I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕

Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them:

  1. When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use.
  2. When they write about their personal life, I get a peek into what they do outside work to make them such great.

Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs. We’ve also asked you about your favorite blogs. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers.

Here’s the list of my favorite personal blogs of startup marketers, recommendations from fellow marketers on Inbound.org, and great blogs I found from my research.


33 Blogs to Follow, Written by Some of the Very Best Startup Marketers

It’s amazing how many great blogs there are! For this article, I’ve set some loose criteria to narrow down the list a little:

  • She/he works in a startup
  • She/he writes fairly regularly (at least a few times a year) and has published content on their blog during 2016

If your favorite blogs are not mentioned here, it might be that I have just not come across them in my research. I’d love to know about them if that’s the case (please feel free to share your favorites in the comments).

To make it easier for you to learn from these marketers, I have put together:

  1. A Feedly collection of their blogs
  2. A Twitter list of these marketers

Here’s the full list of blogs, in no particular order:

1. Hiten Shah

Co-founder of Quick Sprout


Hiten Shah is one of Buffer’s amazing advisors and is very knowledgeable about SaaS, marketing, and startups. Apart from writing on his personal blog, he also has a weekly newsletter, Hiten’s SaaS Weekly, filled with great articles for people interested in SaaS businesses.

Topics: Marketing, SaaS, and entrepreneurship

URL: https://hitenism.com/

Twitter: @hnshah

Recommended reading: 

2. Belle Beth Cooper

Co-founder of Hello Code


Belle Beth Cooper was one of Buffer’s first content crafters. And if you’ve been following the Buffer blog for a while, you will know how talented she is. Belle is now running her own app development startup, Hello Code, and shares some of her experiences and learnings on her personal blog.

Topics: Writing, freelancing, and productivity

URL: http://blog.bellebethcooper.com/

Twitter: @BelleBCooper

Recommended reading: 

3. Dave Gerhardt

Director of Marketing at Drift


Dave Gerhardt has more than five years of experience working at SaaS marketing companies. Alongside publishing his ideas on Medium, he also hosts two podcasts, Seeking Wisdom and Tech in Boston.

Topics: Marketing, management, and personal growth

URL: https://medium.com/@davegerhardt

Twitter: @davegerhardt

Recommended reading:

4. Gregory Ciotti

Editorial strategy at Help Scout


If you have been reading Help Scout’s blog, you might be familiar with one of their top writers, Gregory Ciotti. Alongside his work at Help Scout, Gregory also runs two personal blogs: GregoryCiotti.com and SparringMind.com.

Topics: Gregory’s personal blog covers topics such as writing, publishing, and content marketing, whereas Sparing Mind focuses on management and clear communication, collaboration, and doing better work.

URL: http://www.gregoryciotti.com/ and http://www.sparringmind.com/

Twitter: @gregoryciotti

Recommended reading:

5. Ali Mese

Marketing Lead at Crew


Ali Mese’s story on quitting his corporate job and chasing his startup dream blew up on Medium and has been was viewed more than 4 million times! Now, Ali leads marketing at Crew, an online marketplace for creative talent.

Topics: Marketing, with a focus on startup marketing

URL:  https://medium.com/@meseali/ and http://growth.supply/blog/

Twitter: @meseali

Recommended reading: 

6. Neil Patel

Founder of Quick Sprout


Neil is a prolific writer and often pubishes multiple new pieces per week. You might be familiar with Neil Patel’s online marketing blog, Quick Sprout, or read one of his many articles on Forbes, Inc, Entrepreneur, Huffington Post, and more.

Topics: Online marketing, ranging from traffic building to social media to sales

URL: http://neilpatel.com/blog/

Twitter: @neilpatel

Recommended reading:

7. Matthew Barby

Global Head of Growth & SEO at HubSpot


While being the Global Head of Growth & SEO at HubSpot, Matthew Barby has found the time to share his knowledge and insights into all the great things he does at HubSpot on his personal blog. Matthew writes long-form, super in-depth and actionable posts on all things growth and SEO.

Topics: Inbound marketing, ranging from SEO to email list building to content marketing

URL: https://www.matthewbarby.com/blog/

Twitter: @matthewbarby

Recommended reading:

8. Avinash Kaushik

Digital Marketing Evangelist, Google


Avinash Kaushik has been writing on his personal blog, Occam’s Razor, for more than a decade! At that time, he was the Director of Research & Analytics at Intuit, Web Analytics. Since then, he has published two best-selling books on web analytics as well as founding an online marketing education company.

