When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins.

I love the quick wins.

These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that take little time but pay off with big dividends.

And wouldn’t you know, quick wins are everywhere in social media marketing.

Take a few minutes to knock a few of these off your list, and you’re likely to see gains that go above and beyond the time you’ve invested.

Quick Wins Social Media

17 Quick Wins for Social Media Marketing

1. Schedule your posts to publish just before or just after the hour

Convince & Convert founder Jay Baer sets his Buffer schedule to post updates just before or just after the hour. His reason: to catch people who are checking social media just before or just after a meeting.

Here’s Jay’s example:

Meeting is scheduled from 1-2 pm. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. Meeting goes a little long, and that dip into social media occurs at 2:03 pm.

Jay also makes a note that scheduling Tweets around common lunch and dinner times (if you can—time zones can make this a bit difficult) is a good way to make sure more of your posts are seen.

2. Save an advanced search for your full name or website

If you log on to Twitter and visit your notifications section, you’ll see a list of those who have mentioned you directly with your @username. What you won’t see are the tweets about you that don’t tag you directly. For instance:

Twitter mention example

To engage with these mentions, you’ll have to find them. The quick-win way to do so is with an advanced Twitter search for your full name or your company’s name.

Type into the Twitter search box the exact phrase you’d like to search, and place that phrase in quotations.

On the results page, click the “Save” link in the top right corner.

Twitter search Kevan Lee

Then, the next time you’ve scheduled your social media monitoring, you can refer to your saved search quickly and easily by clicking into the Twitter search box and locating your saved search sections from the drop-down list.

twitter saved search

3. Track every blogpost mention—even the hidden ones—on Twitter

You might want a similar setup of an advanced Twitter search for your blogposts. A search operator like “kevanlee.com” would show Twitter results for all links from the domain.

You can also grab a quick win by having these mentions sent to you in an email digest.

warble alerts

Warble Alerts is a neat tool that checks Twitter for the keywords and phrases you select. It will track down every domain reference of yours on Twitter, even for links that use shortened URLs. Again, this’ll save you the surprise of being mentioned on Twitter without your knowing it! Here’s one mention from my personal blog that nearly slipped away:

twitter screen

4. Grow your social media audience by following or favoriting everyone who reshares your stuff

OK, here’s a quick win that builds on a couple of the previous quick wins.

Once you’re able to get a complete view of who is sharing your content, you can take the opportunity to reciprocate by following or favoriting them.

It’s a simple gesture of thanks, and it serves to connect you with people who are already interested in your content. This quick win is one that we’ve been using at Buffer for quite some time. Belle Beth Cooper wrote about the benefits of this one back in January:

Being able to get more Twitter followers with a number of tips that simply show gratitude are my favorite, since they’re completely non-intrusive and build on your previous efforts.

5. Turn your email signature into a social media call-to-action

The power of the inbox can be easily harnessed to help out your social media following. Make a simple change that will pay dividends exponentially: Add links to your social media profiles in your signature.

You can do it any number of different ways. I was privileged to get an email from Glen Long of Boost Blog Traffic, and I noticed right away that he’s putting the email CTA to good use.

glen long signature

If you’re using Gmail, you can find the email signature section by clicking on the gear icon in the top right corner of your inbox and choosing Settings. Three-quarters of the way down the page is the email signature editor. Go ahead and type in the message you want, format it the way you want it, and make sure that you’ve clicked the radio button to use the signature. Then click the Save Changes button at the very bottom of the page.

If you want to really stand out with a color background to your text, you can click the Text Color icon in the signature editor.

email signature settings

6. Build a newsroom with Twitter lists

Credit to this post at Business 2 Community for the “newsroom” idea. Here’s how I go about it when finding and sharing content for Buffer.

