing, emotion, engagement, and so many others that you cannot control. There is no viral blueprint. The greatest chance we have to understand viral content is to study the posts and places that do it best, figure out what worked for them, and try it for ourselves. Thanks to some incredible work by the team at Ripenn, we have access to headline analysis from four of the top viral sites on the web—w

ResourcesMar 18, 2014
Remember More of What You Read and Hear: 6 Research-Tested Ways to Improve Your Memory

We’ve looked at a few different strategies to help remember the names of people you meet on the Buffer blog before, but there’s lots to say about memory. It turns out that science is continually finding new connections between simple things we can do every day and an improvement [htt

How We Hire at Buffer

Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. A lot of people have asked us how we hire at Buffer and how to go about getting an interview for one of our open positions. I hope I can shine some light on it here! The best candidates for us, we’ve found, have all four of these attributes: I’d love to share a bit more about each of these 4 attributes. The 4 qualities that create a match 1. Alignment wi

Self-ImprovementMar 13, 2014
3 Psychological Theories To Help You Communicate Better With Anyone

Psychological theories often feel a bit too complicated for me (I’m sure there’s a theory that explains why that is) but I’ve come across a few that are simple enough to understand and that I think of often, particularly when dealing with other people. I thought it might be fun to take a brief look at a few psychological theories that are especially relevant for business, marketing, leadership and overall communication skills. Keep in mind I’m no professional psychologist, so if you’re keen to

Meet The Single Line of Code That Generates Nearly $4 Million a Year

At the core of how Buffer schedules posts is one line of a cronjob configuration that hasn’t been touched since the very start when Joel founded Buffer. We still rely on that single cronjob that runs every minute of every day. While this configuration is the same, everything else around it has evolved. Today, Buffer schedules on average 300 posts per minute and over 432,000 posts a day. Here’s a look at some of the challenges and iterations we’ve made to the core of wha

The Story Behind Buffer’s New(ish) Content Suggestions

Important update: We’re retiring the Suggestions feature – beginning August 1, we’ll start turning off Suggestions in phases. Read more… Overcoming writer’s block. Curating great content. Sharing on social media many times a day for better engagement. These are topics we talk about often on the Buffer blog, where our daily focus is making you smarter and more productive. So when we realized that Buffer could go one step further and actually begin to solve these challenges for our customers, w

ResourcesMar 12, 2014
17 Unique Places to Find Great Content to Share

I get a particular thrill from finding little-known restaurants that serve amazing food. My greatest hits list includes elk tacos at a highway diner, cinnamon rolls at a downtown hole-in-the-wall, and – perhaps my greatest discovery of all – barbecue from a trailer in a parking lot. (Seriously, it’s good barbecue!) The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found? Without a doubt, sharing great finds o

ReportsMar 11, 2014
The Buffer February Engineering Report

February was an exiting time for the engineering team at Buffer. Here are some of the numbers at a high level. * 2 new engineers joined the team (1 Growth Engineer, 1 Front-end) * 10,243,834 updates were posted to social networks in February * 0 mins of system wide outage (woohoo!) * 10 minutes of web dashboard outage * 405 ms: Our average api response time SSL and other security improvements We continued with our momentum with our security improvements in February. The Hall of Fame [htt

ReportsMar 11, 2014
Hiring at Buffer in February: 2,024 Applicants, 3 Offers Made

It’s been a great month for growing the Buffer team in February. The team is currently 17 people, with 3 new people who have started their bootcamp in February. There were also 3 more offers made in February and all 3 have accepted their offers and will join us in March. Here’s an overview of everything happening in the individual areas: Applications overview We saw an awesome amount of 2,024 applications from some truly amazing candidates come in in February for the 10 positions we’re current

ResourcesMar 11, 2014
5 Unexpected Ways to Work Smarter, Not Harder

I wrote a post recently about ways that you can work smarter, not harder . As I worked through the list of techniques I’d collected, the post became so long that I had to split it in half. Here are even more suggestions to help you make your day more productive without putting in extra hours. 1. Limit your to-do list I’ve written about the history of the to-do list [https://buffer.com/resources/the-origin-of-the-to-do-li

ReportsMar 11, 2014
Buffer February Update: $3,996,000 Revenue Run Rate, 1,383,000 Users

I’m happy to share our update for February which I just sent to Buffer investors. I hope the insights into our progress and processes are useful. Just leave a comment if you have any questions :-) If you want to read our update from January, you can take a look here . Traction update * New users: 62,000 (Total: 1,383,000, from 1,321,000: +4.7%) * Daily active users: 36,000 (up from 35,000: +2.9%) * Monthly a