Topics: Marketing with a heavy focus on analytics

URL: http://www.kaushik.net/avinash/

Twitter: @avinash

Recommended reading:

9. Sam Mallikarjunan

Head of Growth at HubSpot Labs


In addition to being the head of growth at HubSpot Labs, Sam Mallikarjunan is also an advanced marketing instructor at Harvard Division of Continuing Education and author of How To Sell Better Than Amazon. He writes and manages one of the top Medium publications, ReadThink.

Topics: Marketing, business, and, personal growth

URL: https://medium.com/@Mallikarjunan

Twitter: @Mallikarjunan

Recommended reading:

10. Ed Fry

Growth at Hull


If you frequent Inbound.org, you might be familiar with Ed Fry. Ed is the former General Manager at Inbound.org and is now working on growth at Hull.

Topics: Marketing, community, and traveling

URL: http://edfryed.com/blog/

Twitter: @edfryed

Recommended reading:

11. Noah Kagan

Chief Sumo at AppSumo


Noah Kagan is probably one of the biggest names in the field of marketing. Previously, Noah was employee #30 at Facebook and #4 at Mint. Since then, he started 2 multi-million dollar businesses and grew a 700,000+ email list.

Topics: Startups, marketing, self-exploration, and book reviews

URL: http://okdork.com/blog/

Twitter: @noahkagan

Recommended reading:

12. Casey Winters

Former Product Lead on Growth Team at Pinterest


Casey Winters has a great mix of expertise in both marketing and product, and he brings that to his readers through his blog posts. Casey also writes in-depth answers on Quora.

Topics: Growth, marketing, and startups

URL: http://caseyaccidental.com/

Twitter: @onecaseman

Recommended reading: 

13. John Egan

Engineering Manager for the Engagement team at Pinterest


John Egan has been working in growth for more than 5 years. At Pinterest, John has spearheaded several projects that cumulatively have helped add millions of weekly active users!

Topics: Growth

URL: http://jwegan.com/

Twitter: @jwegan_com

Recommended reading: 

14. Brittany Berger

Head of Content and PR at Mention


Besides being the Head of Content and PR at Mention, Brittany Berger also writes on her personal blog, Blog Bolder, to help solopreneurs grow their business and blog.

Topics: Inbound marketing and automation

URL: http://www.brittanyberger.com/blog/

Twitter: @bberg1010

Recommended reading: 

15. Simo Ahava

Senior Data Advocate at Reaktor


Simo Ahava has been a Google Developer Expert for Google Analytics since 2014. If you want to go much deeper into Google Analytics and Google Tag Manager, I’d recommend reading Simo’s blog.

Topics: Web analytics, digital marketing, SEO, and web development

URL: http://www.simoahava.com/

Twitter: @SimoAhava

Recommended reading:

16. Nadya Khoja

Director of Marketing at Venngage


As the Director of Marketing at Venngage, Nadya Khoja works on many areas including outreach, content marketing, SEO, and design. She also has a side-project called Chez Lisgar, a trade-based dinner party.

Topics: Leadership and marketing, ranging from content marketing to SEO

URL: http://thisisnadya.com/

Twitter: @NadyaKhoja

Recommended reading: 

17. Mikael Cho

Founder of Crew


Mikael Cho and his team created Unsplash five years ago as a side project, which saved Crew. It resulted in more than 5 million unique visitors and is the number one referral source to Crew.

Topics: Startups, growth, product, and personal growth

URL: https://medium.com/@mikaelcho

Twitter: @mikaelcho

Recommended reading: 

18. Rand Fishkin

Co-founder of Moz and Inbound.org


We were lucky to have Rand Fishkin on the Buffer podcast recently. Rand is the go-to person on all things SEO, and he hosts Moz’s Whiteboard Friday, a weekly video series about SEO and marketing.

Topics: Marketing, SEO, startups, and Moz

URL: https://moz.com/rand/

Twitter: @randfish

Recommended reading: 

19. Kayla Lewkowicz

Marketing Coordinator at Litmus


Apart from content marketing and social media, Kayla Lewkowicz also helps connect the Litmus community and plan amazing events like The Email Design Conference.

Topics: Marketing, Litmus, and personal development

URL: http://www.kaylalewkowicz.com/blog/

Twitter: @kllewkow

Recommended reading: 

20. Brian Balfour

Founder/CEO at Reforge


Brian Balfour’s Coelevate is one of my favorite blogs. He writes long and in-depth essays on growth. Before starting Reforge, Brian was the VP of Growth at HubSpot and had been a co-founder of 4 companies in the past 10 years.