We’ve collected all of our Buffer employees into a single Twitter list. I visit the list daily to see what all my teammates—who share many of the same passions, interests, and values—have found interesting online. This creates a hugely helpful source of new stories to pull from each and every day.

twitter list example

The best part is that you don’t need to convince anyone to create new content or add any new tasks to their workday. It takes advantage of something they’re likely already doing: sharing to Twitter, naturally, all by themselves.

7. Reserve your username on every social network—even the ones you hadn’t considered

Knowem helps brands find and grab profile names at a huge number of different social media sites. You can pay $25 to have Knowem sign you up for 25 main social networks, plus confirm emails, upload photos, bio, and details. Here are the 25 networks Knowem searches:

knowem social networks

(You can splurge on additional plans that go up to $650 and 300 networks.)

Or, if you’d rather do the process yourself, Knowem has a search function that lets you search your brand name to see which networks remain open and available. With this knowledge, you can then go grab the vacant networks yourself.

Here’s a quick search for Kevan Lee:

knowem results

8. Can’t find a good image to share from a blogpost? Screengrab one!

We are huge believers in the power of visual content shared to social media. In our experience on Twitter, tweets with images receive 150 percent more retweets than tweets without images.

twitter photos in tweets

So as often as possible, we aim to share images along with our social media updates.

And in the occasion that a blogpost does not have an ideal image to share, we make one by screengrabbing part of the article. What we’ve found works best is

  1. blockquotes
  2. ordered lists
  3. short paragraphs
  4. portions of infographics

This example from Leo’s Twitter profile shows a blockquote that he used as an image.

leo tweet example

Screengrab shortcuts:

Mac users can press Cmd+Shift+4 to select part of the screen (the resulting screengrab goes to your desktop).

PC users can press the Print Screen key to select the full screen (the resulting screengrab goes to your clipboard).

9. Fill in all the blanks on your profile

I’m guessing you’d like a social media profile that’s easy to find. To do so, it’ll help to have absolutely everything filled out. If someone’s looking to connect with folks in California, you’d like to have your location listed on your profile. If someone happens to have your email, it’d make sense for them to seek you out on social with that information.

Fill out everything you can (or feel comfortable with).

On Twitter, you can find your information in Settings > Profile. (Or you can click here.)

One of the profile settings you might consider is connecting Facebook to Twitter, which could help with recommendations and connections. You can connect to Facebook without authorizing your tweets to be automatically posted to your Facebook page; at the last step of the authorization process, choose “Not Now” when asked for permission to post to Facebook.  Here’s what it looks like if you’ve connected to Facebook but not allowed posting.

twitter-facebook

To complete your profile on Facebook, go to your page’s Settings > Page Info.

On Google+, go to the About tab on your profile, and click the Edit link on any section to see the profile information fields.

On LinkedIn, go to your profile and click the Complete Your Profile button that sits prominently at the top of the page.

LinkedIn profile settings

10. Optimize your top three blog pages with social media CTAs

Noah Kagan made a great observation in a recent article about list building and blog optimization:

Most blog traffic is 80/20, meaning only a few pages account for the majority of that traffic.

Is this true of your blog?

You can find out by digging into your analytics and seeing how your top posts have performed. In Google Analytics, you can find your top pages by going to Behavior > Site Content > All Pages. If you bump out the timeframe to six months or so, you can see which of your blogposts have been the biggest traffic sources for you.

Here’s the view of the Buffer blog:

google analytics top pages

In our case, our number one result – Free Image Sources – received three times more unique traffic than our number 10 result – Social Media Frequency.

Seems like an opportunity for a quick win.

On these popular pages, you can add a little something extra in the form of a callout or snippet that draws attention to your social profiles. We’ve tried this tactic before with the content upgrade, a neat way to increase email conversions on a site. If you check out our post about headline formulas, you can see the upgrade callout in action.

To make a similar one for your popular pages, you can use this simple HTML code (courtesy of Brian Dean):

<p style=”background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;>your text here</p>

And this is how it would turn out:

Follow us on Twitter! Free hugs!