ReportsMar 10, 2014
Our First Weekend Warrior, New Weekly Digest And More: February Happiness at Buffer

We had a fantastic February, reaching exceeding our goals due to the very hard work from the Heroes. Read on for some of the changes we made and lessons we learned! Numbers Speed Our goals for February were to hit 55% within 1 hour and 80% within 6 hours, a sizable but feasible improvement from January. At the end of the month, we reached: • 64% of emails within 1 hour • 84% of emails within 6 hours Volume We sent 9,800 replies in February, roughly the same as January, in order to assist 5,40

ResourcesMar 10, 2014
The Best Time to Write and Get Ideas, According to Science

What does your ideal day look like? Would you believe there’s a scientifically correct answer to the question ? Research into the human body—its hormone  allotment , its rhythms , and its tendencies [https://buffer.com/resources/5

ReportsMar 7, 2014
The Buffer Blog Report, February 2014: 600,630 Uniques; 19,368 Email Subscribers

February was a month of big transitions for the Buffer blog. Our overall traffic decreased 8% compared to January (read on for our theory as to why) as Leo trained the new girl (that’s me!), Belle cut back on her posting schedule as she works on her own start-up and we worked on expanding the team further – more on that in a minute. Let’s take a look at the details!

ProductivityMar 6, 2014
How To Stay Focused on Your Goals When ‘Yak-Shaving’ Takes Over

At Buffer we have a focus on self-improvement. We share what we are working on each week and get encouragement and tips from other members of the team. Here is a recent example. One of my improvements recently has been to get a software side project up and running. As I’m a programmer by trade, this shouldn’t present any particular difficulty—but software has this uncanny knack of making things slightly more complicated than they really should be. This is the story of the last few weeks—the e

ResourcesMar 6, 2014
The Habits of Successful People: They Start Small

The other day I was listening to Dale Carnegie’s How to Win Friends and Influence People and and I found it amazing how this book, which has now sold over 15 million copies, originally started: “I prepared a short talk. I called it ‘How to Win Friends and Influence People.’ I say ‘short.’ It was short in the beginning, but it soon expanded to a lecture that consumed one hour and thirty minutes.” After giving this talk for some time, Carnegie found that the attendees started discussing their e

ResourcesMar 6, 2014
The Science of Failure: Why Highly Successful People Crave Mistakes

“I’m delighted to admit that I’ve failed at more challenges than anyone I know.” — Scott Adams A friend told me recently about a colleague who is entirely open to feedback. When she’s told that she did something wrong, my friend said, she just starts over. She doesn’t take feedback personally, and she doesn’t feel upset about getting anything wrong. When I heard that story, I thought to myself, “I wish I took feedback that well.” I can’t imagine anything better than an attitude like that, esp

ResourcesMar 5, 2014
How to Measure Progress in Your Personal Goals: Daily, Weekly and Monthly

Although there are some people who advocate for dropping all your goals or focusing on systems instead of goals , I’ve never managed to fully give up on setting goals for myself. In fact, I just finished my monthly review today, where I looked at how well I did on the goals [https://buffer.gho

Email MarketingMar 5, 2014
Email Marketing’s 10 Most Important Questions, Answered

Of the many email statistics that blow my mind, I think this one wows me the most: Email reaches three times more people than Twitter and Facebook combined. That’s a lot of people! (3.6 billion or so.) Clearly email marketing deserves your time and attention. And like any aspect of marketing, there can be a learning curve to discover the ins and outs and best practices. Hopefully these answers to ten of the most common and important email questions can make the learning curve a little less st

Online MarketingMar 4, 2014
The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad way

Life HackingMar 3, 2014
Lifehack Your Lunch: 8 Scientifically Proven Ways to Maximize Your Mid-Day Break

I’ve noticed that the way I spend my lunch break affects how productive I am for the rest of the day: how quickly I get started once I get back to my desk, how effective I am in the first hour after lunch, and how I feel throughout the afternoon. Luckily, we’ve been writing about ways to improve your day for a while now: from tips on making your environment more conducive to creativity to pushing through writer’s block. Why shouldn’t the humble lunch break get the same treatment? I gathered th

News and TrendsFeb 27, 2014
9 Facebook Changes Social Media Marketers Need to Know

Ready to feel kinda old? Facebook has been around for 10 years this month. (I KNOW.) And on the occasion of the social network’s big decade milestone, it seems appropriate to take a closer look at some of the changes that have been taking place at Facebook since our last roundup. But first, let’s look at how the social media giant has evolved over time with this infographic from  DPFOC: Facebook has come a long way in a short decade. Now, let’s take a look at some of its most recent evolut