Topics: Growth and customer acquisition

URL: http://www.coelevate.com/essays/

Twitter: @bbalfour

Recommended reading: 

21. Andrew Chen

Growth at Uber


Andrew Chen has written over 650+ essays and been quoted in huge publications like The New York Times, Fortune, Wired, and WSJ. He also co-hosts the Reforge Growth Series, a selective 8-week program on growth, with Brian Balfour.

Topics: Mobile, metrics, and growth

URL: http://andrewchen.co/recent/

Twitter: @andrewchen

Recommended reading: 

22. Joanna Lord

Chief Marketing Officer at ClassPass


Joanna Lord has more than 12 years of digital marketing experience in almost every marketing channel. Some of her past roles include VP of Growth Marketing at Moz, CMO of BigDoor, and VP of Marketing at Porch.

Topics: Marketing, startups, and lifestyle

URL: http://joannalord.com/

Twitter: @JoannaLord

Recommended reading:

23. Mike Volpe

Chief Marketing Officer at Cybereason


Before his role at Cybereason, Mike Volpe was HubSpot’s fifth employee and CMO where he helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150m in revenue, and an IPO leading to a $1.7B market cap.

Topics: Marketing and startups

URL: http://www.mikevolpe.com/blog

Twitter: @mvolpe

Recommended reading:

24. Scott Britton

Co-founder, Sales & Growth at Troops


Before working on his current startup, Scott Britton grew his personal blog, Life-LongLearner.com, to a top 40 trafficked personal development blog on the Internet. He used to host a business podcast, The Competitive Edge, too.

Topics: Marketing, business, and personal growth

URL: http://life-longlearner.com/

Twitter: @britton

Recommended reading:

25. Demian Farnworth

Senior Content Writer, Lutheran Church Extension Fund


Before moving to his new role, Demian Farnworth was the chief content writer for Rainmaker Digital (formerly Copyblogger Media), and he has more than 14 years of writing experience.

Topics: Web writing

URL: http://thecopybot.com/blog/

Twitter: @demianfarnworth

Recommended reading:

26. Dmitry Dragilev

Founder of JustReachOut


Dmitry Dragilev has harnessed the power of content marketing and PR to accomplish many impressive achievements — grew his blog from 0 to $100,000 in revenue in just 9 months and scaled a startup, which was acquired by Google.

Topics: Public relations, email, and SEO

URL: http://www.criminallyprolific.com/blog/

Twitter: @dragilev

Recommended reading:

27. Jason Cohen

Founder of WP Engine & Smart Bear Software


Jason Cohen has started four companies including Smart Bear, which he grew to multiple millions in profit.

Topics: Marketing and startups

URL: http://blog.asmartbear.com/

Twitter: @asmartbear

Recommended reading:

28. Sarah Peterson

Content Marketing Sumo at SumoMe


Sarah Petersons previously built 2 personal finance blogs, which earned her more than $20,000 per year each. She also launched an Etsy side business that was profitable within just days. She now writes very detailed and actionable guides on traffic, list building and marketing on SumoMe’s blog.

Topics: Marketing, blogging, and personal growth

URL: http://unsettle.org/blog/

Twitter: @petersonsar

Recommended reading:

Plus, 4 personal blogs of the Buffer marketing team

29. Hailley Griffis

Press Crafter at Buffer


Hailley Griffis is our amazing press crafter, who works with numerous publications and syndication partners. On top of that, she manages our email marketing efforts and hosts The Science of Social Media podcast.

Topics: Public relations for startups and personal branding

URL: http://www.hailleygriffis.com/articles/

Twitter: @hailleymari

Recommended reading:

30. Ash Read

Social blog editor at Buffer


Ash Read is the mastermind behind this blog. Besides all the awesome things he is doing for content and marketing, Ash is also building an analytics application for content marketers and bloggers, PostReach.

Topics: Marketing, personal growth, and startups

URL: https://frontcourt.media/

Twitter: @Ashread_

Recommended reading:

31. Brian Peters

Digital Marketing Strategist at Buffer

Brian Gregg Peters - Digital Marketer

If you have been following us on Twitter, Instagram or Facebook, you have most likely seen Brian Peters, our talented social media manager, talking about all things social media and marketing. His personal website and Medium accounts are his side project to help professionals find the sweet spot that harmoniously connects marketing, social media and life.

Topics: Marketing, social media, career development, thought-leadership

URL: http://www.briangreggpeters.com

Twitter: @Brian_G_Peters

Medium: Brian G. Peters

Recommended reading:

32. Kevan Lee

Director of Marketing at Buffer


If you have been following this blog, I’m sure you are familiar with this name! Kevan joined Buffer as a content crafter and is now our director of marketing.