 11. Use Fiverr for custom images for your social media marketing

Need a professional image done fast? Fiverr is a crowdsourced service community where you can hire out jobs like image creation starting at just $5.

Here’s an example of a couple options from the Graphics and Design category:

fiverr

Neil Patel reports that he’s gained 14 to 26 percent more traffic from use of custom images, and he’s heard of others who claim traffic has doubled or tripled.

Worth a try, right?

12. Tweet your blogpost ideas and ask Twitter to help you research

When I started the research process for this blogpost, I began on Twitter.

The responses were instant—and great!

  • JP Enterprises: Check analytics for pages with the highest bounce rate, find the problem, and fix it
  • Krista: Use social data to tailor your content to your audience
  • Paul Fisher: Use IFTTT and RSS to feed new blogposts directly into Buffer
  • Ashley Read: Repurpose content, and create a pool of industry-related content to scan and share

Super helpful.

To take things one step further, you can jump right into idea validation. If you’ve got a fun idea for a new blogpost, start by tweeting or sharing the possible headline. Andrew Chen first came across this strategy back in 2012, and it’s a quick win we’ve kept using at Buffer ever since.

13. Squirrel away content so you always have something great to share

I try to always be at least a day ahead with my social media sharing. I’m inspired by others who can get a full week ahead on content.

Here’s how you do it: Find a bunch of really awesome content you think your followers will love, then place it into a social media scheduling app like Buffer so you can portion it out on an optimized schedule.

14. Use hashtags whenever it makes sense to do so

There are a lot of different ways people view hashtags and social media—some think they’re overbearing, some think they’re simply wonderful, some are in between or indifferent.

Here’s the thing: Hashtags will get your posts seen by more people.

hashtag statistics

Users search for keywords and phrases. They follow hashtags. They click on hashtags to see other posts with the same hashtags.

By hashtagging a post, you have the opportunity for your content to be seen well outside of simply those who follow you.

15. Link to a landing page in a social update

This quick win comes courtesy of Pamela Vaughan at Hubspot:

Wondering why you’re not generating much traffic or leads from your social presence? Try sending more traffic to landing pages!

Landing pages are targeted, optimized resources designed to generate leads. They likely convert better than a blogpost would. It’s worth adding these pages to your social media marketing mix, alongside all the other content you share.

To create a landing page, you can use a service like Unbounce, which specializes in landing pages, or you can create one yourself using WordPress pages.

16. Cross-promote your content between your profiles

I’m guessing you might have social profiles for your company and for yourself. Then here’s a perfect opportunity to connect the same content with multiple audiences.

This can look a couple of different ways.

  1. Get more clicks: Share content from your company profile on your personal profile.
  2. Get more followers: Update your bio and About section to include references to your other accounts.

twitter courtneyseiter

17. Get more YouTube subscribers with a crazy simple popup

When you share a link to your YouTube channel, add the following string of characters to the end of the URL:

?sub_confirmation=1

For example, this YouTube channel URL:

https://www.youtube.com/channel/UCfe5mZb27I49XSATiOZeKJw

Becomes this:

https://www.youtube.com/channel/UCfe5mZb27I49XSATiOZeKJw?sub_confirmation=1

Using that little snippet will add a subscribe box popup that the visitor will see when they visit the page. Here’s what the Buffer YouTube channel would look like (you can click the link to see it live):

youtube subscribe

(HT: Gleam Marketing Blog)

Over to you

These small changes to your social media profiles can hopefully lead to big results. Though there are rarely any shortcuts to better social media marketing, quick wins like these can help push things forward and build on the strategies you already have in place.

Which social media marketing quick wins have you found? Which of the above tips have you tried already? Which might you try today?

I’d love to hear from you about which ideas resonated with you. Please do share in the comments!

