Resources - Page 16
A collection of posts on Resources
Spectacles are the first hardware product from the company formally known as Snapchat. The camera-equipped glasses were announced in September 2016, at the same time as Snapchat became Snap Inc. and rebranded itself as “a camera company.” From the moment they were announced, Snap had the marketing industry, and more importantly, their key 16-24-year-old demographic, clamoring to get their hands on Spectacles. But, in what turned out to be one of the most creative marketing campaigns of 2016, Sp
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
This week in #bufferchat, we talked about what it means to build emergent organizations and what the future of work looks like. In our 2nd chat time, we were joined by The Ready , an organizational design company, to offer deeper insights during the discussion! During the chat, the community discussed how technology has influenced how we work , ways that companies can be more forward-thinking [https://buffer.com/resources/trans
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, an
Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results. From acquiring new customers to using social
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different,
Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay the foundation for long-term success. Or, in Malcolm Gladwell’s case, big goals and great habits on the way to 10,000 h
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagin
This week in #bufferchat, we learned how to get the most success from Facebook ads . In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads , what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads [https://b
Ninety-one percent of marketers invested in Facebook advertising last year . And it’s easy to understand why when you look at the data: more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Ins
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money. Maybe a better
Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around 2% – 8% [http://www.business2commu
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.
We kicked off 2017 with a #bufferchat all about how supporting ourselves and others this year. The community shared how they want to grow, ideas for how to support themselves in achieving their goals, and intentions for how they can pay it forward and help others. Then, everyone shared the skills for which they are seeking mentorship, as well as skills they could mentor others on, and then people started reaching out and offering to help each other. It was a beautiful thing! Read on to discover
For our last #bufferchat of 2016, we looked back on our year in review. Our community came together to reflect on the year, celebrate all they’ve accomplished, and set intentions for next year. The conversation was full of positive energy, GIFs, and exciting goals going into 2017. Read on to discover all of the awesome reflections and insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [https://buffer.com/resources/b
We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers . To help you better understand the ever-changing
We are excited to share our fourth, very special bonus podcast episode with you on our 3 favorite (and incredible) social media campaigns from and what we learned as marketers from them! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and usef
What strategies does it take to effectively grow your Instagram account? Today, there are more than 500 million people across the globe using Instagram to not only share photos of their lives, but to connect with personalities, brands, and businesses in meaningful ways. Now is a perfect time for marketers to learn the ins-and-outs of Instagram Marketing so that you can take advantage of an opportunity that is growing by the minute. In this episode, we had the pleasure of speaking with The Ins
Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? If you’re anything like me, that’s a reoccurring thought! For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. With that in mind, I began studying hundreds of Instagram accounts, researching wa
This week on #bufferchat, we shared some of our findings from our first-ever State of Social Media report . We explored what the industry looks like in 2016, and postulated what could come in 2017. Our community shared more about how they use social media now and how they plan to shift things in the future, as well! Read on to discover all of the awesome ideas and insights that were shared during the chat! Catch our weekly Twitter chat [https://buff
With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies are condensed into a couple dozen concise slides. For marketers, it’s a powerful content network: Over 70 million people visit SlideShare, and we had several Buffer SlideShares that got over 100,000 views apiece [https://buffer.com/resources
Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? If you’re on the fence about podcasting, consider this: 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015 . Monthly podcast listenership has increased 75% since 2013. Now is the perfect time
This week, #bufferchat was all about how to keep your customers through awesome social media customer support. Jay Baer , author of Hug Your Haters and founder of Convince & Convert , stopped by the chat to share his strategies for providing top-notch social customer care! We discussed our top tips for responding to unhappy customers [https://buffer.com/resources/happy-customers-social-med
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? How do you do all of that in just four years? We had the pleasure of speaking with Stefanie Grieser , International Marketing Manager at Unbounce , about the multif