Topics: Writing and content marketing

URL: http://www.kevanlee.com/category/writing/

Twitter: @kevanlee

Recommended reading:

33. Alfred Lua

Community Champion at Buffer


I hope it’s alright for me to share my personal blog here, too! I’m currently working on both marketing and community building projects at Buffer. To improve my writing skills, I have started to post about once a week on my personal blog.

Topics: Personal growth

URL: http://alfredlua.com/

Twitter: @alfred_lua

Recommended reading:

Over to you

Reading some of the blogs listed here has been both enriching and inspiring for me. In fact, many of the marketers are role models I constantly look up to in my role now. I hope this list would do the same for you and help you become a better marketer!

I’m sure this list isn’t comprehensive. If I might have missed some of your favorite personal blogs, I’d love to hear from you in the comments below! Thank you!

(Hat tip to Brittany Berger, Taru Bhargava and Tyler Moore for sharing about a few of the blogs in this list with me.)

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Written by Alfred Lua

Content Crafter at Buffer. I swim, cycle, and run a lot. When I’m not doing all those, I love to read and try new things.

  • Alfred – Your researching and blogging efforts here are mind-blowing! I hope you did most of this work as a Bufferoo versus as a solo-blogger.
    Far too many awesome points to share – I’ll stick to highlights.
    Why more bloggers and entrepreneurs should be carefully reading blogs like this:
    #1 Notice patterns. Many of these bloggers were or are working for well-established startups. Think about how much they’ve learned and experienced for applying to their own blog. They’ve probably made some awesome, beneficial connections as well.
    #2 Learn info and insights, i.e. Who are the key team members for top blogs?
    #2: Fantastic ideas for who else to follow and learn from. See point #1. Thanks Alfred for highlighting reasons to follow each person, i.e. Casey provides in-depth answers on Quora and Bell Beth practically raised the blogging bar for Buffer.
    #3 Find pre-established bloggers to first support and later collaborate with.
    Happy to keep telling others about Buffer’s exceptional blog! (They may be missing it on your site:-)

    • Hi @kerilv:disqus! Wow, thank you so much for your kind words. It’s so great waking up to such a comment. I got lots of help from Kevan and Ash so kudos to them too.

      You mentioned really great points there and some of them are what I had hoped to achieve through this post. Really glad that you found it useful! Thanks a million for wanting to share about our blog too 🙂

      • You deserved that praise and more, Alfred!
        Pass along gratitude to your fellow Bufferoos as well.
        Happy to share your post with my ambitious ZTL group. You mention some fabulous bloggers they may be interested in following, offering value for and connecting with. Have a super day!

  • Zia

    Thanks for putting these marketers altogether. I myself learned something that could help improve my career from them too. Their thought are very engaging. I’m following most of them especially Neil Patel. Glad that you’ve shared it.

    Zia | AdWords Audit

    • Hi @disqus_EEW4ZVTbUl:disqus! That’s really great to hear! You’re very welcome! Thanks so much for leaving a comment. 🙂

  • I’ve been following Kagan and Simo for quiet some time now. Great post Alfred! And thank you for sharing some new faces and blogs I am going to go check out!….

    • Hey @dboozeman:disqus! Thanks for the kind words! Really glad that you found this list useful. I’ll be curious to hear which new blogs you end up following 🙂


    HI…Alfred Lua
    O Amazing post…!!!

    One of the awesome post…it will surely going to help thousands of peoples across the globe.
    thanks for sharing

    • Hi @disqus_6tYo9bQCcw:disqus, wow, thank you so much for the kind words! Are there any blogs on the list that you are going to start following? 🙂

  • Great post Alfred, well done on well-researched article. Hey, never knew that you were with Buffer. It wan’t mentioned on your blog/about page :)) cheers and keep up the good work.

    • Hey @reasontouse:disqus, so cool to be chatting with you here too. Thanks so much for checking out this article! Are there any personal blogs of marketers that you follow closely?

      Oh, right. Maybe it’s time to update my blog a little! Thanks again 🙂

      • Alfred, I enjoy reading Copyblogger, NeilPatel and Smartblogger a lot. BloggingWizard and Blogtyrant are also very good.

  • I got an idea to create my own personal blog. check out my this blog. Premium Copy

  • Great list Alfred and some great personal sites. I ended up following nearly half of them… 🙂 Just awesome!

  • Joshua Allen

    Is this a blog series? If not, it should be. I would love to read the next installment on this subject.

  • Really a nice and awesome post. I think, this is one of the best marketing tips post. Thanks for sharing this beautiful post.