Image sources: Unsplash, Bằng Nguyễn Anh

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Written by Kevan Lee

Content crafter at Buffer. You can find me online, tweeting about my writing process, or at home, second-guessing football coaches. Live simply, give generously, beat cancer.

  • https://twitter.com/bldchris Christin Kardos

    Another useful and fun post, Kevan. I’m glad to know that my serial screen grabbing is a Buffer approved strategy! 🙂 Also, great tip on Warble. I’m checking it out now. Thanks.

    • http://blog.bufferapp.com Kevan

      Thanks so much, Christin! Ha, we should start a screen grabbing club! It’d be huge. 🙂

  • http://www.adesojiadegbulu.com/ Adesoji Adegbulu

    One word

    WOW!!!

    Thanks for this. Implementing the ones i haven’t done immediately.

    comment via http://www.mmo.ng

    • http://blog.bufferapp.com Kevan

      Thanks, Adesoji!

  • Mason Wear

    Great post Kevan!

    I find using the “snipping tool” in windows 7 far easier than screen grabbing the whole thing with print screen. It works just like the mac Cmd+Shift+4. It’s included on all windows machines! It’s as simple as typing “snipping tool” into the search bar.

    • http://blog.bufferapp.com Kevan

      Great tip, Mason! Thanks so much for sharing! Just making sure I understand correctly, it’s an application that you run from the Start menu/search bar? Sounds super helpful!

      • Mason Wear

        That’s correct! It is definitely way easier than taking the whole screen then having to crop within another application.

        • Ben Lowndes

          Yup agree with that; it’s a small change but makes a big difference!

    • KathleenHeuer

      On the Mac, I use the Evernote’s Skitch for this as well. It lets you mark up the screenshot with arrows, lines, circles & text. Command-shift-5. You can export the png file, and it also automatically saves to Evernote for safekeeping.

    • John Chapman

      If you use Office and have OneNote the Windows key + S will do the same.

      • http://blog.bufferapp.com Kevan

        Great! Thanks, John. 🙂

  • Ben Slater

    I am also a relentless screengrabber! Twibble.io is a good tool to set up a blog RSS feed funnel direct to Twitter. The tweets post in a twitter card format which looks great (as Kevan mentioned images boost retweets and other interaction)

    • http://blog.bufferapp.com Kevan

      Great tip on Twibble, Ben! I’ve played around with that one some, and it’s super slick. 🙂

  • http://www.CliftonHolmes.com/ Cliff

    Thanks for such a comprehensive post Kevan! I have also gotten a lot of benefit from using content curation apps like Circa and Inside. They are really good sources to find content (sometime under the radar content) to share.

    • http://blog.bufferapp.com Kevan

      Hi Cliff! Awesome ideas! Circa and Inside have come highly recommended to me – can’t wait to try them out. Did I see that Circa just debuted some new features not too long ago? 🙂

      • http://www.CliftonHolmes.com/ Cliff

        Circa did just have some new updates. I’m really happy with the addition of the search feature.

  • http://www.ijenti.com/ Stephanie

    I always enjoy your posts Kevan! Thanks so much for sharing your insight. These tips are super helpful, especially the one on including a CTA phrase on your top 3 blog posts. I did a quick search on analytics and now I have a better idea of what kind of content on our blog is most popular. I’m planning to implement a lot of these ASAP. Bookmarked!

    • http://blog.bufferapp.com Kevan

      Woohoo! Awesome stuff, Stephanie! So glad you’ve been able to implement these tips already. 🙂

  • http://catnipforintroverts.tumblr.com/ Diana Wolff

    Did you choose your unique name spelling yourself in order to make sure you could own it on all the channels? Smart move, if so!

    Maybe I should change mine to Dyana…

    • http://blog.bufferapp.com Kevan

      Ha, that would have been a really super idea! I think my parents deserve credit for that one, though. 🙂

  • http://www.marketing4writers.net Sara Hood

    Brilliant. Thanks. Will share this to our Facebook page. Those who Like our page are published and pre published writers. Anything that provides simple, practical tips for how to improve their marketing communications is always well received. I’m off to implement some of these now too!.

    • http://blog.bufferapp.com Kevan

      Thanks, Sara! Really grateful for your sharing this with your audience!

  • TakeActionWAHM

    An easy way to do screen grabs for social media images is with Jing.

    • http://blog.bufferapp.com Kevan

      Thanks for the tip on Jing! I’ve got to try that one out!

  • Pragya

    great tips…. I m already trying a few like email signatures, using hashtags etc (i m still very nascent in using Twitter)….. will surely try your other advices as well… thanks for the wonderful article… keep sharing more such posts…. my blogpost is: http://myprettyindia.blogspot.in/

  • around.io

    This is awesome list Kevan 🙂 Thanks for sharing.
    I found Jing from http://okdork.com/resources/ and its a great “snipping tool”

    • http://blog.bufferapp.com Kevan

      Sounds great! And thanks for sharing the OK Dork resources page. Lots of great ideas there. 🙂

  • https://twitter.com/bldchris Christin Kardos

    I signed up for Warble yesterday thanks to your tip, Kevan, and I feel obliged to come back and comment again here.

    I LOVE IT. I got my first daily emails this morning based on alerts I created. Super useful: an alert for mentions of my Twitter handle, excluding retweets. Since I’ve started taking part in Twitter chats, it can get hard at times to acknowledge every comment. Some get lost in the shuffle because chats go fast – and even if you go back and replay or read a recap, you can still miss comments addressed to you. So, this morning I have a collated list of every tweet directed at me yesterday and I can respond to the ones I missed. Brilliant! Thanks again. And, everyone else, if you’re on Twitter I highly recommend Warble. 🙂

    • Andrew Gorham

      Android does not have warble it would seem. Possibly only iOS. Was having some trouble even finding it on Google just to see what it was.

      • https://twitter.com/bldchris Christin Kardos

        Hi, Andrew. I accessed it via my desktop browser at this URL: http://warble.co/
        Once you set up alerts, there doesn’t seem to be much need to continue accessing the page (as through an app) – they just send a daily email.

    • http://blog.bufferapp.com Kevan

      Awesome, Christin! So glad this one worked well for you. 🙂 I’ve been enjoying it, too!

      (HT: our product manager Brian who turned me onto it.)

  • http://hedstrominternetconsulting.com/ Steve Hedstrom

    So many simple and FAST gems! Implementing email signature links to promoted social media profiles today. I am also looking forward to cross lining social profiles. Thanks again Kevan and have a #FantasticFriday @HedstromMedia

    • http://blog.bufferapp.com Kevan

      Sounds great, Steve! Really happy you found this post useful!

  • http://ale.incrowd.ws/ Ale

    For Linux users out there: one great screenshot tool is Shutter (sudo apt-get install shutter # on Ubuntu and Debian). It’s a bit more powerful than scrot or gnome-screenshot (which is probably installed by default on your system).

    • Guest

      And a screenshot of Shutter itself:

    • http://blog.bufferapp.com Kevan

      Thanks for adding this one!

  • Craig lerr

    Hello please promote my game i have 0 budget for this .
    https://play.google.com/store/apps/details?id=com.ibnesinastudio.BigMiniGolf

  • Jen Minarcik

    Awesome article! I never thought about Tip#1, thanks for sharing.

    • http://blog.bufferapp.com Kevan

      Thanks, Jen! I’d love to hear if Tip#1 works for you!

  • http://www.hydrosupralicked.com/ ─╤︻ ∆LLΫ ₣ỊЄ$₮∆︻╤-

    Awesome tips! I also put my url or promo url in my Twitter bio since that is what shows up in searches. The url field doesn’t show up in searches. Maybe that will change in the future but I like being able to have two places to put other links.

  • Arj Naik

    Very handy!

  • http://www.obsessedwithconformity.com Jim Mitchem

    I can’t believe I actually clicked this link. And now I’m actually commenting. #idiot #whenwillilearn

  • aderojas

    Tip #17 WOW! How is this not widespread? Awesome tip!

  • Kelly Hudson

    This is awesome! I can’t wait to try all your suggestions. Is there an easy way to keep track of amazing blog posts like this so I can read them again later?

  • http://www.zymoent.com Zymo Entertainment

    Great resource! I did notice that KnowEm charges “$84.95 Essential Plan
    Complete Signup of all profile info: photos, bio, URL and description
    on the top 25 most essential and popular social media websites.” Was that the $25 plan you mentioned? Either way, great stuff; we’ll be utilizing some of these tips for our social strategy! Thanks!

  • http://plexkits.com/ Rick B

    Damn, that youtube confirmation tip is amazing! thanks!

  • http://hassaankhan.com Hassaan Khan

    Great Post Kevan!

    Small Changes and tactics can really help you in converting the leads into real customers. Thanks for sharing these tips.

  • http://hedstrominternetconsulting.com/ Steve Hedstrom

    Came back to reread and loved it again. 🙂

  • Cadence Kallis

    Excellent post on social media.
    Seo India

  • Ivan Kasapović

    I’d like to add Mediatoolkit.com to the list. I use it every day and it has proven to be very reliable, crazy fast, and with a great balance between free features and paid subscription, which is more affordable than other tools I’ve tried.

  • Ansubha

    Great post Kevan! For custom made social media pictures I ve been trying out Canva which is dynamic and free on many levels. The youtube subscription tip was really helpful for me. I m gonna use your tip of putting blog ideas on twitter too. 🙂

  • http://hedstrominternetconsulting.com/ Steve Hedstrom

    Swinging back through for another read and posting to tsu.co/HedstromMedia Have a wonderful 2015 filled with fun, success, creativity, nature, and joy Kevan!

  • H. Rodabaugh

    Great post! Looks super helpful.

  • Amado Paulo

    I appreciate Kevan you have shared your ideas on how effectively increase your video popularity and views. but for other like my friends they buy youtube views in order to have a fast incraese on their views and make it more visible for days only. But for me, your tips is more good to apply, more authentic though it will really consume time to have more views.

  • http://hastenhome.com/ Sheila Edeliant

    Great tips — thank you! I really like the idea of the “highlighted” social media CTA box in popular posts. I have several that are, without a doubt, my big traffic-drivers from Pinterest. So before I even finished reading this post, I went and fixed a few of those up to encourage those visitors to follow my boards. Now I’m eager to see how it goes! 🙂

    There were a couple small issues in the code, though: the paragraph style opens with a backwards curly quote, and it does not have a closing quote.

    Thanks for sharing, though — I’m really happy with my new “little boxes.” 😉

  • SmartySEO

    Great post.. really very good .. As usual you rock buddy 🙂

  • Darwin Salim

    WONDERFUL Post.thanks For Share..More Wait .. ? okebola303

  • Lucidica

    Really useful post – some brilliant tips. It’s really easy on twitter to fall into certain traps and miss opportunities. If your business is just starting out in the world of Twitter and you’re not getting many followers or engagement, you’re probably doing it wrong.

    I find that not being to sales-y on Twitter really helps – if every other tweet is intended to direct people t your website, promoted products and services or points you to a blog then you’re selling yourself too much. Nobody wants that on their twitter feed. You want your brand to appear relatable, post things that are interesting, funny and informative that’s the best way to drive engagement and add value. There’s a good article on improving your social media following hope you find it useful; http://www.lucidica.com/blog/social-media/5-tactics-to-improving-your-social-media-following-2/

  • Mark Henry

    I must say that you have managed to cover everything. Thanks for sharing these ultimate Social Media Marketing Tips . Great!